Dechaprakrom, Rungtiwa, and Chaiwat Baimai. “A Comparison of Decision-making (Effectuation and Causation) Strategies during the Innovation Diffusion: A Simulation-Based Approach”. Humanities and Social Sciences Journal of Pibulsongkram Rajabhat University 19, no. 1 (June 29, 2025): 56–75. accessed January 7, 2026. https://so01.tci-thaijo.org/index.php/GraduatePSRU/article/view/279955.