FEU Academic Review 2021-05-08T15:04:37+07:00 ผู้ช่วยศาสตราจารย์ ดร.พงศ์กร จันทราช Open Journal Systems <p><strong>ISSN : 2651-107X (Online)</strong></p> <p>FEU Academic Review Journal published as printed journal (ISSN: 1905-9590) during November 2007 – September 2018. Since 2015, FEU Academic Review Journal (Volume 8, Issue 2) started publishing online Journal (ISSN: 2651-107X). The objective is to be a medium of publishing academic works, research works and creative works both in Thai and English in the fields of Business Administration and Management. Political Science and Public Administration, Communication Arts, Arts, Information Technology and Interdisciplinary Studies in Humanities and Social Science.</p> <p>Since 2007, FEU Academic Review Journal have been published and issued semiannually (2 issues/ year): Issue 1 (June - November) and Issue 2 (December - May). In 2015, the issue was changed into quarterly&nbsp; (4 issues/year) starting from Vol. 9 Issue 1 onwards as follows: Issue 1 (May - July), Issue 2 (August - October), Issue 3 (November - January) and Issue 4 (February - April). In addition, to avoid publishing the same journal over the year, the issue was changed again in 2016 starting from Issue 1 (January - March) and ending with Issue 4 (October - December)</p> <p>FEU Academic Reviewe Journal publishes academic articles, research articles, review articles and book reviews in both Thai and English with the review process of 2 reviewers in the related fields. FEU Academic Review Journal has been approved and published on the database of Thai Journal Citation Index Centre (TCI) Tier 2: Humanities and Social Sciences.</p> <p>&nbsp;</p> Front Section 2021-04-30T15:01:04+07:00 feujournal Suwannachin 2021-04-30T00:00:00+07:00 Copyright (c) 2021 FEU Academic Review Human Resource Management for Developing Organizational Commitment of Generation Y 2021-05-08T15:04:37+07:00 Chatchai Suwannarat Saisunee Kasem Romchalee Chuthai <p>This article aims to study human resource management approaches that improve Generation Y's organizational commitment. They will be the main force for the organization in the future. However, they have different attitudes, expectations, and work values. In addition, the traditional human resource management practices are still not appropriate to satisfy, make them work at full capacity, and unable to maintain this cohort to work with the organization for a long time. This article reviewed literature about the Generation Y cohort, both Thai and foreign, mostly published within ten years from various databases. The analysis and synthesis are performed according to the concept of person-organization and job fit that will create organizational commitment in all three elements. These will present the suitable practices in human resource management in 4 areas. They are (1) the recruitment and selection using social media that consistent with generation Y skills and values, (2) the human resource development through the mentoring system that focuses on individual progression, (3) the flexible compensation that can be tailored to individual needs, and (4) the performance management with prompt and friendly feedback.</p> 2021-04-30T00:24:22+07:00 Copyright (c) 2021 FEU Academic Review Influencing contents on customer decision making for buying online organic rice in Chiang Mai Province 2021-04-30T15:01:06+07:00 Thirarat Rattanawisutamon Piyawan Siriprasertsil <p>The objective of this study was to study on influencing content that meet the requirement of organic rice consumer to make a decision on buying organic rice. The study was conducted by using a mixed method. Starting with qualitative research, collected data via in-depth interview with 5 organic rice entrepreneurs in Chiang Mai by purposive sampling technique. Content analysis was used to extract organic rice-related content that entrepreneur presented to consumers via packaging labels and Public relations in various forms in online channels. The triangulation technique was used for data verification.&nbsp; The quantitative research collected data via online questionnaire from 400 samples by stratified random sampling and convenience selection techniques. The statistic program was used to analyzed frequency, percentage for descriptive statistics, and ANOVA for hypothesis testing. &nbsp;The results found that most of entrepreneurs concerned to present the contents on 1) their identification 2) their organic standard verification and 3) the product details while customers concern the contents about the organic standard verification and the standard operation procedures for food safety and hygiene. Comparing the results found that the relevant contents of standard operation procedures for food safety and hygiene did not present to customers.</p> 2021-04-30T00:25:25+07:00 Copyright (c) 2021 FEU Academic Review The Use of Game Application to Enhance Learning English Morphology System of English as a Foreign Language Learner 2021-04-30T15:01:08+07:00 Nutreutai arunsirot Chalermchai Chaichompoo <p>The objectives of this research were to compare the learning achievement on the English lexical system of third-year English-major students before and after the implementation of the game application, to investigate English lexical retention after learning with the game application, and to explore the satisfaction of the students on their learning with the game application. The cluster sampling method was applied to select 52 third-year students enrolling the morphology course in the first semester of the 2019 academic year at Chiang Mai Rajabhat University. The research instruments consisted of five learning management plans on the English lexical system, a 60-item learning achievement test with short answers, and a satisfaction questionnaire. The data were statistically analyzed for mean, standard deviation, and t-test. The research results revealed that the learning achievements of the students after the implementation of the game application were significantly higher with the mean scores of 47.58 and 8.40 respectively. Moreover, the game application had a positive impact on the lexical retention of the students and thus their satisfaction with learning with the incorporation of the game application was at the highest level.</p> 2021-04-30T00:26:13+07:00 Copyright (c) 2021 FEU Academic Review The Enhancing English Collocations in Paragraph Writing of EFL Students Through Corpus-based Approach 2021-04-30T15:01:09+07:00 Chalermchai Chaichompoo Nutreutai Arunsirot <p>The objectives of this research were to compare learning achievement in word-collocations of the students before and after learning through corpus base and to examine the students’ satisfaction on learning with the integration of corpus base. The sample group was composed of 62 second-year English Education majors enrolling in the English writing 1 course in the first semester of the 2019 academic year. The cluster sampling method was applied to select the sample group which was divided into the experimental and control group with an equal number. The control group was taught by using the traditional method whereas the control group was integrated by the corpus-based approach. The research instruments consisted of four instructional management plans on collocation with 12 periods of learning activities, a learning achievement test for traditional and corpus-incorporated learning approaches, and a satisfaction questionnaire on corpus-based learning. The data were statistically analyzed for mean, standard deviation, and t-test independent.<br>The research results revealed that the learning achievement of the experimental group was higher than that of the control group with the mean scores of 54.01 and 43.54 respectively. It could be concluded that the learning achievement of the experimental group was statistically higher than that of the control group at the .01 level. It was also revealed that the satisfaction of the experimental group with the integration of corpus base was at the highest level with the mean of 4.34</p> <p>&nbsp;</p> 2021-04-30T00:27:02+07:00 Copyright (c) 2021 FEU Academic Review Needs for Improving Non-Verbal Communication Skills of Thai Homestay Staff in the New Normal Tourism Context, Chiang Mai 2021-04-30T15:01:10+07:00 Supornphan Konchiab Krongkan Kappina Witchayaporn Charoennaiwongphao <p>This research investigated the needs to improve the non-verbal communication (NVC) skills of homestay staff for accommodating international tourists in the new normal tourism context. The mixed-methods design comprised two phases. In Phase 1, the preliminary study was conducted by observation and semi-structured interviews to gain insights into the needs for developing English communication skills. Eight homestay providers and staff in Mae Na, Chiangdao District were the focus. In Phase 2, the needs survey for improving NVC was conducted with 15 homestay staff in Chiang Mai, using a five-point rating scale questionnaire regarding the significance of NVC, frequency of using NVC, and communication problems in homestay. The results showed that NVC was essential for expressing their feelings and enhancing their interaction with international tourists. The most common NVC included gestures, eye contact, and hand symbols. Besides, the most challenging communicative tasks in homestay were asking for cooperation in keeping distance in English, talking about shuttle service in English, and introducing proper hygiene in English. Implications for improving their NVC skills included raising awareness and understanding of NVC used in different countries; practicing NVC along with English vocabulary and expressions, Thai transcriptions, and translation; as well as learning from visualizations to gain understandings of NVC.</p> 2021-04-30T00:27:39+07:00 Copyright (c) 2021 FEU Academic Review Back Section 2021-04-30T15:01:11+07:00 feujournal Suwannachin 2021-04-30T00:00:00+07:00 Copyright (c) 2021 FEU Academic Review