Jing, Z., Wongkumchai, T., Soprakan, C. and Worapongpat, N. 2024. ASSESSING THE ROLE OF AI-POWERED CHATBOTS IN IMPROVING CUSTOMER EXPERIENCE IN PHARMACEUTICAL E-COMMERCE BUSINESSES IN BEIJING. RMUTT GLOBAL BUSINESS ACCOUNTING AND FINANCE REVIEW. 8, 1 (Jun. 2024), 31–48. DOI:https://doi.org/10.60101/gbafr.2024.271628.