Arun, Suthasinee. “Strategic Factors Correlated with Success of Small Hotel Entrepreneurs in Lower Northern Thailand”. Humanities and Social Sciences Journal of Pibulsongkram Rajabhat University 18, no. 1 (May 2, 2024): 263–279. accessed September 10, 2026. https://so01.tci-thaijo.org/index.php/GraduatePSRU/article/view/263111.