https://so01.tci-thaijo.org/index.php/CMJE <p>Chiang Mai University Journal of Economics (CMJE) is a double-blind peer-reviewed journal published by the Faculty of Economics, Chiang Mai University, Thailand which aims to be a channel to report academic progression in the field of economics. It was established in 1996 and has been indexed in the Thai-Journal Citation Index <span style="text-decoration: underline;"><strong>TCI Tier 3</strong></span></p> <p>CMJE publishes original research/academic papers and review articles in 2 issues per year</p> <ul> <li class="show">Issue 1 January – June, published in June</li> <li class="show">Issue 2 July – December, published in December</li> </ul> <p>Since 2020 onward</p> <p>CMJE have been published as a book for any interested, library or institutions and as an online issue at https://www.tci-thaijo.org/index.php/CMJE</p> คณะเศรษฐศาสตร์ มหาวิทยาลัยเชียงใหม่ (Faculty of Economics, Chiang Mai University) en-US CHIANG MAI UNIVERSITY JOURNAL OF ECONOMICS 0859-8479 <p>All opinions and contents in the CMJE are the responsibility of the author(s). Chiang Mai University Journal of Economics reserves the copyright for all published materials.&nbsp; Papers may not be reproduced in any form without the written permission from Chiang Mai University Journal of Economics.</p> <p>ข้อคิดเห็นที่ปรากฏและแสดงในเนื้อหาบทความต่างๆในวารสารเศรษฐศาสตร์มหาวิทยาลัยเชียงใหม่ ถือเป็นความเห็นและความรับผิดชอบโดยตรงของผู้เขียนบทความนั้นๆ มิใช่เป็นความเห็นและความรับผิดชอบใดๆของวารสารเศรษฐศาสตร์ มหาวิทยาลัยเชียงใหม่</p> <p>บทความ เนื้อหา และข้อมูล ฯลฯ ในวารสารเศรษฐศาสตร์มหาวิทยาลัยเชียงใหม่ ถือเป็นลิขสิทธิ์เฉพาะของคณะเศรษฐศาสตร์มหาวิทยาลัยเชียงใหม่ หากบุคคลหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนหนึ่งส่วนใดไปเผยแพร่ต่อหรือเพื่อกระทำการใดๆ จะต้องได้รับอนุญาตเป็นลายลักษณ์อักษร จากวารสารเศรษฐศาสตร์ มหาวิทยาลัยเชียงใหม่</p> https://so01.tci-thaijo.org/index.php/CMJE/article/view/281897 <p>The objectives of this research were: 1. to investigate the personal characteristics of older adults using online herbal dietary supplement ordering services; 2. to examine the level of acceptance of online herbal dietary supplement ordering services among older adults; 3. to analyze the factors influencing the acceptance of online services of Thailand Post Company among older adults; and 4. to propose guidelines for developing online services of Thailand Post Company to be suitable for older adults. Relevant theories and literature were reviewed. The sample group consisted of 400 residents in Nonthaburi Province, Bangkok. The research instrument was a questionnaire. Statistical analyses included frequency, percentage, mean, standard deviation, T-test, and F-test, with a statistical significance level of 0.05. The results were presented in descending order and discussed. The findings revealed that: 1. The majority of users were female older adults with a secondary education level or higher and an average income sufficient for online herbal dietary supplement purchases. 2. Ease of use and data security significantly influenced the use of online herbal dietary supplement ordering services. 3. Ease of use and attitude towards usage significantly influenced the acceptance of online services of Thailand Post Company. 4. The development of online services for this user group should prioritize simplicity, accessibility, building trust, and meeting their specific needs.</p> Ntapat Worapongpat Copyright (c) 2025 CHIANG MAI UNIVERSITY JOURNAL OF ECONOMICS http://creativecommons.org/licenses/by-nc-nd/4.0 2025-12-30 2025-12-30 29 2 1 12