Eau Heritage Journal Social Science and Humanities (Online)

Creation of a Short-Term Training Course in Online Marketing with The Theory of Marketing Mix (4Ps Marketing Mix) to Enhance The Knowledge and Understanding of New Entrepreneurs in Bangkok

2024-10-14T13:46:01+07:00

The objectives of this research were (1) to develop a short-term training course on online marketing using the Marketing Mix theory (4Ps) to enhance knowledge and understanding for new entrepreneurs in the Bangkok area, and (2) to evaluate the satisfaction of participants with the training course in terms of its effectiveness in improving the knowledge and understanding of online marketing for new entrepreneurs in Bangkok. The study involved 25 participants, all of whom were new entrepreneurs based in the Bangkok area. The findings of the study revealed that, after the training, participants demonstrated a significant improvement in their knowledge and understanding of online marketing. The average score from the pre-test was 7.20 (SD=1.658), which increased to 9.88 (SD=0.440) after the training. This indicates a clear development in knowledge, understanding, and the ability to apply the 4Ps theory of online marketing. An evaluation of participants' satisfaction in various areas showed the highest levels of satisfaction across all dimensions, including Input, Process, Output, and Outcome. Notably, the participants were particularly satisfied with the clarity of the course content, the expertise of the instructors, and their ability to apply the knowledge in practical online marketing activities. The results also showed that the majority of participants had a bachelor's degree and 1-5 years of work experience, reflecting the diverse backgrounds of the learners. This diversity indicates that the training course enabled participants to effectively apply the knowledge gained to enhance their businesses. Based on these findings, it can be concluded that the developed training course is of high quality and effectively enhances knowledge, understanding, and skills in online marketing for new entrepreneurs.

The Development of Aviation Learning Resource to Support Learning in the New Normal ERA

2024-08-07T12:29:05+07:00

This research aimed to (1) develop aviation learning resources to promote learning in the new normal era, and (2) study satisfaction with aviation learning resources in the new normal era. The sample consisted of 36 lecturers from the Faculty of Aviation and 232 students from the Faculty of Aviation. The instruments used for data collection were questionnaires and focus group discussions. The statistics used for data analysis were frequency distribution, percentage, mean, standard deviation, and content analysis. The research results found that (1) the developed aviation learning resources were a website consisting of 5 main menus: Home menu, Knowledge Corner menu, Activity menu, Articles and research menu, and Neighbor menu (2) the evaluation of satisfaction with aviation learning resources in the new normal era by lecturers and students found that they were highly satisfied. This research demonstrates the success of developing learning resources that meet the needs of educational resources in the new normal era, which can effectively promote aviation learning.

Stakeholders’ Perception, Attitudes, Participation and Decision to Visit The New Zoo in Pathum Thani Province

2024-08-16T11:55:43+07:00

This research aimed to investigate stakeholder perceptions, impacts, knowledge, understanding, attitudes, and involvement regarding the forthcoming zoo's opening, alongside studying issues and extracting lessons from community involvement. This study was quantitative, testing 400 samples The sampling methodology encompasses stratified and systematic sampling for quantitative data analysis and subsequent descriptive statistical analysis. The research findings reveal the following The majority in this study are predominantly female, aged between 41 and 50, employed in civil service or state enterprises, holding bachelor's degrees, with an average monthly income ranging from 10,001 to 30,000 Baht. The sampled group exhibits a perception rate of 74.19% The most prominent level of perception regarding the new zoo project pertains to public relations activities aimed at disseminating information about the project and its activities. The sampled group, encompassing both proponents and critics, holds a balanced attitude, with a strong consensus on the potential of the new zoos as an invaluable resource for wildlife conservation education and research. Additionally, they perceive it as a promising center for zoological studies. Regardless of their positive or negative perspectives, the sampled stakeholders actively contribute to the new zoo’s launch at a moderate level. They play a significant role in leveraging the zoo's benefits and actively engage in expressing their viewpoints, The sample will decide to visit the new zoo in Pathum Thani with a decision rate of 87.98 %

A Factor Analysis of Integrated Marketing Communication Influencing Decision Making to Visit Pathum Thani Province

2024-11-15T11:06:46+07:00

For tourism, integrated marketing communication effectively builds an image. It promotes tourism by combining various communication channels to ensure consistency in terms of content, image, and the experiences that tourists will receive. The objective of this research is to examine the factors of integrated marketing communication that influence the decision to travel to Pathum Thani Province. This research employs survey research methodology. The population studied consists of tourists visiting Pathum Thani province. A purposive sampling method was used, and the sample size was calculated using a formula at a 95% confidence level, resulting in 400 samples. The tool used for data collection in this research study is a questionnaire on the importance of integrated marketing communication on travel decisions in Pathum Thani province, and data analysis was conducted using factor analysis and multiple regression analysis. The results of the factor analysis can be extracted into 4 components, namely creating sales stimulation activities, image creation with special activities, storytelling through reviews, and promotion through advertising. Multiple regression analysis found that image creation with special activities and promotion through advertising Influencing travel decision-making in Pathum Thani Province.

Developing Strategies to Promote the Quality of Learning Management in the Office of Learning Promotion in the Eastern Economic Corridor (EEC) Area

2024-08-23T14:09:31+07:00

This purpose of research was to (1) study basic information and analyze the environment to promote the quality of learning management of the Office of Learning Promotion (2) develop strategies to promote the quality of learning management of the Office of Learning Promotion and (3) present the development of strategies to promote the quality of learning management. of the Office of Learning Promotion in the Eastern Economic Corridor area The sample group in this research were provincial level administrators. District level administrators Study supervisor/expert Tools used in in-depth interview research How to analyze data A questionnaire was used for analysis. Using Median Analysis and Interlotting.

The research results found that (1) the operations of the Office of the Basic Education Commission still hed some overlap between the Office of the Non-Formal and Informal Education Office. Therefore, there must be consistency in the same direction. The structure of the office was still unclear (2) strategies to promote the quality of learning management in the Office of Learning Promotion. In the Eastern Economic Corridor area, it consisted of a vision, mission, 5 strategies and (3) results of presentation and certification of strategies for promoting the quality of learning management. from all parties involved There was a consensus that the said stratagies was appropriate. possibility and could actually be put into practice at the highest level

The Perceptions of Financial and Accounting Workers in Local Administrative Organizations in Surat Thani Province Towards Internal Control Processes and Their Impact on The Quality of Financial Reporting

2024-09-25T21:29:43+07:00

The objectives of the study are (1) to examine the level of opinions among finance and accounting employees in local administrative organizations in Surat Thani regarding internal control practices (2) to assess their opinions on the quality of financial reports; and (3) to investigate their perceptions on how internal control practices impact the quality of financial reports. The quantitative research consisted of 208 finance and accounting workers from local administrative organizations in Surat Thani province. Data were collected using a questionnaire. The statistical methods used for data analysis included frequency, percentage, mean, standard deviation, and regression analysis. The research findings indicate that (1) respondents rated the internal control local administrative organizations in Surat Thani Province as being at the highest level (2) respondents rated the quality of financial reports of local administrative organizations in Surat Thani Province as being at the highest level (3) internal control operations significantly impact the quality of financial reports of local administrative organizations in Surat Thani Province in terms of activity control, information and communication, and monitoring and evaluation, with statistical significance at the 0.05 level. The research results can be used to improve operational strategies, leading to the development and enhancement of internal controls and the quality of financial reports in local administrative organizations.

The Relationship Between School Administrators’ Leadership, as Perceived by Teachers That Effect on Teachers' Motivation at The Army School of Petcharawuthwittaya Under Royal Patronage in Bangkok

2024-09-30T16:02:42+07:00

This research was a quantitative study aimed to (1) to examine a level of school administrators’ leadership as perceived by teachers (2) to study a level of motivation of teachers' performance, and (3) to explore the relationship between the school administrators’ leadership as perceived by teachers and the motivation for teachers' performance. The populations used for the study consists of 72 teachers in the academic year 2024 (First Semester). The instrument used to collect the data was questionnaire with a validity value of 0.95 and a whole reliability value of 0.972. The statistical methods used for data analysis include Percentages, Means, Standard Deviations, and Hypothesis testing using Pearson correlation coefficient analysis. The findings revealed that 1) the overall level of school administrators’ leadership, as perceived by teachers was at the highest level, upon consideration for each aspect it was found that achievement-oriented leadership had the highest average, followed by participative leadership, supportive leadership, and directive leadership, which had the lowest average 2) the overall level of motivation for teachers' performance was at the highest level, upon consideration for each aspect it was found that responsibility in job duties had the highest average, followed by working success and salary benefits, which had the lowest average 3) the school administrators’ leadership, as perceived by teachers, was significantly related with the motivation at a high level. The research findings can improve and develop management model and change the behaviors of educational leaders to ensure that their leadership is consistent with each motivational factor, and enhance the teachers’ morale and motivation in their work.

The Relationship Between Digital Leadership of School Administrators and Learning Organization Among International Schools in Nonthaburi Province

2024-10-09T09:32:27+07:00

This research is mixed-method, combining quantitative and qualitative methods research. The objective were to study: (1) the digital leadership of school administrators and the learning organization characteristics of international schools in Nonthaburi Province (2) the relationship between digital leadership of school administrators and the learning organization characteristics of international schools in Nonthaburi Province, and (3) propose guidelines for international schools in Nonthaburi Province to become learning organizations. The study sample consisted of 231 teachers from international schools in Nonthaburi Province, determined through Taro Yamane's formula and qualitative research using semi-structured interviews with 3 school administrators. Data collection instruments included a five-point rating scale questionnaire and interviews. Data were analyzed involved calculating mean, standard deviation, and Pearson's correlation coefficient. The results revealed that (1) the overall level of digital leadership among school administrators and the learning organization characteristics of international schools in Nonthaburi Province were both high, (2) there was a statistically significant positive correlation existed at the .01 level between digital leadership and the learning organization characteristics, and (3) guidelines for cultivating a learning organization culture can be summarized as follows: developing digital skills of administrators, teachers, and staff and efficient technology utilization, promoting ethical and safe technology use, nurturing a continuous learning culture, encouraging analytical thinking, and creating an environment conducive to knowledge sharing.

Factors Influencing Adverse Symptoms During In-flight Training of Student Pilots in Thailand

2024-07-10T12:29:15+07:00

The objectives of this research were (1) to examine the four factors influencing undesirable symptoms in Thai student pilots during flight training: physical health, mental health, instructor motivation, and adaptive behavior; and (2) to analyze the relationship between these four factors and the occurrence of undesirable symptoms. This research employed a mixed-method approach, using questionnaires for quantitative data and interviews for qualitative data. The population consisted of 489 student pilots enrolled in commercial pilot and the Royal Thai Air Force pilot training programs at flight schools in Thailand during the 2021 academic year. The results indicated that physical health, mental health, instructor motivation, and self-adaptive behavior among student pilots in Thailand significantly and differently affect adverse symptoms during flight, with statistical significance at the 0.01 level. Correlation analysis indicated that air pressure impacts the occurrence of adverse symptoms. It is recommended that physical preparation before each flight, such as engaging in activities that promote body relaxation, help mitigate these symptoms. Furthermore, the motivation provided by flight instructors assists student pilots in adapting to potential adverse reactions.

Future Perspectives on Aviation Safety: 21st Century Change Impacts

2024-11-07T13:55:00+07:00

This paper examines future aviation safety trends impacted by 21^st century changes, analyzing four major areas (1) Science and technology, covering developments in avionics, cloud technology, unmanned aircraft, and vertical take-off and landing aircraft (2) Economic and social aspects, focusing on sustainable development goals set by the United Nations (3) Lifestyle and working conditions, reflecting increasing pressure and stress in the aviation industry and (4) Environmental factors, addressing impacts of global warming and climate change. The paper also presents policy and practical recommendations for addressing these changes.

Interlanguage Pragmatics of Thai EFL Learners’ Requests

2024-12-02T15:01:31+07:00

This article examines the development of politeness among Thai learners of English as a Foreign Language (EFL), focusing on their ability to make requests in ways that are both culturally appropriate and socially sensitive. Central to this study are two key concepts: interlanguage—the transitional linguistic system used by non-native speakers—and pragmatics, which investigates the intended meanings behind language use. Specifically, the study explores how Thai learners' request-making behaviors are influenced by pragmalinguistics (language-specific strategies) and sociopragmatics (understanding social norms and expectations). While appropriate request-making is crucial across varied social contexts, the evolution of politeness in Thai EFL learners remains underexplored. Drawing on existing research in second language acquisition, the paper delves into the complexities of how learners navigate politeness when making requests. It highlights that achieving pragmatic competence involves more than mastering grammar—it requires the integration of social and cultural knowledge. This supports Bardovi-Harlig’s (1999) assertion that although grammatical competence alone is insufficient for pragmatic appropriateness, it is a necessary foundation. By addressing this gap, the article sheds light on the intersection of language use and social interaction, providing insights that are valuable for both researchers and educators in the field of EFL.

Group Counseling: Concepts and Procedures (6th ed.)

2025-02-27T11:10:39+07:00

หนังสือ Group Counseling: Concepts and Procedures (6th ed.) ของ Samuel T. Gladding เป็นแหล่งข้อมูลที่ครอบคลุมเกี่ยวกับการทำงานในกลุ่มภายใต้บริบทของการให้คำปรึกษา โดยผู้เขียนได้อธิบายถึงแนวคิดหลักและกระบวนการที่เกี่ยวข้องกับการให้คำปรึกษาผ่านกลุ่ม การจัดการกับปัญหาทางจิตใจและการพัฒนาความสัมพันธ์ในกลุ่มต่างๆ ทั้งกลุ่มการรักษา (therapy groups), กลุ่มสนับสนุน (support groups), และกลุ่มการศึกษา (educational groups) นอกจากนี้ หนังสือยังให้คำแนะนำที่สำคัญในการเป็นผู้นำกลุ่ม เช่น การตั้งเป้าหมายกลุ่ม การสร้างความไว้วางใจระหว่างสมาชิก การจัดการกับปัญหาที่เกิดขึ้นในกลุ่ม และการประเมินผลการทำงานของกลุ่ม