Zhou, C., & Lertjanyakit, H. (2024). INFLUENCE OF CHARACTERISTICS OF VIRTUAL ANCHOR ON FANS’ REWARD BEHAVIOR: A CASE STUDY OF CHINESE MARKET. Academic Journal Phranakhon Rajabhat University, 15(2), 140–158. retrieved from https://so01.tci-thaijo.org/index.php/AJPU/article/view/273539