PONGORKUM, M.; SENGPANIT, U.; NARAKORN, P. Service Marketing Mix Affecting Customer Loyalty in Hotel Business of Tourists in Muang, Phitsanulok. Humanities and Social Sciences Journal of Pibulsongkram Rajabhat University, [S. l.], v. 15, n. 1, p. 144–157, 2020. DOI: 10.14456//psruhss.2021.12. Disponível em: https://so01.tci-thaijo.org/index.php/GraduatePSRU/article/view/225242. Acesso em: 16 sep. 2026.