ZHOU, C.; LERTJANYAKIT, H. INFLUENCE OF CHARACTERISTICS OF VIRTUAL ANCHOR ON FANS’ REWARD BEHAVIOR: A CASE STUDY OF CHINESE MARKET. Academic Journal Phranakhon Rajabhat University, [S. l.], v. 15, n. 2, p. 140–158, 2024. Disponível em: https://so01.tci-thaijo.org/index.php/AJPU/article/view/273539. Acesso em: 10 dec. 2025.