Art Pritas Journal

Character design for communicating the identity of Field of study: Visual Communication Design, Suan Sunandha Rajabhat University

2025-05-20T09:41:42+07:00

This research aimed to design a character that effectively communicates the identity of the Visual Communication Design Program at Suan Sunandha Rajabhat University. The study was grounded in the concepts of symbol creation and organizational identity, with an emphasis on conveying the program’s distinctive characteristics through the character design process. The creative research methodology consisted of three key phases: (1) collecting identity-related information from documents, program emblems, and in-depth interviews with program personnel; (2) designing and developing the character based on a communication-oriented design framework; and (3) evaluating satisfaction levels among a sample group of 100 participants, including students, faculty members, and staff of the Faculty of Fine and Applied Arts.

The result was the development of the character "Thong-Ko," inspired by the symbolic "owl's eye" motif, representing knowledge, wisdom, and openness to globalization. The character was designed to be friendly, modern, and adaptable for use across various media platforms. The overall satisfaction score was rated as "very high" (mean = 4.77), reflecting the character’s strong potential to embody and communicate the program’s identity. Furthermore, the findings suggest possibilities for future applications in public relations, educational media, and commercial development.

Graphic Design Based on the Concept of Flora and Fauna in Cātummahārājika Heaven from Thai Theravada Buddhist Cosmology: A Case Study of Lifestyle Products for Generation Z

2024-07-31T16:08:50+07:00

This research aims to study and develop graphic design based on the concept of flora and fauna in Cātummahārājika heaven from Thai Theravada Buddhist cosmological texts, focusing on lifestyle products for Generation Z. The study employs a mixed-methods approach, combining documentary research, systematic reviews, focus group discussions, and practice-led research. The findings reveal that (1) Flora and fauna in Cātummahārājika heaven are diverse and have significant potential for creative application; (2) the concept of heaven in cosmological texts exhibits four primary communication personalities: Casual, Gorgeous, Natural, and Elegant; and (3) graphic designs incorporating the GEOMETRY trend from Graphic Design Trends 2024 received the highest satisfaction from the target audience. The research demonstrates the feasibility of integrating traditional concepts with contemporary design to create distinctive works that meet the needs of modern consumers. This study contributes to the field by offering a novel approach to graphic design that bridges cultural heritage and contemporary aesthetics, potentially influencing future design practices and cultural preservation efforts.

Renovation of Rehabilitation Centers Serving Individuals with Impairments and the Elderly: A Case Study of Wat Chaeng Rehabilitation Center, Muang Municipality, Prachin Buri Province.

2025-04-22T14:55:20+07:00

This research aimed to: 1) study the current conditions of the rehabilitation center for persons with disabilities and the elderly, 2) analyze those conditions in detail, 3) design a prototype model for the center, and 4) improve the existing facility at Wat Chaeng, located in the municipal area of Prachinburi Province, based on the developed prototype using Augmented Reality (AR) and animation technologies. The key informants included 12 participants—persons with disabilities, elderly individuals, caregivers, occupational therapists, and physical therapists—selected through purposive sampling. In addition, the evaluation of the improved rehabilitation center involved a sample group of 385 individuals selected through simple random sampling.

The research findings revealed that: 1) the rehabilitation center for persons with disabilities and the elderly should include a clearly designated registration and screening area; the bed placement area should be distinctly separated from the dining area; the existing dishwashing area should be repurposed as a storage room; and the service area should be organized with clearly defined zones for equipment placement, emphasizing safety and ease of access. 2) The evaluation of the rehabilitation center at Wat Chaeng, Prachinburi Municipality, after being improved based on the developed prototype using Augmented Reality (AR) and animation technology, showed that the overall assessment by the sample group was at the highest level (mean = 4.783). All eight evaluation criteria were also rated at the highest level, with average scores ranging from 4.719 to 4.865. These criteria included: (1) spatial design and proportion, (2) functional appropriateness, (3) aesthetic value, (4) adaptability as a prototype for implementation in other areas, (5) inclusive usability for the general population, (6) benefits to persons with disabilities and the elderly, (7) uniqueness of the design, and (8) overall satisfaction with the improved rehabilitation center.

Integrating Eurasian Culture in museum design in the northern People’s Republic of China

2024-06-12T10:47:58+07:00

The objectives of this research were (1) to study and analyze the value and importance of cultural diversity; Basic characteristics and the management status of museums in northern China Integration of European and Asian cultures and artistic design guidelines and (2) to analyze the environment characteristics of the layout of the Northern China Museum, development and integration of Eurasian culture for the layout design of the Northern China Museum.

This study is a qualitative research. By means of a literature review and interviews with five experts, including curators, designers and Eurasian culture scholars, an integrated model for the design of museums in northern China was obtained.

The results of the research found that: (1) Eurasian culture there are different cultural elements of both Europe and Asia. Integration of Eurasian culture reflects cultural identity, architectural styles, exhibitions, symbols, and characteristics of the northern region of the People's Republic of China. Including the integration of cultural elements taking into account the connotation characteristics of the exhibition format and characteristics of the culture and (2) museum design with Eurasian cultural connotations. It reflects the aesthetics of combining classic European style with traditional asian elements including exchange and cultural influences of integration. Interaction of common culture and cultural identity, foster awareness and respect for common cultures. Promote cross-cultural communication exchanges to create understanding between cultures awareness and participation in the protection of Eurasian cultural heritage.

Product innovation design from waste materials from water hyacinth weaving. to promote the development of community products

2025-05-02T07:33:31+07:00

This research aims to 1) study the leftover materials from the weaving of water hyacinth. 2) to design innovative products from the leftover materials of water hyacinth weaving. 3) to create guidelines for designing innovative products from leftover materials of water hyacinth weaving using a Mixed Method research approach, combining qualitative and quantitative research methods. Data is collected from the weaving group regarding the weaving process, and product satisfaction is assessed with a questionnaire about the products made from the leftover materials. Data is analyzed using basic statistical methods.The research findings indicate that the leftover water hyacinth material from the weaving process is abundant and can be repurposed. The results of the product satisfaction evaluation, with 50 respondents, show that the most suitable product design from the leftover materials is Design 2, with a high suitability rating (average score 4.48). The second-highest rated design is Design 1 (average score 4.46), and the third is Design 3 (average score 4.31). Overall, all three designs have a high suitability level with an average score of 4.41.The feedback on the aesthetics, functionality, and the incorporation of local wisdom in the designs showed strong approval for Design 2 (average score 4.48). This design is deemed suitable for developing a prototype product from the leftover materials of water hyacinth weaving for production and further use in entrepreneurship. The findings suggest that the leftover materials can be utilized to add value to the products, and decorative elements can be incorporated to enhance their beauty, making them more unique and attractive. The concept behind designing products from leftover materials from the weaving of water hyacinth is to address environmental concerns and offer a solution by creating community products that meet local needs. It also aims to expand the market for woven water hyacinth products, benefiting the community.

An Application of Ergonomics in User Experience Design For Hyperlocal E-Marketplace Mobile Application

2024-06-12T10:42:45+07:00

The purpose of this article is to study user experience design guidelines for hyperlocal e-Marketplace application on smartphone devices. It focuses on finding ways to design an application's wireframe layout. This is a key element in the user experience design process to use the answer as the basis for the visual design of the user interface. The researcher began by conducting user research using semi-structured focus group discussions with 7 Generation Y consumers to find answers about their attitudes and experiences in using the e-Marketplace mobile application. From collecting data and analyzing the results, the researcher was able to summarize the design questions from the user experience strategy, especially in the design of the application layout, as follows: 1) Emphasize simplicity, with only necessary elements. Provide complete information and must be conducive to quick eye swiping. 2) Arrange information and interactive elements proportionally and coordinate the work of the eyes and thumb. 3) Facilitate one-handed use, and 4) Provide a good experience for both during and after use.

In the study, the researcher used the practice-led research method by studying and selecting theories along with designing experiments, and conducting periodic evaluations with the target group. From the research results, ergonomics theories that can be applied to design can be identified and classified into 2 groups: 1) Physical Ergonomics and 2) Visual Ergonomics. The researcher designed a prototype wireframe of an e-Marketplace application to demonstrate the application of ergonomics principles in user experience design. Including for further use in the user interface graphic design process in the next phase.

The Customization: the art of chillax living to Thai soft power

2024-10-24T11:31:32+07:00

ABSTRACT

This academic article aims to propose concepts, approaches, and example models to promote Thai society in creating soft power that aligns with Thailand's identity. The study employs a qualitative approach, literature review, theoretical frameworks, and investigating the field studies of case examples in South Korea. These findings are analyzed and compared, leading to the formulation of a concept for developing soft power suitable to Thailand's unique identity. By studying the leading nations often have a rigid cultural identity, which is a key factor in their development. In contrast, Thai society is characterized by a more relaxed and easygoing culture. Therefore, Thailand should not simply emulate the development paths of leading nations. Instead, Thai society should adopt new ideas that align with its unique social personality, such as work-life balance, Work 3.0, happiness as a KPI, and an adaptive culture. This article proposes 'The Customization' concept as a main strategy for fostering new social soft powers. This strategy includes four crucial ideas: empowering individual choices and freedom, embracing multiculturalism and diverse beliefs, integrating multiple cultures to generate new concepts, and emphasizing the positive values and humor inherent in Thai culture. By following these guidelines, Thailand can create innovative designs, services, and industries.

The Development of Embroidered fabric products with Participatory Design Process in Ban San kong Community Chiang Rai Province

2025-05-02T07:42:27+07:00

This research aims to develop a community product model through participatory design processes in order to enhancing the potential and to further the community products derived from local craftsmanship and indigenous knowledge. The study was a mixed methods research approach, incorporating qualitative and quantitative. The research instruments were consisted of the data recording form, the interview form, and evaluation form. In this study, there were four research process includes: 1) reviewing relevant research and theoretical frameworks, 2) surveying and selecting communities to study and analyzing community potential,
3) participatory design processes, and 4) Studying of satisfaction on new products.

The results of the study can be summarized into three main points: 1) the community or group of enterprises had the potential to be a model for developing knowledge in creativity and product development, the hand-woven fabric group in Ban San Kong, Mae Rai Subdistrict, Mae Chan District, Chiang Rai Province. This group serves as a learning center promoting livelihoods, self-sufficiency economics, local wisdom, and community potential information in various aspects including knowledge, craftsmanship, materials, and production processes. 2) the results of the development of knowledge in creativity and the development of product design according to the participatory design process lead to the creation of new patterns and product designs. 3) The average satisfaction with the pattern design was at a good level ( = 4.36, S.D.=0.47), and the design and functionality of the developed products were also rated at a good level ( = 4.32, S.D.=0.46).

Rebranding Suan Sunandha Thai Dance in the Digital Age for the Performing Arts Industry

2025-01-28T09:51:39+07:00

Rebranding of Suan Sunandha Thai Dance in the Digital Age for the Performing Arts Industry is a qualitative research that aims to study the rebranding of the Thai Dance curriculum, Faculty of Fine Arts, Suan Sunandha Rajabhat University, in the context of the digital age. The teaching and learning management of the curriculum emphasizes the development of students’ potential in performing arts skills, performance design, creation, and performance management, so that students are ready for the demands of the modern performing arts industry. This research uses research methods from studying and analyzing documents, interviews, and observations. The results of the research found that rebranding is an important strategy in the development process of educational curricula, especially in the performing arts field that must respond to changes in society, technology, and the demands of the performing arts industry. Improving the image and structure of the curriculum not only increases the interest of learners, but also helps to improve the quality of teaching and learning in various aspects, such as performing skills, which are the integration of digital technology such as AR (Augmented Reality) in performance practice, which will help students develop skills, abilities, and build confidence in performing; creative performance design skills, which are the use of design programs and multimedia, which will help students develop creative works that are in line with the demands of audiences in the digital age; and performance management skills, which are the use of digital platforms to promote and manage performances, which will increase audience access and reduce operating costs. Rebranding in these dimensions is important to reflect the success and guidelines for sustainable curriculum development. It also helps to prepare students for the performing arts industry and helps to increase the potential of Thai performing arts to reach national and international stages.

The Darkness: Body Painting and Costume Design Showcase 2024

2025-04-11T13:58:03+07:00

This article aims to study body art painting and costume design works created by students from the Department of Performing Arts (Theatre Arts and Creative Entrepreneurship), Suan Sunandha Rajabhat University, as part of the 14^th Body Painting and Costume Design 2024. The exhibition is centered around the theme of "Darkness", a concept developed through a collaborative brainstorming process involving faculty members and artists to establish a foundational idea and sources of inspiration for the design works. Students are encouraged to research and interpret the notion of darkness as a conceptual framework, which they may refine into sub-themes either collectively or individually. The research methodology employed in this study is qualitative, incorporating document analysis, an examination of the students’ design processes, direct observation, interviews, and the collection of photographic and video documentation of both the design works and the exhibition’s presentation.

From the analysis of the body painting works created by first-year students, a total of 30 artworks were identified and categorized into three sub-themes: (1) Darkness in Film, (2) Darkness and Cultural Differences, and (3) Darkness and Thai Spiritual Entities. The majority of students interpreted darkness through cinematic characters, narratives, spiritual beliefs, ghosts, and supernatural elements. The design characteristics predominantly featured subdued color palettes with an emphasis on intricate line work to highlight the unique identity and distinctive attributes of each character. Meanwhile, the costume design works created by second- and third-year students were developed under the primary theme of The Darkness of Bangkok, further divided into three sub-themes: (1) Social Class Divisions, (2) Cultural Diversity, and (3) The Fast-Paced Urban Lifestyle. A total of 34 costume pieces were produced, with students exploring a diverse range of materials and presentation techniques. The construction methods focused on craftsmanship and handmade techniques rather than conventional pattern-making. Many designs incorporated recycled and upcycled materials for costume creation. The use of color varied significantly—some adhered to a dark, monochromatic scheme to align with the overarching concept, while others employed vibrant hues to effectively convey the sub-themes, creating visually compelling interpretations.

The exhibition was held at Ultra Arena, 5th floor, Bravo BKK. In addition to showcasing student works, the event featured body art presentations and fashion design works by creative entrepreneurs, including alumni, artists, and professional networks affiliated with the program. The exhibition documentation included recorded performances, behind-the-scenes footage of the creative process, and interviews with artists, fashion brand designers, models, and influencers, all of which were disseminated through online platforms. This initiative contributed to public relations efforts and the establishment of a distinctive program identity within a broader audience. Furthermore, the project served as a platform for generating professional design knowledge while enhancing students' artistic performance skills and fostering their creative entrepreneurial capabilities effectively.

Development of an Online Music Teaching Course of School at Phreak Nam Daeng Subdistrict, Amphawa District, Samut Songkhram Province

2024-03-07T10:00:21+07:00

The research article on the development of online music teaching kits for schools in Phraek Nam Daeng Subdistrict, Amphawa District, Samut Songkhram Province aims to create online music teaching kits for singing instruments and basic music theory for schools in Phraek Nam Daeng Subdistrict to be used in teaching and developing musical skills for students in schools. The researcher took into account the appropriateness of the environment and potential of primary school students in Phraek Nam Daeng Subdistrict. This research used qualitative research methods, interviewing teachers to collect data, and co-observing. From the analysis of interview data and co-observation, the research results found that in creating online music skills teaching kits created by the researcher in singing and basic music theory, the content is appropriate in line with the curriculum and will support students' development to have basic musical knowledge in each instrument. The online teaching kit must have the following teaching contents: 1) Concise content 2) Exercises that are not too difficult 3) Easy-to-understand language 4) Demonstration and 5) Duration of teaching clips.

Somewhere else: Dream of Ocean Interpreting Abstract Art in Contemporary Environmental Context

2025-05-02T11:22:41+07:00

This research, titled "Somewhere else: Dream of Ocean Interpreting Abstract Art in Contemporary Environmental Context," aims to investigate contemporary environmental issues, analyze environmental problems and the conceptual framework underlying the artwork "Somewhere else: Dream of Ocean," create abstract printmaking works, and foster environmental awareness and understanding of contemporary environmental challenges. The research methodology employs a critical analysis approach, integrating theoretical frameworks of abstract art and eco-art, complemented by data collection from exhibition curators and related artists. The study incorporates in-depth interviews with Zhang Yatao, the Executive Curator of "The Blue Dream 2024: Sunrise at Sea" International Contemporary Art Exhibition, and comparative art analysis to comprehend the artistic intentions and creative processes. Findings demonstrate that "Somewhere else: Dream of Ocean," executed through woodcut printmaking technique, effectively communicates concepts of global warming and oceanic transformation through strategic employment of dark tones (black and blue) contrasted with maritime color palettes, distorted and flowing linear structures, and dynamic compositional arrangements that evoke movement and uncertainty. The artwork successfully generates environmental awareness regarding marine ecological issues, eliciting emotional responses of concern, tranquility, and contemplation about environmental futures while establishing connections with concepts of natural transformation. The work demonstrates that abstract art functions as an efficacious instrument for communicating contemporary environmental discourse. The integration of traditional techniques with contemporary conceptual frameworks creates innovative dimensions in artistic communication for environmental conservation. This study contributes to the discourse on the role of abstract art in environmental awareness and offers new approaches for utilizing art as a medium for ecological communication within contemporary artistic practice.