Communication and Media in Asia Pacific (CMAP)

A Call for More Research Publications on Gender in Indonesia’s Public Relations

Deborah Simorangkir — 2024-06-28

This article seeks to analyze the current state of research on gender in Indonesia’s PR industry and identify areas that need more attention. Based on the analysis of 14 articles published in academic journals, conference proceedings and scholarly theses from 2012 until June 2023, the following key themes were identified:1) Leadership in PR; 2) Lookism; 3) Gendered PR roles; 4) Gender and career competence; 5) Gendered stereotypes; 6) Gender gaps in the PR industry; and, 7) Feminist PR scholarship. There have been few publications related to gender in the Indonesia’s public relations industry, and even fewer research conducted at a macro level. Moreover, the publications identified in this study lack diversity in research methodology. Using the feminist critical perspective, this article calls for more research on gender in Indonesia’s PR industry at a macro level, using diverse research methods, that interrogate the conditions described in literature described over the past decade. There is a need for more inclusive practices in academic processes that shape disciplinary knowledge. This will help close the research gap that exists due to the lack of publications outside of the standard white, heterosexual, American-centric PR.

K-Pop Idol Trainee Selection Process in Thailand

Chamapat Rattanaphansri — 2024-06-28

This study investigates the K-Pop idol trainees selection process in Thailand, employing in-depth interviews and document research via YouTube video interviews spanning from August 13 to October 28, 2023. It unveils a tripartite process. Firstly, the pre-selection phase encompasses logistical planning by Korean record labels (“K-Labels”), including scheduling and venue selection. Secondly, the selection process employs both open and closed methods, evaluating candidates’ individual characteristics and skills. Finally, the post-selection phase includes additional assessments as a trial period before agreements are finalized. The inclusion of Thai members in the group, driven by Glocalization, boosts visibility and garners strong support from Thai fans, aiding promotional efforts and leading to increased consumer engagement in Thailand. The study also uncovers issues concerning creative labor concepts, focusing on four main areas. Financial Arrangements vary in the extent of assistance beyond essential living expenses in Korea, with debut idols expected to reimburse costs from earnings. Work-life balance lacks regular weekends off, offering only occasional breaks or Korean national holidays. Physical and mental well-being of individuals are highlighted, particularly the impact of strict diet plans. Lastly, contract-related issues are crucial for legal compliance and mutual agreement, amidst challenges like language barriers and visa issues for foreign idols.

David Lynch’s Eraserhead (1977): Misogyny and Domestic Violence versus Aesthetic Value

Gorrawiya Aphipobthitikorn — 2024-06-28

The study offers a critical analysis of David Lynch’s 1977 film Eraserhead, focusing on the film’s presentation of violence and the interplay of power structures within the narrative. The research employs a well-defined framework utilizing in-depth interviews and rigorous data analysis. The primary data sources for the study encompass various elements, including a brief explanation of the film’s synopsis, an analysis of detailed mise en scène, existing theoretical literature, and insights from David Lynch’s own career stance. Eraserhead (1977), examined from diverse viewpoints, is viewed by some as delving into complex psychological and existential themes through symbolism, going beyond gender-specific criticisms. Interpretations differ widely, prompting varied audience reactions. The film provides an opportunity to transcend accusations of misogyny, proposing that the portrayal of sex and violence in cinema can contribute to aesthetic values and deeper meanings. Future research should focus on expanding the range of critics to encompass a wider variety of perspectives, ideologies, disciplines, and cultural backgrounds. This will ensure a more comprehensive understanding and minimize biases stemming from limited representation.

An Analysis of Success and Popularity of Thai Boys Love Series among Chinese Fans

Yueying Zheng — 2024-06-28

The Thai Boys Love series has gained popularity since the 2010s, notably in China. Chinese fans have demonstrated their ability to popularize the Thai Boys Love series by translating and reediting the material, viewing the related content. This research aims to examine the success and popularity of the Thai Boys Love series among Chinese fans, and to analyze Chinese fandom and fan economy. In terms of methodology, this research used two qualitative methods that included textual analysis on the text of two series, I Told Sunset About You and KinnPorsche the Series, and focus group discussions with two groups of 8 to 9 participants aged between 16 and 26. The investigation has revealed the significance of the series' settings, Chinese elements, and the plot's color and tone settings. Moreover, the most significant elements influencing their choices are gorgeous scenery and attractive story settings. Based on the discussion, there are several suggestions for both Thai media producers and the Thai creative industry stakeholders.

Understanding the Roles of Television Advertising on Consumer’s Buying Decisions: A Study of Dhaka City

Sk. Abu Raihan Siddiqua — 2024-06-28

This study analyzes the role of advertising and various other factors on customer purchasing behavior. The study is grounded on consumer data obtained in Dhaka, Bangladesh, through the administration of a survey in four prominent areas: Uttara, Mirpur, Badda, and Keraniganj. Data for the study were obtained from a sample of 200 users who actively engage with television advertising. The study highlights key factors such as celebrity endorsements, children’s role on parents’ shopping decisions, and the preferences of different demographic groups. Despite the growing presence of digital media, television advertising continues to shape consumer behavior in Dhaka, offering valuable insights for advertisers and policymakers navigating this complex media environment. Furthermore, the study emphasizes that consumers’ viewpoints significantly role their purchasing choices. Nevertheless, innovative advertisements and efficient marketing tactics have the power to role clients’ purchasing choices.