FEU Academic Review 2020-03-19T20:07:51+07:00 Dr. Chattip Suwannachin Open Journal Systems <p><strong>ISSN : 2651-107X (Online)</strong></p> <p>FEU Academic Review Journal published as printed journal (ISSN: 1905-9590) during November 2007 – September 2018. Since 2015, FEU Academic Review Journal (Volume 8, Issue 2) started publishing online Journal (ISSN: 2651-107X). The objective is to be a medium of publishing academic works, research works and creative works both in Thai and English in the fields of Business Administration and Management. Political Science and Public Administration, Communication Arts, Arts, Information Technology and Interdisciplinary Studies in Humanities and Social Science.</p> <p>Since 2007, FEU Academic Review Journal have been published and issued semiannually (2 issues/ year): Issue 1 (June - November) and Issue 2 (December - May). In 2015, the issue was changed into quarterly&nbsp; (4 issues/year) starting from Vol. 9 Issue 1 onwards as follows: Issue 1 (May - July), Issue 2 (August - October), Issue 3 (November - January) and Issue 4 (February - April). In addition, to avoid publishing the same journal over the year, the issue was changed again in 2016 starting from Issue 1 (January - March) and ending with Issue 4 (October - December)</p> <p>FEU Academic Reviewe Journal publishes academic articles, research articles, review articles and book reviews in both Thai and English with the review process of 2 reviewers in the related fields. FEU Academic Review Journal has been approved and published on the database of Thai Journal Citation Index Centre (TCI) Tier 2: Humanities and Social Sciences.</p> <p>&nbsp;</p> Full Issue 2020-03-19T20:07:20+07:00 - 2020-03-10T20:16:13+07:00 Copyright (c) 2020 FEU Academic Review Front Section 2020-03-17T22:22:07+07:00 - 2020-03-10T20:18:40+07:00 Copyright (c) 2020 FEU Academic Review A Guidelines for Developing Agricultural Community Potential Toward Small and Micro Community Enterprise in Chiang Mai Province 2020-03-19T15:46:19+07:00 Chairat Nateeprasittiporn Nakhan Anukunwathaka <p>The objectives of this research were to 1) examine the knowledge in agricultural management processes 2) investigate operational strengths, weaknesses, problems and threats and 3) explore the guidelines for improving the potential of farming community groups in Chiang Mai province. The purposive sampling method was used to collect the data from 120 group members. The test containing 16 aspects of the knowledge in agricultural management was administered and the data were analyzed for mean and standard deviation. The purposive sampling method was also applied to select stakeholders for a focus group discussion and 40 agricultural group members in the province by using the potential analysis for the agricultural enterprise groups. The data were analyzed by using the SWOT Analysis. The research results revealed that 1) their knowledge level on each aspect was at a moderate level 2) their strength was their specialized knowledge. Their weakness was that they had little negotiation power against middlemen. Their opportunity was that they received support from various sectors and their threat was that market competition was high. 3) The potential development guidelines were as follows. The rice production groups should collaborate with educational institutions and other farming groups to share their knowledge; the longan production groups should employ legal migrant workers from neighboring countries; the vegetable production groups should work collaboratively in order to empower themselves; the fruit production groups should form into a group to create negotiation power against consumers;&nbsp; and the agro-processing groups should exploit online media to publicize their products and establish a central market for their product distribution.</p> 2020-03-10T00:00:00+07:00 Copyright (c) 2020 FEU Academic Review The Effect of Using Outdoor Learning Activities on Improving English Communication Skills of Mathayom 1 Students, Bansara School, Tambon Donkaew, Amphur Maerim, Chiang Mai Province 2020-03-19T15:47:04+07:00 Nutreutai Arunsirot Parapong Yapanya Suphattra Techayot <p>This research aimed to compare the learning achievements of lower secondary students in the communication skills before and after implementing the outdoor learning activities and to explore the students’ satisfaction with the outdoor learning activities. The sample group of this study consisted of 74 students in lower secondary school at Ban Sala School in Tambon Donkaew, Amphur Maerim, Chiang Mai province. The research instruments were composed of 8 lesson plans using the outdoor learning activities, an English communicative skill test and the satisfaction questionnaire with a five-level rating scale measuring the students’satisfaction with the outdoor learning activities. The data were statistically analyzed by mean, standard deviation and t-test dependent. The results revealed that the learning achievement in English communicative skills after using the outdoor learning activities was statistically higher than before learning at the significance of 0.01 level and the students’ satisfaction was at the high level.</p> 2020-03-10T00:00:00+07:00 Copyright (c) 2020 FEU Academic Review The Study of Factors Influencing Thailand Inter-Provincial Commodity Freight by Applying Gravity Model 2020-03-19T15:47:47+07:00 Nantarat Tangvitoontham <p>This research aims to study factors affecting inter-provincial commodity freight in Thailand. The study used secondary data from CUBE CARGO database in year 2017 provided by Office of Transport and Traffic Policy and Planning, Ministry of Transport. The office surveyed 5,852 observations on the freight volumes at inspection points and container yards across Thailand. This study applied the Gravity model to estimate freight demand by using the Poisson Pseudo Maximum Likelihood (PPML) and Ordinary Least Square (OLS) estimation techniques.&nbsp; The results showed that the PPML technique explain the model better than OLS estimation. The PPML with the Pseudo R<sup>2</sup> value equal to 0.673 and the coefficient signs of important factors are as aspects. The distance has a negative effect on freight volumes between provinces. The distance coefficient is -0.787. However, the provinces incomes, population, plantation areas, the shipping port and the industrial estate in the original provinces are significantly increase in the overall inter-provincial freight volumes.&nbsp; Conversely, the existing of an industrial estate in the destination provinces and the existing of container yards have negative influences of the freight volumes.</p> 2020-03-10T00:00:00+07:00 Copyright (c) 2020 FEU Academic Review Factor Analysis of Factors Affecting Consumers’ Food Purchasing Decision through Mobile Application in Bangkok 2020-03-19T20:07:51+07:00 Nichaya Srisuchart Waronglong Srisirirung Waraporn Lueangvilai <p>This research aimed to factor analyze marketing mix and technology acceptance of consumers for food delivery business through mobile application in Bangkok area. The methodology used was quantitative and the questionnaires were collected from 400 samples of consumers, who ever used mobile application to order food or beverage by cluster sampling method, with 0.97 coefficient of reliability value. Then, the data was exploratory factor analyzed by principle component factoring method. The orthogonal rotation of axes was conducted by Varimax method. The result revealed that the components of marketing mix and technology acceptance of consumers for food delivery business through mobile application in Bangkok area comprised of 1) Good experience reliability 2) Product and service design to fit consumers need 3) Received value and delivery suitability, and 4) Health benefit, which accounted for 24.601 %, 19.862 %, 18.307 %, and 8.662 % of total variance of original variables, consecutively.</p> 2020-03-10T00:00:00+07:00 Copyright (c) 2020 FEU Academic Review Back Section 2020-03-17T22:22:41+07:00 - 2020-03-10T20:19:55+07:00 Copyright (c) 2020 FEU Academic Review