Eau Heritage Journal Social Science and Humanities (Online)

Guidelines for the Excellence Management of Large Primary Schools Under the Chonburi Primary Educational Service Area Office 1

Suthunya Phearbua, Kitpinit Usaho — Tue, 23 Jun 2026 00:00:00 +0700

This mixed-method research aimed to study the current and desired state, to study the development guidelines for excellence management, and to evaluate the development guidelines for excellence management in large primary schools under the Office of the Basic Education Commission, Chonburi Area (1) The sample consisted of 6 administrators, 186 teachers, and educational personnel, totaling 192 persons, selected by stratified random sampling. The quantitative instruments included the current and desired conditions questionnaire and the development guidelines assessment form. The qualitative instruments included a semi-structured interview form. Data collection was conducted from questionnaires and self-administered interviews. Quantitative data analysis was performed using frequency, percentage, mean, standard deviation, and PNI modified. The qualitative data analysis was conducted by content analysis.

The research results found that (1) The current and desired state are at the high and highest levels, respectively. The Priority Need Index values are ranked from highest to lowest as follows: Focus on learners and stakeholders; Measurement, analysis and knowledge management; Operations; Personnel; Strategy; Organizational leadership; and Results (2) There are 7 development guidelines in total, with 43 practices, as follows: Leadership, with 6 guidelines; Strategy, with 6 guidelines; Focus on learners and stakeholders, with 7 guidelines; Measurement, analysis and knowledge management, with 6 guidelines; Personnel, with 6 guidelines; Operations, with 5 guidelines; Results, with 7 guidelines. and (3) The evaluation of the development guidelines found that overall, they are at the highest level of appropriateness and feasibility.

Strategic Management Model Under Competency-Based Education for Promoting Students’ Desirable Social Characteristics at Taladbangkulad School

Phichitphon Mingrod — Tue, 23 Jun 2026 00:00:00 +0700

The purposes of this research were to: (1) examine the current conditions, problems, and priority needs for strategic management under competency-based education at Taladbangkulad School; and
(2) develop a strategic management model under competency-based education for promoting students’ desirable social characteristics. This study employed a Research and Development (R & D) approach and was conducted in two phases. Phase I was a survey study. The population consisted of 57 administrators and teachers at Taladbangkulad School. Data were collected using a five-point
Likert-scale questionnaire and analyzed using mean, standard deviation, and the Modified Priority Needs Index (PNI_Modified). Phase II involved the development of the SC-SCBM model and the evaluation of its suitability and feasibility by 10 experts. The data were analyzed using mean and standard deviation.

The findings revealed that: (1) all components of strategic management under competency-based education showed a high level of priority needs across all items. The three aspects with the highest PNI Modified values were the systematic use of evaluation results for improvement, continuous quantitative and qualitative assessment, and motivation and reward systems; (2) the developed
SC-SCBM model consisted of five steps: strategic analysis and foundation building, strategic design and alignment, implementation mechanisms, monitoring and evaluation, and continuous improvement; and (3) the expert evaluation indicated that the model was rated at the highest level for both suitability and feasibility, demonstrating that it can be applied to enhance the quality of school management and promote students’ desirable social characteristics systematically and sustainably.

Guidelines for Developing Students Care Management Systems in the Digital Age for Extra-Large Schools in Chainat Province

Ittipon Sarmsee, Kitpinit Usaho — Tue, 23 Jun 2026 00:00:00 +0700

The objectives of this thesis were to (1) study the concept (2) study the current situation, desired conditions, and necessary needs, and (3) studying the development of the management of student care systems in the digital age of extra-large schools in Chainat Province. The sample consisted of 14 school administrators and 160 teachers, totally 174 people by using stratified random sampling. The research tools used for data collection were questionnaires and semi-structured interviews. Data analysis used Frequency, Percentage, Mean, Standard Deviation, Need Index and content analysis. The thesis results were as follows (1) The conceptual framework consists of individual student recognition, student screening, student promotion, problem prevention and resolution, and referral, with digital integration.
(2) The current condition is at a high level overall. Considering each aspect, it was found that the student promotion aspect has a high level current condition, with the highest level. In terms of knowing students individually, the average of the current condition is at a high level, with the lowest average. The overall desired condition is at a high level. Considering each aspect, it was found that in terms of student promotion, the average level of desirable conditions is at a high level, with the highest average. As for the referral aspect, the average value of the desired condition is at a high level, with the lowest average value of the index of necessity, the highest being in the referral aspect, student promotion aspect, prevention and problem solving aspect, and (3) Guidelines for developing the management of the digital student care system of extra-large schools in Chainat Province, in terms of knowing students individually, the highest average and the highest need index values are in the area of referrals. In terms of student promotion, prevention, and problem solving, development approaches will require the integration of technology to assist in various processes to further increase efficiency and effectiveness.

Balanced Scorecard Management St Balanced Scorecard Management Strategies for the Phrapariyattidhamma School (General Educational Division)

Phramahaapichai Koonkoey, Kitpinit Usaho — Tue, 23 Jun 2026 00:00:00 +0700

The purposes of this mixed-method research were (1) to study the current and desired states of management, (2) to analyze the external and internal environments, (3) to formulate balanced scorecard management strategies, and (4) to validate the strategies. The population consisted of 35 Phrapariyattidhamma Schools (General Education Division) in Education District 9. The respondents included 175 participants: 35 administrators and 140 teachers, selected purposively based on specified criteria. In addition, 35 administrators or teachers were selected as qualitative informants. The quantitative research instruments consisted of a questionnaire and a draft strategy evaluation form, while the qualitative research instruments included document analysis, workshops, and the TOWS Matrix. Data collection was conducted by the researcher. Quantitative data were analyzed using descriptive statistics, namely Frequency, Percentage, Mean, Standard Deviation, and the Priority Need Index (PNI Modified). Qualitative data were analyzed using content analysis.The findings revealed that: (1) the current state was rated at a high level, while the desired state was rated at the highest level; (2) the environmental analysis indicated that external factors were opportunities and internal factors were strengths, placing the strategic direction in the “Star” position; (3) four core strategies were identified, namely, improving student learning outcomes, promoting good governance, mobilizing funds and educational resources, and enhancing teacher and personnel development, supported by 35 sub-strategies; and (4) the strategy validation indicated that the core strategies were rated from high to highest levels, while all sub-strategies were rated at a high level. These results reflect that the strategies are appropriate and practically applicable. Future research should focus on implementing these strategies in practice and evaluating their outcomes.

Excellence Management Strategies for Sunday Buddhist Study Centers in the United Kingdom Toward School as Learning Communities

Phrapalad Jirawath Wiboonphon, Kitpinit Usaho — Tue, 23 Jun 2026 00:00:00 +0700

The purposes of this mixed-methods research were to (1) examine the needs for excellence management and schools as learning communities, (2) analyze external and internal environments, (3) formulate strategies for excellence management, and (4) validate the excellence management strategies of Buddhist Sunday Education Centers in the United Kingdom toward schools as learning communities. The participants included 217 administrators, teachers, and educational personnel from 23 Buddhist Sunday Education Centers, selected purposively according to specified criteria, together with 5 key informants for strategy validation. The research instruments consisted of questionnaires and a strategy evaluation form. Data were analyzed using descriptive statistics, the priority needs index, and content analysis. The results showed that (1) the highest priority need in excellence management was learner-centeredness, while in schools as learning communities it was vision; (2) the environmental analysis revealed overall opportunities and strengths, positioning the centers as “Rising Stars” (3) four main strategies were identified: 1) emphasizing learner-centeredness, 2) developing assessment, analysis, and knowledge management, 3) recruiting visionary leaders, and 4) implementing excellence management, supported by 18 sub-strategies; and (4) validation results indicated that the strategies were highly appropriate, useful, and cost-effective, with feasibility rated at a high level of feasibility.

Management Strategies for Medium-Size Schools in Nong Suea District, Pathum Thani Primary Educational Service Area Office 2

Nopphawan Lamnoi, Kitpinit Usaho — Tue, 23 Jun 2026 00:00:00 +0700

The purposes of this research were as follows: (1) to study the current and desirable states of administration, (2) to analyze the external and internal environments, (3) to formulate strategies, and (4) to evaluate the administrative strategies for medium-sized schools in Nong Suea District, under the Pathum Thani Primary Educational Service Area Office 2. The data providers were administrators and teachers from medium-sized schools in Nong Suea District. A sample of 140 participants was selected based on the Krejcie & Morgan (1970, pp. 607-610) table, using specific qualification criteria for administrators and teachers. Key informants included 8 school administrators. The quantitative research instrument was a 5-point scale questionnaire according to the method of Likert (1967, pp. 90-95). The validity of the questionnaire was between 0.67-1.00 and the reliability was 0.98. Qualitative research instruments included workshop and external and internal environment analysis forms and TOWS MATRIX. Self-educated data collection. Quantitative data analysis used descriptive statistics including Frequency, Percentage, Mean, Standard Deviation and PNI_modified test. Qualitative data analysis was content analysis. The research results found that (1) the current and desirable states of school administration had mean scores of 3.84 and 4.29, respectively, both at a high level. (2) the analysis of the external environment indicated opportunities, while the internal environment analysis revealed weaknesses, placing the schools in a position requiring improvement. and (3) four main administrative strategies for medium-sized schools were developed: 1) A strategy to enhance personnel excellence, 2) A strategy for financial stability, 3) A strategy to upgrade learning quality, and 4) A strategy to increase operational efficiency and 12 secondary strategies.

Development of the Health Service System in Thai Traditional Medicine and Alternative Medicine of the Office in the Nakhon Pathom Provincial Public Health Office

Siriwimol Auaychai, Suphalak Fakkham — Tue, 23 Jun 2026 00:00:00 +0700

Traditional Thai Medicine and alternative medicine are essential components of the healthcare system, emphasizing holistic care. Thailand has continuously promoted their integration into national health services, in line with the World Health Organization (WHO) policies and the 20-Year National Strategic Plan of the Ministry of Public Health (2017–2036). This descriptive research aimed to examine the current situation of Traditional Thai Medicine and alternative medicine services under the Nakhon Pathom Provincial Public Health Office, analyze strengths, weaknesses, opportunities, and threats (SWOT), and assess client perspectives on service quality. The study involved three sample groups: 19 executives at provincial, hospital, and district levels (semi-structured interviews), 15 service providers, and 1,265 service recipients across 15 health facilities (questionnaires). Findings indicated that services are diverse and available at all levels of care, with Traditional Thai Medicine practitioners as the main workforce. Service recipients were generally satisfied with provider competence and ease of access. However, constraints included shortages of personnel, budget limitations, and inadequate public awareness efforts. Data analysis highlighted opportunities to enhance efficiency and accessibility. The study recommends both policy-level and operational strategies, particularly multisectoral collaboration, to strengthen effectiveness and ensure the sustainability of Traditional Thai Medicine and alternative medicine services. Such efforts will enable the system to better meet the healthcare needs of the population in a comprehensive and responsive manner.

Thai Tourist Segmentation from Marketing Communication Mix and Indigo-Dyed Fabric Wisdom Travel Intention of Sakon Nakhon Province

Napawan Kananurak, Akenarin Choknakawaro, Amornrat Aphitiwongmanit — Tue, 23 Jun 2026 00:00:00 +0700

This study aims to segment Thai tourists based on their perception of the marketing communication mix and their intention to engage in indigo-dyed fabric wisdom tourism in Sakon Nakhon Province. A quantitative research design was employed, using questionnaires to collect data from
400 Thai tourists visiting indigo-dyed fabric tourism sites in the province. Data were analyzed using cluster analysis and one-way ANOVA. The findings revealed three distinct segments: (1) Experience Seekers, aged 20–29, who grew up with digital technology and social media; (2) Work–Life Balancers, aged 40–49, who possess high purchasing power but demonstrate low awareness of marketing communication activities; and (3) Novelty Seekers, aged 30–39, who exhibit high levels of marketing communication awareness across all channels. The results indicate that perceptions of the marketing communication mix and travel intentions differ significantly among these groups. The study provides practical implications for tourism authorities, travel-related businesses, and local indigo producers in developing targeted marketing communication strategies aligned with the characteristics of each tourist segment, thereby enhancing the effectiveness and sustainability of cultural and wisdom-based tourism in Sakon Nakhon Province.

Factors Influencing Consumers’ Purchase Decision of Bio-textile Fashion Products in Bangkok

Tue, 23 Jun 2026 00:00:00 +0700

This research investigates the factors that affect consumers' purchasing decisions regarding bio textile fashion products in Bangkok, focusing on specific objectives (1) to examine consumer attitudes toward bio textiles and their impact on purchase intentions; (2) to investigate environmental awareness and its effect on purchase intentions for bio textile fashion products; and (3) To analyze the influence of perceived product value on purchase intentions for bio textile fashion products. This study examined the factors affecting consumers' purchasing decisions regarding bio-textile fashion products in Bangkok, including their attitudes toward
bio-textiles, environmental awareness, and perceived product value. Data were collected through an online questionnaire distributed via social media platforms, specifically Facebook and Line, involving a sample of 400 respondents. The findings indicated that consumers demonstrated a positive attitude toward bio-textile fashion products and a high level of environmental awareness. However, multiple regression analysis revealed that only perceived product value significantly predicted purchase intention (β=0.638, p < 0.001), while consumer attitude and environmental awareness showed no significant effects.

The Development of a Thai Language Learning Management Model Based on Connectivism Theory Combined with Microlearning to Enhance the Reading and Spelling Writing Abilities of Grade 1 Students

Chotika Khunsang, Bussaba Buasombun — Tue, 23 Jun 2026 00:00:00 +0700

The objectives of this study were to: (1) develop a Thai language learning management model based on Connectivism integrated with Microlearning to enhance Grade 1 students’ reading and spelling abilities, and (2) examine the effectiveness of the model. The specific objectives were: 2.1) to compare students’ reading and spelling abilities before and after the implementation of the model, 2.2) to compare reading ability scores, 2.3) to compare spelling ability scores, and 2.4) to investigate students’ satisfaction with the learning model. The sample consisted of 30 Grade 1 students enrolled in the first semester of the 2024 academic year at Ramkhamhaeng University Demonstration School (Elementary Level), selected using cluster random sampling. The findings revealed that (1) the developed model comprised six components: principles, objectives, instructional procedures, social system, support system, and assessment and evaluation. The learning process consisted of three stages: Connection and Observation, Master and Perceived Learning, and Evaluation and Testing Efficiently. The model was rated at a very high level of suitability
( =4.82, SD=0.07). and (2) The effectiveness results showed that: 2.1) students’ reading and spelling abilities after instruction were significantly higher than before instruction at the .01 level, 2.2) reading ability scores improved significantly at the .01 level, 2.3) spelling ability scores improved significantly at the .01 level, and 2.4) students’ satisfaction with the model was at the highest level ( =2.86, SD=0.23)

ทำงานง่ายและเร็วขึ้น 10 เท่าด้วย ChatGPT

Sirivijit Pantrakul — Tue, 23 Jun 2026 00:00:00 +0700

ในยุคดิจิทัลที่การทำงานในแขนงต่างๆมีความซับซ้อนและความต้องการประสิทธิภาพที่สูงขึ้น หนังสือ “ทำงานง่ายและเร็วขึ้น 10 เท่าด้วย ChatGPT” ซึ่งเป็นหนังสือที่เรียบเรียงเกี่ยวกับการนำเทคโนโลยีAI อย่าง ChatGPT มาประยุกต์ใช้เพื่อเพิ่มประสิทธิภาพการทำงานจึงเป็นสิ่งที่น่าสนใจ เพราะทำให้ผู้อ่านทำความเข้าใจเกี่ยวกับประสิทธิภาพของChatGPT และวิธีการนำมาใช้งานอย่างมีประสิทธิภาพในชีวิตประจำวัน ทั้งในด้านการจัดการงานประจำ การเขียนเอกสาร การสื่อสารกับทีมงาน รวมทั้งการพัฒนาทักษะใหม่ๆโดยเน้นให้ผู้อ่านสามารถนำความรู้ไปประยุกต์ใช้ได้จริงกับงานหลากหลายประเภท