Jatuphatwarodom, Akarawat, and Natawat Jatuphatwarodom. “EXPLORING THE IMPACT OF LOCAL KNOWLEDGE ON BRAND EQUITY AND PURCHASE INTENTIONS: A CASE STUDY OF CULTURAL PRODUCTS IN PATHUM THANI”. RMUTT GLOBAL BUSINESS ACCOUNTING AND FINANCE REVIEW 7, no. 2 (December 29, 2023): 48–62. Accessed May 17, 2024. https://so01.tci-thaijo.org/index.php/GBAFR/article/view/263976.