JING, Z.; WONGKUMCHAI, T.; SOPRAKAN, C.; WORAPONGPAT, N. ASSESSING THE ROLE OF AI-POWERED CHATBOTS IN IMPROVING CUSTOMER EXPERIENCE IN PHARMACEUTICAL E-COMMERCE BUSINESSES IN BEIJING. RMUTT GLOBAL BUSINESS ACCOUNTING AND FINANCE REVIEW, Pathum Thani, Thailand, v. 8, n. 1, p. 31–48, 2024. DOI: 10.60101/gbafr.2024.271628. Disponível em: https://so01.tci-thaijo.org/index.php/GBAFR/article/view/271628. Acesso em: 29 aug. 2026.