YAN, L.; TRISAKHON, C. THE IMPACT OF CORPORATE BRAND COMPETITIVENESS AND SERVICE QUALITY ON CUSTOMER LOYALTY IN USING SMART CLASSROOM PRODUCTS: A CASE OF BEIJING ORIENTAL ZHONGYUAN DIGITAL TECHNOLOGY CO., LTD. RMUTT GLOBAL BUSINESS ACCOUNTING AND FINANCE REVIEW, Pathum Thani, Thailand, v. 8, n. 2, p. 32–45, 2024. DOI: 10.60101/gbafr.2024.276325. Disponível em: https://so01.tci-thaijo.org/index.php/GBAFR/article/view/276325. Acesso em: 16 sep. 2026.