SUNGKORN, S.; THONGMAK, M. . . The Study of Game Dynamics and Community Characteristics in The Metaverse Affecting on Brand Engagement and Brand Loyalty . Creative Business and Sustainability Journal, Bangkok, Thailand, v. 45, n. 2, p. 42–65, 2023. DOI: 10.58837/CHULA.CBSJ.45.2.3. Disponível em: https://so01.tci-thaijo.org/index.php/CBSReview/article/view/268788. Acesso em: 9 may. 2024.