Academic Journal Phranakhon Rajabhat University

THE EFFECTIVENESS OF VIRTUAL FIELD TRIPS ON LEARNING ACHIEVEMENT 1 OF SOCIAL STUDIES FOR GRADE 6 BHUTANESE STUDENTS

Pema Choden — 2025-12-29

This study investigated the effectiveness of incorporating Virtual Field Trips (VFTs) on the learning achievement and satisfaction of Grade 6 Bhutanese students in social studies. A mixed-method research design was employed with a sample of 30 students selected through cluster random sampling from a higher secondary school in Bhutan. The instruments used for the study included lesson plans, learning achievement tests, and a semi-structured interview. These instruments were validated by three experts, with an IOC index ranging from -1 to +1. Quantitative data were collected through pre-test and post-tests, with the post-test mean score ( = 15.02) significantly higher than the pre-test mean score ( = 11.35), resulting in a mean difference of 3.7. Analysis using a paired sample t-test revealed a significance p-value of 0.01, confirming the effectiveness of VFTs. Qualitative data, gathered through semi-structured interview and analyzed thematically, highlighted increased learning satisfaction. This approach enabled students to virtually explore Bhutan’s sacred places, promoting holistic education while supporting cultural preservation. VFTs enhanced learning by improving academic achievement and personal growth. The findings highlighted the potential of VFTs as a valuable instructional tool for enhancing academic outcomes and recommends broader implementation to enrich learning and preserve heritage.

RELATIONSHIP BETWEEN THE VISIONARY LEADERSHIP OF EDUCATIONAL ADMINISTRATOR AND THE REACHER PERFORMANCE UNDER THE BANGKOK SECONDARY EDUCATIONAL SERVICE AREA OFFICE 2

นิษฐาชินี พะลัง — 2025-12-29

The objectives of this research were 1) to study the visionary leadership of school administrators, 2) to study the performance competency of teachers in schools,
and 3) to find the relationship between visionary leadership of school administrators and performance competency of teachers in schools under the Secondary Educational
Service Area Office Bangkok 2. The sample group used in the research consisted of teachers under the Secondary Educational Service Area Office Bangkok 2 in the 2024 academic year. The sample size was determined using Cohen’s ready-made table, resulting in a sample of 293 people. Stratified random sampling and simple random sampling methods were used according to the proportion of school sizes. The research instrument was a questionnaire with a reliability of 0.986. The statistics used for data analysis were percentage, mean (x̄) , standard deviation (SD), and Pearson’s correlation coefficient.

The research results found that: 1) The visionary leadership of school administrators was at a high level overall and in each aspect. 2)The performance competency of teachers
in schools under the Secondary Educational Service Area Office Bangkok 2 was at a high level overall and in each aspect. 3)The visionary leadership of school administrators
and the performance competency of teachers in schools under the Secondary Educational Service Area Office Bangkok 2 had a positive relationship at a high level, with statistical significance at the .01 level.

CHARACTERISTICS AND COMPONENTS OF AN INNOVATIVE AVIATION UNIVERSITY

KRIT WONGCHARERN — 2025-12-29

The development of innovation within aviation and aerospace universities plays a pivotal role in advancing the industry amid rapid technological change. This study aims
to 1) identify the key characteristics of innovative aviation universities, and 2) determine the essential components of an innovative aviation university in Thailand. The sample
included five faculty members with doctoral degrees from universities specializing in aviation education and five documents related to innovative universities abroad.
Data were collected through document analysis and in-depth interviews and analyzed using content analysis.

The findings reveal that the characteristics of innovative aviation universities consist of 10 key aspects: 1) targeted policies and strategies for aviation and aerospace,
(2) adaptable and flexible organizational structures, (3) integration of teaching and research, (4) sustained support for funding and resources, (5) establishment of business units to drive innovation, (6) promotion of a culture that values technological progress, (7) visionary and innovation-oriented leadership, (8) innovation ecosystems supporting aviation-related technologies, (9) connections with external organizations, and (10) the creation of international partnerships.

The components of innovative aviation universities were identified as seven key elements: 1) a clear vision, mission, and innovation-driven objectives in aviation and aerospace, 2) support for research and innovation development leading to practical outcomes, 3) organizational structures conducive to innovation advancement, 4) investment in human capital and infrastructure specific to aviation and aerospace, 5) curriculum management and teaching aimed at fostering innovation, 6) strategic budget allocation and funding mechanisms, and 7) the establishment of international networks and collaborations in the aviation and aerospace sectors.

This research proposes guidelines to support Thai universities in evolving into internationally competitive innovation-driven aviation institutions capable of addressing the present and future demands of the global aviation and aerospace industries.

INCENTIVE MECHANISMS OF HUMAN RESOURCE MANAGEMENT IN SICHUAN UNIVERSITY FOR NATIONALITIES, SI CHUAN PROVINCE, CHINA

Liu Jie — 2025-12-29

The objectives of this research were 1) to investigate the problems of incentive mechanisms of human resource management, 2) to develop an incentive mechanism for human resource management. The samples consisted of 385 students, 80 teachers and 50 administrators obtained through stratified random sampling at Sichuan University
for Nationalities. The research methodology was quantitative research. The research instruments employed questionnaire and the questions of focus group discussions. The data were analyzed with frequency, percentage, mean, and standard deviation. Research results concluded that 1) the problems of incentive mechanisms of human resource management for students were at the high level (Mean=3.92 SD = 1.17), for teachers were at the high level (Mean= 3.95 SD = 1.12), for administrators were at the high level (Mean= 4.02 SD = 1.12), 2) the incentive mechanism of human resource management needs to be improved that establishing evaluation criteria, the decision-making process, stakeholder express suggestions and concerns, incentive directions, mechanism supports core, outcomes
and specific performance indicators, monitoring system, data-driven decisions, and longterm effectiveness.

DEVELOPING STRATEGIC MANAGEMENT GUIDELINES FOR ENHANCING INNOVATIVE ABILITY OF STUDENTS MAJORING IN ENVIRONMENTAL ART DESIGN IN SHANXI UNIVERSITY OF MEDIA AND COMMUNICATION, SHAN XI PROVINCE

Zhang Ze — 2025-12-29

The objectives of this research were 1) to investigate problems and needs of innovative abilities of students majoring in environmental art design, 2) to develop strategic management guidelines to enhance the innovative abilities of students majoring in environmental art design. The samples consisted of 500 students and 40 teachers obtained through stratified random sampling at Shanxi University of Media and Communication. The instruments employed a questionnaire and questions of focus group discussions. The statistics were frequency, percentage, mean, and standard deviation. The research results indicated that 1) the problems and needs of innovative abilities in students majoring in environmental art design for students were at moderate and high level, respectively
(Mean = 3.21, 3.68 SD = 0.55, 0.60), for teachers were at moderate level (Mean = 3.19, SD = 0.48), 2) strategic management guidelines to enhance the innovative abilities
of environmental art design students consisted of 2.1) the assessment of the curriculum and educational environment, 2.2) the teaching methods, tools, and student engagement strategies, 2.3) needs analysis to understand the specific challenges students in enhancing their creative skills, 2.4 the understanding of the existing resources and support innovation, 2.5 policy development and the use of technology and innovation within the classroom, 2.6) policies on academic integrity, intellectual property rights, and collaboration, 2.7) implementing data privacy and cybersecurity, and 2.8) to create a safe and ethical environment with innovation.

DEVELOPING ACADEMIC ADMINISTRATION GUIDELINE TO ENHANCE EDUCATIONAL TECHNOLOGY IN MODERN EDUCATION OF ZHANGJIAKOU VOCATIONAL AND TECHNICAL COLLEGE, ZHANGJIAKOU, HE BEI PROVINCE CHINA

Fang Yueqi — 2025-12-29

The objectives of this research were 1) to investigate problems of academic administration in modern education, 2) to develop academic administration guidelines to enhance educational technology in modern education.
The respondents in this research consisted of 392 students, 67 teachers and 44 administrators obtained through stratified random sampling at Zhangjiakou Vocational and Technical College. The research instruments employed questionnaire and 2) the questions of focus group discussions. The statistics were frequency, percentage, mean, and standard deviation. The study results indicated that 1) the problems of academic administration in modern education were at high level, 2) academic administration guidelines to enhance educational technology in modern education consisted of introduction, organizational structure and roles, policy implementation and support, recruitment, retention, and professional development, student services and technology integration, financial management, resource allocation, and strategic planning. All academic administration guidelines were evaluated by experts with Index of Congruence (IOC) values ranging from 0.67 to 1.00, indicating that the guidelines are appropriate for enhancing educational technology in modern education.

THE APPLICATION OF PROJECT-BASED LEARNING TO IMPROVE ENGLISH READING SKILL OF GRADE 6 STUDENTS IN GUANGDONG PROVINCE, CHINA

Ying Mengmei — 2025-12-29

This study was devoted to comparing grade 6 Chinese students’ English reading skill before and after the application of Project-Based Learning, and to examining their learning satisfaction with PBL. In this study, 30 students in the sixth grade of a compulsory school in Guangdong Province were practically taught. The whole experimental process was divided into pre-test before the experiment, teaching during the experiment and post-test, questionnaire, semi-structured interview and statistical analysis after the experiment. Through the analysis of data, it was found that there was a significant difference between the pre-test and post-test scores, with the average score of the pre-test being 10.10, and the average score of the post-test being 15.80, the average difference being 5.70 (28.50%). The average results of the questionnaire were all in the highest level, (For Part A: Interest and Motivation; = 4.26, SD = 0.88, Part B: Engagement; = 4.31, SD = 0.96, Part C: Efficacy of PBL on student learning; = 4.27, SD = 0.88), and the responses of the semi-structured interview showed that the students were satisfied with the application of PBL to English reading class. Therefore, the results of the study suggested that the application of Project-Based Learning improved the English reading skill of grade 6 Chinese students.

USING SQ4R TECHNIQUE TO DEVELOP ENGLISH READING COMPREHENSION ABILITY OF GRADE 6 STUDENTS

Thanyarat Wandeepitak — 2025-12-29

This study explores the effect of using the SQ4R Technique to develop the English reading comprehension ability of grade 6 students. The purposes of this research were 1) to study and compare the English reading comprehension ability before and after using the SQ4R Technique of grade 6 students and 2) to study students’ attitude towards teaching English reading comprehension using the SQ4R Technique.
The sample group consisted of 38 grade 6 students at Ban Nonghan (Wankru 2502) School, under the Udon Thani Primary Education Service Area Office 3, in the first semester of academic year 2024. The design of this research was a one group pretest-posttest design. The research instruments were lesson plans, an English reading comprehension ability test, and an attitude questionnaire. The experiment lasted 12 weeks, 2 hours a week, or 24 hours in all. The mean percentage, standard deviation, one-sample t-test, and t-test for dependent samples were employed to analyze the data. The findings of this research
were as follows: 1) The students’ pretest and posttest of English reading comprehension ability mean scores were 18.34 or 45.86 percent and 31.08 or 77.70 percent, respectively.
The students’ posttest mean score on English reading comprehension ability was higher than
the set criterion of 70 percent, and the students’ English reading comprehension ability after the experiment was significantly higher than that of the pretest, and 2) The students’ attitude towards teaching English reading comprehension using the SQ4R Technique was at a good level.

THAI PARLIAMENT MEDIA IN THE CONTEXT OF MEDIA LANDSCAPE IN 3rd DECADE OF 21st CENTURY

วิมลิน หิรัญบูรณะ — 2025-12-29

The research titled “Thai Parliamentary Media in the Context of the Media Landscape in the 3rd Decade of the 21^st Century” is a qualitative research. The objectives are to examine Thai parliamentary media within the evolving media landscape of the 3rd decade of the 21st century and to explore the role of Thai parliamentary media under the convergence of media platforms. The study employs In-depth Interviews using a semi-structured interview format, with key informants selected through purposive sampling. In addition, focus group discussions were conducted with stakeholders involved with the organization. The study applies various theoretical frameworks, including Political Communication Theory, Normative Media Theory, Technological Determinism, Media Convergence, Social Media, and the concept of the Media Landscape in the 3rd
Decade of the 21^st Century. The findings indicate that Thai parliamentary media in this context can be divided into two distinct phases: Phase 1 (2021 - 2025): During this period, Thai parliamentary media began presenting content in diverse formats, such as videos and infographics, while also promoting public participation in political discussions
through various social media platforms, including Facebook, YouTube, Instagram, etc. Furthermore, the launch of the TPchannel mobile application and Over - The - Top services enabled the public to access parliamentary news and activities more conveniently and in real time. Phase 2 (2026 - 2030): It is anticipated that the use of social media will continue in alignment with global digital trends, with the integration of artificial intelligence playing a crucial role in enhancing content production. Big data analytics will be employed to create more immersive and interactive content experiences, such as simulated parliamentary sessions, virtual parliamentary tours, and other forms of participatory digital media. Regarding the role of Thai parliamentary media within the context of a converged media environment, it is essential that it continues to adhere to its fundamental principles, including promoting public political engagement, serving as a neutral platform for opinion exchange, and functioning as a mechanism for checks and balances, particularly in monitoring the actions of the executive branch, members of the House of Representatives, and members of the Senate. However, within the framework of media convergence, it is also imperative to utilize social media and adopt modern technological systems to support content creation and dissemination. This integration aims to increase transparency and foster democratic values in the legislative process. Nevertheless, current public participation remains largely reactive rather than proactive. That is, while audiences are encouraged to consume and respond to content, they have not yet assumed a substantive role in content co-creation. This remains a significant challenge that warrants further attention and strategic development.

THE APPLICATION OF TEAM-BASED LEARNING WITH MULTIMEDIA TO IMPROVE CHINESE WRITING SKILLS OF GRADE 5 STUDENTS IN SICHUAN PROVINCE, CHINA

Yan Zhang — 2025-12-29

This study aimed to compare the Chinese writing skills of grade 5 students in China before and after using team-based learning with multimedia, and also to examine their satisfaction. This study employed cluster random sampling to select 30 grade 5 students from a primary school in Sichuan Province. The quantitative data were collected through Chinese writing skills tests (pre-test and post-test), and students’ satisfaction questionnaire. And the qualitative data were collected through semi-structured interview to support the ideas. Through data analysis, a significant difference was found between the pre-test and post-test scores. Additionally, all responses on the students’ satisfaction questionnaire were at the highest level.
And the responses of the semi-structured interview showed that the students were highly satisfied with the application of team-based learning with multimedia to Chinese writing class. Therefore, the results of this study clearly demonstrated that the application of team-based learning with= multimedia improved the Chinese writing skills of grade 5 students.

A STUDY ON CREATIVE LEADERSHIP OF EDUCATION ADMINISTRATORS IN SCHOOL UNDER THE SECONONDARY EDUCATIONAL SERVICE AREA OFFICE, LAMPANG

Jirawat Kitipichedsun — 2025-12-29

The purpose of this research were to study and compare creative leadership of School Administrators in the Secondary Educational Service Area Office, Lampang,
classified by position and school sizes. The sample consisted of 118 school administrators and teachers in the Secondary Educational Service Area Office, Lampang in academic year
2021 selected by using Krejcie and Morgan’s table and proportionate stratified random sampling. The instrument used for collecting data was a five-level and reliability of 0.982. The statistics used for data analysis were: percentage, mean, standard deviation and t-test.

The research results found that 1. school administrators in schools under the Secondary Educational Service Area Office, Lampang, had creative leadership overall and in each
aspect at a high level. When considering each aspect, it was found that the aspect with the highest average value was the aspect of consideration of individuality. 2. Compare
the opinions of school administrators and teachers on creative leadership of school administrators in schools under the Secondary Educational Service Area Office, Lampang. Classified by position, Classified by school size, overall there is no difference. In terms of flexibility and adaptability, creativity, and teamwork, there are statistically significant differences at the 0.05 level.

TRANSMEDIA STORYTELLING OF PARTICIPATORY PROCESS AND COMMUNICATE SOCIAL ISSUES “THE STORY DOESN’T WANT TO DRINK”

Sirimon Puengsangwal — 2025-12-29

This research aims to study the process of Transmedia Storytelling content production to communicate the social issue “The story doesn’t want to drink”. through an instructional management process. The study involved analyzing the current situation and future trends regarding alcohol consumption and considered the factors for designing narrative content capable of creating an experiential engagement in the content reception process.
The research findings indicate that the development process for Transmedia content production reveals that communication aligned with the Transmedia Storytelling
concept must establish the content direction through three core elements: Story, Format, and Media/Platform. Significant emphasis is placed on the participation process
and creating experiences that link the narratives together, allowing for substantial story expansion. This approach enables recipients to fully grasp the story’s perspectives.
Furthermore, content producers can simultaneously act as receivers, producers, and creators of the content world’s narratives through the power of shared experience
with “The story doesn’t want to drink”.” narrative, effectively driving the communication objectives toward the set goals.

MOTIVATION AND EMPLOYABILITY SKILLS OF AIRLINE BUSINESS GRADUATES: THE MEDIATING ROLE OF SELF-EFFICACY

Juan Rodrigo Del Villar — 2025-12-29

This study investigated whether self-efficacy mediates the relationship between motivation and employability skills among graduates in the airline business. Using a causal-correlational, non-experimental design, survey data were collected from 110 graduates, with sample size determined through G*Power analysis to ensure sufficient statistical power. Analyses employed Pearson correlation, multiple regression, t-test/ANOVA, and path analysis. The study revealed very strong positive correlation among motivation and employability skills (r(108) =.875, p < .001). Multiple regression analysis revealed that both motivation (β = 0.310, p < 0.001) and self-efficacy (β = 0.480, p < 0.001) significantly predicted employability skills, jointly accounting for 58% of the variance. Mediation analysis further showed that self-efficacy partially mediated the relationship between motivation and employability, suggesting that motivated students develop employability skills both directly and in directly through increased confidence in their abilities. Employability was higher among females and recent cohorts, while motivation was stronger in recent cohorts. The finding ssuggest that self efficacy is a key mechanism linking motivation to employability, underscoring the importance of authentic practice and structured feedback in enhancing graduates’ job readiness. The study recommends strengthening authentic practice through simulations and internships, integrating structured feedback mechanisms, and embedding self-efficacy–enhancing strategies into the curriculum to foster confidence, career readiness, and long-term employability among graduates

GUIDELINES FOR IMPROVING CRIMINAL RECORD SYSTEMS TO HELP FORMER INMATES FIND EMPLOYMENT AFTER THEIR RELEASE

Kittisak Tanannut — 2025-12-29

The objective of this research is to find out guidelines for improving criminal record systems to help former inmates find employment after their release. It is qualitative
research by conducting documentary research and studying the comparison between the laws of the State of California, the United States of America and the United Kingdom
and the law of Thailand.
According to the research outcome, it is found out that the disclosure of the crime record of the person who passes over a punishment may affect the job application
of the person who passes over a punishment. Accordingly, a period of time for the disclosure of the crime record should be set to be suitable for the seriousness of the offence.
A period of time for the withdrawal of the crime record under the Thai law is not suitable.
This is because the period of time for the withdrawal of the crime record has not been set to be suitable for the seriousness of the offence in the same way as that in foreign countries. This research has a suggestion that there should be the amendment of Clause 6.3 (6) of the Regulations of the Royal Thai Police Concerning the Code of Police Regulations not Related to Cases, Title 32 Fingerprinting, B.E. 2566. In this regard, the period of time
for the withdrawal of the crime record should be set in accordance with the seriousness of the offence.

CREATING A HAPPY WORKPLACE IN THE DIGITAL ERA

Sittiporn Klakhang — 2025-12-29

The purpose of this article was to study approaches for creating a happy organization in the digital era. The digital era had both positive and negative impacts due to the rapid
growth of digital technology, which resulted in a significant need for workers to adapt. They had to continuously learn new things, including work systems, the use of technology
in the workplace, and the characteristics of different generations. If individuals could not adapt to these changes, it could lead to stress and a lack of happiness at work. Therefore, the concept of a happy organization became widespread and gained increased attention
among various organizations. It was considered a key strategy for addressing personnel management issues and ensuring that organizational members were capable and ready for change, thus leading the organization towards sustainable growth.
Summary of the study results. Three main approaches for creating a happy organization in the digital era were identified: 1) People development, 2) Workplace development, and 3) Material development. These approaches supported the drive towards a happy organization through the Happy 8 framework, which was tailored to the specific context and needs of the organization’s members. This required a customized
design aligned with the dimensions of happiness for individuals within the organization.