@article{Srisuwannaket_Tungsuwan_Pongyeela_2019, title={Causal Factors Model Influencing the Royalty of the East Lanna Cultural Tourism}, volume={9}, url={https://so01.tci-thaijo.org/index.php/AJMBU/article/view/242149}, abstractNote={<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The purpose of this research was to study the linear structural relationship model of causal factors influencing the loyalty of the East Lanna cultural tourism. To examine the consistency of the linear structural relationship model of causal factors Which has influence on the loyalty of East Lanna cultural tourism is consistent withempirical data And to study direct influence Indirect influence And the total influence of causal factors that influence the loyalty of Lanna cultural tourism The sample group consisted of 600 people from tourists visiting Chiang Rai, Phayao, Phrae and Nan provinces.</p> <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;The research instruments were questionnaires. Data analysis by frequency, percentage, mean, standard deviation Pearson’s correlation coefficient analysis Confirmatory component analysis at the statistical significance level of 0.05 Linear structural relationship model of causal factors influencing loyalty of East Lanna cultural tourism developed in harmony with empirical data With the chi-square value equal to 362.35 at 59 degrees of freedom, significance level (P-Value), 0.00 The average square of the estimation error (RMSEA) is 0.08. The root index of the standard quadratic mean of the remaining (SRMR) is 0.03.</p>}, number={1}, journal={Academic Journal of Mahamakut Buddhist University Roi Et Campus}, author={Srisuwannaket วิทัศน์ and Tungsuwan อมร and Pongyeela อดิลล่า}, year={2019}, month={May}, pages={112–125} }