Art Pritas Journal

SIGNS IN NANG LAWENG CHARACTER

Namwhan Darawan — 2024-04-11

Lakorn Pantang is a form of drama which combines stories and performaning arts from other nations with Thai performances. The study of signs in foreign characters in Lakorn Pantang would reveal the portrayal of foreignness in the perspective of the creator and the transmission of those meanings to the audience. The purpose of this research was to analyze the signs in Nang Laweng character that appears in Lakorn Pantang. Three episodes of Lakorn Pantang in which Nang Laweng was the main character were studied namely Phra Aphai Kiao Nang Laweng (2005), Phra Aphai Manee Kiao Nang Laweng (2015) and Leh Laweng (2019) as well as interviews with people involved in the creation. The results of the study revealed that the signs that appeared in Nang Laweng characters were divided into 1. The signs that represented race, appearing in clothes, costumes, dances, music and set. 2. Signs that represents the queen status demonstrating in clothes, costumes and set and 3. Signs that represents a warrior, displaying in clothes, costumes, music and set. Signs representing races are icon sign created based on the original costumes of the British King and Queen. The most significant difference used of signs were seen in the stage set, that is, there were set with no sign at all, iconic forest set and symbolic set.

MULTI-SENSORY INTEGRATION IN BRAND DESIGN: A COMPREHENSIVE APPROACH TO CONSUMER EXPERIENCE

Heng Chen — 2024-04-11

This research delves into the profound impact of multi-sensory integration on consumer experience within the domain of brand design, with a particular focus on the subject of artificial intelligence (AI) in brands. The study is rooted in the recognition that perception is a complex process that amalgamates information from various sensory channels, fostering a comprehensive understanding of our environment. Central to this exploration is the concept of 'Multi-Sensory Integrated Design,' an innovative approach that actively engages all human senses - sight, hearing, taste, smell, and touch - to craft a holistic sensory experience for consumers. The research investigates how the integration of multiple senses can effectively stimulate and guide consumer behavior, thereby elevating the overall brand experience. It emphasizes the evolving landscape of brand design in an era marked by rapid technological advancements and the omnipresence of the Internet. In this context, brands are transitioning from a product-service orientation to an emphasis on product-experience. The study employs a qualitative approach, gathering data from diverse sources, including academic articles, industry reports, and case studies of brands that have successfully implemented multi-sensory integration in their design. The findings underscore the paramount importance of multi-sensory integration in brand design, showcasing how the seamless blending of various senses not only enriches the consumer's experience but also fosters a deeper emotional connection between the consumer and the brand. The research also delves into the potential of emerging technologies such as augmented reality (AR) and virtual reality (VR) in enhancing multi-sensory brand experiences, particularly in the context of AI-powered applications. The research concludes with forward-looking suggestions for future studies and the application of the multi-sensory integration design concept to brand design, aligning with the ongoing trends in technological advancements. This research provides valuable insights for both practitioners and scholars, offering a roadmap for more effective and impactful brand design strategies in the future, with a special emphasis on the transformative role of AI in brands.

HAUGUI WOOD CARVING SCULPTURE TO CREATIVE PRODUCTS DESIGN FOR PROMOTING TOURISM

Yiqi Zhang — 2024-04-11

The purpose of this study were to make the declining wood carving art of HuaGui in Hainan known to the public through innovative performance, and promoted the development of this cultural industry and the progress of tourism economy. This Study instrument used questionnaires, interview forms and field studies, conclusions through interviews, questionnaires and field surveys. According to the investigation, Hainan was a city with tourism as the main economic output, and tourism products were important economic products. Through the summary of HuaGui art inheritors on the characteristics of HuaGui wood carving art, field research and investigation. Combined with the demand of consumers, tourists and shops for tourism products, the innovative design of HuaGui wood carving art tourism products was carried out. The results were modified after feedback from design experts and tourists. Finally passed the evaluation of design experts and tourists. A variety of HuaGui art innovative tourism products with diverse materials were determined to be put on the market.

THE INNOVATION OF WOMENSWEAR GUIDELINES TO CREATE PARTYWEAR FOR GENERATION ASIA FROM HMONG BATIK CULTURAL CAPITAL

Natkritta Buaklayruttanachai — 2024-04-11

Today, the Asian generation of consumers between the ages of 18-35 is growing significantly. They are middle-income workers in the arts, an underlying driver of the economy. At the same time, their way of life also changes with economic, social and cultural changes; however, they pay attention to and value the local culture. This research aims (1) to analyze the creative concept for the creation of partywear for Generation Asia with Hmong cultural capital using questionnaire with 50 samples and (2) to analyze the textile pattern from Hmong cultural capital to create fashion collection design for Generation Asia. The study found that (1) the Asian generation showed the highest interest in partywear (X = 4.12) and geometric design concepts (X = 4.27). (2) The satisfactory of creative fashion and textile design experts shows that the Dormice textile design is at the highest level (X = 4.20) and Reduce Square textile design at high level (X = 3.80) and Calypso textile design at high level (X = 3.60).

FASHION APPAREL BRANDING AND LIFESTYLE PRODUCTS FOR TOURISM FROM INNOVATIVE SOIL COLORS AT THE GLOBAL GEOPARK, SATUN PROVINCE UNDER THE CONCEPT OF CROSSING CONTEMPORARY CULTURES

Rapeepat Sumray — 2024-04-11

The purpose of this research is to create a fashion apparel brand. and lifestyle products for tourism from innovative soil colors at the Global Geopark, Satun Province under the concept of crossing contemporary cultures by research tools including a questionnaire, a questionnaire that measures preliminary data. Expert interviews, interview forms, statistics for collecting research data. It was found that Satun province has a world geopark which has been declared a world geopark by UNESCO. and is the fifth in East Asia that it is an old stone 500 million years under the sea that has moved up due to the movement of the Earth's crust, creating a beautiful geological attraction. Therefore, it can be classified as the identity of Satun Province. Therefore, the main target group of Satun World Geopark is a group of tourists who intend to travel to Satun Province as Satun Province is not a tourist destination that is a passageway. and adventure and is a person who has a certain level of wealth and can use the Internet Therefore, the products that can reflect the identity of Satun Province are products produced by using innovation to extract color from soil through batik making techniques, which is a technique that Satun Province mainly uses for fabric and clothing products. Together with the design is inspired by Moroccan architecture. Because Satun Province is unique in that there are Buddhists and Muslims equally. therefore making it possible to see a lot of Moroccan architecture in the province

IDENTITY DEVELOPMENT AND INNOVATIVE DESIGN OF CREATIVE PRODUCTS FROM WATER HYACINTH BASKETRY TO DEVELOP COMMUNITY PRODUCTS AND PROMOTE LOCAL WISDOM

Yuvadee Phontharaphong — 2024-04-11

Identity development and innovative design of creative products from water hyacinth basketry to develop community products and promote local wisdom. The objectives are 1) to study the identity of products from water hyacinth basketry 2) to design innovative water hyacinth creative products 3) to create guidelines for designing innovative water hyacinth creative products. Research methods by orienting the design by components. Identity from water hyacinth basketry from the Ban Klong Krathung Basketry Community Enterprise Group number of principals and assessment of demand for creative products from water hyacinth basketry, but with a pompous material form. Creative products made from water hyacinth basketry. Total respondents were 50 people. The format that is appropriate for developing an innovative model of creative products from water hyacinth basketry is format 1, which has the highest level of suitability (average 4.71). The second format is format 2, which has the highest level of suitability. at the highest level (average 4.59) Number 3 is format 3, which has a high level of appropriateness (average 4.26). Overall, all 3 formats have the highest level of appropriateness (average 4.52).

The idea of creating works takes inspiration from natural shapes to design shapes. Using basketry techniques The Modern Loft pattern is consistent with the shape of the product, showing the discovery of a pattern with techniques to adjust the weaving to follow the shape of the product, making it strong and durable, which reflects the skill of the weavers. Water hyacinth basketry community enterprise group Ban Klong Krathung Basketry The resulting pattern is therefore a pattern that is unique to the group. The design is a creative product, focusing primarily on the beauty of its shape and its utility. Therefore, it can be a creative product that decorates the home and is a relaxing chair that is new and outstanding. It can create a way to develop new products. Therefore, there is a process of thinking, solving problems, creating creativity, creating value, beauty of shapes and new knowledge

QUEEN SIRIKIT : AMBASSADRESS OF THAI TRADITIONAL DRESSING TO THE GLOBAL WORLD FASHION

Jaruphan Supprung — 2024-04-11

The aim of this research was to study on Her Majesty Queen Sirikit, in the reign of King Rama IX, the Ambassadress of Thai Traditional Dressing to the Global World Fashion. This documentary research employed qualitative research methodology. The findings of this research disclosed that for preparation to visit to the United States and 14 European nations, Her Majesty Queen Sirikit not only worked with a team of Thai designer and scholar to study Thai History culture in order to use the basic data to develop new formal and informal styles of Thai national dress which later 8 patterns had become ‘Thai Costume’, but also opted to engage renowned Paris couturier Pierre Balmain to design her Thai natural and Western attire. The collection for Her Majesty, many made in Thai silks and brocades. She called upon him to transform Thai village silk into stylish Western clothes for her. These showed the genius of Her Majesty Queen Sirikit for Ambassadress of Thai traditional dressing to the Global World Fashion.

THE MANAGEMENT OF VISUAL ARTS EDUCATION AND THE DEVELOPMENT OF 21ST-CENTURY LEARNING SKILLS

Wirat Pinkaew — 2024-04-11

In the management of visual arts education and the development of 21st-century learning skills, the design of learning activities is considered the most crucial element. This is because it serves as a guideline that enables instructors to achieve learning objectives according to educational standards. The framework for arts education management together with the development of 21st-century learning skills is a valuable tool. It was derived from analyzing arts education theories, 21st-century learning skills, visual arts learning activities, and the diversity of social dimensions. The results were integrated and determined as a guideline for instructors in designing learning activities that are diverse and meet the desirable goal of assessment both in visual arts education teaching skills and 21st-century learning skills.

THE AESTHETICS OF HOMESTAY DESIGN: EXPLORING THE CULTURAL AND EMOTIONAL SIGNIFICANCE OF HOMESICKNESS

Zhongquan Gao — 2024-04-11

This study is an aesthetic study of the form of homestay based on the concept of nostalgia, aiming to inherit and develop the home stay industry, including economic and cultural development, and promote the development and innovation of homestay. The purpose of this paper is to study the aesthetic design theory of homestay architecture from the perspective of homesickness concept. Analyze the nostalgic memory in the aesthetic design and the design strategy of Yangshuo homestay, and provide a new design scheme for the form of homestay. In the specific research process, through the perspective of nostalgia, explore the form design characteristics of homestay enterprises of Guangxi.

The results of this study show that aesthetic design based on nostalgia can effectively promote the development and innovation of homestay and improve its competitiveness and cultural connotation. In the design process, we should pay attention to the excavation and inheritance of nostalgic memory, and integrate modern design elements to innovatively create a home stay form design solution to meet the contemporary needs of Yangshuo. In addition, it is necessary to explore the development characteristics of Guangxi home stay design from the perspective of nostalgia.

THE CREATION OF VISUAL ARTS WORK WAS INFLUENCED BY COLOR OF NATURE BY METTA SUWANASORN, SANNARONG SINGHASENI, SUPACHAI SUKKECHOTE

Metta Suwannasorn — 2024-04-11

Research on “The Creation of Visual Arts Work Was Influenced by Color of Nature By Metta Suwanasorn, Sannarong Singhaseni, Supachai Sukkechote” with the objectives to Create works of visual art inspired by the colors of nature. which expresses the beauty of nature in different technical dimensions as well as presenting guidelines for interpreting the artistic process that is creative according to aptitude artist's interest Metta Suwannasorn creates works with technique embroidery with an electric carpet gun, Sannarong Singhaseni, watercolor technique on paper. Supachai Sukkeechot, 3D sculpture technique with a unique 3D pen.

The creation of the work found that embroidering with an electric carpet gun by Metta Suwanasorn, the creator of the technique of carpet embroidery with an electric gun that can embroider fibers freely and quickly. To make it special by taking inspiration from the colors of nature but cutting down on reality and presenting it in an abstract art way. is to embroider the carpet to make the fibers blend the colors until they come together Mixing colors with the iris is like a work of impressionism in the light that emphasizes the diffusion of colors throughout the image to create a new form of beauty that is harmonious. It is a beautiful color on the art tapestry. Artist Sannarong Sinhaseni was inspired by the bright colors in nature such as flowers and leaves of different types, which have similar and opposite color pairs according to the natural color cycle theory as a starting point for creating a painting. abstract using the wet-overlay-wet watercolor technique (Wet-into-wet), with wetness absorbing into each other, both intentionally and unintentionally. Let the shapes and stories arise naturally in the watercolor. Artist Supachai Sukkeechot creates sculptures using the 3D Pen technique by creating the shape of a tiger from plastic lines. with the outline of the plastic and the floor as a flat image on the side Add a surface similar to the method of forming pottery with a curling line. Shape the outer face of the tiger one by one into a three-dimensional shape. Then polish the surface with a heated soldering iron to melt the surface together to close the hole smoothly. This technique can be adapted to shape other sculptures. From the above, this research is a collection of knowledge in art inspired by the colors in nature. and disseminating prototype works to those who are interested in art for the benefit of origin, concepts, techniques, and aesthetics.

THE APPLIED OF CHINA’S DUN HUANG MURAL FROM FEI TIAN DESIGN IN CONTEMPORARY CERAMICS PRODUCT DESIGN

Kun Li — 2024-04-11

The objective of this research 1) To analyze and compare format of Fei Tian in painting between Dun Huang mural and Fei Tian format in contemporary ceramic design and 2) To use it as a guideline to design contemporary ceramics work. In this operation use qualitative research by analysis data and Quantitative research included research problem and design the random sample by reference from review the literature questionnaire and field observe. The procedure of this operation is 1) collection normal data and 2) interview and field observe in fieldwork. The object of analyze to analysis fly format of Deity in Dun Huang mural in contemporary ceramics work compare with Fei Tian format of Dun Huang mural. Descriptive statistic use for contemporary ceramic design from collected data to analysis content from interview and field observe in fieldwork. The result of research according to the objective found the point of comparing between Fei Tian format in Dun Huang mural and Fei Tian painting in contemporary ceramics work have several pair of color that have relativity with the shape that an origin from the painting in the past. To application to be a model of design can conclude to two point which is to be a model of Contemporary ceramics design by distill the element and recreate traditional fly format and color matched with contemporary ceramics design to restore fly format in Dun Huang mural, To widely spread traditional Dun Huang mural by dynamic inherit of traditional format continuously to carry on treasure of art ancient Dun Huang in contemporary ceramics design.

EMOTIONALLY-INFORMED DESIGN IN INFORMATION GRAPHICS: A COMPARATIVE STUDY FROM CHINA'S REPUBLICAN ERA TO PRESENT AND ITS APPLICATION IN COVID-19 EDUCATIONAL GRAPHICS

Wenyi Zhang — 2024-04-11

This research aims to accomplish two primary objectives. The first objective is to conduct a comprehensive analysis of the evolution of emotionally-informed design in Chinese information graphics, tracing its development from the Republican era to the present day. The study employs a qualitative analysis methodology, utilizing the three-tier theory of emotionally-informed design as a theoretical framework. The analysis compares representative cases of information graphics across different periods, juxtaposing them with theories of societal cultural looseness and tightness. The study hypothesizes that changes in societal cultural looseness and tightness correspond to variations in the emotional depth exhibited in information graphics. The validation of this hypothesis forms a crucial part of this research. The second objective is to apply the patterns and trends identified in the first objective to the creation of information graphics. The study will summarize and apply methods of emotionally-informed design corresponding to these trends to develop three COVID-19 educational information graphics that resonate with the current era. The ultimate goal of this research is to explore the expressive methods of emotionally-informed design at three levels, adapting to contemporary society's reading habits and consumption environment. This approach aims to achieve a harmonious fusion of tradition, art, information, and technology.

INNOVATION DEVELOPMENT OF GARAM MANIS PATTANI PROVINCE WITH SUSTAINABLE CONCEPT FOR REDUCTIONISTS OF SOUTHEAST ASIA MARKET CONSUMER

Hayanee Malee — 2024-04-11

The objectives of this research are to 1) find ways to develop textile innovations from sweet salt fields, Pattani province, 2) find creative design guidelines for women's apparel patterns for reductionists in the Southeast Asian market. The creative design process is developing fibers in sweet salt fields with an experimental research model under the concept of sustainability in line with the BCG (Bio-Circular-Green Economy). The development of textile innovations from sweet salt fields in Pattani province, which are unique agricultural resources in the area, is worthy of preservation to preserve as a cultural heritage in the region. Currently, salt farming is gradually decreasing due to several impacts on the area. And it is a profession with a non-sustainable income. The villagers who farm salt do not have enough income to support their families. Therefore, the researcher researched the development of fiber innovation in salt fields. That can be developed in many forms to become new types of textile products and to support the growing trend in the international market. It results in expanding the market and expanding income for people in the community through the natural dyeing process, which is a process in which the villagers in the area have knowledge and abilities in the wisdom that has been passed down. This research was conducted with two operational steps: Step 1) Study secondary data, i.e. study the geographical resources in Naklua, Pattani province, and study the extraction of dyes from natural resources in Naklua, Pattani province. Step 2) Study the primary data, which is to go to the field to collect data on resources in the salt fields and conduct an experiment to extract color from the spea (Sesuvium portulacastrum) and mud crops in the salt fields, Pattani province, to experiment with dyeing and analyze for conclusions. Because the minerals in the soil are more diluted than salt fields in other provinces, the most common plant in the salt fields is the spae (Sesuvium portulacastrum). With a PH of 4.5, it gives a creamy light yellow color. When dyed, the fibers are soft and odorless. Next is mud in Na Kluea Wan, Pattani Province. When extracted, it has a PH of 6.5. Once dyed, the fibers are mottled hard, and the sweet brine is in the process of fermentation to prepare the fibers before dyeing them in the prepared natural color. and fermented in saline again after soaking in a dyeing agent (Mordant), resulting in different saturation and different levels of color (Palate Colors).

A SUMMARY OF THE RESEARCH ON THE LITERATURE OF HUAGU OPERA IN HUNAN PROVINCE, CHINA

Chen Gang — 2024-04-11

Huagu opera is a kind of local opera in Hunan Province. It is widely spread in various regions of Hunan Province. It is formed on the basis of China's folk music and some other traditional culture. At present, there are not many works about it in China, which are generally limited to the research of music, singing and lyrics, and less related to the teaching of Flower Drum Opera. This paper attempts to comprehensively analyze the art of teaching and learning Huagu opera from the perspective of teaching, in order to fill the deficiency of previous research on this subject.

Hunan Flower Drum Opera originated from folk song and dance. After three stages of development, it has gradually become a widely popular local opera in Hunan. This paper first discusses the inheritance, protection and development of Hunan Flower Drum Opera in China as a whole, then discusses the characteristics of Hunan Flower Drum Opera vocal music teaching one by one from the research on the vocal music characteristics of Hunan Flower Drum Opera, and finally analyzes the feasibility analysis and theoretical basis from the theories of educational Anthropology and cultural ecology.

In general, this paper comprehensively analyzes the characteristics of Hunan Flower Drum teaching, provides some references for the filling, creation and appreciation of Hunan Flower Drum Opera college teaching, and also plays a certain role in promoting the further research of Hunan Flower Drum Opera lyrics.

CREATING AN WORK INTEGRATED LEARNING MODEL IN THE UNDERGRADUATE MUSIC PROGRAM

Pramot Teangtrong — 2024-04-11

The objectives of this research are as follows: 1) To analyze the feasibility of using the course set for teaching and learning music at the undergraduate level 2) To create an integrated teaching model with work in the curriculum of the Bachelor's Degree in Music. 3) To develop innovations in music teaching in the new normal.

The research study consists of three steps. Step 1 involves studying guidelines for organizing teaching and learning integrated with work by interviewing experts. Step 2 involves examining the draft model for teaching and learning integrated with work in the undergraduate music curriculum, with input from experts. Step 3 involves evaluating the integrated teaching model with work in the undergraduate music curriculum by gathering feedback from teachers and students. The research findings indicate that the integrated teaching model with work in the undergraduate music curriculum comprises three components: 1) The curriculum aspect, which includes curriculum characteristics and curriculum development. 2) The teaching and learning aspect, which involves organizing teaching and learning within educational institutions and establishments. 3) Cooperation, which encompasses the benefits of educational institutions and establishments. The results of all three studies indicate that the integrated teaching model with work in the undergraduate music curriculum is highly feasible and can be used to enhance music education.