Jing, Z., Wongkumchai, T., Soprakan, C. and Worapongpat, N. (2024) “ASSESSING THE ROLE OF AI-POWERED CHATBOTS IN IMPROVING CUSTOMER EXPERIENCE IN PHARMACEUTICAL E-COMMERCE BUSINESSES IN BEIJING”, RMUTT GLOBAL BUSINESS ACCOUNTING AND FINANCE REVIEW. Pathum Thani, Thailand, 8(1), pp. 31–48. doi: 10.60101/gbafr.2024.271628.