PANYAPRUEK, T.; JAROENWANIT, P. Driving Brand Evangelism of Fast-Food Brands in Thailand: The Mediator Role of Online Brand Community Engagement. Creative Business and Sustainability Journal, Bangkok, Thailand, v. 45, n. 1, p. 22–38, 2023. DOI: 10.58837/CHULA.CBSJ.45.1.2. Disponível em: https://so01.tci-thaijo.org/index.php/CBSReview/article/view/265064. Acesso em: 14 oct. 2026.