Sittivongsa, B., Boonmee, K., Srisaeng, A., Choutikavatchagul, S. and Weerasin, W. 2022. THE DEVELOPMENT STRATEGY OF THE INNOVATION OF COMPETIVEADVENTAGE IN BUSINESS OF THAILAND 4.0. Academic Journal of Mahamakut Buddhist University Roi Et Campus. 11, 1 (Mar. 2022), 749–762.