ZHANG, J.; HE, Y. . THE INFLUENCE OF ONLINE CELEBRITY LIVE BROADCAST ON CHINESE FEMALE CONSUMERS’ WILLINGNESS TO IMPULSIVE BUYING—BASED ON THE PERSPECTIVE OF S-O-R THEORY. Chinese Journal of Social Science and Management, [S. l.], v. 8, n. 1, p. 283–298, 2024. Disponível em: https://so01.tci-thaijo.org/index.php/CJSSM/article/view/256188. Acesso em: 15 apr. 2025.