FEU Academic Review https://so01.tci-thaijo.org/index.php/FEU <p><strong>ISSN : 2651-107X (Online)</strong></p> <p>FEU Academic Review Journal published as printed journal (ISSN: 1905-9590) during November 2007 – September 2018. Since 2015, FEU Academic Review Journal (Volume 8, Issue 2) started publishing online Journal (ISSN: 2651-107X). The objective is to be a medium of publishing academic works, research works and creative works both in Thai and English in the fields of Business Administration and Management. Political Science and Public Administration, Communication Arts, Arts, Information Technology and Interdisciplinary Studies in Humanities and Social Science.</p> <p>Since 2007, FEU Academic Review Journal have been published and issued semiannually (2 issues/ year): Issue 1 (June - November) and Issue 2 (December - May). In 2015, the issue was changed into quarterly&nbsp; (4 issues/year) starting from Vol. 9 Issue 1 onwards as follows: Issue 1 (May - July), Issue 2 (August - October), Issue 3 (November - January) and Issue 4 (February - April). In addition, to avoid publishing the same journal over the year, the issue was changed again in 2016 starting from Issue 1 (January - March) and ending with Issue 4 (October - December)</p> <p>FEU Academic Reviewe Journal publishes academic articles, research articles, review articles and book reviews in both Thai and English with the review process of 2 reviewers in the related fields. FEU Academic Review Journal has been approved and published on the database of Thai Journal Citation Index Centre (TCI) Tier 2: Humanities and Social Sciences.</p> <p>&nbsp;</p> มหาวิทยาลัยฟาร์อีสเทอร์น en-US FEU Academic Review 2651-107X <p>1. Any views and comments in the FEU Academic Review Journal are the authors’ views.&nbsp; The editorial staff have not to agree with those views and it is not considered as the editorial’s responsibility.<br>2. The responsibility of content and draft check of each article belongs to each author. In case, there is any lawsuit about copyright infringement. It is considered as the authors’ sole responsibility.<br>3. The article copyright belonging to the authors and the Far Eastern University are copyrighted legally. Republication must be received direct permission from the authors and the Far Eastern University in written form.</p> Full Issue https://so01.tci-thaijo.org/index.php/FEU/article/view/218727 - - Copyright (c) 2019-09-29 2019-09-29 13 3 Front Section https://so01.tci-thaijo.org/index.php/FEU/article/view/218724 - - Copyright (c) 2019-09-29 2019-09-29 13 3 Building Up Organizational Commitment of Generation Z https://so01.tci-thaijo.org/index.php/FEU/article/view/155209 <p>The aim of this article is to suggest how building up the organizational commitment of generation Z. Generation Z tends to leave their jobs after for 1-2 years. To retain the employees, it needs to build up the organizational commitment, which work values can predict. After reviewing the literature of Three Component model of commitment of Meyer &amp; Allen since 1991, guideline for develop the commitment of Meyer &amp; Hescovitch, which is presented in 2001, and work values of generation Z, it was found that the work values of generation Z were different from other generations such as compensation, job-advancement, and social-impact work. Three Components Model and human resource management activities are used to build up the organizational commitment by create the meaningful work design, performance management and compensation, participation, shared values, and corporate social responsibility.</p> กัญจนวลัย นนทแก้ว แฟร์รี่ Copyright (c) 2019 FEU Academic Review https://creativecommons.org/licenses/by-nc-nd/4.0 2019-09-29 2019-09-29 13 3 10 10 The Evaluation of the Participants Satisfaction towards Thai-Singapore Cultural Exchange and Study Program, Matthayomsat School, Lampang Province https://so01.tci-thaijo.org/index.php/FEU/article/view/145112 <p>This research aims to evaluate the participant’s satisfaction towards Thai-Singapore Cultural Exchange and Study Program, Matthayomsat School, Lampang province.&nbsp; The study group were 20 students, 5 teachers, and 20 parents.&nbsp; The instruments used in this research were 5 Rating Scale together with open-ended questionnaire on satisfaction towards Thai-Singapore Cultural Exchange and Study Program. Students and teachers used both style of instruments except parent only open-ended questionnaire. Data were analyzed by mean, standard deviation, and content analysis. The results were revealed as follows:&nbsp; Both students and teachers, in general, had a very high level of the satisfaction of Thai-Singapore Cultural Exchange and study programs. Considering in each article found that our students had created the relationship with Singapore students there and they were highly satisfied in learning Singapore culture at Shelton International High School.&nbsp; Besides from that, the parent opinions were revealed that their children got a lot of experiences and they found that their children were so happy with this program especially they had opportunity to use their English communication skill.</p> พรสันต์ เลิศวิทยาวิวัฒน์ Copyright (c) 2019 FEU Academic Review https://creativecommons.org/licenses/by-nc-nd/4.0 2019-09-29 2019-09-29 13 3 26 26 Consequence of Accounting Service Quality and Success of Certified Accounting Firms in Thailand https://so01.tci-thaijo.org/index.php/FEU/article/view/160240 <p>This research aims to find out about the impact of accounting service quality on the success of the Certified Accounting Firms in Thailand. The questionnaire was used as a tool to collect data from 140 Certified Accounting Firm managers. The statistics used to analyze data were means, standard deviation, multiple correlation analysis, and multiple regression analysis by Enter method. The results of the research showed that the Total Accounting Service Quality (TAQ) and all aspects by focusing on Ethical and Responsibility (ER), Management Efficiency (ME), Professionalism in Services (PS), Effective Monitoring and Tracking (EM) and the Efficiency of Information Management (EI) had a positive impact on the achievement of quality in the Certified accounting firms in Thailand (TOS) at the significant level of 0.05.</p> กมลวิช วงศ์สาย พรชนก ทองลาด ไพฑูรย์ อินต๊ะขัน Copyright (c) 2019 FEU Academic Review https://creativecommons.org/licenses/by-nc-nd/4.0 2019-09-29 2019-09-29 13 3 39 39 Factors of Secondary School Management According to Organizational Reputation Influencing Educational Resource Mobilization https://so01.tci-thaijo.org/index.php/FEU/article/view/178353 <p>The purposes of this research were 1) to study the level of operation of school management according to the organizational reputation’s opinion 2) to study the level of secondary school’s educational resource mobilization 3) to find the predictive equation of school management elements which the best affects the educational resources mobilization. The sample of research was systematically randomized in 257 secondary schools in Office of the Basic Education Commission. The informants of each school were administrators, teachers and parents. The data was provided by 1,437 people. This research use questionnaire as research instrument. This research used data analysis by using descriptive statistics and stepwise regression analysis. The results were found that 1) the level of operation of school management according to the organizational reputation’s opinion was, in overall, in high level , 2) the educational resource mobilization was, in overall, in moderate level, and 3) the best predictive equation of&nbsp; school management elements that affect the educational resource mobilization of raw scores was the educational resources mobilization = 1.687 + 0.466 (Performance) + 0.284 (Innovation) - 0.206 (Citizenship) - 0.172 (Leadership) - 0.151 (Governance)</p> กนกพร แสนสุขสม สุกัญญา แช่มช้อย ธีรภัทร กุโลภาส Copyright (c) 2019 FEU Academic Review https://creativecommons.org/licenses/by-nc-nd/4.0 2019-09-29 2019-09-29 13 3 55 55 The Design of Textile Souvenir Products of Phuwiang Souvenir and Textile Handicrafts Group, Tambon Phuwiang, Ampur Phuwiang, Khon Kaen Province https://so01.tci-thaijo.org/index.php/FEU/article/view/170056 <p>The objectives of this research were to study the primary data and design of textile souvenir products of Phuwiang Souvenir and Textile Handicrafts Group, Tambon Phuwiang, Ampur Phuwiang, Khon Kaen Province. The satisfaction of the sample group towards the pattern of the designed souvenir products was also investigated. The sample group consisted of 60 people, consisting of manufacturers, distributors, and consumers of textile souvenir products of Phuwiang Souvenir and Textile Handicrafts Group. The research instruments included the five design experts’ satisfaction questionnaire in the sketch styles of the textile souvenir products and the sample groups’ satisfaction questionnaire of the designed textile souvenir products. The statistics for analysis were used one-way ANOVA and tested the mean difference using Duncan’s multiple range test at a confidence level of 95%. From the preliminary data of the sample group, textile souvenir products were designed in 3 styles, which were contemporary styles, simplified patterns, cool tones, and harmonious colors. The model on the textile souvenir products was intended to form a dinosaur (<em>Phuwiangosaurus sirindhornae</em>), to indicate the identity of Ampur Phuwiang, Khon Kaen Province. The satisfaction result of the sample groups in the textile souvenir products found that the designed textile souvenir product of pillowcase had highest satisfaction score (<img title="{\bar{X}}" src="https://latex.codecogs.com/gif.latex?{\bar{X}}">=4.70), followed by the doll (<img title="{\bar{X}}" src="https://latex.codecogs.com/gif.latex?{\bar{X}}">=4.17), tissue box (<img title="{\bar{X}}" src="https://latex.codecogs.com/gif.latex?{\bar{X}}">=4.05), gift box (<img title="{\bar{X}}" src="https://latex.codecogs.com/gif.latex?{\bar{X}}">=3.68) and picture frame (<img title="{\bar{X}}" src="https://latex.codecogs.com/gif.latex?{\bar{X}}">=3.42), respectively.</p> สมหญิง พงศ์พิมล สรัญญา ภักดีสุวรรณ Copyright (c) 2019 FEU Academic Review https://creativecommons.org/licenses/by-nc-nd/4.0 2019-09-29 2019-09-29 13 3 72 72 The Causal Factors Influencing Work Efficiency of Support Staffs Rajabhat University In Bangkok https://so01.tci-thaijo.org/index.php/FEU/article/view/151080 <p>The purpose of this research were 1) to study factors influencing work efficiency and 2) to develop a model of causal factors influencing work efficiency of the support staff in Rajabhat University in Bangkok. The samples consisted of 340 support staff by stratified random Sampling. Data were collected using questionnaire. The data were analyzed by descriptive statistic, factor analysis, correlation and Structural Equation Modeling using LISREL 9.2. The research findings were as follows: 1) The factors influencing work efficiency has 5 factors: work satisfaction, work motivation, work attitude, organizational climate, and work description. The variables with direct influences are work satisfaction and work motivation. The variable with both direct and indirect influences were organizational climate, work description, and work attitude. 2) The model of causal factors influencing work efficiency of the support staff in Rajabhat University in Bangkok was fitted with empirical data and factor in the model could cooperatively explanin variance of work efficiency at 79. The results of the causal factors influencing work efficiency of support staffs Rajabhat Universities in Bangkok, Executives can be used as a guideline for improving operations for maximum efficiency.</p> ธนาวุฒิ ประกอบผล Copyright (c) 2019 FEU Academic Review https://creativecommons.org/licenses/by-nc-nd/4.0 2019-09-29 2019-09-29 13 3 88 88 Back Section https://so01.tci-thaijo.org/index.php/FEU/article/view/218726 - - Copyright (c) 2019-09-29 2019-09-29 13 3