EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci <p>วารสารวิชาการมหาวิทยาลัยอีสเทิร์นเอเชีย ฉบับสังคมศาสตร์และมนุษยศาสตร์ รับตีพิมพ์เผยแพร่บทความวิชาการ บทความวิจัย และการวิจารณ์หนังสือ&nbsp;ในสาขาสังคมศาสตร์และมนุษยศาสตร์ ได้แก่ สาขาบริหารธุรกิจ บัญชี เศรษฐศาสตร์ นิเทศศาสตร์ นิติศาสตร์ รัฐศาสตร์ วิทยาการจัดการ ภาษาศาสตร์ ศึกษาศาสตร์ ปรัชญา ศาสนา และสาขาที่เกี่ยวข้อง ทั้งนี้บทความทุกเรื่อง มีผู้ทรงคุณวุฒิเฉพาะสาขาวิชาเป็นผู้ประเมินบทความ (double blinded peer review) เพื่อให้บทความที่ตีพิมพ์มีคุณภาพตามเกณฑ์มาตรฐานสากลเพื่อนำไปสู่การเกิดองค์ความรู้ใหม่ และต่อยอดการพัฒนาในศาสตร์และสาขาวิชาที่เกี่ยวข้องต่อไป</p> en-US บทความใน “วารสาร EAU HERITAGE” เป็นความเห็นของผู้เขียนโดยเฉพาะ กองบรรณาธิการไม่มีส่วนในความคิดเห็นในข้อความเหล่านั้น nuntiya@eau.ac.th (อาจารย์นันทิยา จรูญแสง) phimlada@eau.ac.th (พิมพ์ลดา พิทักษ์เศรษฐการ) Thu, 27 Aug 2020 00:00:00 +0700 OJS 3.1.2.4 http://blogs.law.harvard.edu/tech/rss 60 Nation Properties, Always in Good Landing https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243251 <p>Thai proverb, literal meaning, “Fall in the water, not get washed away. Fall in the fire, not get burnt” according to the Royal Thai Dictionary B.E.2554, when using as the verb refers to people who do good things will not fall on to danger. Nonetheless, in comparison it is meant for good things never been lost such as crown properties always survived in face of danger. Therefore, it is “general principle” commonly known in Thai society for quite sometimes on survival of Nation properties. This article carefully observed “Nation Properties” based on the Civil and Commercial Code, focusing mainly on the state or Nation land and money by aiming at the principles and practical guidelines to confiscate Nation properties as the rightful nation assets from those with no rights to take ownership of such properties. This refers to actions whether or not being remised intentionally, unintentionally, or by mistake as the saying in Thai Proverb comparison, “&nbsp;&nbsp; Nation Properties withstanding water and fire, Fall in the water, not get washed away. Fall in the fire, not get burnt”. So, no matter where they are or in what situation, they will not lose their own virtues.</p> <p>&nbsp;</p> Somphum Larusmee, Ithikorn Khamdej Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243251 Wed, 26 Aug 2020 10:34:00 +0700 Legal Measures to Control Businesses for Lifelong Health Care in Private Hospital https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243252 <p>The current emphasis on public health care for themselves and their families more. The project, a lifelong medical treatment services. One of the projects is in the private hospital business responds to members health care throughout life by payment in advance in high-rate just once to get all services when both outpatient and inpatient by more medical services. The author of the opinion that the nature of the business operations of the health insurance, and see that the State need to control. Intervention to achieve peace because the public found the problem that there is funding from the public with no way to pay in advance in high-rate under the terms of the contract period, a lifelong which vulnerable to scams. Fraud and to cancel prior to the end of the contract, which is to cancel the contract by which that Member is terminated by unfair competition from entrepreneurs to partners or member petitions and request justice court. The author of the opinion that in future such business may have more growth. So leave the private hospital business, the nature of the Fund and paid in advance in the high rate by which the State could not control. Check as this may further damage to people, thus suggesting to legal measures to actively control the course, lifelong medical treatment services, such.</p> Jirapa Kitjongtarwonkun, Sunthorn Maneesawat Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243252 Wed, 26 Aug 2020 11:24:23 +0700 Bilingualism influences on additional second language acquisition https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243253 <p>The purpose of this article is to point out the result of bilingualism on a third language acquisition or an additional second language acquisition as an updated term. The researcher gathered the bilingualism consequences from the studies in various dimensions. The distinct perspectives include language competence, communication, cognition, brain system, and metalinguistic awareness. The article will demonstrate both positive and neutral influences on new language learning. It is to understand and to perceive bilingual language learners’ conditions which involve numerous factors. The contents of the article would start with the aim and importance of this article, the discussion of term definitions, theories, influence of bilingualism on language competence, its effect on cognition and brain system, and variability of bilingualism consequences</p> Kamonchanok Deecharoen Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243253 Wed, 26 Aug 2020 11:43:24 +0700 A Study on Health Tourism Industry Potentiality in Thailand https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243255 <p>Nowadays, the health tourism industry is another option that tourists around the world who are interested, through the objective to learn the way of life from the local community, to relax, to get advice on health. This study uses McKinsey's 7s model concept (McKinsey, 2008) to determine the potential health tourism services in Thailand.&nbsp; There are 6 strategies to strengthen the potential health tourism services in Thailand which are (1) Enhance competitiveness in health services by developing infrastructure, facilities and administration system by government, (2) government’s support on the development of medical services promoting Medical Services in Thailand as an alternative service. (3) Promote some travel attractions to be health services spots by developing natural attractions such as hot springs via government’s promotion policy. (4) Focuses on academia and academic research by strengthen and develop the potential of medical education institutions by government. (5) Promote the development of Thai herbal medicines and health products internationally. (6) Promote marketing and public relations as the best health tourism in the world in all communication channels through Agent / Broker.</p> Methee Chanted, Sutiwat Soithong, Natthakan Waenphech Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243255 Wed, 26 Aug 2020 11:53:07 +0700 The Current Issues of Teaching English in Thai Context https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243257 <p>The purpose of this article is to point out the current issues of teaching English in Thai context. The author gathered the current issues and commented on what is happening in the teaching and learning English in Thailand in various dimensions. The distinct issues include the reform of English language curriculum in Thailand based on three main factors. The first factor includes language teaching context, methods, and social context of education. The second one is issues of power and inequality linked to the dominance of English as a foreign language and language of instruction in Thai context. The last one is general discussion on critical applied linguistics in relation to language teaching as well as critical sociolinguistics in terms of socio-political issues related to language education in Thai context. The result of the problem has led to efforts to improve the English language teaching methods in the Thai curriculum. Another purpose of writing this article is to make the policy makers and the educators involved in the teaching and learning of English in Thailand to be aware of the problems and help find solutions to improve the level of English language knowledge and ability of Thai students.</p> Ubonrat Chanaroke , Laddakorn Niemprapan Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243257 Wed, 26 Aug 2020 12:21:26 +0700 The Elderly Situation in Thailand: Health’s Problems and Needs https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243261 <p>The ageing society is social situation which occurred in many countries and also Thailand. &nbsp;Prosperity in health care is cause of long life. Thailand will be “Complete-aged society”. This situation had problems to elderly, these are about health, economic and social problems. The government has continuously driven the policy on the elderly, until the national agenda for building active ageing in the present. Active ageing led to create participation of stakeholders from government and private sectors. But the essential problem of elderly is health problem. Therefore, to respond health problem and other of elderly to cope with the changes that will occur, the proactive preparations for various problems are necessary. The elderly should be treated with physical and mental readiness for entering the aging society and able to continually developed their country and to support various crises that may occur in the future.</p> Uthaiwan Pongboriboon Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243261 Wed, 26 Aug 2020 13:44:26 +0700 Key Success Factors of Agricultural Sector Management for Elderly People in Thailand under the Sufficient Economy Concept https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243262 <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; This article of key success factors of agricultural sector management for elderly people in Thailand is a documentary study by collecting data from concept paper research works and article related to key success factors of agricultural sector management for elderly people in Thailand. This literature review aims to present the concept of academicians and support the findings of the relevant research on key success factors of agricultural sector management for elderly people in Thailand as follow: foresight, give honest value to employees, sincere and good hope to all business stakeholders, give importance to the development of innovation throughout the organization, use resources efficiently and effectively, use and/or develop technology that is efficient but not expensive, expand business gradually, reduce the risk by having a variety of products, sharing knowledge with competitors, have a corporate culture that has a simple life, securing the middle way, operate the livelihood with diligence, self-reliant, have the kindness and generosity to each others, is a quality society and environmentally friendly and transfer of the local wisdom.</p> Kiatichai Vesdapunt, Saijai Sitthikul, Suraphan Jaima Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243262 Wed, 26 Aug 2020 13:59:20 +0700 Building Brand Equity Liverpool Football Club https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/239995 <p>Nowadays, competitions in many sports are more than competitions. Particularly, football can be considered a sport that can generate money in the tens of billions baht for the club owners. But there are many tens of thousands of football clubs. In the midst of fierce competition for the fan base, sponsors, ticket sales, gift sales, live broadcasting license, including prize money from competitions but there are only a few clubs that football fans or the general people know or remember. Liverpool Football Club is one of the football clubs that football fans and the general people know and remember very well. Resulting from building brand equity of Liverpool Club to be remembered for the loyalty of football fans and to build quality awareness of the club. This article presents the idea of building brand equity for Liverpool Football Club.</p> <p><strong>&nbsp;</strong></p> บัณฑิต - รัตนไตร, Sasirat Saikhoone Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/239995 Wed, 26 Aug 2020 14:06:17 +0700 Accounting temporary relief measures in the epidemic situation of Covid-19 https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243270 <p>This article is a documentary study by collecting data, news relating to accounting temporary measures for businesses in the epidemic situation of COVID-19, which the objective of allowing those responsible for bookkeeping and the bookkeeper must have an understanding to choose of the accounting guidance, in preparation financial statements to report business performance and financial status, it reflects the situation, limitations and economic conditions in the period or period of preparation of financial statements under the Thai Financial reporting standards, Thailand Accounting Standards and Accounting Guidance related to the business, and to represent that if the business discriminates following accounting temporary relief measures in the epidemic situation of Covid-19 will be able to get involved for driven the economy.</p> Siraprapha Sriviroj, Pattamarnan Buntanomtirath Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243270 Wed, 26 Aug 2020 14:24:36 +0700 Management of Budget for Focus on the Elderly Welfare Strategies of Bangkok Metropolitan Administration https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243271 <p>The purpose of this research was to (1) study the administration of the budget for focus-based work on the welfare strategy for the elderly (2) study the problems and obstacles in managing the budget for the elderly. (3) propose a budget management model.The method of conducting research is a combination of quantitative research methods. Data were collected by using questionnaires from the personnel of the Bangkok Metropolitan Office, totaling 235 people. Data were analyzed using statistical packages using frequency, percentage, mean and standard deviation. The qualitative research Collected data by conducting in-depth interviews with 18 Bangkok administrators and 10 elderly people in Bangkok Analyze data with content analysis method.The results of the research were as follows: 1) Budget expenditure management focused on performance based on the strategy of elderly welfare in Bangkok as a whole was at a high level. 2) Problems in the management of budget expenditure, focusing on performance based on the elderly welfare strategy, found that there are 3 problems as follows: 1. budget planning issues, found that the planned budget to get the transfer budget from Government grants early budget will have a lag. 2. budget management issues, found that in budget disbursements, with seniors by transferring funds to the elderly who may be unable to transfer, it must take account of the money were coming to the Office is an issue that needs to be taken to new disbursements 3. the evaluation found that the District Office has a budget and monitoring the work, but because the officials of the Bangkok Metropolitan Administration. Budgeting in the elderly care also does not cover the needs of the elderly. 3) management expenditure budget best of Bangkok should have on the effectiveness of services, appropriateness and fairness pose, collaboration in community welfare by people in the community have budget management systems. In the expenditure budget. you can check the clear and transparent contribute to improving the quality of life of the elderly in sustainable.</p> Nopporn Vihoknoi Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243271 Wed, 26 Aug 2020 14:31:11 +0700 Casual factors affecting schools effectiveness of secondary school in the southern under The office of the basic education commission https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243272 <p>The objectives of this research were to study and create the linear structural model of casual factors affecting schools effectiveness of secondary school in the southern under The Office of the Basic Education Commission. The mixed research approach was applied and consisted of two parts: The qualitative research which conducted through in-depth interview with ten educational experts. The quantitative research conducted by questionnaire through 541 teachers. The research instruments used for analyzing the data were a structured interview form and a five rating scale questionnaire with coefficient of reliability at .94. The statistical devices included descriptive statistic, Correlation coefficient, Confirmatory factor analysis and liner structural model analysis was done by AMOS. The research findings were as follows: (1) The casual factors directly affected the school effectiveness was school climate. It was followed by management behavior, school competency and administrator trait. Meanwhile administrator trait indirectly affected the school effectiveness through management behavior and school climate, the Management behavior indirectly affected the school effectiveness through school competency and school competency indirectly affected the school effectiveness through school climate. They could predict effectiveness of secondary school in the southern by 93 percent with statistical significance at .01 level. &nbsp;(2) The model of casual factors affecting schools effectiveness of secondary school in the southern under The Office of the Basic Education Commission were showed their congruity with reliable and consistent the empirical data.</p> Pathompong Chavalit, Paradee Anannawee, Charoenwit Sompongtam Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243272 Wed, 26 Aug 2020 14:44:22 +0700 The Study of Factors Affecting to Quality of Life Among Elderly in Nafai Sub-District, Muang District, Chaiyaphum by Using Multiple Linear Regression Model https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243275 <p>The purposes of this research were as follows: analysis of factor affecting to the quality of life of the elderly and study the guideline to the development of quality in Na Fai sub-district, Muang district, Chaiyaphum province. Samples were 95 elderlies obtained by stratified sampling method. Personal record form and The World Health Organization Quality of Life (WHOQOL) -BREF were the research tools. Data were analyzed using frequency, percentage, summation and Multiple Linear Regression. &nbsp;The results revealed that: the factor affecting to the quality of life of the elderly include power to do the daily routine affecting to the quality of life physical health domain (b=.121), meditation to do the daily routine affecting to the quality of life psychological domain (b=.112), personal relationships affecting to the quality of life social domain (b=.232) and home environment affecting to the quality of life environment domain (b=.057). In addition, the development guidelines for the life quality are providing a physical activity, recreation activity for the elderly, sport club, an appointment for the elderly to participate in activities such as praying and meditation every day, an opportunity for the elderly to participate in the community’s, and house decorating to suit the elderly</p> Wirawan Puttamat Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243275 Wed, 26 Aug 2020 00:00:00 +0700 The Factor Affecting to Success of Working for Public Health Village Volunteer https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243276 <p>The objectives of this research were to study (1) successful level of village health volunteer, Office of Health Office 4, (2) factors identifying the success of operation, and (3) present proposal of policy of basic public health services. The research was designed mixed methods research, quantitative research samples were 398 village health volunteers, and qualitative research collected data using in-depth interview as a tool to collect the data from key informants which were excellent village health volunteers, director of sub-district health promotion hospitals, district and provincial public health executives, majors of local administrative office total amount 40 persons using descriptive statistics to test relationships of variables, and using multiple regressions to test hypothesis. The research results found that the successful of village health volunteers working performance was at good level. Factors described the operation included motivation factors, leadership, learning organization management, communications and collaboration, orientation and evaluation, budgeting, legal and political mechanism eligible to describe the success of village health volunteers working performance at high level. Off those factors, legal and political mechanism were the best forecasters since they could forecast the success of village health volunteers’ performance at 55.70 percent.&nbsp; Suggestions in term of policy were (1) government should identify important policy to support village health volunteers in order to develop health of the citizen create and develop linkage of networks with people in order to promote well-being wide-spread and equally, and create health care service innovation for development and consistent to the country development in 4.0 era. (2) in order to formulating the policy, government should consider integrating knowledge from theories and experience from village health volunteers.</p> Fungwith Chootinun Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243276 Wed, 26 Aug 2020 15:22:41 +0700 The Relationship Between Marketing Mix Factors and Customer Royallty of the Bangkok Bank in Saraburi Province https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243277 <p>The purpose of this study was to (1) study the relationship between marketing mix factors and customer loyalty of the Bangkok Bank in Saraburi Province. (2) Samples of this study were 400 customers who had used the service of Bangkok Bank Public Company Limited in Saraburi Province. The questionnaires used for data collection. The statistical methods were used data analysis were frequency, percentage, mean, standard deviation, Independent Sample t-test, One – way ANOVA, LSD (Least Significant Difference) and Pearson’s Correlation. The findings found that the personal factors of the samples were mainly females, aged between 25-35 years old, single, holding a bachelor’s degree, working as private employees, having an average monthly salary not over 20,000 Baht. The consumers had ‘high’ level of over all of marketing mix and customer loyalty. The hypothesis testing results showed that the occupation of the customers had different impacts on customer royalty of Bangkok Bank at a statistical significant level of .05. And all of marketing mix factors were related to customer royalty of Bangkok Bank in attitude, behavior, and overall.</p> Chanita Chanthasin, Supaporn Kupimai Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243277 Wed, 26 Aug 2020 15:31:29 +0700 Marketing mix affecting decision making in choosing Thai lion air services in domestic https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243280 <p>This independent study aimed at studying Marketing Mix Affecting Decision Making in Choosing Thai Lion Air Services in Domestic. The sample group used in this study was Thai people who use Thai Lion Air Service. Part for 400 samples, by using questionnaire as the tool in collecting data. Statistics used in analysis were frequency percentage, means, and standard deviation. Statistics used in testing hypothesis was Independent Samples t-test, One-way ANOVA, the analysis of differences in pair by Least Significant Difference (LSD) and the Pearson Correlation. It was found from the study that most respondents were females whose ages were between 21-30 years old, were single, with Bachelor's Degree level, work as employees of private companies, having monthly income of 10,001-20,000 baht. The Service user had opinions on marketing mix factors in service business in overall at most level, the first rank was Physical Evidence, followed with people, Place, Product, process, price and promotion of distribution respectively. It was found from the hypothesis test that different personal factors including gender, age, status, education, occupation and income affecting the decision making in using service differently. When analyzing the relationship, service business marketing factors were associated with the decision making process in the choosing Thai Lion Air services.</p> Nattha Somprasong, Kanokporn Chaiprasit Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243280 Wed, 26 Aug 2020 15:37:36 +0700 Approach of basic education management for careers development of Thailand https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243281 <p>This study was qualitative research aimed to study approach of basic education management for careers development of schools under the Office of the Basic Education Commission. Research resources and sampling as follow (1) basic education for careers development documents of Thailand, Germany, England, United States, Finland, Australia, Taiwan, and Singapore (2) 24 interesting practice schools (3) People who experienced with basic education management for careers development whose are school administrators, teachers, and supervisor <br>of schools under Office of the Basic Education Commission and Secondary Educational Service Area Office, and the experts of Division of Academic and Professional skills Department of the Vocational Collage, Local government organization, Institute of skilled Development and the business. Research instruments include (1) Fieldwork data collection (2) Regional group discussion template (3) National group discussion template. Data were analyzed by using (1) Content Analysis (2) Analytic Analysis (3) Typological Analysis (4) Comparative Analysis. The results of research show the approach of basic education management for careers development of Thailand are (1) Local curriculum should be consistency with the community context and requirement. (2) To design learning and teaching for students to have actual experiences in business. (3) Cooperate with enterprises and the community in designing the curriculum and teaching activities. (4) The strategy “Reinforcement, fulfill dreams, expand the basic educational opportunity into careers” </p> Siriphan Suwannakha, Chayapim Usaho , Praweenya Suwannatthachote Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243281 Wed, 26 Aug 2020 15:55:06 +0700 Problem Resolution on Poverty Economy Farmers in the Central Plains in Accordance With His Majesty’s Sufficiency Economy Philosophy https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243282 <p>This study is aimed to study: 1) context or conditioned impinging upon poverty of farmers in the Central Plains; 2) problem resolution on proverty using main stream economic principles; 3) problem resolution on proverty of farmers through alternative choices; 4) problems, obstacles and approaches towards problem resolution on poverty of farmers along sufficiency economy The research methodology used herein is qualitative in nature case study via the study of documentaries, concepts, theories, relevant research pieces and an in-depth interview. Key informants consist of community leaders, village scholars and knowledgeable farmers who understand of sufficiency economy very well sampling was carried out by purposively nicked up, not using probability theory, totaling 30 persons It was found from the study that: 1) contexts or conditions affecting poverty of the farmers in the Central Plains were four folds: 1) natural disaster, socioeconomic characteristics both individual and communal levels; 2) Problem resolution on proverty via main stream economy principle affecting poverty of the farmers in Central Plains very severely leading to more poverty; 3) Problem resolution on proverty via alternative paths responds to the needs of people, development emerging from local wisdom, development that characterizes self-help and helping each other in the community and development that case for and conserve for environments; 4) problems, obstacles and approaches towards problem resolution on poverty of farmers along sufficiency economy a la sufficiency villages supported by government policy were able to solve the problems of one village to the others sustainably</p> Yanawuth Piyaratanaphipat, Chompoonuch Hunnak, Jumpol Nimpanich, Prapart Pintobtang Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243282 Wed, 26 Aug 2020 16:05:03 +0700 Registered Nurses Competencies in Caring Patents with Quality and Safety https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243284 <p class="NoSpacing1" style="text-align: justify; text-justify: inter-ideograph;"><span style="font-size: 16.0pt; font-family: 'TH Sarabun New','sans-serif';">Nursing and midwifery is one of profession that plays an important role in building value of healthcare system for patients, families, and communities. Nursing performance indicates professional practice. There is continuous nursing staffing for caring, monitoring symptoms and keeping patients under constant surveillance and being mediator in referring patients’ information or problems to multidisciplinary team. Registered nurses are the advocates for patients and support them in participation in healthcare process. Hence, registered nurses should have competency development of nursing performance in a role of registered nurse with quality and safety. Nursing competencies consist of 3 aspects (1) aspect of modern knowledge and research utilization including knowledge of nursing science, basic science, health science, technology, evaluation tools, and infection control and prevention (2) aspect of technical skill that is nursing performance skill or professional practice skill including patients’ assessment and screening, interpretation of laboratory results, nursing performance, medical equipment utilization, prevention of treatment complications and instruction and information giving for continuous care and (3) aspect of non-technical skill that is an essential still used with knowledge and technical skill including situational awareness, effective communication, team working, assertiveness and creative argument, leadership, and virtue and ethics.</span></p> Malee Kumkong, Pattamamas Chotibun, Thidarat Singsri Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243284 Wed, 26 Aug 2020 16:10:12 +0700 The Study on the Development of the Participatory Management of Occupational Group that Affects the Sustainable Development of Mae Chan Tai Community, Mae Suai District, Chiang Rai Province https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243285 <p>This research is a mixed methods research on both qualitative and quantitative research which aims to study the participatory management of the occupational group and the potential development guidelines, which can bring the knowledge to develop the management pattern and the strategies for promoting the community sustainable development. Sample consisted of 36 households. The research found out that the management of the occupational group (POSDCoRB) in overall is in high level. Anyway, in each aspect, it was found that the opinions with the highest level towards the budgeting and the other aspects were rated as high level such as staffing, reporting, directing, planning, organizing, and coordinating respectively. The guidelines for the participatory development of the occupational group that affecting the potential sustainable development should focus on (1) Create the processes and patterns of the occupational group development, which focus on the participation and the use of the learning process as the development strategies (2) Transfer the knowledge by applying in order to improve the occupational group management process for the most benefit that can help each other to create the strength in the future.</p> Sutheemon Chongesiriroj, Chanchai Bunchapatanasakda Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243285 Wed, 26 Aug 2020 16:25:55 +0700 Trust, Corporate Image, and Perceived Quality Affects to word of Mouth Marketing by Buyer and Visitors Case Study of Village A https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243286 <p class="RTBEC"><span style="font-size: 15.0pt; font-family: 'TH Sarabun New','sans-serif';">This research aimed at studying (1) purchasers’ and visitors’ opinion towards the “A” village affecting trust, corporate image, perceived quality and word of mouth (2) purchasers’ and visitors’ opinion affecting trust, corporate image, perceived quality and word of mouth categorized by personal marital status (3) relationship between trust, corporate image perception, quality perception and word of mouth and (4<span lang="TH">)</span> combined forecasting of trust, corporate image and perceived quality on word of mouth. The samples consisted of 389 buyers and visitors. Statistics used in data analysis were t-test, F-test, Pearson Product Moment Correlation Coefficient and Multiple Regression. The analysis results found that (1) the buyers and visitors of “A” village averagely had the opinions towards trust, corporate image, perceived quality and word of mouth in a high level (2) the buyers and visitors with different gender, age, occupation, and monthly income had different opinions on overall trust, the buyers and visitors with different gender, levels of education, occupation and monthly income had different opinions on overall corporate image, the buyers and visitors with different occupation and monthly income had different opinions on overall perceived quality, the buyers and visitors with different gender, age, education level, occupation, and monthly income did not have different opinions on word of mouth (3) trust, corporate image and perceived quality were positively correlated with word of mouth with statistical significance of 0.01; and (4) corporate image, perceived quality, and trust can predict word of mouth with 44.4 percentage of prediction capability and ±.18 of prediction error at statistical significance of 0.05.</span></p> Nared Rungvitayanan, Krisada Chienwattanasook Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243286 Wed, 26 Aug 2020 16:36:00 +0700 Factors Affecting Desirable Characteristics of School Administrators of Educational Opportunity Expansion Under Chonburi Primary Educational Area Office 1 https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243287 <p>The purposes of this study were; to the factors of job characteristics, work experience, and desirable characteristics of school administrators of educational opportunity expansion under Chonburi Primary Educational Area Office 1. The investigate the relationship between the factors of, job characteristics, work experience, and desirable characteristics of school administrators of educational opportunity expansion under Chonburi Primary Educational Area Office 1, and to develop the prediction equation of the factors affecting desirable characteristics of school administrators of educational opportunity expansion under Chonburi Primary Educational Area Office 1. The samples were 226 teachers in<em> educational opportunity expansion school</em>. The instrument used for collecting data was five scale rating questionnaire. The data were analyzed by a computer program; using Mean, Standard Deviation, Pearson’s product moment correlation, multiple regression analysis and stepwise multiple regression analysis. The research results were as follows; (1) The factors of job characteristics, work experience, and desirable characteristics of school administrators of educational opportunity expansion under Chonburi Primary Educational Area Office 1, both as a whole and in each particular aspect, were found at a highest level. (2) The factors of job characteristics and work experience related to desirable characteristics of school administrators of educational opportunity expansion under Chonburi Primary Educational Area Office 1 at high level with the .01 level of significance. (3) <em>The prediction equation of the factors affecting desirable characteristics of school administrators of educational opportunity expansion under Chonburi Primary Educational Area office 1, can be composed with the following equation:</em></p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp; = &nbsp;&nbsp;0.525 + 0.276 (<em>X<sub>1.3</sub></em>) + 0.240 (<em>X<sub>2.1</sub></em>) + 0.220 (<em>X<sub>1.2</sub></em>) + 0.144 (<em>X<sub>2.3</sub></em>)</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; and the standardize equation below:</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;=&nbsp; &nbsp;0.292 (<em>Z<sub>1.3</sub></em>) + 0.249 (<em>Z<sub>2.1</sub></em>) + 0.242 (<em>Z<sub>1.2</sub></em>) + 0.163 (<em>Z<sub>2.3</sub></em>)</p> Thakoon Tusmalee Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243287 Wed, 26 Aug 2020 16:40:51 +0700 The situation of teaching and learning based on the curriculum of Bachelor of Arts, Program in Library and Information Science, Faculty of Humanities and Social Sciences, Phranakhon Rajabhat University https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243288 <p>This research is a survey research and the objectives are demonstrated as follows; (1) study situation of teaching and learning based on the curriculum in the Bachelor of Arts Program (Library and Information Science) (2) study the guiding principles in teaching and learning of the Bachelor of Arts Program (Library and Information Science). The research instruments used are questionnaire and interview. The sample consisted of students, teacher, and users. Statistics applied are percentage, mean, and standard deviation. The findings of the research were illustrated as follows; (1) the opinion in all aspects toward teaching condition in general was apparently high. It was demonstrated that lecturer and student, curriculum and teaching, and library and service aspects reached the highest points, respectively. (2) The guideline of teaching can be divided into several aspects. Regarding to the curriculum and teaching aspects, the curriculum should be created modernly. Regarding to the lecturer and student aspect, it should place an importance on lecturer system management and skill of knowledge teaching that assist students to apply knowledge and allow them practice it the real situation. Regarding to the library and service, there should be ready in the course of venue, laboratory, tool, technology and other service.</p> Kittisak Khongphun, Petchara Srikhumpha Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243288 Thu, 27 Aug 2020 08:38:59 +0700 Analyses of Needed Competency for Training and Developing The Baggage Handling System Officer of Airports of Thailand Public Company Limited According to The Resolution Designed by The International Air Transport Association https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243289 <p>The purposes of this research were (1) to study literature related to the duties of the baggage handling system officer of airports of Thailand public company limited according to the resolution designed by the International Air Transport Association (2) to study the needed competency for training and developing the baggage handling system officer of airports of Thailand public company limited according to the resolution designed by the International Air Transport Association (3) to verify the consistency standards, propriety standards, feasibility standards and utility standards of the competencies of needed competency&nbsp; for training and developing the baggage handling system officer of airports of Thailand public company limited according to the resolution designed by the International Air Transport Association. The sample group consisted of 287 baggage handling system officers, airports of Thailand public company limited, which were derived from the size of the samples of Krejcie and Morgan. The instrument used in the research was a 5-level rating scale questionnaire created by the researcher reliability value of .962. The statistics used for data analysis were frequency, percentage, mean and standard deviation. The research has shown that (1) The duties of the baggage handling system officer of airports of Thailand public company limited according to the resolution designed by the International Air Transport Association there are 5 items: services, security, surveillance, coordination and development (2) The needed competency for training and developing the baggage handling system officer of airports of Thailand public company limited according to the resolution designed by the International Air Transport Association, there are 36 items (3) Results of verification the consistency standards, propriety standards, feasibility standards and utility standards of the competencies of needed competency for training and developing the baggage handling system officer of airports of Thailand public company limited According to the resolution designed by The International Air Transport Association, in term of overall were as the highest levels. When classified as a list, it is found that the highest level in every item.</p> Suthasinee Roopkaew, Pollasanha Positong Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243289 Thu, 27 Aug 2020 08:45:05 +0700 The Educational Management Model for Enhancing The Development of 21st Century Learners’ Skills In Charity Foundation Schools https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243290 <p>This research is mixed-method research under direct examination by experts and professionals to determine the educational management model of private charitable schools that promote the development of learning skills in the 21st century. The population of the research is a private charitable school of 60 Buddhist temples and the school board is the information provider. The tools used in the research were questionnaires, in-depth interviews, and evaluation forms. Statistics used in data analysis were mean, standard deviation, multiple regression analysis, component analysis, and content analysis. The results of the research found that the administrative elements that promote the development of learning skills in the 21<sup>st</sup> century are two groups (1) curriculum development group (2) educational quality assurance group. When using such elements to create the educational management model, therefore, can be characterized as a set of (1) content (2) purpose (3) principles and (4) quality assurance; In organizing all kinds of activities in educational institutions regarding the mass experience arrangement for learners. All four elements focus on upgrading the learner's ability to use language, various thinking, problem-solving, selection and use of various technologies for self and social development. This model focuses on providing learners with self-directed communication, using technology in teaching and learning so that learners can exchange concrete experiences, and creating a new atmosphere for students to enjoy in Learning. Besides, this model also presents the use of PDCA circuits in the development of teaching and quality assurance.</p> Mayuree Tipyan, Weeravat Utairat Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243290 Thu, 27 Aug 2020 08:50:10 +0700 Change Leadership Model of School Directors at Extra-Large Secondary Schools that Promotes High-Performance Organization of Schools https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243291 <p>The objective of this mixed-method research is to develop the transformational leadership model of the school director that promotes being a high-performance organization of special large secondary schools under the Office of the Basic Education Commission. The population is 290 school directors. Information providers include administrators, teachers, and experts. Tools used were questionnaires, interview form, and evaluation form. Statistics for data analysis are mean, standard deviation, multiple regression analysis. The content analysis is also used. The research found that the structure of the model consists of 3 parts: (1) principles, reasons, and objectives of the model (2) elements and things that must be done (3) evaluation of the implementation of the model. This model is a model that demonstrates the use of feature-based and behavioral leadership of secondary school administrators in the development of inspirational visions and intellectual stimulation that influence change in attitudes and behavior of members in the organization, creating member engagement towards changing organizational objectives and key strategies. It is a model that responds to the school administration with modern management methods that are up to date according to the quality criteria which are standardized for the development of secondary schools towards being a high-performance organization. In the overall picture, this leadership style has been certified as accurate, feasible and useful at the highest level.</p> Puncharat Hemaburude, Weeravat Utairat Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243291 Thu, 27 Aug 2020 09:36:26 +0700 Strategies Modification of University Student Development in Fulfilling the Requirement of Free Trade Zone Policy in Hainan of China https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243292 <p>The main purposes of this study were to find out the current and desirable strategies of student development in university management and propose student development strategy for university management in accordance with the requirements of the Free Trade Zone Policy (FTZ) in Hainan of China. The study was conducted by using the opinionnaire to collect data during July-September 2019 from three selected universities in Hainan of China. 190 respondents were drawn for this study data collected during July-September, 2019, were then analyzed by demographic statistics, means, standard deviation, multiple regression analysis, and content analysis. It was found that the current and desirable strategies of student development were at a moderate and a high level, respectively. According to the analysis, a proposal of student development strategy covered the government’s guidance programs to direct the talents cultivation, a policy for the faculty members, and student’s development simultaneously towards world-class university management, and some related laws and regulations as well. strategies on effective.</p> Lingli Zuo , Pragob Kunarak Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243292 Thu, 27 Aug 2020 09:47:37 +0700 Life Lessons https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243295 <p>เป็นเรื่องราวที่เล่าโดยอลิซาเบธ และเดวิด สลับกันไปมาเกี่ยวกับชีวิตและเรื่องราวต่างๆอีกมากมาย ทั้งจากคนไข้ในแผนกที่เขาดูแลคือผู้ป่วยใกล้ตาย และจากประสบการณ์ชีวิตของพวกเขา โดยแบ่งเป็นทั้งหมด 14 บท ซึ่งจะทำให้เราเรียนรู้ที่จะรักตัวเองเป็นอันดับแรกเพราะการรักตัวเอง เห็นคุณค่าในตัวเองคือสิ่งสำคัญที่สุดที่คนอื่นก็ไม่อาจมาเติมเต็มชีวิตให้เราได้ เพราะเขาบอกว่าหากเราเป็นคนโสดที่ไร้สุข การพบคนพิเศษก็เพียงแต่ทำให้เราเป็นคู่สมรสที่อมทุกข์เท่านั้นเอง เมื่อเรายอมรับตัวเองแล้ว ก็ต้องมีชีวิตอยู่กับปัจจุบัน ไม่พะวงถึงแต่อดีตหรืออนาคตซึ่งจะสร้างความกังวลและปัญหาให้กับชีวิตและความสัมพันธ์ของเรา และในทุกๆวันที่เราตื่นขึ้นมาเราสามารถเป็นคนใหม่ได้เสมอ และอย่ามัวแต่ยึดติดกับทั้งคนและสิ่งของ เพราะวันหนึ่งเราก็ต้องจากสิ่งเหล่านั้นไปอยู่ดี จงใช้ชีวิตให้มีความสุข จริงจังกับชีวิตให้น้อยลง และให้รางวัลตัวเองเสมอๆ</p> Maturos Theanlek Copyright (c) 2020 EAU Heritage Journal Social Science and Humanities https://so01.tci-thaijo.org/index.php/EAUHJSocSci/article/view/243295 Thu, 27 Aug 2020 00:00:00 +0700