CHIANG MAI UNIVERSITY JOURNAL OF ECONOMICS https://so01.tci-thaijo.org/index.php/CMJE <p>Chiang Mai University Journal of Economics (CMJE) is a double-blind peer-reviewed journal published by the Faculty of Economics, Chiang Mai University, Thailand which aims to be a channel to report academic progression in the field of economics. It was established in 1996 and has been indexed in the Thai-Journal Citation Index <span style="text-decoration: underline;"><strong>TCI Tier 2</strong></span></p> <p>CMJE publishes original research/academic papers and review articles in 2 issues per year</p> <ul> <li class="show">Issue 1 January – June, published in June</li> <li class="show">Issue 2 July – December, published in December</li> </ul> <p>Since 2020 onward</p> <p>CMJE have been published as a book for any interested, library or institutions and as an online issue at https://www.tci-thaijo.org/index.php/CMJE</p> คณะเศรษฐศาสตร์ มหาวิทยาลัยเชียงใหม่ (Faculty of Economics, Chiang Mai University) en-US CHIANG MAI UNIVERSITY JOURNAL OF ECONOMICS 0859-8479 <p>All opinions and contents in the CMJE are the responsibility of the author(s). Chiang Mai University Journal of Economics reserves the copyright for all published materials.&nbsp; Papers may not be reproduced in any form without the written permission from Chiang Mai University Journal of Economics.</p> <p>ข้อคิดเห็นที่ปรากฏและแสดงในเนื้อหาบทความต่างๆในวารสารเศรษฐศาสตร์มหาวิทยาลัยเชียงใหม่ ถือเป็นความเห็นและความรับผิดชอบโดยตรงของผู้เขียนบทความนั้นๆ มิใช่เป็นความเห็นและความรับผิดชอบใดๆของวารสารเศรษฐศาสตร์ มหาวิทยาลัยเชียงใหม่</p> <p>บทความ เนื้อหา และข้อมูล ฯลฯ ในวารสารเศรษฐศาสตร์มหาวิทยาลัยเชียงใหม่ ถือเป็นลิขสิทธิ์เฉพาะของคณะเศรษฐศาสตร์มหาวิทยาลัยเชียงใหม่ หากบุคคลหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนหนึ่งส่วนใดไปเผยแพร่ต่อหรือเพื่อกระทำการใดๆ จะต้องได้รับอนุญาตเป็นลายลักษณ์อักษร จากวารสารเศรษฐศาสตร์ มหาวิทยาลัยเชียงใหม่</p> The relationship between English proficiency and employability of university graduates https://so01.tci-thaijo.org/index.php/CMJE/article/view/273920 <p>The purpose of this study is to estimate the additional value of English proficiency to the <br />opportunity in getting a job of graduates. The data used for this study comes from survey <br />data. The target population of this study is Chiang Mai University graduate. Simple random <br />sampling is the method we implement in data collecting. We then rely on online <br />questionnaires as a tool for collecting data, which take place between December 2023 to <br />February 2024. Among 150 samples, we demonstrate descriptive statistics in demographic, <br />socio-economic, language skill, and attitudinal data. For inferential statistics, we estimated <br />values by using Simple Linear Regression with Ordinary Least Squares (OLS). This method <br />allows us to estimate the effect of English proficiency, which is indicated from TOEIC <br />scores, toward the opportunity in getting a job, which is indicated from time spent in <br />searching for a job. The results from regression analysis point out that an individual will <br />spend about 4.93 weeks less searching for a job if they gain an additional 100 TOEIC scores, <br />statistically significant at 0.01 level. The results confirm that English proficiency generate <br />positive effect to the opportunity in getting a job, leading to national policy in educational <br />development that emphasizes on English skill improvement of Thai students.</p> Mattana Wongsirikajorn Natthika Sonjit Copyright (c) 2024 CHIANG MAI UNIVERSITY JOURNAL OF ECONOMICS http://creativecommons.org/licenses/by-nc-nd/4.0 2024-06-25 2024-06-25 28 1 52 75 Factors Affecting the Labor Force Participation and Working Hours of Thai Workers under the COVID-19 Situation https://so01.tci-thaijo.org/index.php/CMJE/article/view/269595 <p>The purpose of this research was to study factors affecting work participation and working hours of &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;3 types of Thai workers such as formal workers, informal workers, and unemployed workers, under the COVID-19 situation. This is done by using secondary data from the National Statistical Office (NSO) of B.E. 2019. The data was analyzed with a Polychotomous Choice Selectivity Model, and estimate coefficient by maximum likelihood estimation. The research findings showed that the most of factors affecting work participation in COVID-19 situation will be the same as in normal situations, including factors such as education level, marital status, and head of household. However, there are some factors that affect it differently from the normal situation. For example, female workers will have more opportunities to participate in the labor force than males, elderly workers will have more opportunities to join the labor force, workers with more household members are more likely to lose their jobs, and workers living outside the municipality will have more opportunities to enter the informal sector. In addition, it was also found that age, education level, and the area of residence affected the number of working hours during the COVID-19 situation.</p> Anyarat Wichian Apiradee Netirangsriwatchara Copyright (c) 2024 CHIANG MAI UNIVERSITY JOURNAL OF ECONOMICS http://creativecommons.org/licenses/by-nc-nd/4.0 2024-06-25 2024-06-25 28 1 1 24 THE ROLE OF FIRM-GENERATED CONTENT (FGC) AND USER-GENERATED CONTENT (UGC) IN SHAPING INTENTION TO USE TELEHEALTH SERVICES https://so01.tci-thaijo.org/index.php/CMJE/article/view/272792 <p>The study evaluates the influence of Firm Generated Content (FGC) and User Generated <br />Content (UGC) on the intention to use telehealth services among Vietnamese citizens, with a <br />sample of 751 individuals from three direct-controlled municipalities in Vietnam (Hanoi, Da <br />Nang, Ho Chi Minh City). The results indicate that FGC positively affects UGC and <br />Information Adoption, although the relationship between FGC and Information Adoption is <br />considered weak. UGC is found to positively impact Information Adoption and Intention to <br />use telehealth services. Similarly, Information Quality also positively affects Health <br />Consciousness and Intention. Health Consciousness is identified as positively affecting <br />Attitude. Finally, both Attitude and Subjective Norms are demonstrated to positively influence <br />Intention. This study further reinforces previous research on the impact of FGC and UGC on <br />consumer intentions, specifically applied in the healthcare field. Based on the findings, the <br />authors propose several recommendations for the application of FGC and UGC in telehealth <br />services offered by hospitals and healthcare facilities; at the same time, some <br />recommendations are made for citizens.</p> Tuan Van Pham My Ha Nguyen Linh Khanh Nguyen Yen Phi Hoang Thu Hoai Tran Linh Hoang Copyright (c) 2024 CHIANG MAI UNIVERSITY JOURNAL OF ECONOMICS http://creativecommons.org/licenses/by-nc-nd/4.0 2024-06-25 2024-06-25 28 1 25 37 The impact of the BTS Skytrain services on the Gross Provincial Products in Bangkok's tourism industry https://so01.tci-thaijo.org/index.php/CMJE/article/view/273226 <p>This study aimed to measure the impact of BTS Skytrain services on Gross Provincial Products <br />(GPP) in Bangkok’s tourism industry. This study used secondary data from 2001–2023. The <br />dependent variable was the GPP in Bangkok’s tourism industry, especially in the accommodation <br />and food service sectors. It was hypothesized that the number of workers in Bangkok's <br />accommodation and food service sectors, the amount of capital stock in Bangkok's accommodation <br />and food service sectors, and the number of tourists using the BTS service would impact the tourism <br />industry in Bangkok. The impact was estimated by the ordinary least squares (OLS) method. <br />The study found that the amount of capital stock and the number of tourists using the BTS service <br />were major factors in raising the GPP in Bangkok’s tourism industry at a 95% significant level. It <br />implies that in expanding the growth of Bangkok's tourism industry, Policymakers should be aware <br />of the importance of two factors. The first factor is the amount of capital stock, that is, they should <br />focus on increasing capital in Bangkok's tourism industry. The second factor is that the BTS Skytrain <br />should be able to accommodate a large number of passengers, including tourists.</p> Nattaya Prapaipanich Ravipan Saleepon Thanakhom Srisaringkarn Penpichaya Khanthachamnong Copyright (c) 2024 CHIANG MAI UNIVERSITY JOURNAL OF ECONOMICS http://creativecommons.org/licenses/by-nc-nd/4.0 2024-06-25 2024-06-25 28 1 38 51