Asian Administration and Management Review

IMPACT OF MANAGERIAL COMMUNICATION STYLE ON EMPLOYEES’ ATTITUDES AND BEHAVIOR: THE MEDIATING ROLE OF PSYCHOLOGICAL EMPOWERMENT

Fuangfa AMPONSTIRA — Sun, 17 Dec 2023 00:00:00 +0700

The study intends to identify the relationship between managerial communication style, psychological empowerment and employees’ attitudes and behavior. Additionally, the mediating role of psychological empowerment on the relationship between managerial communication style and employees’ attitudes and behavior. The data were gathered from 320 employees from manufacturing industries of Thailand using purposive sampling. The data were analyzed by using Analysis of Moment Structure and the Statistical Package for Social Science. Data analysis concluded a positive and significant relationship among managerial communication style, psychological empowerment and employees’ attitudes and behavior. And mediating role of psychological empowerment on the relationship between managerial communication style and employees’ attitudes and behavior also exist. This study's exploration of the deep impacts of managerial communication style on workers' attitudes and behaviors at work makes it significant. It provides a thorough understanding of the mechanisms by which communication promotes employee engagement and performance by analyzing the mediating role of psychological empowerment. These observations can help businesses make decisions about how to create an environment that is both productive and encouraging.

ENTREPRENEURS’ CHARACTERISTICS THAT IMPACT SUCCESS IN ORGANIC FARMING

Pannika NGAMCHAROEN — Mon, 08 Jan 2024 00:00:00 +0700

The purpose of this research is to study the characteristics of entrepreneurs that affect their success in being smart farmers and the guidelines for developing them into agricultural entrepreneurs. In this research, qualitative methods were used with in-depth structured interviews and document studies. The research results found that 5 characteristics of entrepreneurs are: 1) Honesty. 2) Have basic knowledge and experience in the business that they do. 3) Stability, consistency and passion for learning. 4) Achievement motivation. 5) Learning from past experiences Developing farmers to become agricultural entrepreneurs involves (1) farmers being able to change their way of thinking from “doing more, getting less” to “doing less, getting more” (2) changing traditional agriculture to modern, and (3) emphasizing the use of Smart and Precision systems. Farming using ICT systems for creativity. For innovation in research and development, farmers must join the farmer network to strengthen their agricultural business and develop production to produce agricultural products that are certified for export. In addition, the development guidelines will help farmers have more income and a better quality of life for sustainable self-reliance. To promote ASEAN cooperation, there should be an agreement to promote trade, investment, and labor potential. and agricultural research for development. To find ways to coordinate international cooperation for sustainable development and upgrading of agriculture in Southeast Asia, the government must also support small entrepreneurs in their investment efforts and promote connectivity between the North-South Economic Corridor project and the East-West Economic Corridor.

FACTORS IN SELECTING SENIOR CITIZENS TO WORK IN THE HOTEL BUSINESS IN BANGKOK UNDER MODERN HUMAN RESOURCE MANAGEMENT

Piyawat SUNANTA — Mon, 08 Jan 2024 00:00:00 +0700

Nowadays, senior citizen workforce is a problem affecting the country is business sector due to a decreased birth rate. This makes the aging population structure is increasing, resulting in a higher proportion of the workforce. Meanwhile, the young workforce has a low increasing rate due to the low birth rate. This is an opportunity and challenge of human resource in changing workforce management and welfare. This is particularly on hotel business having stiff competition and facing workforce shortage. In addition, creating good experience to the organization results in the occurrence of human resource management in the new era of hotel business. Therefore, senior citizen workforce is the key to making a difference in the hotel business. However, to be able to do that must rely on a long work experience. This includes excellent service skill and a better understanding about the hotel organization culture. Thus, senior citizen workforce is a valuable one with accumulated experience for a long time. This creates a competitive advantage in the hotel business and replaces working-age workers very well. This article is therefore the presentation of human resource management in the modern era which requires managing the senior citizen workforce to drive the hotel business instead. In the future there will be a shortage of young workers so human resource professionals need to consider policy planning that is consistent with workforce conditions. This also includes skills and experience, work commitment and performance, personality and human relations, work behavior, compensation management, and welfare for senior citizen workers.

SCOR MODEL FACTORS AFFECTING THE SUCCESS OF FOOD DELIVERY BUSINESS IN THAILAND

Putthiwat SINGHDONG, Prin WEERAPONG — Mon, 08 Jan 2024 00:00:00 +0700

The contemporary food delivery industry in Thailand has witnessed exponential growth, prompting the need for an analysis of critical success factors. This study explores the application of the SCOR (Supply Chain Operations Reference) model to identify factors crucial to the outcomes of food delivery businesses. Through empirical analysis, the study reveals that effective planning strategies are essential for enhancing sourcing activities and, consequently, delivery operations. Additionally, strategic sourcing activities significantly contribute to improving the production process, emphasizing that acquiring quality resources enhances the capacity to produce goods and services efficiently. While sourcing plays a vital role, it may not be the sole determinant of successful delivery and returns. Other variables, such as logistical efficiency, transportation, and customer service, can also impact these processes, as indicated by the research. Interestingly, the direct effect of the production process on delivery and returns appears to be insignificant. The findings underscore the importance for Thai food delivery companies to prioritize well-structured planning and astute sourcing strategies to enhance overall performance. This paper serves as a foundational resource for food delivery industry stakeholders, providing strategic insights for improved operational outcomes. For a comprehensive understanding of the industry's dynamics, additional research is recommended to dissect specific factors influencing delivery and return processes.

DEVELOPING VALUE CHAIN MANAGEMENT OF COMMUNITY BUSINESS PROCESSING MULBERRY PRODUCTS IN YALA, THAILAND

Chompunuch SRIPHONG, Piyada MANEENIN, Sasadee KAMPHANGDEE — Fri, 19 Jan 2024 00:00:00 +0700

This research aims to 1) study the value chain management of mulberry processing community businesses in Yala, Thailand and 2) develop a mulberry processing community business in the province according to the value chain management model. Data were collected through group interviews and focus group discussions. Interviews were conducted with five group leaders, and development efforts were undertaken with four members of the selected group. The research also involved interviews with five marketing intermediaries, observations, and the distribution of questionnaires to 100 sample consumers using convenience sampling. Content analysis was employed to analyze qualitative data, while descriptive statistics were utilized for quantitative data analysis. The findings revealed that members are responsible for purchasing raw materials and delivering goods themselves. Most of them sell their products through marketing intermediaries. Members also handle income and expense accounts while continuously enhancing the production skills of group members. The development of the value chain focuses on enhancing the efficiency of all value chain activities, with particular emphasis on production, marketing and sales, and human resource management activities. Following the development initiatives, the group experienced a 25 percent increase in income and attracted more customers, particularly through online sales channels such as Facebook. The group also streamlined its internal business processes. Furthermore, group members acquired online marketing skills and expanded their product range to include items like mulberry buns and mulberry juice mixed with dates. However, group members need to maintain vigilance and continually refine their activities within the business value chain.

INNOVATION IN CONSERVATION TOURISM MANAGEMENT, COMMUNITY GROUPS TALO MAKON DAM AT BAN BIKE, YALA, THAILAND

Sat, 20 Jan 2024 00:00:00 +0700

The research aims to 1) study the ecotourism of Community Groups Talo Makon Dam, 2) analyzes the cost of managing ecotourism of Community Groups Talo Makon Dam, and (3) develop and manage conservation-oriented strategies that align with the Community Groups Talo Makon Dam. The findings revealed that the costs and revenue distribution from tourism to the community, the most significant aspect was the confidence and security ensured by those responsible for tourist safety, the next crucial factors included tourism activities contributing to supplementary income for the community, and the establishment of medium or small-sized tourism enterprises, respectively. In terms of developing conservation-oriented management by the community, it was found that challenging. Clear development directions are essential, with a focus on prioritizing the local community's involvement in managing and overseeing tourist destinations. A tourism management committee is pivotal in coordinating collaboration between local leaders and relevant stakeholders.

DIGITAL TECHNOLOGY POLICY INITIATION OF LOCAL ADMINISTRATIVE ORGANIZATIONS: THE LESSONS OF SMART CITY DEVELOPMENT IN THAILAND

Phanompatt SMITANANDA, Noppon AKAHAT — Sat, 27 Jan 2024 00:00:00 +0700

This study aims to 1) study the context of smart city (SC) development, 2) analyze the key success factors of applying digital technology to develop a SC, and 3) sum up the lessons from being a SC to formulate strategies and guidelines for digital technology development of local administrative organizations (LAOs). A qualitative method was used to study in the case studies of three LAOs in Thailand. The findings reveal that 1) although each local administrative organization has its own context in driving digital technology into SC development but in every organization, there are a process to develop a stable technology system in urban administration and management under the executive policy, knowledgeable and skilled personnels with practical potential, and guidelines for urban administration and management by integrating various public services with digital technology, 2) the key success factors of applying digital technology to develop a SC are included of (1) having an obvious digital strategy and vision, (2) digitalization and creating digital work culture, (3) digital transformation and management, and (4) conditions of using digital technology to completely transform the organization, and 3) the lessons from being a SC to formulate strategies and guidelines for digital technology development of LAOs such as policy formulation that aims to enhance urban administration and management with digital technology, database usage, making decisions on urban development in accordance with the problems and needs of the people, networks of public sectors collaborating with local agencies in designing and developing digital technology system, having sufficient human resources and materials, integrations of plans and projects and activities to upgrade local development to a SC, etc.

GAME CHANGER TO BECOME A MARKET LEADER IN AGRICULTURAL PRODUCT TRADING WITH MARTECH

Chotipong SANSERN, Anamai DAMNET — Sun, 04 Feb 2024 00:00:00 +0700

This research aims to study and investigate the strategic implications and benefits of incorporating Marketing Technology (MarTech) in agricultural product trading. The research methodology is a literature review technique to ensure a comprehensive understanding of the complex dynamics of MarTech integration within agricultural trading businesses. MarTech plays a crucial role in transforming how business is conducted in agriculture by leveraging technology to enhance communication, marketing, and business management. Automated marketing systems, social media, and customer relationship management tools are examples of MarTech that assist farmers in reaching customers, increasing agricultural product sales, and fostering satisfaction in this digital age. MarTech is a vital solution that helps the agricultural sector adapt to change and grow efficiently in the current tech-driven world. By studying this, businesses can effectively utilize these technologies and game changers to become market leaders in agricultural product sales.

THE POWER OF STRATEGIC MANAGEMENT ACCOUNTING FOR ENHANCING PERFORMANCE EFFICIENCY OF THE FOOD INDUSTRY

Sat, 17 Feb 2024 00:00:00 +0700

This research aims to study the power of strategic management accounting for enhancing performance efficiency of the food industry in the Thailand’s three southern border provinces. The study included a population group of 151 restaurant businesses. Data was collected through a questionnaire and semi-structured interviews, and analyzed using descriptive analysis, structural equation modeling, and content analysis. The research result reveals that the food industry holds a moderate level of opinion regarding the effectiveness of strategic management accounting on the industry's performance. In terms of the performance process, both the effectiveness and efficiency of the food industry, encompassing non-financial and financial aspects, reached a high level. Performance was assessed based on factors such as cost, the freshness of materials, timely and regular customer response, analysis of rivals' strengths in various aspects, and emphasis on service. Furthermore, the Casual Model developed to measure the impact of strategic management accounting on the food industry's performance effectiveness aligns with empirical data and confirms the hypotheses for all items.

EFFECT OF DIGITAL MARKETING MIX AND BRAND TO BUYING INTENTION ON THE MOTORCYCLE MARKET

Sat, 02 Mar 2024 00:00:00 +0700

The Change of marketing mix to Digital has caused the complexity of marketing. This research shows the influence of the Digital marketing mix which has transformed into 4Es and Brand as Experience, Exchange, Everywhere, Evangelism, Brand Distinctiveness, and Brand Attractiveness via Brand Attitude to Buying Intention on motorcycle market case study Honda Thailand.

THE STRUCTURAL EQUATION MODEL OF CAUSAL FACTORS AFFECTING PURCHASING DECISIONS IN E-COMMERCE LIVE-STREAMING OF CHINESE GEN Z CONSUMERS

Wang QILIN, Sermsiri NINDUM — Sat, 02 Mar 2024 00:00:00 +0700

This research explores the relevant factors affecting the purchasing decisions of China's Generation Z consumers in e-commerce live-streaming. The researcher uses mixed methodologies, combining qualitative and quantitative research, using interviews and surveys to collect data. The sample consisted of 407 Chinese Generation Z consumers in Chengdu, Sichuan Province, with e-commerce live-streaming shopping experience in the past year, by using purposive and snowball sampling methods. Data were analyzed using Multiple Regression Analysis (MRA) and Covariance-Based Structural Equation Modeling. The research results found that platform promotion, streamer attraction, consumer conformity psychology, and consumer personality needs have a significant and positive impact on the purchasing decisions of Chinese Generation Z consumers. Furthermore, consumer factors significantly influence purchasing decisions of Chinese Generation Z consumers, followed by platform factors. On the other hand, streamer factors negatively influence purchasing decisions of Chinese Generation Z consumers.

EXPLORING THE EXCELLENCE: UNRAVELING THE SERVICE QUALITY OF TOUR BUS OPERATORS IN THAILAND

Bhorntiwa WIJITGOMEN, Sinittra SUKSAWAT, Sirirak BOONPROMRAKSA — Sat, 02 Mar 2024 00:00:00 +0700

Chartered buses or tour buses have become a prevalent mode of transportation for tourists in Thailand, owing to the inadequate, inconvenient, and time-consuming public transport infrastructure. Given the intensifying competition, it is imperative for tour bus operators to provide high-quality services. This study aimed to identify the management problems faced by tour bus entrepreneurs and examine service quality from the perspective of users. To achieve this, both quantitative and qualitative methods were employed, with a sample group comprising 100 bus company representatives, including owners, executives, and employees, as well as 400 bus users, comprising tour guides and tourists selected via purposive sampling. Data was collected through interviews and questionnaires. The findings indicated that the main management problems faced by bus companies were caused by internal factors, including planning and staffing, while existing regulations also affected bus operations. Moreover, customers were least satisfied with the quality of service in terms of empathy. Statistical analysis revealed significant differences between overall service quality expectations and perceptions at the 0.01 level. Furthermore, significant differences were found in terms of assurance, tangibles, reliability, and responsiveness at the 0.01 level. These results provide bus entrepreneurs with guidelines to develop their management and services.

TRANSFORMING E-COMMERCE: ARTIFICIAL INTELLIGENCE EFFECT ON PURCHASE DECISION AND HAPPINESS

Niwet THAMMA, Wanpen ANYWATNAPONG, Watcharapong TUNPORNCHAI, Chaitat SAETANG — Tue, 26 Mar 2024 00:00:00 +0700

Artificial intelligence (AI) is poised to revolutionize online shopping, prompting questions about its impact on consumer behavior and experience. This study, grounded in the Technology Acceptance Model (TAM), investigates the influence of AI on both purchase decisions and happiness received from AI among Thai online shoppers. Using data from 300 Shopee and Lazada users, a structural equation model revealed a fascinating interplay between AI-powered features, perceived ease of use, and subsequent outcomes. Perceived ease of use directly bolstered perceived usefulness and intention to use AI, which in turn, significantly amplified purchase decisions and happiness. This suggests that AI features that simplify online shopping not only enhance its utility but also foster positive emotions and increased purchase behavior. These findings offer valuable insights for e-commerce platforms seeking to leverage AI's potential to create more convenient, enjoyable, and ultimately, profitable shopping experiences.