Asian Administration and Management Review

PERSONALIZED TRAINING'S IMPACT ON JOB PERFORMANCE: SERIAL MEDIATION OF LEARNING EFFECTIVENESS AND SKILL DEVELOPMENT

Siwat SUWANNASIN — Sat, 17 May 2025 00:00:00 +0700

In today's dynamic business landscape, organizations seek strategies to enhance employee performance. This study investigates the influence of personalized training programs on job performance, focusing on the mediating roles of learning effectiveness and skill development. Data collected from 366 employees across diverse industries revealed a significant positive impact of personalized training on job performance through the serial mediation of enhanced learning effectiveness and skill development. Both direct and indirect effects contributed to job performance, underscoring the value of tailored training interventions. These findings offer valuable insights for organizations and HR professionals, suggesting that investments in personalized training can yield workforce capabilities and long-term performance benefits. Practical recommendations emphasize adaptive training strategies to meet individual learning needs. This research advocates for personalized training programs to maximize employee potential and drive organizational success.

ENHANCING MANAGEMENT EFFICIENCY IN TRANSPORT AGENCIES: THE IMPACT OF SERVICE INNOVATION, CORPORATE IMAGE, AND TECHNOLOGY ACCEPTANCE

Petcharaporn CHATCHAWANCHANCHANAKIJ — Sat, 17 May 2025 00:00:00 +0700

This study investigates the factors driving management efficiency in Western Thailand's transport agencies. Using a quantitative approach and validated questionnaires, data were collected from 380 transport service users and analyzed via structural equation modeling (SEM). Results reveal a strong model fit, with service innovation, corporate image, and technology acceptance significantly influencing management efficiency. The corporate image exhibited the most substantial impact, underscoring the importance of public trust and credibility. While technology acceptance positively affects efficiency, its influence is less pronounced, highlighting potential security and digital literacy concerns. These findings suggest that transport agencies should prioritize enhancing service innovation, bolstering corporate image, and promoting technology acceptance to improve service delivery and citizen satisfaction. This study offers valuable insights for public agencies seeking to optimize service delivery, foster public trust, and drive sustainable development within the public transport sector.

UNLOCKING CREATIVITY IN CHINESE SMES: THE ROLE OF GENERATION Y LEADERSHIP AND TEAM DYNAMICS

Jing LAN, Krisada CHIENWATTANASOOK — Sat, 17 May 2025 00:00:00 +0700

This study explores the influence of leadership role efficacy, team identification, team trust, and team entrepreneurial orientation on the team creativity of Generation Y entrepreneurs in Chinese SMEs. Analyzing responses from 604 SME entrepreneurs across various sectors using PLS-SEM, the results indicate that team entrepreneurial orientation, identification, leadership role efficacy, and trust significantly impact team creativity. Team entrepreneurial orientation exerted the most decisive influence, followed by team identification, leadership role efficacy, and team trust. Therefore, SME managers should foster entrepreneurial team dynamics by cultivating a shared vision, aligning team goals, and creating an open space. The leadership skills of team leaders should be improved to increase self-confidence in their role and foster a culture of trust. These findings contribute to understanding leadership and team dynamics in promoting creativity within Chinese SMEs, providing implications for policy initiatives and management practices.

TEACHER COMPETENCY FRAMEWORKS FOR APPLICATION-ORIENTED HIGHER EDUCATION: A MODEL FROM HAINAN, CHINA

Huiling LIU, Ganratchakan LERTAMORNSAK, Suttipong BOONPHADUNG — Tue, 03 Jun 2025 00:00:00 +0700

This study investigates teacher professional competency within application-oriented higher education institutions, contributing to Asia's growing discourse on skills-based education. Focusing on Hainan, China, the research employs a mixed-methods approach, analyzing survey data from 506 educators alongside qualitative insights from interviews. Exploratory Factor Analysis (EFA) reveals eight core competency components: Personal Competency, Resource Integration Competency, Teaching Competency, Practical Competency, Knowledge Competency, Research Competency, Reflective Competency, and Innovation & Development Competency. The proposed competency model stresses resource integration and its reflection of regional economic needs. Findings highlight the need for a comprehensive approach, incorporating industry collaboration and continuous professional development. This study provides a framework applicable to other Asian contexts undergoing similar shifts towards application-oriented education. It offers implications for teacher development, recruitment, and evaluation, fostering sustainable advancement in the region's higher education landscape.

BEYOND REPRESENTATION: HOW KNOWLEDGE UTILISATION TRANSLATES BOARD GENDER DIVERSITY INTO CORPORATE PERFORMANCE

Nuthawut SABSOMBAT, Wiparat SURALAI — Tue, 03 Jun 2025 00:00:00 +0700

This study investigates the intricate relationship between board gender diversity and corporate performance within Thai firms, challenging the assumption that mere representation automatically translates into improved outcomes. Employing a quantitative approach with survey data from 150 companies and qualitative insights from director interviews, the research examines the mediating role of board knowledge and skill utilization. Results indicate a complex dynamic: while gender diversity alone correlates negatively with corporate performance measured by the Balanced Scorecard (BSC), it positively influences board knowledge and skills utilization. This enhanced utilization, in turn, drives improved corporate outcomes across financial, customer, internal process, and learning and growth perspectives. The findings highlight the importance of fostering inclusive engagement and knowledge-sharing within boards to unlock the strategic benefits of diversity, contributing to a more nuanced understanding of corporate governance in emerging Asian markets.

BRIDGING THE AI DIVIDE: ADOPTION CHALLENGES IN MARKETING EDUCATION IN LAOS

Thongvanh SIRIVANH, Soukzana LADTAKOUN, Niddavone VONGSANGA — Tue, 03 Jun 2025 00:00:00 +0700

This study investigates the adoption of Artificial Intelligence (AI) in marketing education among students in Laos, a developing country facing infrastructure and digital literacy challenges. Integrating the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB), with contextual factors like AI literacy, pedagogical alignment, and accessibility, the research examines the factors influencing AI adoption. A quantitative approach was employed, gathering data from 165 marketing students across multiple universities in Laos and analyzing it through Structural Equation Modeling (SEM). Results indicate that perceived usefulness and ease of use significantly shape attitudes toward AI, while behavioral control and accessibility strongly influence adoption intention. Social influence has minimal impact, suggesting adoption decisions are driven by practical utility rather than peer pressure. The study recommends hands-on AI training, user-centric programs, and improved access to AI resources to bridge the digital divide.

ENHANCING EMPLOYEE PERFORMANCE IN THAILAND'S ICT INDUSTRY: THE ROLES OF AUTHENTIC LEADERSHIP AND WORK-LIFE INTEGRATION

Morakot JUNKRAPOR, Krisada CHIENWATTANASOOK — Tue, 03 Jun 2025 00:00:00 +0700

This research explores the relationships between authentic leadership, work-life integration, and employee performance within Thailand's Information and Communication Technology (ICT) industry. Using a qualitative research design, data were collected through structured interviews with eight key informants and analyzed via content analysis. The findings reveal that authentic leadership, characterized by sincerity, transparency, fairness, and openness, significantly fosters employee trust, motivation, and commitment. This leadership style supports employee development through clear communication and skill enhancement, leading to improved performance. Furthermore, a strong emphasis on work-life integration, reflected in flexible policies and comprehensive wellbeing support, reduces employee stress and enhances their potential. The synergy between authentic leadership and supportive work-life practices directly contributes to improved employee performance and sustainable human resource management within ICT organizations.