Eau Heritage Journal Social Science and Humanities (Online)

Students’ Socially Desirable Characteristics in Schools under Nonthaburi Provincial Administrative Organization

2024-11-06T08:04:46+07:00

The objectives of this research were (1) to study the behavioral framework of socially desirable characteristics of students in schools under the Nonthaburi Provincial Administrative Organization and (2) to study the current and expected conditions of the development of socially desirable characteristics of students in schools under the Nonthaburi Provincial Administrative Organization The population used in the research included administrators, teachers, committees of basic educational school, and parents of students of schools under the Nonthaburi Provincial Administrative Organization, totaling 34 schools. The sample used in the research consisted of 34 administrators, 176 teachers, 34 committees of basic educational school and 34 parents, a total of 278 people. Data were collected through document analysis and questionnaires. Data analysis using frequencies, percentages, mean, standard deviation and content analyzing. The results of the research showed that: (1) The results of the study of the behavioral framework of socially desirable characteristics consisted of 30 characteristics (2) The results of the study of the current and expected conditions of the development of socially desirable characteristics of students found that current condition of socially desirable characteristics of students with the highest average are patriotism, gratitude, and honesty, with each characteristic having the highest average arranged respectively. The expected conditions of socially desirable characteristics with the highest average are patriotism, gratitude, and public consciousness with each characteristic having the highest average arranged respectively. The socially desirable characteristics can be grouped into 5 that consist of strength, speediness, earnestness, discipline and virtue.

The Influence of Social Marketing Factors on Social Benefits in Thailand

2024-11-15T02:21:38+07:00

This study analyzed the impact of corporate social marketing on societal benefits in Thailand using a quantitative approach. Drawing on social marketing, social cognitive theory, social exchange theory, and behavioral economics, data were collected from 400 consumers across nine provinces through simple random sampling. Questionnaires were used to gather information, which was analyzed using descriptive and inferential statistics, including multiple regression. Key findings indicate that consumers perceive corporate social marketing in Thailand as having a significant impact. Participants emphasized the need for an environment that supports behavior change for effective social marketing. A predictive model was developed, suggesting that successful social marketing should highlight both short-term and long-term benefits of behavioral change while leveraging social influence and support. This model explained 23.2% of the variance in societal benefits resulting from corporate social marketing. The study provides actionable insights for enhancing corporate social marketing initiatives in alignment with societal benefits in Thailand.

Emotional Intelligence Affecting Work Success of One Private Mobile Network Service Provider in Thailand

2024-11-19T20:07:27+07:00

The purposes of this research were to study (1) the level of emotional intelligence; (2) the level of work success; and (3) emotional intelligence affecting work success of one private mobile network service provider in Thailand. The sample group were 155 mobile network service providers in Thailand, Sales channel: Premium Retailer. Data were collected using questionnaires and has a reliability value of 0.94. Statistics used in data analysis include frequency, percentage, mean, standard deviation, and multiple regression analysis. The results found that (1) the overall emotional intelligence level of one mobile network operator in Thailand, was at the highest level (=4.52), average was at the highest level in every aspect, arranged from highest to lowest as follows: self-motivation, self-regulation, social skills, empathy, and self-awareness. (2) Level of work success of mobile network operator in Thailand, the overall level was at the highest level (=4.23), the average was at the highest level in 2 areas, work role success, and interpersonal success, and (3) Emotional intelligence includes empathy and social skill affecting the work success of one private mobile network service provider in Thailand, at moderate level, at the statistical significance level of 0.05.

Trends in Performance Outcomes Based on Success Indicators for Public Service Delivery of Municipalities in Pathum Thani Province

2024-12-09T11:10:40+07:00

The research presented here is a mixed-methods study combining survey research and document analysis. The objectives are: (1) to analyze the performance of public service delivery by municipalities in Pathum Thani Province; (2) to compare the performance of public service delivery by municipalities in Pathum Thani Province; and (3) to propose strategies to enhance user satisfaction among municipal service recipients in Pathum Thani Province. The sample group for the research consists of 400 individuals who have utilized services from municipalities in Pathum Thani Province from 2022 to 2024, with a questionnaire employed as the data collection tool. The statistical methods used for data analysis include percentage, mean, and standard deviation, as well as document analysis to assess and evaluate the trends in performance according to success indicators in public service delivery. The findings reveal that overall satisfaction with medical and rehabilitation services provided by municipalities in Pathum Thani Province from 2022 to 2024 shows a positive trend. Notably, the satisfaction regarding the processes and channels of service delivery has increased, with the highest average satisfaction score recorded at 4.83. Following this, the satisfaction score for 2024 was 4.81, while the lowest score for 2022 was 4.77. In contrast, satisfaction related to service personnel and facilities has seen a slight decline. The satisfaction study indicates a slight decrease in user satisfaction, with the highest average score of 4.89 for 2023, followed by 4.87 for 2022, and the lowest score for 2023 at 4.85.

The Study of Financial Innovation to Sustainably Increase Income of Rubber Farmers

2025-01-07T13:41:25+07:00

This research is qualitative. Gather information from document review in-depth interviews and brainstorming opinions from relevant stakeholder groups. The objectives are as follows: (1) To study the guidelines and feasibility of managing carbon credits according to the voluntary sector in rubber plantation areas of Thailand; (2) To study appropriate mechanisms and operating models for leading to generating income in carbon credits in the rubber agriculture sector; (3) To study processes to develop stakeholder cooperation towards carbon credit management by analyzing data through the SWOT and TOWS Matrix analysis frameworks. It emphasizes the development of the Voluntary Carbon Market, a mechanism for reducing greenhouse gas emissions and creating additional income for farmers through carbon credits selling. The research findings show that rubber plantations have the potential to sequester carbon dioxide and can also add value to rubber plantations in Thailand through the development of a carbon credit trading system. The study has designed four business model approaches for carbon credit development by government agencies: (1) In the case where the government agency acts as an intermediary for carbon credit trading. (2) In the case where the government agency collects areas and provides support. (3) In the case where the government agency collects areas and provides support so that companies registered with government agencies can invest in carbon credits. (4) In the case where the government agency and investors jointly invest in carbon credits. The results from the focus group still emphasize the importance of the government agency in driving carbon credit operations as the main body, especially in the rubber plantation sector. The Rubber Authority of Thailand (RAOT) should play a key role in coordinating and driving the project to make it a reality, so that all sectors can fully benefit from it.

Guidelines for Developing the “SME ACADEMY 365” Online Course to Enhance Awareness and Entrepreneurial Skills in the 21st Century for SME

2024-10-27T11:07:10+07:00

This research aimed to examine the awareness and accessibility of the “SME ACADEMY 365” online course among SME entrepreneurs who are members of the E-learning “SME ACADEMY 365” platform provided by the Office of Small and Medium Enterprises Promotion (OSMEP). Additionally, the study assessed the impact of knowledge acquired from the course on enhancing SME entrepreneurial skills and proposed approaches to improve the "SME ACADEMY 365" online course. The target group consisted of SME entrepreneurs who are members of the “SME ACADEMY 365” program, with a purposive sampling method selecting 21 respondents. The findings indicated that entrepreneurs primarily accessed the course through the OSMEP website at the highest level. Regarding the impact of acquired knowledge on entrepreneurial skills, leadership skills were rated as the most significant. Problem-solving, digitalization, and communication skills were also highly rated. Furthermore, respondents widely applied the knowledge gained from the course in decision-making, initial business planning, business adaptation, and organizational management. Recommendations include enhancing the website’s efficiency to better meet user needs and fostering key entrepreneurial skills—leadership, problem-solving, digital, and communication—through diverse and inspiring online activities. Additionally, it is suggested to develop a long-term curriculum development is suggested to ensure its relevance, modernization, and diversity.

Motivation: The Force That Guides Our Behaviors

2025-01-17T14:58:48+07:00

Motivation is the driving force or a stimulus that drives people to actions. The study on psychological motivation can be applied to daily lives in many ways; for example, self-motivation to achieve the determined goals, inspiring staff working in organizations to work better, as well as, changing improper behaviors. This article thus aims to introduce definitions of motivation, types of motivation and some theories of motivation. The article focuses on providing knowledge about motivation in psychological aspects, including being a useful source of information for anyone interested to apply it to his/ her daily life and as a reference for higher levels of study.

Guideline for Applying of Panyanantaram Temple Activities in Developing School Administrators

2025-01-30T12:05:00+07:00

This article introduces the application of Wat Panyanantaram activities in the development of school administrators. The purpose is to study and introduce the concept of management development activities based on Buddhist principles, which focus on moral development, promote morality and ethics, and establish good relationships based on Wat Panyanantaram's activities. By analyzing relevant documents and research data, school administrators play an essential role in improving educational quality and influencing management outcomes. Therefore, school administrators must possess appropriate qualifications, theoretical knowledge, skills, ethics, and educational management experience. Developing successful educational institutions to cope with competition and changes in modern society. The activities of Wat Panyanantaram promote moral and ethical, moral and cultural activities. It can be applied to the multifaceted development of school administrators, such as improving the quality of life through the following ways: The "Moral Camp" Nekkhama Baramee Buddhist fasting project is a project commemorating Buddhist scripture. Therefore, the activities of Wat Panyanantaram can be applied.

Strategic Adaptation of Thailand’s Health and Wellness Tourism to Meet the Demands of the Chinese Market

2025-02-28T02:13:36+07:00

Wellness tourism is a rapidly growing trend, especially among Chinese tourists who seek healthcare services, anti-aging treatments, and physical rejuvenation. Thailand is regarded as a global hub for health tourism due to several key strengths, such as internationally accredited medical services, cost-effectiveness, and a distinctive health-related cultural identity. However, the industry still faces challenges from regional competition, workforce limitations, and the need for sustainable development. This study employs SWOT and PEST analyses to examine the factors influencing Thailand’s health tourism sector and proposes strategic development approaches. These include the development of innovative services, the adoption of digital technologies, the enhancement of service standards, and the establishment of collaborative networks with China. These measures are crucial for strengthening Thailand’s potential to become a sustainable leader in health tourism in the region.

Integrated Marketing Communications and Online Marketing

2024-11-26T13:49:37+07:00

Integrated Marketing Communications is a popular and widely used marketing tool for entrepreneurs and businesses. Effectively planned integrated marketing communications can benefit businesses in terms of sales, brand recall, awareness and brand value. This academic article presents the topic of integrated marketing communication, including definitions, reasons for the growth and importance of integrated marketing communication, important characteristics of integrated marketing communication, integrated marketing communication planning formats, starting from target group definition, environmental analysis, objective setting, strategy and tactics development, budget setting, tool effectiveness evaluation, and brand value.

Guidance for Teaching English to Enhance Thai Students' Potential in the 21st Century

2024-10-10T16:12:12+07:00

This academic article aims to study the problems of learning English among. Thai students struggle more than students in other ASEAN nations to learn English. The way that English is taught in the twenty-first century must change to reflect the demands of the modern world. The strategy on enhancing the standard of English in higher education institutions by 2024 states that all students must pass an English language proficiency exam before to graduation in order to significantly increase the graduates' English language ability. Thus, higher education institutions must adhere to these crucial recommendations, establish rules for overseeing English language instruction, plan extracurricular activities, and foster an environment within and outside of the classroom that encourages the use of English, and establish rules for evaluation by passing exit exam of English language knowledge and proficiency prior to graduation. Then, define goals for achieving English language proficiency and compare the results to each person's CEFR requirements, which must be at least B2 for a bachelor's degree. Higher education institutions also need to concentrate on fostering a learning atmosphere, utilizing technology in the classroom, and teaching students the abilities they need to use language everyday.

Guidelines for Building Personal Financial Discipline for Thai Students

2025-01-14T15:19:05+07:00

This article explores the importance of financial discipline for university students in Thailand, considering the increasing economic challenges caused by lifestyle spending behaviors, the impact of social media, rising debt, and insufficient financial education. Studies on student savings reveal that a lack of financial knowledge, inadequate savings, poor understanding of financial principles, and a lack of long-term planning affect personal financial stability. The approach to building personal financial discipline for students should start with personal financial planning, focusing on systematic income management, controlling spending, and setting goals to promote financial stability. Income management can be encouraged through part-time work, online businesses, scholarships, and efficient income allocation. Spending and saving can be improved by creating budgeting techniques, regular saving to build financial resilience. Investment planning should introduce students to basic investment strategies to create wealth while managing risk. These guidelines emphasize the importance of educational institutions in fostering financial knowledge through integrated courses, workshops, and learning from experienced professionals to equip students with sustainable financial management skills and long-term success.

โลกเปลี่ยนไทยปรับ

2025-06-24T12:00:23+07:00

หากผู้อ่านสนใจที่จะศึกษาเกี่ยวกับการเปลี่ยนแปลงทางสังคม และแนวทางการรับมือกับการเปลี่ยนแปลงที่เกิดขึ้นในโลกยุคปัจจุบัน หรืออาจะเรียกได้ว่า เป็นโลกใบใหม่ (New World)
ซึ่งเป็นภาวะที่โลกของเรามีความซับซ้อน และมีการเปลี่ยนแปลงที่รวดเร็ว ฉับพลัน โดยเฉพาะการเปลี่ยนแปลงในมิติด้านเศรษฐกิจ สังคม วัฒนธรรม และสิ่งแวดล้อม หนังสือเล่มนี้ คือ หนึ่งในตัวเลือกที่น่าสนใจ หนังสือเรื่อง โลกเปลี่ยน ไทยปรับ แม้จะไม่ใช่หนังสือเล่มใหม่ที่เพิ่งตีพิมพ์ล่าสุด แต่ข้อมูลในเล่มมีความทันสมัยในศตวรรรษนี้ หนังสือเล่มนี้ถูกเขียนขึ้นโดย ดร.สุวิทย์ เมษินทรีย์ ซึ่งเป็นผู้ที่มีประสบการณ์ทั้งความรู้ความสามารถ และประสบการณ์ทำงานที่หลากหลายทั้งภาครัฐ และภาคเอกชน อาจเรียกได้ว่า เป็นผู้ที่สัมผัสกับปัญหาที่เกิดขึ้นกับสังคมไทยจริง ๆ การนำเสนอเนื้อหาในหนังสือเล่มนี้แบ่งเนื้อหาหลักในการนำเสนอออกเป็น 3 ตอน