JATUPHATWARODOM, A.; JATUPHATWARODOM, N. EXPLORING THE IMPACT OF LOCAL KNOWLEDGE ON BRAND EQUITY AND PURCHASE INTENTIONS: A CASE STUDY OF CULTURAL PRODUCTS IN PATHUM THANI. RMUTT GLOBAL BUSINESS ACCOUNTING AND FINANCE REVIEW, Pathum Thani, Thailand, v. 7, n. 2, p. 48–62, 2023. DOI: 10.60101/gbafr.2023.263976. Disponível em: https://so01.tci-thaijo.org/index.php/GBAFR/article/view/263976. Acesso em: 17 may. 2024.