Lu, X. and Ratasuk, A. (2026) “ATTITUDE AS THE GATEWAY: EXTENDING THE THEORY OF PLANNED BEHAVIOR TO MODEL LOW-ALCOHOL BEVERAGE CONSUMPTION AMONG CHINESE GEN Z”, Chinese Journal of Social Science and Management, 10(1), pp. 39–57. available at: https://so01.tci-thaijo.org/index.php/CJSSM/article/view/284557 (accessed: 11 September 2026).