SHAO, M.; CHAIPRASIT, K. THE RELATIONSHIP BETWEEN DIGITALLY INTEGRATED INTERACTIVE BRAND COMMUNICATION AND ORGANIZATIONAL PERFORMANCE OF A CHINESE LEADING DOMESTIC DOWN COAT BRAND. RMUTT GLOBAL BUSINESS ACCOUNTING AND FINANCE REVIEW, Pathum Thani, Thailand, v. 10, n. 1, p. 33–45, 2026. DOI: 10.60101/gbafr.2026.283720. Disponível em: https://so01.tci-thaijo.org/index.php/GBAFR/article/view/283720. Acesso em: 16 sep. 2026.