Academic Journal Phranakhon Rajabhat University

MEGATRENDS ANALYSIS FOR AIR TRANSPORTATION MANAGEMENT TO PROMOTING CREATIVE ECONOMY TOURISM MODEL

Tanida Suppharangsan — 2024-06-18

The aim of this article is to study air transport management by analyzing aviation megatrends to promote creative economic tourism within an analytical framework that includes analyzing changing trends of air transport management, bio-economy tourism, circular economy, and green economy. It focuses on recognizing and adapting to key trends such as increasing travel flexibility, adapting to climate change, and meeting market demands in a sustainable way to support long-term economic growth and environmental conservation. Additionally, it aims to create a balance in sustainable development within the tourism and air transport industries in the most efficient manner possible, ensuring that tourism utilizing air transportation can grow in tandem with the economy while maintaining environmental conservation. However, empirical studies are needed to determine the best and most effective direction for sustainable development in tourism and air transport in the future.

BURNOUT PHENOMENAL: UNMASKING THE STRUGGLES OF EVENT AND MICE PROFESSIONAL

Napasorn Palawasu — 2024-06-18

Fatigue and burnout have long been recognized as pervasive issues across various occupations, including event management. This study aims to explore the concepts of fatigue and burnout specifically in the context of event professionals, examining their root causes, observable symptoms, and potential interventions for effective resolution. The paper endeavors to comprehensively review existing scholarly literature on this topic by thoroughly analyzing multiple studies that delve into these matters. The study results highlight the progressive nature of exhaustion as a precursor to burnout. It is evident that exhaustion can be triggered by specific incidents or prolonged work-related factors, leading to significant stress. Conversely, burnout manifests suddenly and negatively affects individuals' overall well-being and occupational effectiveness. The causes of fatigue and burnout in event professionals can be attributed to the demanding aspects of their work, including long hours, high-pressure environments, tight deadlines, and constant multitasking. In addition to these work-related factors, personal characteristics along with coping strategies also influence an individual's susceptibility to experiencing fatigue and burnout.

PROBLEMS IN OPERATING AN INTERNATIONAL DIGITAL ASSET BUSINESS OPERATIORS COMPARE THAI LAW WITH THE REPUBLIC OF SINGAPORE

Tuchpapol Narapongsathorn — 2024-06-18

This article aims to examine the challenges in remedying the damages faced by investors from international digital asset fundraising by business operators. The research employs a qualitative methodology, utilizing document analysis and comparing Thai law with that of the Republic of Singapore concerning the regulation and oversight of digital asset businesses. It focuses on the responsibilities and liabilities of international digital asset business operators and the measures available for compensating investors affected by their fundraising activities. The research uncovers that Thai law lacks comprehensive coverage regarding discretionary powers and regulatory oversight of digital asset businesses. It also lacks clear guidelines on liability issues, leading to delays in addressing investor damages with no established compensation fund or plan. The study recommends defining digital asset characteristics based on their intended use to ensure clear supervision. Unauthorized individuals, especially influencers who influence online user decisions, should be prohibited from advertising. Stricter penalties should be enforced for violations, and a compensation fund and plan for affected investors must be established.

BUSINESS POTENTIAL DEVELOPMENT TO INCREASE COMPETITIVENESS OF THAI HALAL RESTAURANT ENTREPRENEURS

Wannarat Sriratna — 2024-06-18

This research aimed to: 1) study the factors influencing business operations of Halal restaurant entrepreneurs, and 2) compare the differences between the factors influencing business operations categorized by personal information of Halal restaurant entrepreneurs and general information of the restaurants. The research tools included questionnaires distributed to 400 Haral restaurant business owners. Data analysis was conducted using statistical software to find out frequency, percentage, mean, standard deviation, t-test, and F-test. The study found that: 1) the overall opinions of the sample group regarding the factors influencing business operations of Halal restaurant entrepreneurs were at a high level (=4.45), with the highest opinions in marketing (=4.57), followed by operations (=4.48), management (=4.40), and finance (=4.36) respectively, and 2) the personal data among Halal restaurant entrepreneurs with different gender, age, education level, religion, average monthly income, duration of business operation, factors in business operation, management, operations, marketing, and finance were found different in overall. In addition, the general information of Haral restaurants with different business formats, investment in business, sources of investment, number of employees, predominant customer base, business operation factors regarding management, marketing, and finance were found different in overall. Additionally, there were differences in general information among Halal restaurants in terms of Halal certification, factors influencing business operations in operations, and finance.

DEVELOPMENT OF SYSTEM LINKING ROUTES BETWEEN PHIMAI HISTORICAL PARK TO SERVICE SYSTEM IN PHIMAI DISTRICT, NAKHON RATCHASIMA PROVINCE WITH GOOGLE MAPS API

Chuennapa Faikhao — 2024-06-18

Phimai Historical Park is a significant tourist destination in Nakhon Ratchasima Province, attracting a large number of tourists interested in cultural tourism. Most tourists visit the park on a round trip basis because they are only familiar with Phimai Historical Park and lack awareness of other tourist attractions. The objective of this study is to develop system linking routes between Phimai Historical Park and service system in Phimai District, Nakhon Ratchasima Province with Google Maps API. This system includes tourist attractions, hotels and accommodations, restaurants, cafes, souvenir shops, and OTOP products. The Direction Services and Distance Matrix Service of Google Maps API are utilized to search for routes, time, and distance, along with JavaScript, HTML, CSS, and PHP for website development. The study found that users can easily and quickly search for information on tourist attractions and service systems in the area. Moreover, the system efficiently displays routes, time, and distance from Phimai Historical Park to the selected service systems. The evaluation of website usability indicates a high level of satisfaction, with an average score of 4.18 and a standard deviation of 0.85. This developed website is an important tool to support, promote, and attract more tourists to visit Phimai Historical Park.

GUIDELINES FOR REDUCING WATER HYACINTH CONSUMPTION TO CREATE PARTICIPATORY PRODUCTS OF BANG LEN COMMUNITIES BANGYAI NONTHABURI

Nat Jantarothai — 2024-06-18

This research aimed to: 1) study the guidelines for participatory management of water hyacinth, 2) examine the model of participatory community products from water hyacinth, and 3) create innovations using water hyacinth through participatory action research. The research area was Bang Len community, Bang Yai District, Nonthaburi Province. The key informants include three groups: community members, local government representatives, and design experts. Research tools included group discussions, interviews, design evaluation forms, and questionnaires. Data analysis involved content analysis, percentage, mean, and standard deviation. The research findings were as follows: 1) the guidelines for participatory management of water hyacinth involved strengthening collaboration networks among local government agencies and community members by preparing water hyacinth management equipment and applying community knowledge to address problems sustainably and add value to water hyacinth. 2) The suitable product model for the community was flower crafts made from water hyacinth, which received an overall rating at a good level with a mean score of 3.97 (SD 0.55), and 3) innovation using water hyacinth resulted in sound-absorbing wall panels made from water hyacinth. These panels had a 60:40 mix ratio of gypsum to shredded water hyacinth fiber, with the addition of CMC at 0.2 of the gypsum weight. The panels were in a hexagonal block shape, measuring 25 cm x 25 cm x 2.5 cm. Water hyacinth wall panels effectively absorbed sound in the low-frequency range up to 4,000 Hz, attributed to the air gaps in the gypsum mixture with water hyacinth fibers. The sound absorption coefficient ranged from 0.93 to 0.99.

ADMINISTRATION OF LEARNING MANAGEMENT CONDUCIVE TO EARLY CHILDHOOD EXECUTIVE FUNCTION OF SCHOOL ADMINISTRATORS UNDER LAMPANG PRIMARY EDUCATION SERVICE AREA OFFICE 3

Nurumol Tanaima — 2024-06-18

The objective of this research was to study the condition and management guidelines of learning management conducive to early childhood executive function of school administrators under Lampang Primary Educational Service Area Office 3. The population consisted of 44 school administrators and 56 preschool teachers. The tools included a 5-point rating scale questionnaire regarding learning management conducive to early childhood executive function of school administrators under Lampang Primary Education Service Area Office 3, and group discussion recording forms. Data analysis employed basic statistics such as percentage, mean, standard deviation, and content analysis.

The research findings indicated that: 1) the management condition conductive to early childhood executive function of school administrators was overall at a high level. The leadership had the highest average, followed by planning, organization, and control, respectively, and 2) there were a total of 22 management guidelines conducive to early childhood executive function of school administrators. These included 5 guidelines for planning, 6 guidelines for organization, 6 guidelines for leadership, and 5 guidelines for control.

THE GUIDELINES FOR ACADEMIC ADMINISTRATION OF THE SCHOOL ADMINISTRATORS IN PROMOTING LEARNING MANAGEMENT OF TEACHERS IN LAMPANG PRIMARY EDUCATIONAL SERVICE AREA OFFICE 3

Prakaitip Thammawong — 2024-06-18

This research aims to study: 1) the essential needs in academic management of school administrators to promote teacher learning management in Lampang Primary Educational Service Area Office 3, and 2) the guidelines for academic management of school administrators to promote teacher learning management. The population includes 68 school administrators or incumbents in the positions of school directors and assistant school directors and 66 academic department heads. The research tools consist of a 5-point Likert scale questionnaire and group discussion recording forms. Data analysis is conducted using basic statistics, including percentage, mean, standard deviation, need index value, and content analysis. The questionnaire has a reliability coefficient of 0.884, and 0.906.

The research findings indicate that: 1) regarding the essential needs in academic management of school administrators to promote teacher learning management, the index of necessity in terms of control is ranked first, followed by leadership, organization, and planning, and 2) the guidelines for academic management of school administrators to promote teacher learning management comprise a total of 16 guidelines, consisting of 4 guidelines under Planning (P), 3 guidelines under Organizing (O), 5 guidelines under Leading (L), and 4 guidelines under Controlling (C).

NEEDS ASSESSMENT AND GUIDELINES FOR COACHING OF SCHOOL ADMINISTRATORS IN SCHOOL UNDER LAMPANG PRIMARY EDUCATIONAL SERVICE AREA OFFICE 2

Kanokporn Appama — 2024-06-18

The research aimed to study: 1) the necessity of coaching for school administrators in schools under Lampang Primary Educational Service Area Office 2, and 2) the coaching guidelines of school administrators. The population consisted of 764 teachers from schools under the Lampang Primary Educational Service Area Office 2 and 60 school administrators. The samples included 262 teachers and 20 school administrators, totaling 282 individuals. The research tools included a 5-point Likert scale questionnaire on coaching of school administrators, and group conversation record forms. Data analysis employed basic statistics, including percentage, mean, standard deviation, necessity index values, and content analysis.

The research findings revealed that: 1) the necessity of coaching for school administrators in schools under Lampang Primary Educational Service Area Office 2 was ranked first in the index of necessity for the process of monitoring emotion and determination, and 2) the coaching guidelines for school administrators in monitoring emotion and determination involved asking questions to determine the dedication score, ranging from 0 to 10. Administrators must instill confidence in teachers within the school.

THE IMPACTS OF USING VISUAL IMAGES ON MATHEMATICS ACHIEVEMENT OF GRADE 4 BHUTANESE STUDENTS

Kinzang Lhaden — 2024-06-18

The study aimed to investigate the effects of using visual images on the mathematics learning achievement and satisfaction of grade 4 Bhutanese students. It involved 31 participants from a middle secondary school and adopted a quasi-experimental design, employing both qualitative and quantitative methods. Lesson plans served as the interventional tools, while learning achievement tests and semi-structured interviews were used for data collection. Quantitative data were analyzed using paired sample t-tests, and qualitative data were analyzed using thematic analysis. The analysis of pretest and posttest scores revealed that the mean score of the posttest was greater than that of the pretest. Semi-structured interviews indicated that participants not only developed a positive attitude towards mathematics but also demonstrated motivation and satisfaction with the use of visual images in learning. Themes such as "Experience," "Engagement and Enjoyment," "Comprehension of Concepts," "Enhanced Learning Satisfaction," and "Self-Confidence" showed how students were encouraged to gain a deeper understanding of abstract and complex concepts. Therefore, the research outcomes would benefit educators and curriculum designers in enhancing students' comprehension and interest in learning mathematics.

THE DEVELOPMENT OF AN INSTRUCTIONAL MODEL FOR ENHANCING PROBLEM SOLVING AND MATHEMATICAL CONNECTIONS SKILLS OF THE FIFTH GRADE STUDENTS

Narin Mirasingha — 2024-06-18

The objectives of this research are to: 1) develop and test the effectiveness of a teaching model to promote problem-solving skills and mathematical connections among 5th-grade elementary school students, 2) study the effectiveness of using this teaching model, and 3) study the students’ satisfaction towards the teaching model. The sample group consists of 32 fifth-grade elementary school students in the second semester of the academic year 2023 from Warin Wischachat Municipal School, Education Division, Warin Chamrap Municipality. The tools used include 1) a learning management plan, 2) problem-solving and mathematical connection skills assessment, 3) learning effectiveness assessment test, and 4) satisfaction assessment form. The data analysis involves finding the mean and standard deviation, conducting non-independent tests, and content analysis of the research results. The study found that: 1) the teaching model aimed at promoting problem-solving skills and mathematical connections among fifth-grade elementary school students comprises five components: 1) principles, 2) objectives, and 3) learning management processes with five steps: (1) reviewing prior knowledge, (2) learning new content, (3) practicing, (4) evaluating performance and reflection, and (5) applying the knowledge. 4) measurement and evaluation, and 5) factors supporting learning management, including social systems, response principles, and support systems. 2) The results of comparing problem-solving skills and mathematical connections before and after using the teaching model showed that the skills were significantly higher after learning than before learning at the statistical significance level of .05, and 3) the study also found that student satisfaction with the teaching model was at the highest level.

THE DEVELOPMENT OF ENGLISH SELF-READING SKILLS EXERCISES WITH SCAFFOLDING STRATEGIES FOR GRADE 6 STUDENTS

Surasak Jamcharoen — 2024-06-18

The purposes of this research were to: 1) study the effectiveness of self-directed English language reading skill enhancement using a learning reinforcement method, 2) examine the reading proficiency outcomes of students who received skill enhancement in English language reading through the reinforcement method, and 3) study the satisfaction levels of students who received skill enhancement in English language reading through the reinforcement method. The samples consisted of 15 students from the 6th grade of Anuban Lamnarai School, under the Office of Lopburi Primary Education Area 2, in the 2nd semester of the academic year 2021. The samples were selected through purposive sampling from high, medium, and low performing students. The research instruments were the English self-reading skills exercises with scaffolding strategies, an English reading test, and a student satisfaction questionnaire. The statistics used were mean, standard deviation, and percentage. The research findings were as follows: 1) The English self-reading skills exercises were effective (E1/E2: 76.52/77.67), which was higher than the specified criteria (E1/E2: 75/75); 2) All students achieved a total average percentage score of English reading achievement at a good level (P = 77.67); and 3) the students’ satisfaction from all groups obtaining reading skills enhancement with the self-reading skills exercises was at the highest level ( = 4.68, S.D. = 0.47).

THE APPLICATION OF PHONICS INSTRUCTION TO IMPROVE ENGLISH VOCABULARY OF GRADE 5 CHINESE STUDENTS

Fan Lu — 2024-06-18

The study aimed to: 1) compare Grade 5 students’ English vocabulary before and after using phonics instruction, and 2) investigate the students’ satisfaction with the use of phonics instruction in English vocabulary lessons in Hubei province, China. A cluster random sampling method was employed to select a study sample from two Grade 5 classes in a school located in Hubei province. Quantitative data were collected through a pretest and a post-test, evaluating Grade 5 Chinese students' English vocabulary, and a questionnaire indicating their satisfaction with the use of phonics instruction. Subsequently, the collected data were analyzed using a paired sample t-test and descriptive statistics. The results of the pretest and post-test revealed a significant improvement in students' English vocabulary, as indicated by a notable mean difference of 6.4 points between the pretest score and posttest score. Furthermore, the findings from the questionnaire demonstrated that nearly all participants expressed a high level of satisfaction with the implementation of phonics instruction in English vocabulary lessons. Consequently, this study underscored the effectiveness of phonics instruction as an alternative method for teaching and learning English vocabulary.

THE EFFECTS OF ANALYTICAL READING SKILL DEVELOPMENT OF MATTHAYOMSUKSA 5 STUDENTS USING CONCEPT-ORIENTED READING INSTRUCTION AND GRAPHIC ORGANIZER

Pimpimon Mankung — 2024-06-18

This research aimed to: 1) develop lesson plans for analytical reading utilizing Concept-oriented reading instruction combined with graphic organizers for Matthayomsuksa 5 students, 2) compare the analytical reading skills of students before and after implementing instructions using Concept-oriented reading instruction and graphic organizers, and 3) investigate the students’ satisfaction towards Concept-oriented reading instruction combined with graphic organizers. The sample group used in this research consisted of 39 Matthayomsuksa 5 students in the first semester of the 2023 academic year, selected through simple random sampling using classroom as the sampling units. The research tools include: 1) lesson plans on analytical reading, 2) analytical reading skills assessment test, and 3) student satisfaction questionnaire regarding Concept-oriented instruction combined with graphic organizers to enhance analytical reading skills. Statistical analysis methods included mean, standard deviation, and paired sample t-test.

The findings of this study indicated that: 1) the development of lesson plans for analytical reading, utilizing Concept-oriented reading instruction with graphic organizer for Mattayomsuksa 5 students, obtained an effectiveness index (E.I.) of 0.5466, which was equal to 54.66% higher than the preset criterion of 0.5. 2) The students’ analytical reading skills were higher after implementing Concept-oriented reading instruction combined with the use of graphic organizer at the statistical significance level of .05, and 3) the students’ satisfaction towards learning using Concept-oriented reading instruction combined with graphic organizer was at a high level.

LABOR’S SKILL DEVELOPMENT STRATEGY FOR SMALL BUSINESS (SMEs) IN CHIANG RAI PROVINCE TO SUPPORT ECONOMIC DEVELOPMENT IN THE MEKONG SUB-REGION

Wisit Khamdee — 2024-06-18

This article aims to: 1) propose strategies for labor skill development for small-sized enterprises (SMEs) in Chiang Rai province by conducting focus group discussions with stakeholders at the policy level regarding labor skill development in the province, and 2) draft a strategy for labor skill development by analyzing the current situation of the labor force in the province (SWOT Analysis), analyzing the current strategic position of the labor force situation in the province (TOWS Matrix Analysis), and drafting a strategy for labor skill development for SMEs in the province to contribute to the economic development in Mekong Sub-region countries.

The findings have led to the following strategic issues: 1) enhancing the development of personnel capabilities to meet international standards, 2) developing a standard work system that supports international trade, 3) upgrading the information technology system to support production and investment trade, 4) improving the human resources development curriculum for production and service, and 5) integrating collaboration between government and private sectors in border areas.