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Tuntiaumpaiwong P, Siriwong P. A Lifestyles, Belief, Culture Practices and Power Negotiation of Thai Hair Beauty Entrepreneurs: Sustainable Competitive Advantage through Critical Autoethnography. Humanities and Social Sciences Journal of Pibulsongkram Rajabhat University [internet]. 2026 Jun. 30 [cited 2026 Sep. 3];20(1):222-4. available from: https://so01.tci-thaijo.org/index.php/GraduatePSRU/article/view/287065