Siridechakul, Napaporn, Pithoon Thanabordeekij, and Woraluck Himakalasa. “EXTENDING THE THEORY OF PLANNED BEHAVIOR: THE ROLE OF ANTICIPATED NEGATIVE EMOTIONS IN PLANT-BASED FOOD PURCHASE INTENTIONS IN THAILAND”. Chinese Journal of Social Science and Management 10, no. 1 (May 1, 2026): 92–111. accessed September 4, 2026. https://so01.tci-thaijo.org/index.php/CJSSM/article/view/283734.