Asian Administration and Management Review

PERSONALIZED TRAINING'S IMPACT ON JOB PERFORMANCE: SERIAL MEDIATION OF LEARNING EFFECTIVENESS AND SKILL DEVELOPMENT

2025-03-13T08:33:20+07:00

In today's dynamic business landscape, organizations seek strategies to enhance employee performance. This study investigates the influence of personalized training programs on job performance, focusing on the mediating roles of learning effectiveness and skill development. Data collected from 366 employees across diverse industries revealed a significant positive impact of personalized training on job performance through the serial mediation of enhanced learning effectiveness and skill development. Both direct and indirect effects contributed to job performance, underscoring the value of tailored training interventions. These findings offer valuable insights for organizations and HR professionals, suggesting that investments in personalized training can yield workforce capabilities and long-term performance benefits. Practical recommendations emphasize adaptive training strategies to meet individual learning needs. This research advocates for personalized training programs to maximize employee potential and drive organizational success.

ENHANCING MANAGEMENT EFFICIENCY IN TRANSPORT AGENCIES: THE IMPACT OF SERVICE INNOVATION, CORPORATE IMAGE, AND TECHNOLOGY ACCEPTANCE

2025-04-21T12:29:18+07:00

This study investigates the factors driving management efficiency in Western Thailand's transport agencies. Using a quantitative approach and validated questionnaires, data were collected from 380 transport service users and analyzed via structural equation modeling (SEM). Results reveal a strong model fit, with service innovation, corporate image, and technology acceptance significantly influencing management efficiency. The corporate image exhibited the most substantial impact, underscoring the importance of public trust and credibility. While technology acceptance positively affects efficiency, its influence is less pronounced, highlighting potential security and digital literacy concerns. These findings suggest that transport agencies should prioritize enhancing service innovation, bolstering corporate image, and promoting technology acceptance to improve service delivery and citizen satisfaction. This study offers valuable insights for public agencies seeking to optimize service delivery, foster public trust, and drive sustainable development within the public transport sector.

UNLOCKING CREATIVITY IN CHINESE SMES: THE ROLE OF GENERATION Y LEADERSHIP AND TEAM DYNAMICS

2025-05-02T09:26:33+07:00

This study explores the influence of leadership role efficacy, team identification, team trust, and team entrepreneurial orientation on the team creativity of Generation Y entrepreneurs in Chinese SMEs. Analyzing responses from 604 SME entrepreneurs across various sectors using PLS-SEM, the results indicate that team entrepreneurial orientation, identification, leadership role efficacy, and trust significantly impact team creativity. Team entrepreneurial orientation exerted the most decisive influence, followed by team identification, leadership role efficacy, and team trust. Therefore, SME managers should foster entrepreneurial team dynamics by cultivating a shared vision, aligning team goals, and creating an open space. The leadership skills of team leaders should be improved to increase self-confidence in their role and foster a culture of trust. These findings contribute to understanding leadership and team dynamics in promoting creativity within Chinese SMEs, providing implications for policy initiatives and management practices.

TEACHER COMPETENCY FRAMEWORKS FOR APPLICATION-ORIENTED HIGHER EDUCATION: A MODEL FROM HAINAN, CHINA

2025-04-21T12:28:04+07:00

This study investigates teacher professional competency within application-oriented higher education institutions, contributing to Asia's growing discourse on skills-based education. Focusing on Hainan, China, the research employs a mixed-methods approach, analyzing survey data from 506 educators alongside qualitative insights from interviews. Exploratory Factor Analysis (EFA) reveals eight core competency components: Personal Competency, Resource Integration Competency, Teaching Competency, Practical Competency, Knowledge Competency, Research Competency, Reflective Competency, and Innovation & Development Competency. The proposed competency model stresses resource integration and its reflection of regional economic needs. Findings highlight the need for a comprehensive approach, incorporating industry collaboration and continuous professional development. This study provides a framework applicable to other Asian contexts undergoing similar shifts towards application-oriented education. It offers implications for teacher development, recruitment, and evaluation, fostering sustainable advancement in the region's higher education landscape.

BEYOND REPRESENTATION: HOW KNOWLEDGE UTILISATION TRANSLATES BOARD GENDER DIVERSITY INTO CORPORATE PERFORMANCE

2025-05-01T13:36:24+07:00

This study investigates the intricate relationship between board gender diversity and corporate performance within Thai firms, challenging the assumption that mere representation automatically translates into improved outcomes. Employing a quantitative approach with survey data from 150 companies and qualitative insights from director interviews, the research examines the mediating role of board knowledge and skill utilization. Results indicate a complex dynamic: while gender diversity alone correlates negatively with corporate performance measured by the Balanced Scorecard (BSC), it positively influences board knowledge and skills utilization. This enhanced utilization, in turn, drives improved corporate outcomes across financial, customer, internal process, and learning and growth perspectives. The findings highlight the importance of fostering inclusive engagement and knowledge-sharing within boards to unlock the strategic benefits of diversity, contributing to a more nuanced understanding of corporate governance in emerging Asian markets.

BRIDGING THE AI DIVIDE: ADOPTION CHALLENGES IN MARKETING EDUCATION IN LAOS

2025-04-08T10:57:12+07:00

This study investigates the adoption of Artificial Intelligence (AI) in marketing education among students in Laos, a developing country facing infrastructure and digital literacy challenges. Integrating the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB), with contextual factors like AI literacy, pedagogical alignment, and accessibility, the research examines the factors influencing AI adoption. A quantitative approach was employed, gathering data from 165 marketing students across multiple universities in Laos and analyzing it through Structural Equation Modeling (SEM). Results indicate that perceived usefulness and ease of use significantly shape attitudes toward AI, while behavioral control and accessibility strongly influence adoption intention. Social influence has minimal impact, suggesting adoption decisions are driven by practical utility rather than peer pressure. The study recommends hands-on AI training, user-centric programs, and improved access to AI resources to bridge the digital divide.

ENHANCING EMPLOYEE PERFORMANCE IN THAILAND'S ICT INDUSTRY: THE ROLES OF AUTHENTIC LEADERSHIP AND WORK-LIFE INTEGRATION

2025-05-07T11:35:57+07:00

This research explores the relationships between authentic leadership, work-life integration, and employee performance within Thailand's Information and Communication Technology (ICT) industry. Using a qualitative research design, data were collected through structured interviews with eight key informants and analyzed via content analysis. The findings reveal that authentic leadership, characterized by sincerity, transparency, fairness, and openness, significantly fosters employee trust, motivation, and commitment. This leadership style supports employee development through clear communication and skill enhancement, leading to improved performance. Furthermore, a strong emphasis on work-life integration, reflected in flexible policies and comprehensive wellbeing support, reduces employee stress and enhances their potential. The synergy between authentic leadership and supportive work-life practices directly contributes to improved employee performance and sustainable human resource management within ICT organizations.

THE INFLUENCE OF ESG ON ACCOUNTING CONSERVATISM: EVIDENCE FROM THAILAND

2025-03-13T08:33:04+07:00

This study examines the impact of Environmental, Social, and Governance (ESG) factors on accounting conservatism, measured by timely loss recognition, in Thai-listed firms from 2018 to 2023 (2,470 firm-year observations). The results reveal a positive association between ESG performance and accounting conservatism, suggesting that firms with stronger ESG practices tend to recognize losses more promptly. We analyze ESG performance using ratings from both the Stock Exchange of Thailand (SET) and Morningstar, finding qualitatively similar results. Further analysis demonstrates that factors such as firm size, price-to-book ratio, and leverage influence the relationship between ESG and conservatism. Our findings contribute to the literature by providing insights into an emerging market context and offer practical implications for regulators and investors. Specifically, we suggest that stakeholders benefit from ESG disclosures, which enhance transparency and facilitate well-informed decision-making processes. It highlights the role of ESG as a mechanism to mitigate information asymmetry in a complex financial environment.

DIGITAL TRANSFORMATION IN THAI PUBLIC HEALTH: A TAM ANALYSIS OF TECHNOLOGY ADOPTION

2025-05-25T12:22:04+07:00

This study explores factors influencing digital technology adoption in the Thai public health sector, using an extended Technology Acceptance Model (TAM 3). Data from 238 personnel at the Office of Disease Prevention and Control Region 6 were analyzed through multiple linear regression. The findings indicate that perceived usefulness is significantly influenced by image, output quality, and job relevance, while perceived ease of use is shaped by objective ability, computer self-efficacy, enjoyment, playfulness, and perception of external control. Furthermore, subjective norm impacts image, and both perceived usefulness and ease of use are critical for intention to use digital technology. The findings offer actionable insights for government agencies to enhance digital technology adoption. Understanding these factors enables the design of effective strategies to promote digital transformation in Thailand’s public health sector, supporting the goals of modernization, efficiency, and citizen-centric service delivery.

DRIVERS OF CUSTOMER SATISFACTION IN NORTHERN THAILAND'S HOTEL INDUSTRY: THE MARKETING MIX AND SERVICE QUALITY FACTORS

2025-06-01T18:28:32+07:00

This study examines the impact of the 7Ps marketing mix and service-related factors on customer satisfaction within the hotel sector in Thailand's Upper Northern Region. Data were collected from 400 respondents across nine provinces through structured questionnaires and analyzed using descriptive and inferential statistical methods. Results show high overall perceptions of the marketing mix (mean = 3.97), with personnel (mean = 4.32) and product (mean = 4.28) receiving the highest ratings, while distribution channels were rated moderately (mean = 3.40). Service factors were also rated highly (mean = 4.13), particularly employee personality (mean = 4.25) and training provision (mean = 4.19). Customer satisfaction was high overall (mean = 4.24), especially for reputation and image (mean = 4.35). Regression analysis showed that product, price, promotion, personnel, physical evidence, and process significantly influenced satisfaction, but distribution did not. Similarly, employee personality and training significantly predicted satisfaction, whereas customer relations did not. The research provides actionable insights for hotel managers to enhance service quality and optimize marketing strategies to improve customer satisfaction and gain a competitive edge.

MEASURING OVERCONSUMPTION: DEVELOPMENT AND VALIDATION OF A SCALE FOR GENERATION Y IN THAILAND

2025-06-16T11:51:59+07:00

This study aims to develop and validate a scale to measure overconsumption among Thai Generation Y consumers, addressing the pressing issue of household debt. Drawing upon three key constructs—Impulse Buying, Compulsive Buying, and Conspicuous Consumption—the study employs a rigorous three-phase methodology with 400 participants. The initial phase involved conceptual framework development, followed by reliability testing using Cronbach’s alpha. A second-order confirmatory factor analysis (CFA) confirmed the scale's construct validity (χ²/df = 1.878, GFI = .961, CFI = .985, RMSEA = .051). Results demonstrate that the Overconsumption Scale for Generation Y possesses robust psychometric properties and is suitable for assessing overspending tendencies. This new measurement tool would serve as a valuable resource to financial institutions and governmental stakeholders interested in implementing programs to foster responsible financial conduct. The study findings are particularly relevant and timely given the economic challenges and evolving consumption patterns observed within this demographic.

THE IMPACT OF HEALTH SAFETY MANAGEMENT AND SERVICE QUALITY ON CUSTOMER SATISFACTION IN LOGISTICS: A MEDIATED MODEL FROM THAILAND

2025-03-15T11:52:52+07:00

This research investigates the impact of health safety management (HSM) and service quality (SQ) on customer satisfaction (SAT) within the logistics service provider (LSP) context in Thailand, examining the mediating role of customer decision-making (DCS). Utilizing a structured questionnaire administered to 400 logistics service users and analyzed using structural equation modeling (SEM), the study reveals that effective HSM has a positive influence on customer decision-making, ultimately enhancing customer satisfaction. Moreover, high SQ also significantly improves SAT through customer decision-making. The research highlights the significance of customer decision-making as a crucial mediator between HSM and SQ, as well as customer satisfaction. While the direct impact of HSM on SAT was not significant, its influence was notable. This study provides practical insights for logistics companies seeking to enhance customer satisfaction, emphasizing the importance of robust safety standards, improved service delivery, and a supportive environment that fosters favorable customer decision-making. The findings contribute to the academic understanding of the mediating effect of customer decision-making and offer strategic guidance for logistics providers.

DIGITAL LEADERSHIP IN CHINA: FOSTERING INNOVATION THROUGH LEARNING AND IDENTIFICATION

2025-05-27T13:59:43+07:00

This study examines the role of digital leadership in driving innovation performance within Chinese enterprises, with a focus on the mediating effects of organizational learning and organizational identification. Using a quantitative research design with data from 331 employees across various industries in Shandong Province, the analysis reveals that digital leadership has a positive influence on organizational learning and identification, which, in turn, enhances innovation performance. Specifically, the findings indicate that leaders who demonstrate digital thinking, adaptability, and interpersonal skills are more effective in cultivating a learning environment and fostering a sense of shared identity among employees. These dynamics are crucial for fostering innovation in China's rapidly evolving digital economy. The research underscores the importance of developing digital leadership competencies and leveraging organizational culture to support sustainable innovation outcomes. The study emphasizes the importance for organizations in China to strategically invest in developing digital capabilities and cultivating a collaborative, inclusive organizational culture to drive successful digital transformation.

MOTIVATING WORKPLACE LEARNING IN THE DIGITAL AGE: ENGAGEMENT AND PERFORMANCE AT HAIER GROUP

2025-05-27T13:59:50+07:00

This study investigates the relationship between workplace learning motivation and job performance in the context of digital transformation, with a focus on the mediating role of workplace learning engagement. Data from 400 employees at Haier Group in China was analyzed using structural equation modeling (SEM). The results reveal that workplace learning motivation has a positive influence on job performance, and this relationship is partially mediated by workplace learning engagement. Higher levels of motivation lead to greater engagement in learning activities, resulting in enhanced performance outcomes. The findings underscore the importance of workplace learning as a critical mechanism for developing adaptive and competitive skills in the digital age. These insights are particularly relevant in the context of China's evolving manufacturing sector. The study also emphasizes the need for organizations to cultivate a supportive learning environment that fosters both individual and collective growth. Ultimately, the results offer actionable strategies for organizations to foster a thriving workplace learning ecosystem that enhances employee performance and sustains long-term competitive advantages.

HEALTHCARE SERVICE QUALITY AND MEDICAL TOURISM: THE MODERATING ROLE OF DESTINATION DISTINCTIVENESS IN THAI OUTBOUND INTENTIONS

2025-06-18T15:55:02+07:00

This study examines the drivers of outbound medical tourism from Thailand, specifically investigating the impact of healthcare service quality (Healthqual) on Thai patients' behavioral intentions to seek treatment abroad. The study also explores the moderating influence of destination distinctiveness on this relationship. Survey data were collected from 468 Thai medical tourists who had received non-emergency treatments overseas, and analyzed using structural equation modeling (SEM). The results indicate that Healthqual—encompassing empathy, tangibles, safety, and efficiency—positively influences outbound medical tourism intentions. Notably, destination distinctiveness moderates this relationship, suggesting its crucial role in tourists' choices. The findings underscore the need for Thai healthcare providers to enhance their service offerings and consider the factors influencing destination choice to compete effectively with international medical tourism destinations. The results aim to reduce the economic outflow associated with Thai patients seeking medical care overseas.

SOCIAL MEDIA BEAUTY MARKETING IN SHANGHAI: HOW INTERNET CELEBRITY CHARACTERISTICS AND SOCIAL COMPARISON DRIVE PURCHASE INTENTIONS THROUGH FOMO

2025-06-24T14:03:31+07:00

This study examines the intricate relationship between internet celebrity characteristics, social comparison, fear of missing out (FOMO), and beauty product purchase intentions among Shanghai residents on social media. Through quantitative survey data and structural equation modeling, the research reveals that internet celebrity reputation, image consistency, and interactivity have a significant impact on consumer decisions, with FOMO acting as a key mediator. Notably, a reputable influencer fosters trust, image consistency enhances authenticity, and interactivity deepens emotional bonds, all of which drive purchase behaviors. Results confirm that social comparison amplifies FOMO. Suggesting effective strategies: build credible influencers, a consistent image, and leverage FOMO. In summary, the results contribute to the understanding of social learning theory.

PSYCHOLOGICAL CAPITAL AMONG THAI FLIGHT ATTENDANTS: A CONFIRMATORY FACTOR ANALYSIS

2025-07-03T08:48:19+07:00

This study examines the construct validity of psychological capital (PsyCap) among flight attendants in Thailand, a population that is underrepresented in the existing literature. Utilizing confirmatory factor analysis (CFA) on data from 401 flight attendants, the research examines whether the four-component model of PsyCap (self-efficacy, hope, resilience, and optimism) holds within this specific occupational context. Results indicated a good fit for the four-factor model, with hope exhibiting the highest standardized factor loading (λ = 0.853), followed by self-efficacy (λ = 0.737), resilience (λ = 0.687), and optimism (λ = 0.592). Model fit indices, including χ2/df = 0.484, CFI = 1.000, TLI = 1.000, RMSEA = 0.000, and SRMR = 0.0026, supported the model's validity after allowing covariance between the resilience and optimism error terms. These findings confirm the applicability of the PsyCap construct among Thai flight attendants, emphasizing the potential for leveraging PsyCap in human resource management and development initiatives. The prominence of hope underscores its particular importance for this occupational group. This research contributes to understanding psychological resources among airline personnel and offers insights for enhancing employee resilience and well-being in the aviation sector.

NAVIGATING SANCTIONS AND INSTABILITY: THE LIVED EXPERIENCES OF YANGON SMES AFTER THE 2021 MYANMAR COUP

2025-05-27T15:40:49+07:00

This study examines the impact of post-coup economic sanctions on the daily realities of Small and Medium Enterprises (SMEs) in Yangon, Myanmar, a context characterized by international pressure and domestic political turmoil. Through qualitative interviews with seven Yangon SME owners and experts, the research explores the complex interplay of economic sanctions, government policies, and operational challenges. The study identifies key transactional constraints, including international financial restrictions, inflation, and supply chain disruptions. It finds that sanctions, while intended to pressure the regime, disproportionately impact SMEs and interact with domestic misgovernance, creating a compounding effect. The study examines how government policies, particularly those related to price and currency controls, exacerbate challenges faced by SMEs. Drawing parallels with the Iranian experience, the research underscores the significance of a state's response in mitigating the adverse effects of sanctions. The study proposes targeted financial support for SMEs and programs for displaced workers as crucial measures to foster resilience and prevent further economic decline. Ultimately, this research contributes to understanding the human impact of sanctions in fragile states and informs strategies for more effective and responsible foreign policy.

DIGITAL INFLUENCE: MEDIA EXPOSURE, RISK PERCEPTION, AND INVESTMENT DECISIONS OF YOUNG INVESTORS IN BANGKOK

2025-06-24T12:41:46+07:00

This study explores the intricate relationships between media exposure, risk awareness, and investment behaviors among young adults (aged 23-29) in Bangkok, Thailand. Analyzing data from 416 survey respondents using ANOVA and Pearson's correlation, the research reveals that marital status and occupation have a significant effect on levels of media exposure, which is positively correlated with investment awareness. Increased investment awareness is positively associated with favorable investment attitudes and proactive investment behaviors. The study identified specific content preferences with real estate investment as the most favored, followed by investment advice and financial market knowledge. The research highlights the importance of developing tailored communication strategies through targeted media channels to convey relevant financial information effectively. Furthermore, the findings advocate for prioritizing comprehensive financial education over trend-driven promotion to mitigate investment risks, ultimately fostering financial sustainability among urban Thai youth.

SPIRITUAL LEADERSHIP, TEAM COMMUNICATION, AND COHESION: IMPACT ON TEAM PERFORMANCE IN CHINESE BANKS

2025-07-30T13:20:55+07:00

This study examines the interrelationships among spiritual leadership, team communication quality, team cohesion, and team performance within Chinese commercial banks. Addressing a research gap, it investigates how spiritual leadership and communication, acting through team cohesion, jointly influence team outcomes in a culturally distinct setting. Using a snowball sampling method, data were collected from 440 employees. Structural Equation Modeling (SEM) revealed that spiritual leadership has a significant positive impact on team cohesion (β = 0.532, p < 0.001) and performance (β = 0.410, p < 0.001). Team communication quality has a positive influence on both team performance (β = 0.394, p < 0.001) and cohesion. The findings highlight team cohesion as a key mediating factor, facilitating coordination and collective efficacy. This research contributes to cross-cultural leadership studies, underscoring the importance of cohesive and communicative team dynamics in boosting organizational performance. The Chinese organizational context is validating the relationship between communication quality and cohesion. These results have implications for fostering relational mechanisms for enhanced team outcomes.