TUNTIAUMPAIWONG, P.; SIRIWONG, P. A Lifestyles, Belief, Culture Practices and Power Negotiation of Thai Hair Beauty Entrepreneurs: Sustainable Competitive Advantage through Critical Autoethnography. Humanities and Social Sciences Journal of Pibulsongkram Rajabhat University, [S. l.], v. 20, n. 1, p. 222–242, 2026. DOI: 10.14456/psruhss.2026.14. Disponível em: https://so01.tci-thaijo.org/index.php/GraduatePSRU/article/view/287065. Acesso em: 3 sep. 2026.