https://so01.tci-thaijo.org/index.php/AAMR <p><em>Asian Administration and Management Review</em> (e-ISSN: 2730-3683) is an international double blind peer reviewed journal published biyearly by the Political Science Association of Kasetsart University, Thailand in cooperation with the Faculty of Business Administration, Kasetsart University. The aim of AAMR is to promote new discoveries in all fields of administration, management and articles from scholars in related disciplines, which are contributed by researchers and experts from all over the world. Therefore, the editors dedicated to providing a venue for both academics and practitioners to publish their original research articles and reviews in English.</p> White Tiger Legal Business and Research Consultants Co., Ltd. en-US Asian Administration and Management Review 2539-6331 https://so01.tci-thaijo.org/index.php/AAMR/article/view/279171 <p>In today's dynamic business landscape, organizations seek strategies to enhance employee performance. This study investigates the influence of personalized training programs on job performance, focusing on the mediating roles of learning effectiveness and skill development. Data collected from 366 employees across diverse industries revealed a significant positive impact of personalized training on job performance through the serial mediation of enhanced learning effectiveness and skill development. Both direct and indirect effects contributed to job performance, underscoring the value of tailored training interventions. These findings offer valuable insights for organizations and HR professionals, suggesting that investments in personalized training can yield workforce capabilities and long-term performance benefits. Practical recommendations emphasize adaptive training strategies to meet individual learning needs. This research advocates for personalized training programs to maximize employee potential and drive organizational success.</p> Siwat Suwannasin Copyright (c) 2025 Authors http://creativecommons.org/licenses/by-nc-nd/4.0/ 2025-05-17 2025-05-17 8 2 1 1 10.14456/aamr.2025.26 https://so01.tci-thaijo.org/index.php/AAMR/article/view/279751 <p>This study investigates the factors driving management efficiency in Western Thailand's transport agencies. Using a quantitative approach and validated questionnaires, data were collected from 380 transport service users and analyzed via structural equation modeling (SEM). Results reveal a strong model fit, with service innovation, corporate image, and technology acceptance significantly influencing management efficiency. The corporate image exhibited the most substantial impact, underscoring the importance of public trust and credibility. While technology acceptance positively affects efficiency, its influence is less pronounced, highlighting potential security and digital literacy concerns. These findings suggest that transport agencies should prioritize enhancing service innovation, bolstering corporate image, and promoting technology acceptance to improve service delivery and citizen satisfaction. This study offers valuable insights for public agencies seeking to optimize service delivery, foster public trust, and drive sustainable development within the public transport sector.</p> Petcharaporn Chatchawanchanchanakij Copyright (c) 2025 Authors http://creativecommons.org/licenses/by-nc-nd/4.0/ 2025-05-17 2025-05-17 8 2 2 2 10.14456/aamr.2025.27 https://so01.tci-thaijo.org/index.php/AAMR/article/view/280808 <p>This study explores the influence of leadership role efficacy, team identification, team trust, and team entrepreneurial orientation on the team creativity of Generation Y entrepreneurs in Chinese SMEs. Analyzing responses from 604 SME entrepreneurs across various sectors using PLS-SEM, the results indicate that team entrepreneurial orientation, identification, leadership role efficacy, and trust significantly impact team creativity. Team entrepreneurial orientation exerted the most decisive influence, followed by team identification, leadership role efficacy, and team trust. Therefore, SME managers should foster entrepreneurial team dynamics by cultivating a shared vision, aligning team goals, and creating an open space. The leadership skills of team leaders should be improved to increase self-confidence in their role and foster a culture of trust. These findings contribute to understanding leadership and team dynamics in promoting creativity within Chinese SMEs, providing implications for policy initiatives and management practices.</p> Jing LAN Krisada Chienwattanasook Copyright (c) 2025 Authors http://creativecommons.org/licenses/by-nc-nd/4.0/ 2025-05-17 2025-05-17 8 2 3 3 10.14456/aamr.2025.28