@article{Bai_2022, title={THE IMPACT OF HETEROGENEITY, MARKETING CAPABILITIES AND INTERACTIONS OF EXECUTIVE TEAMS ON R&D INVESTMENT}, volume={6}, url={https://so01.tci-thaijo.org/index.php/CJSSM/article/view/241193}, abstractNote={<p>The intensified market competition has made corporate R&D capabilities critical to corporate development. This research starts from increasing corporate R&D investment and uses listed companies from 2014 to 2018 as a research sample. The empirical research found that the heterogeneity of the senior management team corporate R&D investment has a significant negative impact, but because corporate marketing capabilities can increase corporate R&D investment, after the intervention of marketing capabilities, the interaction effect of the heterogeneity of the corporate executive team and marketing capabilities will promote corporate R&D investment.</p>}, number={2}, journal={Chinese Journal of Social Science and Management}, author={Bai, Siqingaowa}, year={2022}, month={Nov.}, pages={45–52} }