Rasadaraksa M, Sukortprommee S. ENHANCING CROSS-CULTURAL COMMUNICATION PERFORMANCE THROUGH COMMUNICATION TECHNOLOGY QUALITY. GBAFR [internet]. 2024 Dec. 29 [cited 2025 Apr. 5];8(2):94-108. available from: https://so01.tci-thaijo.org/index.php/GBAFR/article/view/277206