Chinese Journal of Social Science and Management

A HOUSEHOLD SAVINGS MODEL BASED ON THE SELF-SUFFICIENCY ECONOMY PRINCIPLES IN CANAL-SIDE COMMUNITIES OF WAT PHRAYA SUREN, KHLONG SAM WA DISTRICT, BANGKOK

2025-07-22T14:30:48+07:00

Purpose: This research aimed to examine saving and spending behaviors, household items usage, and identify factors influencing the amounts of savings, spending, and household item usage. It also examines household saving patterns in Bangkok communities based on the Sufficiency Economy Philosophy.

Study Design/Methodology/Approach: This study employed a mixed-methods approach, combining quantitative and qualitative methods. The sample included 60 residents and workers from Bangkok communities. Quantitative data were collected via questionnaires and analyzed using descriptive statistics, including percentages, means, and standard deviations. Qualitative data were collected through group and in-depth interviews and analyzed using content analysis, interpretation, and conclusion drawing aligned with the research objectives.

Findings: Research findings indicate that age and financial discipline influence savings decisions. As people age, they tend to save more and withdraw less. However, part of the sample group lacked savings due to insufficient income was not enough to cover their expenses. Consequently, they withdraw their savings, which typically lasted no more than two years, a period not considered true retirement planning. A key issue was a lack of knowledge about asset investment and how to balance between savings and investments. Therefore, education about savings from government agencies, local politicians, and external organizations involved in community economic development is crucial.

Originality/Value: People with heavy debt feel ashamed and avoid seeking help; city living and high costs make life difficult for low earners; saving money cuts expenses or raises income; paying debts reduces creditors and debt value; incentives must boost savers’ benefits; budgeting and household accounts help repair debt; excessive lending-driven consumption is the main root cause.

AN EMPIRICAL STUDY ON THE IMPACT OF PSYCHOLOGICAL NEED SATISFACTION ON THE CULTIVATION OF STUDENTS’ CRAFTSMANSHIP SPIRIT FROM THE PERSPECTIVE OF HIGHER VOCATIONAL EDUCATORS

2025-10-25T21:18:14+07:00

Purpose: Based on the strategic demand for new types of workers resulting from new quality productivity, this study addresses the current practical bottlenecks in the cultivation of craftsmanship spirit caused by an emphasis on external factors while neglecting the psychological aspects. By utilizing Self-Determination Theory as the framework, it considers the satisfaction of students’ psychological needs as an important variable in the examination of the promoting effect of psychological need satisfaction on the cultivation of craftsmanship among vocational college students, thereby providing a theoretical basis and empirical support for the construction of a cultivation model driven by internal psychological needs.

Study Design/Methodology/Approach: In this study, 136 educators who have been engaged in higher vocational education over a long time period in eight cities in Guizhou were selected as the research subjects. The structural equation model based on covariance was used as the core analysis method, combined with reliability and validity testing, confirmatory factor analysis and bootstrap robustness tests to ensure the reliability of the results.

Findings: The results show that the model fits well and that the satisfaction of psychological needs significantly and positively predicts the cultivation of craftsmanship (β = 0.40, p < 0.01). Also, the influences of its three dimensions were all found to be significant.

Originality/Value: This study fills the gap in the research on the cultivation of craftsmanship spirit caused by neglecting the psychological mechanism. Through SEM, it verified the differentiated roles of the three dimensions of psychological needs and revealed the path through which the satisfaction of psychological needs promotes the internalization of craftsmanship spirit, thus providing empirical support for the cultivation of craftsmanship spirit oriented by psychological needs.

ATTITUDE AS THE GATEWAY: EXTENDING THE THEORY OF PLANNED BEHAVIOR TO MODEL LOW-ALCOHOL BEVERAGE CONSUMPTION AMONG CHINESE GEN Z

2025-11-14T15:35:08+07:00

Purpose: This study addressed a critical gap regarding how contemporary lifestyle factors, specifically Health Consciousness, Cultural Trends, and Digital Engagement, affect market demand for low-alcohol beverages among China’s digitally native Generation Z. The research expanded the Theory of Planned Behavior (TPB) to examine whether these factors act as direct triggers for behavioral or as upstream antecedents shaping consumer attitude.

Study Design/Methodology/Approach: Using a quantitative, cross-sectional approach, data were gathered through self-administered surveys from Generation Z consumers (n = 397) in China’s first-tier cities. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to analyze the structural relationships and mediation pathways between core TPB constructs and extended lifestyle factors.

Findings: Analysis confirmed core TPB antecedents as significant predictors: Attitude (β = .441, p < .001), Subjective Norms (β = .236, p < .001), and Perceived Behavioral Control (β = .162, p < .001). Attitude emerged as the primary factor, accounting for 76% of the variance (R² = .76). Critically, Health Consciousness, Digital Engagement, and Cultural Trends showed no significant direct effects. However, Health Consciousness and Digital Engagement were entirely mediated by Attitude, indicating that they shape consumer perception rather than trigger direct action.

Originality/Value: This paper extended the TPB by proposing a hierarchical structure where external influences must first be internalized as favorable attitudes to drive intention. This provides empirical evidence clarifying the role of modern lifestyle variables. Managerially, results suggest focusing on emotional branding to strengthen the dominant Attitude factor, the essential gateway to purchase, over generalized digital promotion. The study also offers culture-specific validation of the TPB within the Chinese context.

DETERMINANTS AND STRUCTURAL DIMENSIONS OF THE ATTRACTIVENESS OF IDEOLOGICAL AND POLITICAL COURSES AMONG MEDICAL STUDENTS

2025-11-10T18:10:13+07:00

Purpose: Enhancing the appeal of ideological and political courses is pivotal for strengthening the effectiveness of ideological and political work in universities and ensuring long-term social stability. Focusing on the specific cohort of medical and pharmaceutical students, this study aims to systematically investigate the constituent elements and internal structure of the appeal of these courses and to develop a standardized measurement tool.

Study Design/Methodology/Approach: A mixed-methods research design was employed. First, in-depth interviews were conducted with 26 medical and pharmaceutical students, and text analysis was used to extract the core elements and construct a preliminary theoretical model. Subsequently, a measurement scale was developed based on the interview findings. A survey was then administered to 500 students, and Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) were performed using SPSS 27.0 and AMOS 24.0 to test the reliability and validity of the instrument.

Findings: The results indicate that the appeal of ideological and political courses for medical and pharmaceutical students comprises four dimensions: Value-driven Force, Cognitive Constructive Force, Situational Embeddedness Force, and Teaching Supportive Force. Empirical evidence showed that the Cronbach’s alpha coefficient of the scale was 0.981, and all fit indices met the requirements of psychometrics.

Originality/Value: Data analysis further revealed that medical and pharmaceutical students place significantly higher importance on the dimension of Cognitive Constructive Force. The instrument developed in this study demonstrates high reliability and provides a scientific basis and practical reference for medical colleges to accurately evaluate and optimize the quality of ideological and political teaching.

DEVELOPING A BUSINESS INCUBATION MODEL FOR UNIVERSITY INCUBATORS IN THE UPPER CENTRAL REGION OF THAILAND’S HIGHER EDUCATION NETWORK

2025-06-22T15:05:44+07:00

Purpose: This research aimed to develop a business incubation model for university incubators in the upper central region of Thailand’s higher education network.

Study Design/Methodology/Approach: Data were collected from a purposive sample of 400 executives, managers, and staff at UBI centers. Using Structural Equation Modeling (SEM), the study analyzed the factors influencing business success.

Findings: The results revealed that selecting incubators, managing incubators, providing incubator services, and financial support all influence the creation of entrepreneurs. This relationship is mediated by the technology development within the incubated businesses. Of these factors, managing incubators had the greatest influence, followed by selecting incubators.

Originality/Value: University business incubators can use the findings to guide policy development and implementation, thereby fostering the growth of successful businesses and cultivating sustainable entrepreneurs.

EXTENDING THE THEORY OF PLANNED BEHAVIOR: THE ROLE OF ANTICIPATED NEGATIVE EMOTIONS IN PLANT-BASED FOOD PURCHASE INTENTIONS IN THAILAND

2025-10-01T18:02:07+07:00

Purpose: This study aims to extend the Theory of Planned Behavior (TPB) by integrating Anticipated Negative Emotions (ANE) to improve the prediction of consumers’ purchase intentions toward plant-based foods. Understanding these intentions is crucial for promoting sustainable dietary transitions and responsible consumption behavior. While TPB provides a strong theoretical foundation, it often overlooks the emotional influences that play a critical role in ethical and sustainability-related food choices.

Study Design/Methodology/Approach: A quantitative survey was conducted among 400 Thai consumers who had previously purchased plant-based foods. Data were collected through online questionnaires distributed across relevant social media communities during February and March 2025. Multiple and hierarchical regression analyses were employed to examine the influence of the demographic variables, TPB constructs, and ANE on purchase intention, and to compare the predictive power of the traditional and extended TPB models.

Findings: The extended TPB model accounted for 44.9% of the variance in purchase intention, representing a significant improvement over the traditional TPB model (41.8%). Subjective norms emerged as the most influential predictor, followed by ANE. Unexpectedly, positive attitudes were positively associated with ANE, whereas subjective norms and perceived behavioral control negatively affected ANE.

Originality/Value: The study underscores the importance of emotional mechanisms—particularly anticipated guilt and regret—in understanding sustainable food decisions. By incorporating emotional dimensions into TPB, this research contributes new theoretical insights and provides practical implications for designing marketing strategies that integrate both rational and emotional elements to promote responsible and sustainable consumption.

NEEDS IDENTIFICATION FOR TRANSFORMATIONAL LEADERSHIP OF SECONDARY COLLEGE DEANS IN VOCATIONAL COLLEGES—A CASE STUDY OF HONGHE VOCATIONAL AND TECHNICAL COLLEGE

2025-05-27T18:13:31+07:00

Purpose: Amid the transformation of higher vocational education and the “Double-High Plan”, this study used Honghe Vocational and Technical College as a case, integrating the localized four dimensions of transformational leadership with the Five-Forces Leadership Model, and developing a nine-dimensional analytical framework to identify key leadership needs of secondary college deans and propose targeted improvement suggestions.

Study Design/Methodology/Approach: A mixed-methods approach was used. A measurement instrument was developed based on TLQ’s four dimensions and the Five Forces model. Using stratified purposive sampling, 419 valid questionnaires were collected. SPSS was used to conduct reliability and validity tests, descriptive statistics, correlation analysis, and multiple regression analysis. Additionally, semi-structured interviews were conducted with 20 participants, including senior leaders, middle-level administrators, teachers, and enterprise representatives; thematic analysis was used to further interpret and supplement the quantitative findings.

Findings: The overall level of deans’ transformational leadership was moderate (M = 4.03). “Moral Modeling” scored the highest (M = 4.14), while “Influence” scored the lowest (M = 3.94). Regression results implied that “Leadership Charisma, Decisiveness, Individualized Consideration, Moral Modeling, and Influence” significantly and positively predicted leadership effectiveness (β = 0.202-0.281, p < 0.001). Interview data further revealed weaknesses in policy implementation, communication and feedback, external resource linkages, and teacher support.

Originality/Value: This study developed and validated an integrated nine-dimensional measurement framework, offering a quantifiable diagnostic tool, an evidence base for improving middle-level governance in border-region vocational colleges, and supporting leadership development and policy implementation.

POST-COVID-19 RESILIENCE AND CULTURAL ADAPTATION AMONG THAI–CHINESE DIASPORA RESTAURANTS IN BANGKOK

2025-09-03T11:20:50+07:00

Purpose: This study examines how Thai-Chinese diaspora restaurants in Bangkok navigated the post-COVID landscape while upholding cultural identity through cuisine, language, family ownership, and community rituals. It conceptualizes these establishments as embedded cultural enterprises whose competitive advantage stems from co-producing authenticity and community belonging.

Study Design/Methodology/Approach: Adopting a qualitative multiple-case design, the study combined secondary analysis of scholarly literature, policy documents, and industry reports (2020-2025) with field research. Primary data came from case vignettes and semi-structured interviews (conducted in 2022-2023) with owners and staff of 12 emblematic restaurants in Yaowarat and nearby districts. This was supplemented by participant observation during major festivals. Cross-case pattern analysis synthesized operational and cultural response patterns.

Findings: Pandemic disruptions accelerated digital adoption (e.g., delivery platforms, cashless payments, and social-media outreach) and intensified cost pressures (ingredients, rent, and labor). A bifurcated outcome emerged: heritage operators with strong name recognition survived by doubling down on signature dishes and festival-linked practices, whereas less-differentiated venues struggled with shortened life cycles. Cultural preservation efforts were evident in three interrelated domains: (1) culinary continuity, by safeguarding intergenerational techniques and “house” recipes (for example, Teochew oyster omelets, Cantonese roasts, and Hainanese sauces); (2) heritage branding, through bilingual signage, origin narratives, and restored shophouses that foreground Thai-Chinese history; and (3) community support, via kin-based management, association networks, and temple/festival participation (e.g., Lunar New Year and the Vegetarian Festival) anchoring restaurants in community life. Government tourism incentives (visa waivers and heritage-themed events) aided the recovery of customer traffic, though macroeconomic headwinds (sluggish growth, uneven Chinese tourism rebound, and supply-chain volatility) continue to squeeze profit margins.

Originality/Value: This paper provides a novel, empirically grounded account of post-pandemic adaptation in an urban diaspora foodscape. It refines theory by linking cultural heritage, family-business succession, and place-based competitiveness in the context of crisis recovery. We introduce a three-pillar resilience framework comprising cost discipline, cultural differentiation, and community linkages, and identify practical levers (e.g., menu engineering, bilingual heritage branding, apprenticeship pipelines, festival programming, and micro-grants for retrofitting) for sustaining diaspora restaurants. While centered on Bangkok’s Chinatown, the findings offer insights into evolving recovery dynamics. Future studies could incorporate longitudinal sales data or comparative analyses across Southeast Asian Chinatowns to test the generalizability of these resilience strategies and to quantify the effects of heritage signaling.

PRIORITIZATION AND STRATIFICATION STRATEGIES FOR THE DEVELOPMENT NEEDS OF ‘DUAL-QUALIFIED’ TEACHERS’ TRANSFORMATIONAL LEADERSHIP IN VOCATIONAL COLLEGES: A MIXED-METHODS STUDY BASED ON AHP AND INTERVIEWS

2025-06-09T06:19:48+07:00

Purpose: This study aimed to accurately determine the priority levels of transformational leadership development issues among “dual-qualified” teachers, addressing the problems of unclear demand positioning and homogenized training strategies, and offering evidence for constructing a stratified development framework.

Study Design/Methodology/Approach: A mixed-method design combining “quantitative priority-setting and qualitative interpretation” was used. In the quantitative phase, a revised transformational leadership questionnaire framework was applied, along with the Analytic Hierarchy Process (AHP), to construct a priority index based on 215 samples from five vocational colleges. In the qualitative phase, seven typical case interviews were conducted to examine the underlying mechanisms behind differences in demand ranking.

Findings: The results showed a “norm-first” pattern in leadership development needs: moral role modeling and individualized consideration ranked highest priorities, whereas inspirational motivation and leadership charisma lagged behind. Mechanism analysis further reveals that insufficient institutional support, the absence of a mentoring system, and project-related pressures are key contributing factors. Accordingly, this study proposes a stratified development strategy guided by “three main lines and Key Performance Indicator (KPI) alignment”, covering institutional feedback loops, mentoring workload evaluation, and project-based practical training.

Originality/Value: This study moved from a broad needs assessment to precise priority identification. The proposed strategy offers scientific and empirical guidance for vocational institutions to enhance teacher-training programs and allocate resources more efficiently.

SWOT ANALYSIS OF INTERNATIONAL CHINESE LANGUAGE EDUCATION IN KUNMING BASED ON STAKEHOLDER INTERVIEWS

2025-08-06T17:19:29+07:00

Purpose: This study aimed to address the fundamental contradiction of abundant resources but insufficient improvement in educational efficiency in international Chinese education in Kunming, and explore its strategic development path.

Study Design/Methodology/Approach: Through in-depth interviews with 20 key stakeholders (teachers, students, administrators), and by applying grounded theory’s three-level coding and SWOT analysis framework, we systematically deconstructed the strategic ecosystem of Kunming International Chinese Education.

Findings: Kunming’s strengths in international Chinese education include its strategic geographical location and abundant multicultural resources, while key challenges include insufficient digital infrastructure and structural imbalances in the teaching workforce. The city’s opportunities result from national strategic backing and deepening international cooperation, while major threats include the rising market competition and the potential spread of geopolitical risks.

Originality/Value: The “V-C-B” development paradigm is introduced, which creates the transportation value chain, cultural identity circle, and brand ecological niche, offering an innovative governance path and practical reference for regional international Chinese education.

THE CONSTRUCTION AND APPLICATION OF RECREATION OPPORTUNITY SPECTRUM FOR SPORTS PARKS IN YUNNAN PROVINCE

2025-03-13T23:01:54+07:00

Purpose: In the age of nationwide leisure, planning sports parks in Yunnan Province faces challenges in aligning with local characteristics and meeting visitor experience expectations. To address this issue, the study used the Recreation Opportunity Spectrum (ROS) theory to develop an evaluation system customized to Yunnan’s regional context for assessing the recreational environment of sports parks. The goal is to support their targeted transformation from “single-purpose sports venues” into “multifunctional recreational spaces”.

Study Design/Methodology/Approach: This research employed an integrated approach that combined literature analysis, expert consultation, and field research to construct an evaluation framework comprising three criterion layers and 18 specific indicators. Using systematic on-site data collection, cluster analysis was used to categorize the cases into three distinct groups, followed by a comprehensive summary of the characteristics and challenges associated with each type.

Findings: A system for evaluating the recreational environment of sports parks in Yunnan was developed, classifying them into three types: riverside, suburban, and urban. Corresponding “recreation opportunity profiles” and “existing problem inventories” were developed. The results revealed that each park type has unique characteristics and shortcomings in ecological features, activity oﬀerings, facility provision, and cultural integration, oﬀering an empirical foundation for targeted optimization strategies.

Originality/Value: Theoretically, this study extended the application of the Recreation Opportunity Spectrum (ROS) framework in the multi-ethnic regions of Southwest China and established the first sports park evaluation system tailored to Yunnan’s specific context. In practice, the proposed ROS-based tool and dual-list approach provide actionable diagnostic methods and diﬀerentiated management strategies, thereby enhancing park distinctiveness and improving the quality of public recreational experiences.

THE CURRENT SITUATION AND COLLABORATIVE OPTIMIZATION PATH OF COLLEGE COUNSELORS’ WORK—AN EMPIRICAL ANALYSIS BASED ON J SCHOOL OF S UNIVERSITY

2025-05-23T14:33:08+07:00

Purpose: This study examined the current status and main gaps in the nine dimensions of counselors’ work at College J of University S in China, with a particular focus on academic guidance, psychological support, and research capacity. It aimed to clarify improvement priorities and to provide evidence for developing a college-level, coordinated optimization strategy.

Study Design/Methodology/Approach: A questionnaire-based quantitative approach was used, supplemented by qualitative interpretation derived from scale results. In the quantitative phase, a nine-dimensional satisfaction scale was created based on the Occupational Competency Standards for University Counselors (Trial), and data from 464 student respondents in College J were analyzed using descriptive statistics, reliability and validity tests, and Pearson correlation analysis. During the qualitative phase, low-scoring items were further analyzed to identify the causes of weaknesses in academic guidance, psychological support, and research competence.

Findings: The results revealed a pattern of “strong traditional strengths”. Higher scores were observed in ideological and political education, Party/League and class development, and crisis response, while academic guidance, mental health support, and theoretical/practical research fell behind. Mechanism-based interpretation indicates that heavy administrative workloads, inadequate professional support, and weak training and incentive systems are the main contributing factors. The study suggests an improvement pathway featuring “capacity strengthening plus coordinated linkage”, prioritizing academic support, psychological early-warning mechanisms, and research empowerment.

Originality/Value: By conducting a micro-level empirical study within a single college, establishing a nine-module evaluation framework, and using descriptive statistics and Pearson correlations, the study reveals linkage mechanisms across work modules. It provides evidence to support accurate diagnosis, resource allocation, and the coordinated optimization of counselors’ work in engineering-oriented colleges.

THE IMPACT OF AI-ASSISTED TRANSLATION ON STUDENT TRANSLATORS’ BEHAVIOR

2025-12-12T11:59:02+07:00

Purpose: This study investigates the impact of Artificial Intelligence (AI)-assisted translation on student translators’ translation behavior, with a focus on the mechanisms through which AI inﬂuences cognitive load distribution, translation process paradigms, and competence development. The aim is to provide findings that oﬀer pedagogical insights for optimizing translation training in the AI era.

Study Design/Methodology/Approach: Grounded in cognitive translatology and cognitive load theory, the study employed a mixed-methods design, including a questionnaire survey of 42 student translators, semi-structured interviews with 10 student translators, and a comparative behavioral analysis of human-only translation and AI-assisted translation. Diﬀerences in cognitive load patterns and processing pathways under the two conditions were systematically examined.

Findings: The results indicate that AI significantly reduces cognitive load during the initial stages of translation. Difficulties in source-text comprehension decreased from 66.7% in human translation to 40.5% in AI-assisted translation, while issues related to wording and grammar declined from 69.0% to 45.2%. However, cognitive load shifted markedly toward the verification stage, with difficulties in evaluating translation accuracy increasing from 45.2% to 52.4%. The translation process transitioned from a “generative mode” to a “verification mode”. Although students demonstrated improved strategy use and tool literacy, a potential risk of weakened linguistic competence was also shown.

Originality/Value: This study revealed how AI reshapes cognitive load allocation and transforms translation process paradigms, enriching the application of cognitive translation theories in AI-mediated contexts. Thus, the findings oﬀer theoretical grounding for translation pedagogy reform and competence development. Future research may integrate multimodal cognitive measures and instructional interventions to further examine the eﬀectiveness of cognitively engaging translation tasks.

THE IMPACT OF PERCEIVED OVERQUALIFICATION ON LAWYERS’ TASK PERFORMANCE: THE MEDIATING ROLE OF EMOTIONAL LABOR

2025-08-14T09:16:39+07:00

Purpose: In an increasingly specialized and highly competitive legal services market, more highly educated lawyers are performing low-complexity and repetitive work, undermining their sense of job value and intensifying perceived overqualification. Although previous research has examined the emotional and behavioral consequences of perceived overqualification, the extent to which it aﬀects lawyers’ task performance remains unclear, particularly given the lack of systematic tests of the mediating role of emotional labor. Grounded in Cognitive Evaluation Theory, this study investigates the eﬀect of perceived overqualification on lawyers’ task performance and examines the mediating role of emotional labor.

Study Design/Methodology/Approach: A survey of practicing lawyers in Shaanxi Province, yielding 473 valid questionnaires (approximately 2.5% of the province’s roughly 19,000 practicing lawyers). Multiple regression analyses were conducted using SPSS, and Structural Equation Modeling (SEM) and mediation tests were performed using AMOS.

Findings: Perceived overqualification has a significant negative eﬀect on lawyers’ task performance. Emotional labor mediates this relationship: surface acting has a positive mediating eﬀect, whereas deep acting has a negative mediating eﬀect.

Originality/Value: This study examined the performance consequences of perceived overqualification among lawyers and refined the underlying mechanism through a dual-path perspective on emotional labor, thereby extending existing theoretical explanations. Practically, the findings indicated that law firms should improve person-job fit and relieve perceived overqualification through measures such as case grading, job rotation, and career development support, while strengthening emotion management training to enhance task performance and job satisfaction.

THE INTERPLAY OF TRUST: MEDIATING AND MODERATING EFFECTS IN THE COMMUNICATION-LOYALTY RELATIONSHIP IN PRIVATE HOSPITALS IN VIENTIANE

2025-11-14T15:32:12+07:00

Purpose: This study investigated the relational mechanisms linking communication eﬀectiveness to patient loyalty within the private healthcare sector of Vientiane, Lao PDR. Rooted in the Social Exchange Theory (SET), the research specifically examined trust’s mediating and moderating role in translating service communication into behavioral commitment.

Study Design/Methodology/Approach: A quantitative research design involved a self-administered online questionnaire to gather data from 512 patients who had recently used private hospital services in Vientiane. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to evaluate the measurement and structural models.

Findings: The results oﬀered strong empirical evidence of the direct eﬀect of communication eﬀectiveness on patient loyalty (β = 0.252, p < 0.001). Furthermore, the study identified trust as a critical mechanism: communication eﬀectiveness significantly drives trust (β = 0.778, p < 0.001), which in turn boosts loyalty (β = 0.550, p < 0.001). Mediation analysis confirms that trust functions as a crucial partial mediator (β = 0.428, p < 0.001). However, the hypothesized moderating eﬀect of trust was not significant (β = -0.002, p = 0.478), indicating that trust serves as a fundamental prerequisite rather than a conditional buﬀer in this high-risk context.

Originality/Value: This research advances SET by conceptualizing trust’s dual role in a transitional Southeast Asian economy. It challenges Western-centric models by showing that, in the Lao PDR’s developing healthcare market, trust acts as a “hygiene factor” essential for the relationship to exist, but does not amplify service inputs.

THE MEDIATING ROLE OF PSYCHOLOGICAL SAFETY IN THE RELATIONSHIP BETWEEN EMPOWERING LEADERSHIP AND EMPLOYEE INNOVATIVE BEHAVIOR

2025-11-12T11:00:36+07:00

Purpose: This study systematically analyzed and explained how empowering leadership significantly enhances employees’ innovative behavior by fostering psychological safety.

Study Design/Methodology/Approach: This study combines literature analysis and quantitative analysis of questionnaire data. SPSS is used as the data analysis tool, and multiple regression analysis is applied to analyze scientific data, including descriptive statistics, reliability, and validity analyses, and the Common Method Bias (CMB) test, and tests of direct and mediating eﬀects to support the research theme.

Findings: Empowering leadership can indirectly facilitate employees’ innovative behavior by fostering a safe, open working environment. The R² of the mediating eﬀect model was 0.4827 with an F-value of 35.46. The indirect eﬀect value of psychological safety was 0.2984 (95% CI = [0.2030, 0.4024]). The results verified the hypothesis that psychological safety acts as a mediating role between empowering leadership and employees’ innovative behaviors.

Originality/Value: This study confirmed the mediating role of psychological safety in the relationship between empowering leadership and employees’ innovative behavior. The research focused on the information technology industry, providing important practical guidance for this rapidly developing sector. Fostering employees’ psychological safety is an unavoidable task for organizations.

THE MEDIATING ROLE OF SUBJECTIVE WELL-BEING BETWEEN HOUSING CONDITIONS AND JOB PERFORMANCE AMONG URBAN RENTERS IN CHINA

2025-08-28T21:14:07+07:00

Purpose: This study addresses a significant yet underexplored issue in China’s urbanization context: how housing conditions relate to job performance among urban rental residents, who comprise approximately 25% of the urban population and often experience inferior living conditions compared with homeowners. Despite extensive research on housing and well-being, limited evidence exists on work-related outcomes among renters, the psychological mechanisms linking housing to job performance, and the measurement tools tailored to rental housing conditions. By focusing on the mediating role of Subjective Well-Being (SWB), this study aims to clarify the psychosocial pathway through which housing may inﬂuence work outcomes.

Study Design/Methodology/Approach: A cross-sectional survey of 400 employed urban renters across mainland China was conducted using multi-stage stratified sampling. Housing conditions were assessed with a newly developed multidimensional scale (aﬀordability, quality, neighborhood, accessibility). SWB was measured using the Satisfaction with Life Scale and the Chinese revised PANAS, and job performance was assessed with adapted the Individual Work Performance Questionnaire subscales. Structural Equation Modeling with bootstrapping was employed for analysis.

Findings: Housing conditions showed a strong positive association with SWB (β = .809, p < .001), and SWB significantly predicted job performance (β = .499, p = .004). No significant direct path from housing conditions to job performance was found. Mediation analysis revealed that, in the tested model, SWB fully mediated this relationship (indirect β = .415, p = .005), accounting for the total eﬀect of housing on performance. The model explained 65.5% of the variance in SWB and 34.2% in job performance.

Originality/Value: This study oﬀers three contributions. Theoretically, it validates SWB as a full statistical mediator in the housing–job performance nexus among Chinese renters. Methodologically, it develops a context-sensitive multidimensional housing conditions scale for China’s rental context. Empirically, it provides the first evidence of the psychological pathway linking housing to work outcomes in China’s large rental population. Findings suggest that improving rental housing quality may relate to enhanced well-being and self-reported job performance, although broader economic implications require further research.

THE RELATIONSHIP BETWEEN PERCEIVED TOURISM QUALITY, CHINESE-LANGUAGE SERVICE SATISFACTION, AND BEHAVIORAL INTENTIONS OF CHINESE STUDENTS MAJORING IN CHINESE: A CASE STUDY OF AYUTTHAYA PROVINCE, THAILAND

2025-03-11T17:38:33+07:00

Purpose: Ayutthaya is one of Thailand’s most important cultural and historical tourism destinations and has long been popular among Chinese tourists. However, a review of the existing literature indicates that systematic empirical research in Thailand examining the relationships among Chinese-language service levels at tourist attractions, perceived quality, service satisfaction, and behavioral intentions of Chinese tourists remains limited, particularly studies grounded in a specific destination context. Accordingly, this study adopted Ayutthaya, Thailand as the research setting and focused on Chinese tourists who have visited the destination with the aim to examine the eﬀects of tourist-perceived quality on Chinese language service satisfaction at tourist attractions and tourists’ behavioral intentions, as well as to further test the mediating role of Chinese language service satisfaction between perceived quality and behavioral intentions, thereby addressing the research gap in the field of Chinese-language tourism services in Thailand.

Study Design/Methodology/Approach: This study employed a purposive sampling approach and collected data through an online questionnaire survey. The sample consisted of 198 Chinese tourists who had previously visited Ayutthaya, Thailand, primarily including students majoring in Chinese from China and those enrolled in International Chinese Language Institutes. Data analysis was conducted using SPSS 26.0 for descriptive statistics and 95% Confidence Interval (95% CI) analysis. In addition, Confirmatory Factor Analysis (CFA) was performed using Mplus to assess the reliability, validity, and model fit of the research constructs.

Findings: The results indicate that perceived tourism quality has a significant positive eﬀect on tourists’ behavioral intentions and also exerts a significant positive inﬂuence on Chinese language service satisfaction at tourist attractions. Furthermore, Chinese language service satisfaction has a significant positive eﬀect on tourists’ behavioral intentions. Mediation analysis revealed that Chinese language service satisfaction partially mediates the relationship between perceived quality and behavioral intentions, suggesting that perceived quality can enhance tourists’ behavioral intentions by improving their satisfaction with Chinese-language services.

Originality/Value: By conducting an analysis in Ayutthaya, Thailand, this study empirically verified the mechanism through which perceived tourism quality inﬂuences the behavioral intentions of Chinese majors from China via Chinese language service satisfaction at tourist attractions. The findings contribute to filling the theoretical and empirical gap in research on Chinese-language services in non-English-speaking tourism destinations and provide practical managerial implications for tourism practitioners in Thailand.

A COMPARATIVE STUDY OF THE CHINESE PREPOSITION “于” (YÚ) AND THE THAI PREPOSITIONS “เมื่อ”, “ณ”, AND “ใน”

2025-06-06T11:50:46+07:00

In this study, a contrastive analysis of the Chinese preposition “于” and the Thai prepositions “เมื่อ” [mɯaː⁴¹], “ณ” [na⁴⁵] and “ใน” [nai³³] was conducted. Prepositions play a central role in expressing temporal and spatial relations in Chinese and Thai; however, they often constitute a major difficulty for learners in cross-linguistic acquisition. Moreover, targeted contrastive studies comparing “于” with these three Thai prepositions remain limited. Based on authentic data from the Peking University Chinese Corpus (CCL) and the Thai National Corpus (TNC), approximately 500 instances of the Chinese preposition “于” and 300 instances of the Thai prepositions “เมื่อ” [mɯaː⁴¹], “ณ” [na⁴⁵], and “ใน” [nai³³] were selected and analyzed. Using descriptive and comparative methods, the study examined similarities and diﬀerences across three dimensions: word formation, semantics, and syntactic functions. The findings indicate that the Thai preposition “ณ” [na⁴⁵] exhibits the highest degree of correspondence with the Chinese preposition “于”.

INTEGRATION OF ARTIFICIAL INTELLIGENCE IN PRIMARY SCHOOL MUSIC EDUCATION IN CHINA: A REVIEW BASED ON THE AI-TPACK-AK FRAMEWORK

2025-06-22T14:22:33+07:00

The integration of Artificial Intelligence (AI) into primary school music education represents a significant transformation with important pedagogical implications. This study reviews and synthesizes global research on the historical development of AI, its current applications in music education, and teachers’ perceptions and attitudes toward AI within the Technological Pedagogical Content Knowledge–Arts Knowledge (TPACK-AK) framework. Using a comprehensive literature analysis approach, the study examines the current status of AI adoption in primary school music education and identifies the key factors inﬂuencing teachers’ perceptions and instructional adaptations. The findings indicate that AI-based tools can enhance personalized learning, provide real-time feedback, and support students’ musical creativity and engagement. However, several challenges remain, including algorithmic cultural bias, teachers’ technological anxiety, and disparities in digital infrastructure between urban and rural schools. Analysis based on the AI-TPACK-AK framework suggests that eﬀective AI integration requires teachers to balance technological competence, pedagogical innovation, artistic sensitivity, and disciplinary knowledge. To address these challenges, the study proposes three strategies: developing culturally responsive adaptive algorithms, establishing collaborative teacher-AI lesson planning mechanisms, and promoting digital equity initiatives to reduce resource disparities. A limitation of this study is that most of the existing evidence is derived from developed countries; therefore, further research is needed to examine the applicability of these findings within the contexts of developing economies. This study provides theoretical insights and practical implications for the sustainable and equitable integration of AI in primary school music education.