Siridechakul N, Thanabordeekij P, Himakalasa W. EXTENDING THE THEORY OF PLANNED BEHAVIOR: THE ROLE OF ANTICIPATED NEGATIVE EMOTIONS IN PLANT-BASED FOOD PURCHASE INTENTIONS IN THAILAND. CJSSM [internet]. 2026 May 1 [cited 2026 Sep. 4];10(1):92-111. available from: https://so01.tci-thaijo.org/index.php/CJSSM/article/view/283734