TUNSUPARP, S.; PHANSATARN, T.; SRINUAN, C. Consumer Behavior in Subscription to Media Content from Over-The-Top (OTT) Service. Asian Journal of Applied Economics, [S. l.], v. 30, n. 1, p. 119–141, 2023. Disponível em: https://so01.tci-thaijo.org/index.php/AEJ/article/view/265019. Acesso em: 2 sep. 2026.