EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci <p>วารสารวิชาการมหาวิทยาลัยอีสเทิร์นเอเชีย ฉบับสังคมศาสตร์และมนุษยศาสตร์ รับตีพิมพ์เผยแพร่บทความวิชาการ บทความวิจัย และการวิจารณ์หนังสือ&nbsp;ในสาขาสังคมศาสตร์และมนุษยศาสตร์ ได้แก่ สาขาบริหารธุรกิจ บัญชี เศรษฐศาสตร์ นิเทศศาสตร์ นิติศาสตร์ รัฐศาสตร์ วิทยาการจัดการ ภาษาศาสตร์ ศึกษาศาสตร์ ปรัชญา ศาสนา และสาขาที่เกี่ยวข้อง ทั้งนี้บทความทุกเรื่อง มีผู้ทรงคุณวุฒิเฉพาะสาขาวิชาเป็นผู้ประเมินบทความ (double blinded peer review) เพื่อให้บทความที่ตีพิมพ์มีคุณภาพตามเกณฑ์มาตรฐานสากลเพื่อนำไปสู่การเกิดองค์ความรู้ใหม่ และต่อยอดการพัฒนาในศาสตร์และสาขาวิชาที่เกี่ยวข้องต่อไป</p> Eastern Asia University en-US EAU Heritage Journal Social Science and Humanities 2286-6183 บทความใน “วารสาร EAU HERITAGE” เป็นความเห็นของผู้เขียนโดยเฉพาะ กองบรรณาธิการไม่มีส่วนในความคิดเห็นในข้อความเหล่านั้น Qualitative Research Design and Data analysis in Phenomenology: Nursing Science https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/240483 <p>Qualitative research is creating inductive summaries, by data reduction, data display presentation of data linking the relationship, the issue and the interpretation of the correct interpretation of the research. Phenomenology research is the study of personal experiences, which are increasingly popular in the field of nursing Science. Challenges of Qualitative Researchers are the creation of credibility and the findings of research. The article focus describe the design, qualitative research, and appropriate analytical methodology for the researcher to make clear before planning and before research. The content <a href="https://www.google.co.th/search?q=included&amp;spell=1&amp;sa=X&amp;ved=0ahUKEwido_LUk4XdAhUIqo8KHQ3ZC1MQBQgkKAI">included</a>; First, qualitative research design the focus is on five elements: research questions Research objectives, research framework, the research methodology and the accuracy of the results of the research. Include examples of research design that are sufficiently academic. Second, analysis of phenomenological data proposed by the concept of&nbsp; Edmund&nbsp; Husserl and concept of&nbsp; Heideggerian each of these ideas has a way of analyzing data that relies on the reliability of the data.&nbsp; The literature review found popular ways of the concept of Husserl phenomenology method: Colaizzi , Giorgi, and Van Kaam method. The popular ways of concept of Heideggerian phenomenology method: Diekelmann and Allen, Leonard, and Benner.</p> Chutchavarn Wongsaree Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities 2020-04-23 2020-04-23 10 1 1 14 The Connotation of Chinese Digital Culture https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/240486 <p>In the scientific world, the function of numbers is computation, strict order and distinct responsibilities. In the world of human mind, the function of numbers is to express meaning. After "deification", it becomes "mysterious number", "imaginary number" and "number of days". In particular in Chinese language and culture, the digital connotation is more unique, from the ancient poetry, to the daily use of phrases. As a Chinese, it is not necessary to fully understand the connotation of their digital culture. China's digital culture has a rich connotation and a long history. It has been given a new connotation of the times. In today's era, the study of Chinese digital culture is of great significance and value for understanding the long history of China and learning the cultural connotation of China. The digital language is a part of culture and the bearer of culture. Through the connotation and extension of the digit, we can know the precious spiritual heritage of the thinking mode, philosophy and religious idea left by the wise men of ancient sages. In Chinese, almost every number has specific connotations, and digital culture is broad and profound. For example: "one" is regarded as the ancestor of all things and the source of all things by the Han nationality. This paper analyzes the connotation and social significance of each number in China through examples and historical combinations, disseminating the profound Chinese digital culture and carrying forward the value of Chinese language and literature</p> Chanoksuda Tamai Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities 2020-04-23 2020-04-23 10 1 15 25 Development of Governance and Society of Thailand https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/240487 <p>Development of Governance and Society of Thailand that refers to the governance of Thailand since the past to present. The development of Thai economy during the Sukhothai period Ayutthaya to the present and the status of Thai society during the Sukhothai period Ayutthaya to the present. Therefore, this article aims to the factors effecting of Development of Governance and Society of Thailand and the effecting to Thailand's economy, moreover Thai society is forward to the Asean community and bringing to the change of Development of Governance and Society of Thailand are well more than period.</p> Phramaha Supat Nantapanya (Sriyort) Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities 2020-04-23 2020-04-23 10 1 26 39 The Synthesis of Computer Practice Skills Instruction from the Concepts of Teaching the Practical Skills of Davies, Harrow and Simpson. https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/240488 <p>This article has a purpose to synthesize teaching concepts practical skills follows by Davies, Harrow and Simpson concepts to apply computer courses management. There are 4 steps to follow (1) to study the principles and theories related to teaching skills (2) to study the principles of computer instruction (3) patterns synthesis (4) to present model of computer skills teaching from the concept of hierarchical classification three skills of Davies, Simpson, and Harrow concepts and can synthesize the hierarchy of six types of occupational skills: (1) Basic practice (2) Recognition (3) Preparing for implementation (4) Experimentation (5) Advanced practice to expertise and (6) Apply adjustment</p> Thanarak Santhuenkaew Sukanya Sommaneedoung Rattana Bunlertpornpisut Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities 2020-04-23 2020-04-23 10 1 40 50 Corruption: Models& Solutions https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/240491 <p>Corruption means exercising power and duties or responsibility to take a graft for oneself or companies. It causes negative effects to society and is a root of several social problems. Corruption may be an illegal or legal action. Corruption is found both in public sector and private sector. Corruption is a long serious problem in every society from past to present, even in developed countries, more or less seriously. Corruption has been negatively affected to society. It is an obstacle of country’s development and prosperity. This article thus aims to introduce types of corruption and corruption prevention and solving.&nbsp;&nbsp;&nbsp; &nbsp;</p> Prapatsorn Thongyindee Onthinee Thuynak Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities 2020-04-23 2020-04-23 10 1 51 59 The approach of gastronomy tourism development for Thailand https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/240492 <p>The study of the approach of gastronomy tourism development in Thailand found that tourists are interested in visiting and tasting food, learning how to cook, eating local food, and travelling in food festival. To develop gastronomy tourism, local identity is brought to create the food’s story, and the tourists have to participate in cooking through five senses in order to get new experiences. Moreover, the arrangement of food festival and special activity should be promoted through social media, broadcast local cuisine to the new generation, and guide the tourists to join new and creative activities. However, all festivals and activities are generated by the cooperation of the government and private sectors, and celebrities should be invited to guaranty the taste and amusement in activities. Additionally, the food and also area for cooking have to be clean and hygienic to attract tourists of gastronomy tourism.</p> Attanat Yokkhun Chanoknat Ratchaphakdee Thanisorn Phitchayarom Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities 2020-04-23 2020-04-23 10 1 60 68 The development in the service quality for container system of Customs Office at Laem Chabang Port, Port Authority of Thailand https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/240494 <p>The purposes of this research were (1) study the issue of quality of service container system of the customs office at the port of Laem Chabang. The Port Authority of Thailand (2) to study ways to improve the quality of service of officers, customs Laem Chabang (3) to study the factors that have contributed significantly to the improvement of the quality of services the system cabinet, the customs office. Laemchabang was classified into personal factors. The sampling was 400 the sample the instrument collecting the data was a questionnaire and descriptive statistics and inferential statistics used for analysis were frequency, percentage, mean, standard deviation and t-test, F-test. The research follows: (1) Most of the people were male, 36-50 years old, Bachelor’s Degree, income between 20,001 – 30,000 baht and taking service when needed. Satisfaction with the services of the customs office at the port of Laem Chabang. PAT Overall and specific There is satisfaction in all aspects (= 2.49) sorted by descending from the average. The location and the facilities (= 2.51), followed by technology (= 2.50), and service personnel (= 2.48) of the Regulations of Customs (= 2.48) and the hypothesis test was found that the Personal factors not affected to the quality public services of the customs office at the port of Laem Chabang.</p> Pitak Silprasit Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities 2020-04-23 2020-04-23 10 1 69 79 A study of thai language listening-speaking abilities and interest towards thai language of kindergarten ii studentsat banchombueng (wapeepromprachasuksa) School by using songs activities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/240502 <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The&nbsp; purpose of this research were as follows: (1) to study Thai Language listening-speaking abilities of Kindergarten II students at Banchombueng (Wapeepromprachasuksa) school by using songs activities after the experiment; and (2) to study the interest towards Thai Language learning of Kindergarten II students Banchombueng (Wapeepromprachasuksa) school by using songs activities after the experiment. Samples used in the research were 35 kindergarten II students who studied Thai Language (Preparatory level) in the second semester of the 2017 academic year at Banchombueng(Wapeepromprachasuksa) school. They were selected by cluster random sampling. The instruments used in this research were lesson plans using songs activities, Thai Language listening-speaking abilities test reliability of .89 and Thai Language observation forms and a questionnaire of interest towards Thai Language learning reliability of .87. Statistics used for data analysis were percentage and mean. The results of the research indicated that: (1) Thai Language listening-speaking abilities of Kindergarten II students at Banchombueng (Wapeepromprachasuksa) school by using songs activities after the experiment were at the highest level. (2) Interest towards Thai Language learning of Kindergarten II students at Banchombueng (Wapeepromprachasuksa) school by using songs activities after the experiment were at the highest level</p> Thikamporn Nuamngoen Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities 2020-04-23 2020-04-23 10 1 80 92 A Study Of Mathematical Abilities And Interest Toward Learning Mathematics Of Kindergarten iii Students At Banchombueng (Wapeepromprachasuksa) School By using math games activities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/240504 <p>The purpose of this research were as follows&nbsp;&nbsp; : (1) to study of Mathematical abilities of kindergarten III students at Banchombueng (Wapeepromprachasuksa) school by using math games activities (2) to study the interest towards learning Mathematics of kindergarten III students at Banchombueng (Wapeepromprachasuksa) school by using math games activities. Samples used in this research were 35 kindergarten III students who studied Mathematical (Preparatory level) in the second semester of the 2018 academic year at Banchombueng (Wapeepromprachasuksa) school. They were Cluster&nbsp; Random Sampling. The instruments used in this research were lesson plans using the experienced using math games, Mathematics abilities test and Mathematics observation forms and a questionnaire of interest towards learning Mathematics . Statistics used for data analysis were percentage and mean. The results of the research were that (1) Mathematical abilities of Kindergarten III students at Banchombueng (Wapeepromprachasuksa) school using the experienced using math games after the experiment were at the highest level. (2) Interest towards learning Mathematic of Kindergarten III students at Banchombueng (Wapeepromprachasuksa) school by using math games activities after the experiment was at the highest level.</p> Nittaya Buakhao Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities 2020-04-23 2020-04-23 10 1 93 105 The Comparision Satisfaction Towards Buying Supplementary Food Between Thai People In Bangkok, Thailand And Vietnamese People In Ho Chi Minh City, Vietnam https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/240505 <p>The purpose of this research to study (1) the consumer behavior on supplement products cognition, affective, and conation attitude (2) consumer needs (3) marketing mix and (4) the differences of demography affecting relation between attitude, need and marketing mix toward satisfaction to make decision to buying supplement products between Thai people in Bangkok, Thailand and Vietnam people in Ho Chi Minh City, Vietnam. Research Methodology: The sample size in the research comprised 408 personnel. There are 2 groups, Thai people 204 personnel and Vietnamese 204 personnel. The data was analyzed by percentage, frequency, mean, t-Test, F-Test (One-Way ANOVA), logistic regression analysis by binary logistic model and qualitative research by interview and content analysis. The results are analyzed as follows: most respondents were female, between the age of 40 to 49 years old, hold bachelor degrees, worked as owner business. Good cognition, affective, and conation attitude, Good needs of consumers and good marketing mix in. Genders correlations between needs of consumers and satisfaction of Thai people in Bangkok. Gender correlation between marketing mix on price and satisfaction of Thai people in Bangkok. Income correlation between cognition, affective, and conation attitude and satisfaction. The result of qualitative study found that, Respondents focus on quality of the product, accredited by trustworthy institution and expect the benefits from consumption supplement food on the top which have significantly.</p> Araya Radinghin Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities 2020-04-23 2020-04-23 10 1 106 116 Factors Relating to the Motivation to Participate in the Quality Improvement among Staffs in Nakhon Si Thammarat Municipality Hospital https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/240506 <p>The purposes of this descriptive, cross-sectional study were to: (1) identify personal attributes, work-related factors, staff’s perception of work autonomy, satisfaction with organizational administration, and knowledge about hospital quality improvement; (2) explore motivation to participate in hospital quality improvement; and (3) determine the relationship between all aforementioned factors and the motivation to participate in hospital quality improvement, all involving personnel at Nakhon Si Thammarat Municipal Hospital. A total of 200 personnel were recruited in this study. A questionnaire that had Cronbach’s alpha reliability coefficient of 0.76 was used for data collection. Descriptive statistics including chi-square test and Spearman rank correlation coefficient were used in data analysis. The results showed that: (1) Of all respondents, most of them were female, aged between 31-40 years, single, and affiliated with the nursing department; and had a bachelor’s degree, a total income below 10,000 baht/month, working status as service-contract employees, moderately perceived work autonomy, moderate satisfaction with organizational administration, and a high level of knowledge about hospital quality improvement. (2) Their motivation to participate in quality improvement was low. (3) Staff’s perceived work autonomy and satisfaction with organizational administration were significantly related to their motivation to participate in hospital quality improvement.</p> Thamon Temsongsai Araya Prasertchai Panee Sitakalin Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities 2020-04-23 2020-04-23 10 1 117 127 Students’ satisfaction towards educational management Of college of aviation & transportation Sripatum university https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/240507 <p>The objective of this research was to study the current and study the factor affecting to situation entitled students’ satisfaction towards educational management of College of Aviation &amp; Transportation, Sripatum University. The methodology of the survey research and instrument was a questionnaire on self-discipline of the students. The sample used in the study were 155 undergraduate students of Bachelor of Science (Aviation Safety Management).</p> <p>The results (1) Students’ satisfaction was found at high level of the academic course, physical environment, budget plan and management of the education, respectively (2) According to the factor analysis affecting the satisfaction of male students, were satisfied with physical environment and those in 17-19 years old were satisfied with the academic course. The first years students were satisfied with physical environment. The students domicile in countryside were satisfied with the academic course. It shows that Educational Management College of Aviation and Communications, Sriprathum University meets the needs of the students were found at high level<strong>.</strong></p> Chanida Chansarn Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities 2020-04-23 2020-04-23 10 1 128 137 Service Development of Franchise Restaurant: A Case of Santa Fe’ Steak in Bangkok https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/240508 <p>The objective of this research aims (1) To find out the customer's personal factors that affect the sales of the Santa Fe Steak franchise in Bangkok (2) To study customer service practices that affect the success of the franchise business (3) To find out the reason why customer visit the Santa Fe Steak House franchise in Bangkok (4) To find out how to develop a franchise business. The samples for this research got from accident sampling and selecting customer who has willing for give data by doing the questionnaire, Totally 600 peoples form 49 Franchise Branch. Research result found that (1) most customers have a bachelor's degree or equivalent. Occupation is employees and enterprise is the most. This shows that these customers are the target groups that affect the success of the franchise food business <br>(2) About customer service behavior. Customers come to eat on most Saturdays and Sundays during 13.00-17.00 pm, visited 2-3 times a month. One of the most popular branch is the Mall Bangkapi. The menu that customers like most is pig steak. The cost per meal is 500 baht. Mostly for two people. The purpose of the meal is to eat at regular occasions, not on special occasions. Most customers are satisfied with the service (3) The customer would like to recommend to the others and reservice again. The reason why customers get service at the restaurant because they like the taste of food is the most (4) Guidelines for the development of the franchise business. Steak restaurant Santa Fe. In the view of the customer, the restaurant business should be developed all service models in 3 areas: First is the contribution channels. The location of the restaurant should be community and easy to find is the most, 54.2%. Second is the taste of food, should be the same standard quality of taste for every brand is 25 percent. And third should improve the speed of customer service, don’t let customer waiting for food is 20.8 percent, respectively.</p> Rungrote Jursnit Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities 2020-04-23 2020-04-23 10 1 138 150 Factors Affecting Student Quality in Schools under the Office of Secondary Education Service Area 6 https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/240509 <p>The purpose of this research were as follows: (1) to study factors related to student quality (2) to study quality level (3) to study the relationship between factors related to student quality and student quality level, and (4) to study factors affecting student quality. The research sample consisted of 363 grade 12 students of Schools in Samut Prakan Province under the Office of Secondary Education Service Area 6 in academic year 2017, obtained by stratified random sampling. The employed research instrument was a rating scale questionnaire with .95 reliability coefficient and a data collecting form. Statistics employed for data analysis were the Percentage, Mean, Standard Deviation, Pearson’s correlation coefficient, and Multiple Regression Analysis. The findings indicated that (1) the overall and by-aspect factors related to student quality were rated at the high level and could be ranked as follows: availability of students were rated at the high level , parental support were rated at the high level, learning management were rated at the high level, student promotion policy were rated at the high level and instructional media and learning center support were rated at the high level (2) the overall and by-aspect student were rated at the fair level and could be ranked as follows: Thai Language, Social Studies, Science, English Language, and Mathematics (3) factors related to student quality correlated positively and significantly at the .01 level with student quality, and (4) factors affecting student could be ranked as follows: parental support, instructional media and learning center support and learning management.</p> Pongsakon Mongkhuntod Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities 2020-04-23 2020-04-23 10 1 151 158 Entrepreneurial Marketing and Its Effect on MSME Performance in Kaski and Syngja Districts, Nepal https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/240514 <p>Entrepreneurial marketing with proactive approach, opportunity focus, calculated risk taking, innovativeness, resource leverage, customer value creation and customer intensity is found appropriate technique to address the present un-linier global market situation due to technological advancement, intense competition and constantly changing need and preference of customers. Prime objective of study is to examine the effect of entrepreneurial marketing on Micro, Small and Medium Enterprise (MSME) performance in Nepal. Mix method of research design with quantitative and qualitative analysis is adopted. For quantitative study, data were collected from 182 owner-managers in Kaski and Syngja Districts and employed the Chi-square statistics to test the hypotheses. Qualitative data were collected from 21 experts from concern departments of government, business association executives and entrepreneurs, and used content analysis. The quantitative study shows that there is significant relationship between entrepreneurial marketing and performance of MSME in Nepal. On the basis of qualitative analysis, MSMEs are found as the best fit for country by considering the geographical situation and economic size. Five dimensional entrepreneurial marketing named customer, market, entrepreneurial, innovation and influence orientations is recommended for further research with large number of sample respondents in wider geographical areas.</p> Shrijan Gyanwali Chanchai Bunchapattanasakda Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities 2020-04-23 2020-04-23 10 1 159 177 The Study Of Financial Position Of The Food And Beverage Industry In Ubon Ratchathani Province https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/240517 <p>This research aimed to study financial ratio and financial positions of Food and Beverage Business in Ubon Ratchathani province. The data used in this research were the financial statement and income statement from the year B.E. 2014-2017. The 58 businesses’financial data had been collected from the Department of Business Development (DBD) website. The data were analyzed by the financial ratio of Altman’s Z-Score Model in terms of various factors, including (1) Mobility ratio (2) Funding from internal sources (3) Profitability (4) Financial structure ratio, and (5) Asset management efficiency. In addition, the statistics software program has been employed to calculate the frequency, percentage, median, quartile deviation, maximum, and minimum. The research results of financial ratio of food and beverage business in Ubon Ratchathani were found that Food and Beverage Business in Ubon Ratchathani. Micro businesses have outstanding financial ratios including 80 percent in mobility ratio and financial structure. Small businesses have outstanding financial ratios, including about 50 percent in financial structure and efficiency in asset management. Finally, Medium businesses is approximately 70 percent in mobility and efficiency in asset management. It is found that about 80 percent of Micro business is in a safe zone business, Small businesses are the safe zone about 50 percent , and Medium businesses are categorized in safe zone and approximately 65 percent .</p> Verachai Phongburut Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities 2020-04-23 2020-04-23 10 1 178 189 Faith, of Dhamma in Buddhism of the Buddhists in the era of globalization https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/240518 <p>This research to compare the opinions of the globalized Buddhists in the Bangkok metropolitan area and outside the Bangkok metropolitan area to the belief in the precepts of the Buddhist world, to present the knowledge of the development of Buddhism. Elevated faith in the principles of Buddhist teachings in Buddhism globalization sustainable passed away. Use a mixed methodology. Descriptive Statistics (Frequency, Percentage, Mean, and Standard Deviation) and Multiple-Regression Analysis. The research found that (1) Individual factors in different areas affect faith, belief in Buddhist doctrine, precepts of globalization (2) Factors influencing faith, belief in Buddhist doctrine in the globalization era. Leadership Participatory Factors and Mass Communication Factors Influence on Faith, Belief in the Doctrine of Buddhism in the Globalization Era At the 0.05 level, the variance of beliefs, beliefs, and beliefs in Buddhism was 27.25% (3) Knowledge of Public Administration in the Development of Faith, Faith Or raise the faith, faith in the principles of Buddhist teachings of the Globalization of the Buddhist era. It must have and lead to concrete action in the midst of changing social conditions. The key elements are as follows (3.1) The succession of Buddhism is a mission of the monks. It consists of monks who act as pastors. And monks in the temple. The monk who served the abbot There is a need for self-improvement in leadership. Measure the business using a participatory process. The opportunity for the monk in the temple. Buddhists around the temple and /or other persons involved in the management of the temple business (3.2) Temple is religious place, Buddhist company, religious activities. There must be more social roles. With public activities. The relationship between the monks and the people is tightened. Use as a moral. Unique culture. The opportunity for all Buddhists to participate equally, as well as "open the temple" to the community to participate more responsible for the conduct of ecclesiastical affairs (3.3) Religious organizations are the governing bodies of Buddhist monastic organizations. They have to set a policy to revive Buddhists who are interested in Buddhism. Buddhist monks and Buddhists It is the same duty to create the faith, the principles, the teachings of Buddhism to continue to exist.</p> PraSupitak Topheng Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities 2020-04-23 2020-04-23 10 1 190 202 Academic Administration of Private Schools Under the Office of the Private Education Commission https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/240519 <p>This research aimed: (1) to study the state of academic administration in private schools; (2) to study the satisfaction of administrators and teachers towards academic administration in private schools (3) to study the problems and suggestions regarding academic administration in private schools. The samples consisted of 238 administrators and teachers in 15 private schools. The instrument<span style="text-decoration: line-through;">s</span> used for data collection was an opinionnaire. Statistics used for analyzing the data were percentage, mean, standard deviation and content analysis. The research findings were as follows: 1) The state of academic administration in private schools overall ( = 4.44, SD = 0.38) and in each aspect were at a high level 2) The satisfaction of administrators and teachers towards academic administration in private schools in overall were at a high level ( = 4.42, SD = 0.33). For each aspect arrangement, they were as follows: Curriculum management, curriculum development and learning process, measurement and evaluation, library development and learning resources, group learning and learning activities, networking, curriculum development and instructional management, promotion and development of media, innovation and technology in education and educational quality; respectively 3) The most importance problem was insufficiency of learning media and innovation development. The suggestion for problem-solving were to increase number of learning media and innovation the technology and conduct training in learning media and innovation for improving instruction.</p> Orathai Suratatchok Surachai Sikkhabandit Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities 2020-04-23 2020-04-23 10 1 203 213 Administration to Adopt Modern Technology and Network in the Small and Medium Enterprises Promotion of the Office of Small and Medium Enterprise Promotion according to the Digital Era Administration Concept https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/240520 <p>Objectives of this study were to explore (1) problems of administration to adopt modern technology and network in the Small and Medium Enterprises promotion of the Office of Small and Medium Enterprise Promotion according to the Digital Era Administration Concept (2) development guidelines of administration to adopt the modern technology and network, and (3) strategy of development guidelines to adopt. The Digital Era Administration Concept of 5 aspects: professionalism, people, convenience, dependability, and democracy, was applied as a conceptual framework of this study.</p> <p>Methodology of this research was designed the research design as mixed methods research applying quantitative research as a principal and qualitative research as a supplementary. The questionnaires passed pre-test of validity check at level of 0.95. Population was all 277,374 entrepreneurs of the Small and Medium Enterprises in the areas of Bangkok Metropolis. Total of 1,112 samples were calculated. Data analysis was represented in contingency table with descriptive approach. For qualitative data, in-depth interview of 9 experts was also applied. Findings of this research were (1) the main problem of administration was the Office of Small and Medium Enterprise Promotion' s nonprofessional administration to adopt modern technology and network in the Small and Medium Enterprises promotion, (2) the main development guidelines of administration should work as professionals or support professional executives and (3) the strategy of development guideline of administration was the Office of Small and Medium Enterprise Promotion should create and apply the strategy of development guideline as the Key Performance Indicators and implement practically and continuously. Further model development should also be done.</p> Easra Disorntetiwat Wiruch Wiruchnipawan Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities 2020-04-23 2020-04-23 10 1 214 226 Participation in Water Conservation of Communities along The Raw Water Distribution Canal in The Conservation Area and Raw Water Receiving Point https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/240521 <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;Research on participation in water conservation of communities along the raw water distribution canal in the conservation area and raw water receiving point, Its objectives are (1) to study and develop the form of public participation in water management and conservation of water resources in the area of ​​the conservation area and the raw water receiving point (2) to study the problems, lesson learn on water management and water conservation of the community and propose recommendations to lead to policy recommendations in promoting public participation and awareness in water management and water resource conservation in the conservation area and raw water receiving point. This research is conducted both in qualitative and quantitative methods. Sampling groups used in this qualitative research are people who live in water management and conservation of water resources in the area of the conservation area and the raw water receiving point around 1,000 people. And in quantitative research, sampling groups comprised of 5 communities, 12 people in each community, a total of 60 people, which are in the area of ​​Ban Kra Chaeng Sub-district Administrative Organization, in the area of ​​Chiang Rak Yai Sub-district Administrative Organization, in the area of ​​​Suan Priktai Sub-district Administrative Organization, in the area of ​​Ban Klang Sub-district Municipality, and in the area of ​​Bangkadi Sub-district Municipality, by using participatory observation in carrying out various activities and in-depth interviews, and Informal interviews with person who are leaders of the communities including group interviews, is a tool for data collection. Using content analysis from qualitative research results and using descriptive statistics which contain with frequency distribution, percentage to summarize issues and prioritize each issue for analysis of public participation. The result of the research found that the level of participation in water management and water resource conservation in the community has a medium level of importance in all areas, including participation in receiving benefits, participation in monitoring and evaluation, participation in operations and participation in decision-making, respectively.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;Participation of the people in water resource management and conservation area, the research found that 1. Opportunity and participatory encourage of people is not adequate, especially in joint planning, laying of activities including opinions on water resource protection 2. Lack of clear indicators to assess the participation of the public 3. Policy is not conducive to participate especially the integration between agencies involved in water management. 4. Inconsistent understanding between those involved especially the awareness and visions the importance of the benefits in participation in water management 5.participation of public and agencies involved in water management such as 5.1. Integration of water management and water conservation between government agencies, especially the Metropolitan Waterworks Authority and local agencies. 5.2 integration between government agencies and citizens In particular, the Metropolitan Waterworks Authority should carry out activities relating to education and promoting awareness among the public and youth in the area thoroughly, by integration the relevant departments in the area</p> Vichit Vichaisarn Greta Khaisang Prapatsorn Thongyindee Nuntawut Champar-ngam Kiatichai Vesdapunt Rattapon Sunson Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities 2020-04-23 2020-04-23 10 1 227 237 Implementing good governance principle in operating school cluster in klong luang, pathumtani province https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/240522 <p>This research was a survey research with 3 objectives such as (1) to study the state of good governance principlein operation; (2) to compare the application of good governance principle in operations; and (3) to study the recommendationsof good governance principles in the application of primary schools in KhlongLuang district,PathumThani province. The Primary school group in KhlongLuang district,Pathumthani province had 34 schools. The sample of this research were 34 administrators and269 teachers from the small, medium and large schools. The instruments used consisted of a 5-level rating scale questionnaire. The researcher collected the data by self. The content analysis of the administration according to the principles of good governance in 6 espects;the statistics employed included frequency; percentage; mean () ; standard deviation (SD); t-test and F-test were used for data analysis. The findings revealed that state of good governance principles in the operation of the primary school groups in KhlongLuang district, PathumThani province, Therewas at a high level in theoverall. (= 4.17, SD = 0.575) The comparison of good governance principles in the operation of the primary schools in KhlongLuang district, PathumThani province, and classified by the size of the school, it was found that there was difference,statistically significant at 0.5 level.</p> Tanapong Tanjaroen Kitpinit Usaho Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities 2020-04-23 2020-04-23 10 1 238 248 Organizational Culture Affecting Learning Organization of Schools under the Secondary Educational Service Area Office 2 https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/240523 <p>The aims of this research were to: (1) study the organizational culture, (2) study of the learning organizations of schools under the Secondary Educational Service Area Office 2, (3) study the relationship between organizational culture and learning organizations of schools under the Secondary Educational Service Area Office 2, (4) study the organizational culture factors affecting the learning organizations of schools under the Secondary Educational Service Area Office 2. The samples were 155 executives and 384 teachers. The data from questionnaires were analyzed by using frequency, percentage, mean, standard deviation, Pearson’s product moment correlation and Stepwise multiple regression analysis. The research results were as follows: 1) The organizational culture factors of schools in overall was at the highlevel ( = 3.91, SD = 0.837). 2) The learning organization factors of schools under the Secondary Educational Service Area Office 2 in overall was at a high level ( = 4.07, SD = 0.727). 3) Relationship between the organizational culture and the learning organization of schools was at a moderate level and it also showed the positive correlation significantly at .01 (p &lt; 0.01). 4) The organizational culture factors affecting learning organizations of schools were including target aim of organizations, administration empowering and decision-making. In addition, the result demonstrated some important factors of learning organizations in schools and could be predicted the learning organization being at 45%</p> Phongthorn Nurit Surachai Sikkhabandit Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities 2020-04-23 2020-04-23 10 1 249 259 Fortress Besieged https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/240685 <p>“Fortress Besieged” is written in the background of the war of resistance against Japan and it’s the only one long novel written by Qianzhongshu. In satirical terms, Qianzhongshu depicted that a group of students studying abroad like Fanghongjian in the book came back home and how they tried to make a living in that kind of complicated and hypocritical society. People surrounding them including themselves was thoroughly vulgar, selfish and indolent and they wanted to have a good reputation, enough rights and money to let people recognize and worship them to meet their sheer vanity. Nevertheless, someone had the capacity or skills to get this kind of vanity, whereas someone just could be a loser like Fanghongjian done. This book has been translated into five language and it has got a great number of readers in the world and it’s worthy of being read.</p> Qian Zhong Shu Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities 2020-04-23 2020-04-23 10 1 260 262