Asian Administration and Management Review

DIGITAL MARKETING AND SERVICE QUALITY THAT INFLUENCE THE BRAND IMAGE IN THAILAND

Petcharaporn CHATCHAWANCHANCHANAKIJ — 2024-05-31

This research is a quantitative study with the objective to analyze the influence of digital marketing and service quality on the brand image of processed agricultural products in Thailand. The research population consists of consumers using processed agricultural products in Chumphon Province. The research utilized a questionnaire that underwent quality checking. Statistical analysis methods included frequency, percentage, mean, standard deviation, and multiple regression analysis. The majority of respondents were females, aged over 40, with an occupation in agriculture, and earning a monthly income between 20,001 to 30,000 THB. Regarding opinions on digital marketing, service quality, and brand image of processed agricultural products in Thailand, brand creation had the highest average score, while customer relationship management had the lowest. In terms of service quality, integrity had the highest average score, and responsiveness had the lowest. For brand image, brand support had the highest average score, while brand reputation had the lowest. The results of hypothesis testing showed that digital marketing influencing the brand image of processed agricultural products in Thailand together predicted 71.4%, with correlation coefficients ranging from 0.086 to 0.245, statistically significant at the 0.05 level. Service quality influencing the brand image of processed agricultural products in Thailand together predicted 77%, with correlation coefficients ranging from 0.107 to 0.315, statistically significant at the 0.05 level.

ENHANCING OPERATIONAL EFFICIENCY: INVESTIGATING TECHNOLOGY READINESS, ACCEPTANCE, AND UTILIZATION OF THAILAND NATIONAL SINGLE WINDOW IN IMPORT, EXPORT, AND LOGISTICS BUSINESSES

Umawasee SRIBOONLUE — 2024-05-31

The research aimed to identify factors encouraging direct use, which could improve industry efficiency in the digital era. The research methodology in this research was quantitative research with survey method by using questionnaires for data collection. The respondents were 400 import, export, and logistics entrepreneurs in the Bangkok Metropolitan Region who have previous experience in using Thailand National Single Window (NSW) system. The results of hypothesis testing revealed that technology readiness (optimism and innovativeness) and acceptance and use of technology (performance expectancy, effort expectancy, social influence, and facilitating conditions) affected intention to use the system. Acceptance and use of technology (performance expectancy, effort expectancy, social influence, and facilitating conditions) affected actual usage behavior whereas intention to use the system also affected actual usage behavior. Besides, technology readiness (optimism and innovativeness) affected actual usage behavior through intention to use the system at a statistical significance level of .001.

CAPITAL POTENTIAL AND ENTREPRENEURIAL POTENTIAL AFFECTING SUSTAINABILITY OF SOCIAL ENTERPRISES BASED ON CULTURAL CAPITAL

Autthawut KRUTPUKSEE — 2024-05-31

This research aimed to study causal variables, capital potential and entrepreneurial potential affecting sustainability of social enterprises based on cultural capital. The study was conducted among members of social enterprises in community social enterprise development model project supported by Art & Culture for Health Literacy, Thai Health Promotion Foundation (THPF) in cooperation with network partners in 4 regions consisting of the project on products from wisdom to wards Mon Pin Community Enterprise, Chiang Mai province, Sawathi Muang Samdee Sustainable Community Enterprise project, Khon Kaen province, Community Social Enterprise Pilot Project in Banglampu, Bangkok and “Songkhla Heritage” Community Enterprise Model Development Project , Songkhla province. The multiple regression analysis results of capital potential showed that cultural capital, human capital, and social capital had statistically significant effects on sustainability of social enterprises. Capital potential was effective to collaboratively predict and describe sustainability of social enterprises by 38.9%. The multiple regression analysis results of entrepreneurial potential indicated that entrepreneurial potential with respect to achievement competencies, planning competencies, and power competencies had statistically significant effects on sustainability of social enterprises. Capital potential was effective to collaboratively predict and describe sustainability of social enterprises by 62.9%.

ANALYZING THE INFLUENCE OF LEADERSHIP STYLE ON EMPLOYEE ENGAGEMENT IN DIGITAL ECONOMY

Fang LIU — 2024-05-31

This study investigates the impact of leadership styles on employee engagement in the digital economy, focusing on employees in Guangxi, China. Utilizing structural equation modeling to analyze data from 358 respondents, the research examines the effects of transactional and transformational leadership on engagement, with organizational commitment and psychological ownership as mediators. Results indicate a significant positive impact of leadership style on employee engagement, organizational commitment, and psychological ownership. Leadership style directly predicts employee engagement (β = 0.80, p < .001), while also influencing engagement indirectly through organizational commitment (β = 0.25, p < .001) and psychological ownership (β = 0.39, p < .001). These findings underscore the importance of leadership style in enhancing engagement within the digital economy, highlighting the mediating roles of organizational commitment and psychological ownership. This study contributes to the literature by elucidating the mechanisms through which leadership influences engagement in digital contexts, offering insights for leaders to foster a more committed and psychologically invested workforce.

THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTIONS THROUGH CONSUMER ENGAGEMENT

Yue HUANG — 2024-06-06

This study establishes a model of users' purchase intention in the context of social media marketing based on the Uses and Gratifications Theory. It explores the effects of the five dimensions of social media marketing: entertainment, customization, interactivity, electronic word-of-mouth (eWOM) and trendiness on the three different levels of user engagement: consumption-based participation, contribution-based participation and creation-based participation. Using an online survey with convenience sampling approach, the study collects data from 469 Chinese adults’ consumers who are experienced Weibo social-media users. Structural equation modelling was used to test the links between social-media-marketing elements, consumer engagement and purchase intention. The results show that, first, interactivity and eWOM have significant positive effects on the three dimensions of user engagement, but entertainment, customization, and trendiness only have significant positive effects on consumption-based participation, contribution-based participation, and not on creation-based participation. Furthermore, both consumption-based participation and contribution-based participation have a significant positive effect on purchase intention, while creation-based participation has a non-significant effect. This research not only enriches theoretically the relationship between social media marketing, consumer engagement, and purchase intention, but also provides guidance for brand enterprise to improve their social media marketing in practice.

AN IN-DEPTH EXPLORATION OF THE NEXUS BETWEEN GREEN MARKETING, PERCEIVED ENVIRONMENTAL RESPONSIBILITY, AND GREEN PURCHASE INTENTIONS

Kristiya MOONSRI — 2024-06-20

This research aims to investigate and compare personal factors that influence the intention to purchase environmentally friendly products, as well as examine green marketing, perceptions of environmental responsibility, and consumers' purchase intentions for these products. This research applied the quantitative method to collect data from 400 consumers who had purchased environmentally friendly products. Statistics used in data analysis included percentage, mean, standard deviation, frequency, t-test, F-test, and multiple regression analysis. The results indicate that different personal factors have no different effect on the intention to purchase environmentally friendly products. Perceived environmental responsibility and green marketing (green price, green product, and green place) affect the intention to purchase environmentally friendly products. Entrepreneurs or marketing departments can use the results of this research as a strategy to create consumers' purchase intentions for environmentally friendly products.

MARKET STRUCTURE AND COMPETITIVE BEHAVIOR OF THAILAND'S CANNABIS CULTIVATION INDUSTRY

Siriyaporn KANHACHON — 2024-06-22

The legalization of cannabis for medical and industrial use in Thailand in 2019 sparked growth in the cannabis cultivation sector. This transformative shift led to changes in market dynamics, influencing the industry's competitive behavior. This study examines the market structure and competitive behavior of Thailand's cannabis cultivation sector from 2019 to 2021, post-decriminalization. It assesses the market structure, focusing on the industry concentration and competitive dynamics, using the Herfindahl-Hirschman Index (HHI) to quantify cannabis cultivation area concentration. Results show an annual increase in the number of market firms, notably in 2021, with community enterprises surging by 291 since 2019. Cannabis cultivation expanded across all regions, indicating heightened market competition, and midstream-downstream industries were significantly related to cannabis farm presence in each district (P-value 0.004). HHI analysis reveals an average of 3,259.23 from 2019 to 2021, identifying a deconcentrated market in 2021, with increasing competition rates yearly. Findings suggest market behavior characterized by rising competition, expanding firms—especially community enterprises—and widespread cannabis cultivation farm distribution nationwide.

STOCK MARKET RESPONSE TO PFIZER AND BIONTECH’S SUCCESSFUL VACCINE DEVELOPMENT ANNOUNCEMENT: AN EVENT STUDY ANALYSIS IN THAILAND

Chutipond PRABHONG — 2024-07-23

This study investigates the stock market in Thailand in response to Pfizer and BioNTech's announcement of successful vaccine development in phase III. The event study methodology analyzes such responses through cumulative abnormal returns of 28 sector indices. The result showed that the overall CAAR experienced significant cumulative abnormal returns during the announcement period. Agribusiness and personal care and pharmaceutical sector indices were found to be significantly negative. In contrast, property development, automobile, and healthcare service sector indices were significantly positive. In addition, cumulative abnormal returns exhibited insignificance for the post-announcement period. It is suggested that investors cannot make an abnormal return consistently because the market adjusted to its balances.

DEVELOPMENT OF LOCAL HEALTHY FOOD, LINKING THAILAND-CHINA-MALAYSIA TO PROMOTE THE ECONOMY OF THE SOUTHERN BORDER COMMUNITY

Sukrita RAKSUDJARIT — 2024-07-23

This research aims to develop and improve the local healthy food, linking Thailand-China-Malaysia. The populations and key informants include those with low income and livelihood in the specified sub-district areas of Betong, Yala, Thailand, totaling 260 individuals. Thirteen individuals were interviewed. Data was collected from research documents and fieldwork information, employing a focus group and questionnaire method. It was done to develop local healthy food that would link Thailand, China, and Malaysia to enhance the economy of southern border communities in Yala. The data analysis involved qualitative information, and descriptive statistics were used for quantitative analysis. The study result indicated that the development of local healthy food for the three targeted sub-districts had a likeness to the developed local healthy food recipes for all nine items, which included Kao Mok, Ba Jang Neramit, Bua Loy, Pak Nam Betong Tod Krob Kua Kratiam, Kangsom Planil Sai Nam Lai Dok Da La, Nasi Kabu Kampong Sauce Budu Subparod, Mee Betong Pad Kreaung Kang Peenang Hoi Krang Sod, Kai Betong Neung See Ew Hed Hom, and Kang Kai Dam Sayo.

FACTORS AFFECTING THE ACCEPTANCE OF ARTIFICIAL INTELLIGENCE IN ELECTRONIC COMMERCE

Kanokwan KANCHANATANEE — 2024-08-17

Business entrepreneurs who want to expand their business and distribution channels to support the growth of electronic commerce should understand the factors affecting the acceptance of artificial intelligence in electronic commerce. The purpose of this paper is to identify the factors that affect the acceptance of artificial intelligence in electronic commerce. These factors can be examined according to the guidelines of the technology acceptance model, which includes thirteen elements: perceived usefulness, perceived ease of use, trust, subjective norm, compensation, experience, perceived value, technical complexity, enjoyment, perceived risk, perceived innovativeness, perceived information quality, and perceived customization. Three factors may act as mediator variables: perceived usefulness, perceived ease of use, and perceived value. This is because using artificial intelligence to support customers in buying products online can enhance their shopping experience and satisfaction. Business entrepreneurs can leverage these factors to adjust their service strategies, using artificial intelligence as a tool to support e-commerce in various contexts and for different populations.

GUIDELINES FOR CREATING INCENTIVES FOR PAYING TAXES VIA ELECTRONIC SYSTEMS FOR ENTREPRENEURS

Doungkamol DUCHDARA — 2024-08-17

According to the current situation, the Department of Revenue focuses on enhancing tax compliance through electronic systems, aiming to elevate the department and align with government policies that stimulate small-scale investment and financial measures. This initiative aims to motivate both medium-sized enterprises and SMEs to engage with benefits provided by the government, impacting tax compliance via electronic systems. To bolster the department’s effectiveness, efforts include improving service convenience, system development for user-friendliness, and efficiency to simplify transactions. Clear guidance on tax payment processes and benefits fosters positive perceptions and suggestions that can increase motivation for entrepreneurs including 6 approaches, providing discounts or special benefits for those who pay their taxes on time or promotions that increase the business value of entrepreneurs incentivizing timely payments. Adjustments and continuous system upgrades aim to instill confidence and satisfaction among users, emphasizing the significance of lawful tax payments and fostering sustainable compliance practices for the future.

CREATIVE ECONOMY, DYNAMIC CAPABILITIES, AND COMPETITIVE ADVANTAGE AFFECTING THE BUSINESS PERFORMANCE OF SMES IN THE TEXTILE MANUFACTURING INDUSTRY OF THAILAND

Chanyaphak LALAENG — 2024-08-17

This research aimed to analyze the structure and relationships, and to study the path of effects between the creative economy, dynamic capabilities, and competitive advantage affecting the performance of small and medium-sized enterprises (SMEs) in Thailand's textile manufacturing industry. A questionnaire was used for data collection with small and medium enterprise operators in the Thai textile manufacturing industry who are registered as legal entities and are SME members. In this study, confirmatory factor analysis and causal model analysis were used for statistical analysis. The major findings indicated that the analysis of the structural model’s fit to empirical data revealed that the model was consistent with observed data. Considering the magnitude of the direct effect of predictor variables on organizational performance, it was found that the creative economy had a positive direct effect with a coefficient of 0.356 at the .01 level of significance. The capability for innovation directly affected business performance with a positive effect coefficient of 0.526 at the .01 level, and competitive advantage also directly impacted business performance with a positive effect coefficient of 0.612 at the .01 level as well. All predictor variables in the model could explain 78.0% of the variance in business performance and 60.0% of the variance in competitive advantage, respectively.

MARKETING MIX FACTORS AFFECTING THAI TOURISTS’ DECISION TO PURCHASE INTERNATIONAL TOUR PACKAGES

Weera WEERASOPHON — 2024-08-17

This research aims to 1) study the travel behavior of Thai tourists influencing their decisions to purchase international travel packages, and 2) analyze marketing factors that influence Thai tourists' decisions to buy international travel packages. It is a mixed-methods study with a population of Thai tourists aged 20 and above who have previously purchased international travel packages, totaling 385 respondents. Convenient sampling and online questionnaire distribution methods were used, with an IOC of 0.97 and a reliability coefficient of 0.945 for data analysis. Statistical methods employed include descriptive statistics such as frequency, percentage, mean, and standard deviation, as well as inferential statistics like t-test, ANOVA, regression analysis, correlation analysis, and component analysis. Qualitative research utilized purposive sampling of 9 key informants who are executives or business owners of leading travel companies in Thailand, analyzed through content analysis. Findings reveal that 1) most tourists are female, aged 31-40 years, with education below a bachelor's degree and a monthly income of 30,001-40,000 THB. Tourists prioritize information search and comparison before making decisions, with word of mouth playing a significant role, while advertising and publicity have minimal impact. 2) Significant factors influencing purchase decisions include physical evidence, place, price, people, and creating positive experiences, comprehensive information provision, and promotion of word of mouth, enhancing the likelihood of Thai tourists' decisions to purchase international travel packages effectively.

HOW DIFFERENT LEVELS OF ORGANIZATIONAL SUPPORT MODERATE THE RELATIONSHIP BETWEEN WORK-LIFE BALANCE AND TASK PERFORMANCE?

Nuanluk SANGPERM — 2024-08-17

Investigated in this study is the impact of work-life balance on task performance, with organizational support serving as the moderating factor. The focus is on the Generation Z workforce in Central Thailand. The data collection sample consisted of 160 participants using convenience sampling and analyzed using Process Macro model 1. Findings indicate that all dimensions of work-life balance positively influence task performance, and the strongest effect was exerted by the work dimension. Additionally, the moderating effect of organizational support significantly enhances the relationship between work-life balance and task performance. The intellectual dimension, when moderated by organizational support, has the most pronounced impact on task performance. These results generate valuable insights, and they have both theoretical and practical implications for managing Generation Z in Central Thailand. Studies have shown that varying levels of organizational support constitute a key factor influencing task performance. Specifically, a high level of organizational support leads to markedly higher task performance. A discussion of these findings along with implications for theory and practice is presented.

CAUSAL RELATIONSHIP MODEL OF FACTORS INFLUENCING THE SUCCESS OF COMMUNITY ENTERPRISES IN NONTHABURI, THAILAND

Jakkrapan KITTINORARAT — 2024-08-17

This study aimed to develop and examine the consistency of a causal relationship model of factors influencing the success of community enterprises in Nonthaburi Province of Thailand. The research utilized quantitative methods and collected data through questionnaires from 384 community enterprise entrepreneurs selected through multi-stage sampling. The study's results indicated that the community enterprise entrepreneurs shared common values in conducting business based on the Sufficiency Economy Philosophy, had strong innovation management capabilities, and achieved high levels of success in their enterprises. The developed causal relationship model of factors influencing the success of community enterprises in Nonthaburi aligned well with empirical data, with the following fit indices: CMIN/df = 1.249, GFI = 0.976, NFI = 0.986, CFI = 0.997, RMSEA = 0.026, RMA = 0.015, and a coefficient of determination of 0.947. This indicated that the variables in the model could explain 94.7% of the variance in the success of community enterprises in Nonthaburi. Furthermore, it was found that shared values in conducting business based on the Sufficiency Economy Philosophy and innovation management capability had a direct and statistically significant influence on the success of community enterprises in Nonthaburi at the .01 level.

RELATIONSHIP BETWEEN HUMAN CAPITAL AND CAREER SUCCESS OF BACHELOR’S DEGREE GRADUATES: A CASE OF HIGHER EDUCATION INSTITUTIONS GRADUATES IN CHANGSHA CITY, CHINA

Sun YANBIN — 2024-09-01

The purpose of this paper aims to examine the relationship between human capital and career success in higher education institutions in Changsha, China. Confirmatory Factor Analysis and Structural Equation Modeling were used to test the theoretical models and hypotheses. The results find significant relationships between human capital and career success of university graduates which are relationship between human capital and person-organization fit of university graduates and person-organization fit and career success of university graduates. Research findings suggest that human capital is important for career success. The results also find that policymakers focus on the investment and improvement of human capital to boost the realization of the university graduates’ career success.

STRUCTURAL EQUATION MODELING OF CAUSAL RELATIONSHIPS OF FACTORS AFFECTING THE SUSTAINABLE SUCCESS OF HANDICRAFT COMMUNITY ENTERPRISES IN THE CENTRAL REGION OF THAILAND

Jakkrapan KITTINORARAT — 2024-09-01

Community enterprises play a crucial role in the economic and social development of communities. To promote their effective operation, it is essential to emphasize leadership, and a group culture based on the philosophy of sufficiency economy to enhance the success of community enterprises. Therefore, this research aims to develop a structural equation model of the causal relationships of factors affecting the sustainable success of handicraft community enterprises in the central region of Thailand. The sample consists of 420 members from handicraft community enterprises in the central region, selected through multi-stage random sampling. Data were collected using questionnaires and analyzed using structural equation modeling. The results indicated that leadership, group culture based on the sufficiency economy philosophy, and engagement positively affected the sustainable success of community enterprises. Additionally, leadership and group culture based on the sufficiency economy philosophy positively affected member engagement. Leadership also positively affected the group culture based on the sufficiency economy philosophy, with a statistical significance level of .05.

HOW DOES OMNI-CHANNEL EXPERIENCE SHAPES PURCHASE INTENTIONS OF LEGAL SERVICES: A STIMULUS-ORGANISM-RESPONSE PERSPECTIVE

Lisha YANG — 2024-09-01

Omni-channel retailing, an innovative strategy that integrates online and physical operations, is becoming increasingly popular among firms. This tendency emphasizes the necessity for a more profound understanding of consumers’ purchasing behavior within this context. The omni-channel research has been mainly concentrated on the retail and travel industries, with less attention paid to professional services. This research seeks to improve our understanding of how clients’ experiences across multiple channels influence their intention to purchase a certain professional service, particularly legal services, within a comprehensive omnichannel environment. Utilizing the Stimulus-Organism-Response theory, this study gathered 410 valid surveys by the offline snowball approach and subsequently employed PLS 4.0 to analyze the collected data. The results indicate that the five components of the omnichannel customer experience - connectivity, integration, consistency, flexibility, and personalization - have a significant influence on the perceived seamless, which in turn influences consumers’ intention to purchase legal services. The influence of personalization on the development of seamless experiences is particularly noteworthy among all these factors. The findings have theoretical implications and provide managerial recommendations for legal practitioners.

ACTIVE LEARNING MANAGEMENT: A CASE STUDY IN THE COURSE OF HUMAN RESOURCE MANAGEMENT IN THE AIRLINE BUSINESS

Arunya PISITKASEM — 2024-09-01

This research aimed to develop active learning activities and evaluate the effectiveness of active learning management in the course of human resource management in the airline business. The findings are: 1) The transformation from passive to active learning in theoretical courses is adaptable by developing various activities and adjusting the teachers’ characteristics, teaching methods, teaching media, classroom environment, and learning assessment. 2) Human resource management in the airline business has nine activities that are consistent with the course content and have a propriety and feasibility standard at the highest level. This could be an example for other theoretical subjects. 3) The active learning management in this course is effective. The empirical evidence is the higher scores in the post-test, the class average grade exceeding the specified criteria, and the highest level of student satisfaction in every indicator.

THE INFLUENCE OF COACHING MODELS ON THE DEVELOPMENT OF MANAGERIAL SKILLS IN YOUNG ATHLETES

Yu GENG — 2024-10-02

Skills are temporarily transferred through effective coaching models that contribute to managerial skills in young athletes, influencing areas of performance and conduct. The purpose of this research is to determine the effectiveness of strengthening various types of coaching models in increasing managerial skills, competence, confidence, affiliation, self-efficacy, team cohesiveness, and morality with young athletes. A cross-sectional design was employed, and measures were made on the sample at two different assessment points. The subjects involved 169 young athletes split into groups, the test group and the control group. Quantitative devices were utilized to measure efficiency, confidence, affiliation, self-efficacy, team cohesiveness, and positive and negative morality. Paired samples t-Tests and repeated measures ANOVA were performed using SPSS software for statistical analysis. It revealed maintenance of the levels of athlete’s proficiency, confidence, and self-esteem. During the process, noted changes occurred in affiliation and team cohesiveness where the changes were more pronounced in the experimental group. Morality-related behaviors were the least changed out of all the behaviors. The increase in affiliation and the team cohesion for the experimental group remained significantly higher in the control group. The paper reflects on the effectiveness of specific changes to psychological and behavioral conditions to support improvements in athlete growth and training methods. Coaching models play an important role in increasing affiliation and team spirit among young athletes and at the same assessment preserving stability in proficiency and self-efficacy. It became evident that the intervention had a very small effect, if any, on moral reasoning behaviors.

TRANSFORMATIONAL LEADERSHIP AND TEACHER MOTIVATION INFLUENCING COLLEGE ENGLISH TEACHERS’ JOB PERFORMANCE IN GUANGXI HIGHER EDUCATION

Xianchao DENG — 2024-10-02

This study aims to determine the relationship and effects between transformational leadership and teacher motivation on college English teachers’ job performance in Guangxi higher education. Utilizing a quantitative research approach, the study surveyed 400 administrators and college English teachers in Guangxi. The findings reveal teacher motivation demonstrated a strongly significant positive relationship with job performance. Additionally, a moderate positive relationship between transformational leadership and job performance. Multiple regression analysis showed that the model explained 14.5% of the variance in job performance. Based on the analysis, the job performance of college English teachers can be estimated using the following formula: Job Performance = 1.702 + 0.176 * Transformational Leadership + 0.282 * Teacher Motivation. The study also proposes strategies for improving teachers' job performance, applicable to both organizations and university principals.

ENHANCING HIGHER EDUCATION MANAGEMENT INNOVATION WITH DIGITALIZATION: THE CASE OF HIGHER EDUCATION INSTITUTES OF GUANGXI, CHINA

Hongbo ZHOU — 2024-10-02

The research aims to explore the education management innovation, analyze the mechanisms by which these factors impact university management, and propose strategies for improving management practices. The research identifies two main categories of factors affecting management innovation: external factors, including policy support, training mechanisms, and evaluation systems, and internal factors, such as innovations in teaching models, school management practices, and digital technology implementation. The study also examines the mechanisms by which these factors influence management innovation. Policy support drives the development of innovative practices, while training and evaluation systems motivate faculty and staff, shaping the direction of innovation. The interplay between these elements facilitates the attainment of educational goals by improving teaching models, applying digital technologies, and optimizing resource allocation. Based on the findings, the study proposes strategies for enhancing educational management innovation in Chinese universities. Strengthening internal capabilities, optimizing resource allocation, expanding external collaborations, and leveraging innovation to enhance competitive advantages.

UNDERSTANDING LEADERSHIP COMPETENCIES AND ITS IMPACT ON SMALL BUSINESS PROFITABILITY: EVIDENCE FROM SUB-SAHARAN AFRICA

Timilehin O. OLUBIYI — 2024-10-02

Small and Medium-sized Enterprises (SMEs) are of utmost importance in the global economy and aacademic research on leadership has continued to evolve significantly. But in Nigeria, they are challenged in many areas such as management and leadership competencies, profitability, sales growth, competitive advantage, increased market failures, and many other obstacles. This study therefore aims to investigate the effect of leadership competencies on SME profitability, in Lagos state, Nigeria, which is the most densely populated and largest consumer market in Africa. A descriptive survey approach was employed, and the research population consisted of selected small businesses in Lagos, Nigeria. The sample size of 742 was established and the sample was selected using proportionate and stratified sampling approaches. A multistage sampling technique was used for this study because SMEs are scattered across the five geo-political zones of Lagos State. A closed-ended questionnaire was created and administered, 701 responses were collected, resulting in a response rate of 95%. The findings also demonstrated a substantial correlation between management roles and self-efficacy (β = 1.2663, t = 31.2138, p < 0.05). Therefore, small and medium-sized enterprises in Nigeria need to enhance their understanding, establish effective administration, and cultivate leadership skills to enhance their profitability. The study also suggests that the management of SMEs, especially the owners/managers, should enhance their leadership and entrepreneurial skills, driven by the need for achievements.

UNVEILING PROFESSIONAL MISCONDUCT IN THE INDIAN HOTEL INDUSTRY: AN EMPIRICAL STUDY ON EMPLOYEE TREATMENT AND ORGANIZATIONAL CULTURE

Suraj YADAV — 2024-10-02

This research paper aims to unveil the prevalence and dynamics of modern slavery in the Indian hotel industry, particularly focusing on the professional conduct of superiors towards their subordinates. Drawing on qualitative and quantitative data collected from employees across various star hotels in India, this study delves into the dimensions of transforming the nature of the organization, perceived rudeness, and its impact on employee effectiveness, and psychological capital. Through rigorous analysis, the research uncovers the nuanced experiences of hotel staff, illuminating the widespread presence of professional misconduct and its impact on employee well-being and organizational culture. Findings reveal significant variations in perceptions of Dehumanization within organizations and the perception of rudeness among employees, underscoring the need for targeted interventions to address interpersonal dynamics and foster a respectful work environment. Moreover, insights into employee performance and psychological capital highlight the importance of nurturing positive workplace attributes to enhance resilience and productivity. This research contributes to the broader discourse on modern slavery and professional misconduct in the hospitality sector, providing valuable insights for policymakers, industry stakeholders, and organizational leaders. By uncovering the hidden realities of the Indian hotel industry, this study catalyzes meaningful change, advocating for ethical practices and dignity in the workplace.

PRESENTATION OF LOCAL THAI CULTURE THROUGH EXPERIENTIAL MARKETING AFFECTING THE DECISION TO USE CAFE BUSINESS SERVICES

Chadmanee PRATHUMTHONG — 2024-10-02

The objective of this research was to investigate the causal variables of experiential marketing and service quality affecting the decision to use cafe business services. The study was conducted with population living in Phuket province who used to use the cafe business services. The results of multiple regression analysis revealed that experiential marketing, which includes sensory experience, emotional experience, experiential thinking, experiential action, experiential relationship on the decision to use cafe business service, aimed to test hypotheses H1a-H1e found that all 5 aspects of experiential marketing significantly influenced the decision to use cafe business service at the 0.01 level. Hence, the hypotheses H1a-H1e were accepted. However, the independent variables of experiential marketing in all five aspects collectively predict and explain the dependent variable, which is the decision to use cafe business services, with an efficiency of 49.0%. Service quality, which includes tangibles, reliability, responsiveness, assurance, and empathy relationship on the decision to use cafe business services, aimed to test hypotheses H2a-H2e found that all 5 aspects of service quality significantly influenced the decision to use cafe business services at the 0.05 level. Hence, the hypotheses H2a-H2e were accepted. In this case, the independent variables from all four business innovation aspects jointly predict and explain the dependent variable, which is customer loyalty to coffee shop businesses, with an efficiency of 57.0%.