KWAENGSOPHA, A.; PONGPRAYOON, T.; SERMBOONSANG, R.; BUNCHUA, E.; NAVARATANA NA AYUDHYA, T. The Role of Service Marketing in Fostering Customer Loyalty: An Empirical Study of Badminton Centers in Chiang Mai. วารสารการจัดการธุรกิจ มหาวิทยาลัยบูรพา, [S. l.], v. 15, n. 1, p. 148–167, 2026. Disponível em: https://so01.tci-thaijo.org/index.php/BJBM/article/view/282275. Acesso em: 1 ก.ย. 2026.