Zhao, Hongyang, and Mingming He. 2025. “THE FACTORS INFLUENCING IMPULSE PURCHASES OF ONLINE KNOWLEDGE-BASED PAID PRODUCTS BASED ON THE CIFE MODEL—THE MODERATING EFFECT OF CONSUMER CONFIDENCE”. Chinese Journal of Social Science and Management 9 (2):223-42. https://so01.tci-thaijo.org/index.php/CJSSM/article/view/276073.