POOMPRUK, C.; BOONPRAKOM, P.; NGAMSANGA, S.; CHIENWATTANASOOK, K. BRAND EQUITY AND SERVICE MARKETING MIX FACTORS INFLUENCING CONSUMERS’ DECISION TO REPURCHASE STARBUCKS COFFEE IN PATHUM THANI PROVINCE DURING THE POST COVID-19 ECONOMIC SLOWDOWN. RMUTT GLOBAL BUSINESS ACCOUNTING AND FINANCE REVIEW, Pathum Thani, Thailand, v. 7, n. 1, p. 44–56, 2023. Disponível em: https://so01.tci-thaijo.org/index.php/GBAFR/article/view/263546. Acesso em: 21 sep. 2024.