Dechaprakrom R, Baimai C. A Comparison of Decision-making (Effectuation and Causation) Strategies during the Innovation Diffusion: A Simulation-Based Approach. Humanities and Social Sciences Journal of Pibulsongkram Rajabhat University [internet]. 2025 Jun. 29 [cited 2026 Jan. 7];19(1):56-75. available from: https://so01.tci-thaijo.org/index.php/GraduatePSRU/article/view/279955