Zhao, H. and He, M. (2025) “THE FACTORS INFLUENCING IMPULSE PURCHASES OF ONLINE KNOWLEDGE-BASED PAID PRODUCTS BASED ON THE CIFE MODEL—THE MODERATING EFFECT OF CONSUMER CONFIDENCE”, Chinese Journal of Social Science and Management, 9(2), pp. 223–242. available at: https://so01.tci-thaijo.org/index.php/CJSSM/article/view/276073 (accessed: 15 September 2026).