Dechaprakrom, R., & Baimai, C. . . (2025). A Comparison of Decision-making (Effectuation and Causation) Strategies during the Innovation Diffusion: A Simulation-Based Approach. Humanities and Social Sciences Journal of Pibulsongkram Rajabhat University, 19(1), 56–75. https://doi.org/10.14456/psruhss.2025.5