Journal of Social Innovation and Lifelong Learning

Full Issue

feujournal Suwannachin — 2024-09-01

The Development of in Learning Achievement and Course Competency Assessment by Using the Textbook in the Subject of Accounting for Industrial Manufacturing, Course code 20201 - 2004 according to the Vocational Certificate Program 2019 (Vocational Certificate) for Accounting Students of Chiang Mai Vocational College

Pattranish Patchatrishwaroje — 2024-08-22

The objectives of this study were to 1) evaluate the quality of textbook based and the efficiency of the developed textbook for the Subject of Accounting for Industrial Manufacturing, 2) examine the educational achievements of the students using the developed textbook by comparing the pretest and posttest results, and 3) asses the course competency of the Accounting for Industrial Manufacturing subject (course code 20201 - 2004) for the vocational certificate program 2562 BE.The sample group for this study consisted of 23 accounting students (group 2) in the third-year vocational certificate program at Chiang Mai Vocational College using cluster random sampling. The research tools included 1) the textbook evaluation form, 2) the achievement test and 3) the Corse Competency Assessment form. The data were analyzed using basic statistics, test statistics, and t-test dependent. The textbook's quality was assessed as excellent overall and passed in terms of content, composition, and production techniques. It received an outstanding overall average score from experts ( = 4.54, S.D. = 0.53) and from teachers ( = 4.52, S.D. = 0.57). and the efficiency of the textbook for Accounting for Industrial Manufacturing (course code 20201 - 2004) was 89.53/84.83, which was higher than the set criteria at 80/80. 2) After utilizing the developed textbook, students had higher achievement outcomes with a statistically significant level of 0.01 and 3) The course competence assessment on learning management got its greatest result. ( = 4.65, S.D. = 0.49)

The management of the Local Wisdom Repository System at the Uttaradit Provincial Office for Learning Encouragement

Sasiz Nuchbang — 2024-08-22

The purpose of this research was to study the following: (1) the problems/issues in utilizing local wisdom; (2) the Creation of a local wisdom repository system; and (3) the evaluation of the appropriateness of the local wisdom repository system at the Uttaradit Provincial Office for Learning Encouragement. The study population included teachers of the Sub-district Education Department, totaling 67 individuals from 67 sub-districts across all 9 districts of Uttaradit Province. The research utilized surveys and suitability assessments as tools, and the data were analyzed using percentage, mean, and standard deviation. The results revealed that the primary issue with using local wisdom at the Uttaradit Provincial Office for Learning Encouragement at the highest level (μ=4.10) was related to performance knowledge, followed (μ=4.08) by utilization, and with the least (μ=3.92) difficulty in storage/resource management. In terms of creating a local wisdom storage system, it was found that there were 67 local wisdom repository data, categorized into 8 areas as follows: 5 in medicine and public health, 2 in agriculture, 1 in social development, 1 in politics and administration, 7 in art, culture and tradition, 4 in commerce and services, 39 in industry and handicrafts, and 1 in language and literature. Overall, the appropriateness of the local wisdom repository system was considered highly appropriate.

Assessment of Satisfaction with the Development of Traditional Thai Dessert “Sao Ang” Packaging to Enhance Product Value of Kwae Village Community Enterprise, Khukhan District, Sisaket Province

Sudathip Khatjoi — 2024-08-22

This research aimed to study the satisfaction with the newly developed packaging of the traditional Thai dessert "Sao Ang" to enhance the product value for the Kwae Village Community Enterprise in Khukhan District, Sisaket Province. This study is a survey research. The data were collected through questionnaires from 5 product design experts, 5 dessert-making experts who are community scholars, and 100 consumers of the traditional Thai dessert "Sao Ang." The data analysis employed basic statistics, including the mean and standard deviation. The findings revealed that the overall satisfaction with the newly designed and developed packaging was high across all three groups. The average satisfaction score for the design experts was ( = 4.37) for the community scholars ( = 4.36) and for the consumers ( = 4.09) The new packaging was evaluated as aesthetically pleasing, with suitable materials and convenient usability. Additionally, it was found to increase the product's value and support sustainable self-reliance within the community.

Production Cost Analysis and Pricing for Leaf Packaging Product of Mae Faek Mai Sub-District Housewives Group, San Sai District, Chiang Mai Province

จิรัฏฐ์ กาญจน์บุญเรือง — 2024-08-31

This research is a qualitative study and aimed at calculating production costs and transferring knowledge about production costing and pricing of leaf packaging products focusing on Mae Faek Mai Housewife Group by selecting a purposive sample of 15 people from 20 group members. Data was collected through in-depth interviews, small group discussion and create a learning process by observational study and receive knowledge from the prototype community. The research results found that the production cost per unit (5.28 Baht) is higher than estimated cost. As for the method for setting the appropriate selling price for products, it is Value-based Pricing. Suggestions for development include stringent product cost control by carefully selecting raw materials (Gurjan, Pluang) before entering the manufacturing process to reduce waste, cost reduction efforts: decreasing unit costs to increase margins through increased sales by broadening product offerings into wider market via social media marketing, production goal setting, maintaining financial records, recruitment of knowledgeable personnel with expertise in accounting and finance, and relevant government agencies include the project in their plans, appointment of mentors to support staff development, engagement in public relations and advocacy efforts within the organization and government networks to promote products leaf packaging product in organizational activities.

The Role of Xiaomi Electronic Products in Driving China's Soft Power

Teeraphat Sarachan — 2024-08-31

The following research aims to study the role and significance of China's soft power initiatives, focusing on the strategies used to promote Xiaomi's electronic products and China's overall soft power efforts. This research employs a document-based research methods, analyzing 24 articles from academic journals, related research papers, and credible online sources. The data was gathered from electronic books. Subsequently, analyzed data by classification methods to identify relationships among different data sets, and summarize the findings. The research results reveal that, despite Chinese companies receiving support from the government through various policies, this support constitutes only a part of the broader initiative to promote development. From studying the role and importance of Xiaomi as a company and brand, it is evident that competitive strategies play a crucial role in driving business forward. Xiaomi has effectively utilized appropriate and efficient strategies, particularly in establishing a presence in the e-commerce world. Although the Xiaomi company has taken a short period of time to grow, but Xiaomi could become a key factor in driving China’s soft power through electronic technology. The growth of Xiaomi not only reflects rapid development in marketing but also helps to build good business relations between China and other countries which also improves China’s image. Xiaomi products also meet the company's needs and the demands of the global market both within and outside the country.

The Impact of Transitioning to Digital Accounting Systems on the Quality of Data, Cost Reduction, and Decision-making of Medium and Small-sized Businesses in the Bangkok Metropolitan Area and Perimeter

Samerkwan Sathitchaisap — 2024-08-31

This study investigates the impact of digitizing accounting systems on the quality of accounting information and the decision-making effectiveness of management in small and medium-sized enterprises (SMEs) in Bangkok and its metropolitan area. A survey of 400 samples was conducted, and the data were analyzed using Structural Equation Modeling (SEM). The findings indicate that digitizing accounting systems significantly improves the quality of accounting information, specifically in terms of accuracy and timeliness, with a standardized coefficient of 0.001 and a p-value of less than 0.05. Additionally, digitization significantly reduces costs, also with a standardized coefficient of 0.001 and a p-value of less than 0.05. Moreover, the study shows that the enhanced quality of accounting information, characterized by increased accuracy and timeliness, combined with cost reductions, positively influences the decision-making effectiveness of management, evidenced by a standardized coefficient of 0.003 and a p-value of less than 0.05. These results confirm that implementing digital accounting systems can effectively enhance data management and decision-making in SMEs.

Impacts, Adaptation, Credit Business Management, and Factors Affecting Decision to Use Credit Services of Agricultural Cooperatives Members During the COVID-19 Pandemic: A Case Study of Huai Rat Agricultural Cooperative Limited

Pawidhan Panumram — 2024-08-31

This research aimed to 1) investigate the impact of the COVID-19 pandemic on the credit transactions of Huai Rat Agricultural Cooperative Limited, 2) analyze the adaptation and management of the credit business during the COVID-19 pandemic, and 3) examine the factors affecting the decision to use credit services and the repayment capacity of the cooperative members. The sample group consists of 291 members of the Huai Rat Agricultural Coperative Limited selected using convenience sampling, with the sample size determined according to Krejcie and Morgan’s (1970) guidelines. The data were collected using a closed-ended questionnaire with a reliability of 0.89 and analyzed using descriptive statistics. The findings were as follows: 1) The impact of COVID-19 on credit transactions was at a high level, with increased credit risk ranked first, followed by increased credit demand and decreased repayment capacity. 2) The adaptation and management of the credit business were at a high level, with debt suspension ranked first, followed by new credit products and enhanced risk management measures. 3) Factors affecting the decision to use credit services and repayment capacity were at a high level, with assurance to members ranked the highest, followed by reliability and service quality. Repayment capacity was at a high level, with repayment capacity ranked first, followed by external factors and repayment history.

Front Section

feujournal Suwannachin — 2024-09-01

The Biological Fantasy in Poetic Tale ‘Phra Abhai Mani’

Sutthikan Tipayakesorn — 2024-08-31

This article aims to present the biological imagination of Sunthorn Phu that appears in the poetic tale Phra Abhai Mani. The study was conducted from the time Phra Abhai Manee and Sri Suwan studied until the three kings were ordained. The study reveals Sunthorn Phu's creative imagination, which is partly related to biology. They can be divided into 3 groups: Group 1: imagination about technology related to biology, Group 2: imagination about living things, and Group 3: imagination about magical things that reflect knowledge and ideas about how to view the world and life, understanding of nature and imagination about things related to the biology of the author. When analyzing knowledge related to biology, it was found that it was related to plants (characteristics of monocotyledons), audiovisual equipment (devices that expand the ability to see, such as telescopes, microscopy), genetic inheritance, biotechnology’ genetic engineering, crossbreeding, morphology, nutrients (vitamins/minerals) and nervous system function. It also shows the importance of Thai literature that will help strengthen the imagination. Leads to the development of creativity for readers, and continue to create new innovations in science and technology.

Princess Consort Dara Rasmi in the Role of Driving Societal Change in the Cultural Heritage Management Dimension

Supattanawaree Thipcharoen — 2024-08-31

Cultural capital is considered a valuable heritage that requires a strong foundation for its management to ensure its preservation amidst the tides of change. Chom Thong District in Chiang Mai Province is an area rich in natural beauty, art, traditions, and a diverse culture that has been well-known both domestically and internationally for generations. This academic article aims to study the cultural capital derived from the royal duties of Princess Dara Rasmi, specifically in the context of managing cultural heritage in Chom Thong District. Despite being a remote area, she played a significant role there. As a visionary leader, she contributed to the preservation of religion, established cultural norms, and passed down traditions, lifestyles, and ways of living from generation to generation, as evident in Chom Thong District today. This has led to the development of a unique identity in the area, reflecting its status as a land of faith. Future generations can use this cultural heritage to drive society in the context of managing cultural capital, supporting the development of the creative economy in the new normal era. Furthermore, she serves as a model for scholars and the public, instilling a sense of awareness and pride in preserving and passing on Lanna cultural capital, creating a knowledge base and wisdom that will widely disseminate cultural capital and pass on this cultural beauty as a world heritage for generations to come.

Back Section

feujournal Suwannachin — 2024-09-01