https://so01.tci-thaijo.org/index.php/CMJE/issue/feed 2025-12-30T00:00:00+07:00 ผศ. ดร.วรัทยา ชินกรรม (Asst. Prof. Warattaya Chinnakum, Ph.D.) journal.econcmu@gmail.com Open Journal Systems <p>Chiang Mai University Journal of Economics (CMJE) is a double-blind peer-reviewed journal published by the Faculty of Economics, Chiang Mai University, Thailand which aims to be a channel to report academic progression in the field of economics. It was established in 1996 and has been indexed in the Thai-Journal Citation Index <span style="text-decoration: underline;"><strong>TCI Tier 3</strong></span></p> <p>CMJE publishes original research/academic papers and review articles in 2 issues per year</p> <ul> <li class="show">Issue 1 January – June, published in June</li> <li class="show">Issue 2 July – December, published in December</li> </ul> <p>Since 2020 onward</p> <p>CMJE have been published as a book for any interested, library or institutions and as an online issue at https://www.tci-thaijo.org/index.php/CMJE</p> https://so01.tci-thaijo.org/index.php/CMJE/article/view/281897 2025-06-22T10:50:39+07:00 Ntapat Worapongpat dr.thiwat@gmail.com

<p>The objectives of this research were: 1. to investigate the personal characteristics of older adults using online herbal dietary supplement ordering services; 2. to examine the level of acceptance of online herbal dietary supplement ordering services among older adults; 3. to analyze the factors influencing the acceptance of online services of Thailand Post Company among older adults; and 4. to propose guidelines for developing online services of Thailand Post Company to be suitable for older adults. Relevant theories and literature were reviewed. The sample group consisted of 400 residents in Nonthaburi Province, Bangkok. The research instrument was a questionnaire. Statistical analyses included frequency, percentage, mean, standard deviation, T-test, and F-test, with a statistical significance level of 0.05. The results were presented in descending order and discussed. The findings revealed that: 1. The majority of users were female older adults with a secondary education level or higher and an average income sufficient for online herbal dietary supplement purchases. 2. Ease of use and data security significantly influenced the use of online herbal dietary supplement ordering services. 3. Ease of use and attitude towards usage significantly influenced the acceptance of online services of Thailand Post Company. 4. The development of online services for this user group should prioritize simplicity, accessibility, building trust, and meeting their specific needs.</p>

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