Humanities and Social Sciences Journal of Pibulsongkram Rajabhat University

Download

Panadda Kulnathon — 2026-06-30

Download

Panadda Kulnathon — 2026-06-30

ดาวน์โหลด

Panadda Kulnathon — 2026-06-30

A Policy-Mix Approach to Elderly Social Welfare: The Case of Local Administrative Organizations in Mueang Phayao District, Phayao Province

Suthinee Chutimakulthawee — 2026-06-30

This research article aims to present the findings on approaches to providing social welfare for the elderly by Local Administrative Organizations (LAOs) in Mueang District, Phayao Province. The study employed a qualitative approach, with data collected through semi-structured interviews with welfare practitioners from six LAOs. Quantitative data were gathered using questionnaires administered to 228 elderly individuals, supplemented by informal interviews. The findings revealed that social welfare for the elderly can be categorized into three characteristics: (1) Welfare provision under centrally assigned mandates primarily features the elderly subsistence allowance, which is the most accessible benefit. Although recipients report varying and growing financial needs, providing different allowance rates based on age is not considered appropriate. Therefore, a uniform allowance rate should be provided to all older persons to ensure equality and fairness across age groups. (2) Collaborative welfare provision operates through local networks involving communities, government agencies, the private sector, and non-profit organizations. Nevertheless, funding is limited, and some benefits mismatch elderly needs; for instance, certain older individuals view the community welfare fund as a financial burden rather than a benefit. and (3) Welfare independently managed by the LAOs, which relies heavily on the annual budget and the consideration of the local administrative council. Factors contributing to the success of welfare provision included community participation and collaboration between government agencies and local networks. Conversely, operational challenges faced by the LAOs included a lack of policy and vision among executives, legislative ambiguity, a shortage of elderly care personnel, and ineffective communication. Regarding the welfare received by the elderly, health welfare was the most accessible, followed by recreation, financial support, and social security, whereas housing welfare was the least accessible. Therefore, the provision of social welfare for the elderly should emphasize the integration of relevant agencies. Furthermore, diverse policy tools should be utilized to formulate LAO policies that genuinely align with the specific needs of the local elderly.

The Community Participation Process of Tourism Management in Ko Chan Market Community Phuket Province

Kanittha Kerdrit — 2026-06-30

This research aimed to study the process of participatory tourism management and to examine approaches to tourism management under community participation processes in the Lad Ko Jan community, Phuket Province. This qualitative research involved data collection from relevant documents and previous studies, as well as through interviews and focus group discussions. The sample group consisted of members of the Lad Ko Jan Committee, officers from the Welfare Department of Phuket City Municipality, lecturers from Rajapruk University Phuket Center, and residents of the Si Sip Hong and Soi Ton Pho communities, totaling 14 informants selected through purposive sampling. The research findings were presented using descriptive analysis. The study revealed that the community participation process in Lad Ko Jan consisted of the following aspects: 1) Participation in decision-making: Community members participated in meetings, expressed their opinions, and engaged in community lesson extraction and identity exploration related to the opening of Lad Ko Jan, although their participation was only partial. 2) Participation in implementation: Community members emphasized cooperation rather than active participation in activities related to Lad Ko Jan. 3) Participation in benefit sharing: Community members earned income from selling products at the Lad Ko Jan market, received rental income from leasing spaces in front of their homes, and developed a sense of pride in their community. 4) Participation in evaluation: Community members had only limited participation in the evaluation process.

Development of Desirable Competency Indicators for Nursing Graduates of Rajabhat University

Parin Buosonte — 2026-06-30

This research aimed to: 1) develop the components and indicators of desirable competencies for nursing graduates of Rajabhat Universities, and 2) examine the construct validity of the components and indicators of desirable competencies for nursing graduates of Rajabhat Universities. The sample consisted of 252 nursing graduates from Rajabhat Universities, obtained through multi-stage random sampling. The data collection instrument was a rating scale questionnaire with 5 levels of assessment, comprising a total of 43 items. Data analysis was conducted using means, standard deviations, correlation coefficients, and confirmatory factor analysis. The research findings revealed that: 1) The components and indicators of desirable competencies for nursing graduates of Rajabhat Universities consisted of 8 competency domains with 43 indicators, namely: 1) Ethics, professional conduct, and law 11 indicators; 2) Nursing and midwifery practice 7 indicators; 3) Professional attributes 4 indicators; 4) Leadership, management, and quality development 4 indicators; 5) Academic knowledge and research 6 indicators; 6) Communication and interpersonal relationships 3 indicators; 7) Technology and information 4 indicators; and 8) Society 4 indicators. The suitability assessment by 11 experts indicated that all competencies were rated at the highest level of appropriateness. 2) The results of the second-order confirmatory factor analysis of the desirable competency indicator model for nursing graduates of Rajabhat Universities showed that the model demonstrated construct validity and goodness of fit with the empirical data (X² (576, N = 252) = 632.283, X²/df = 1.098, p – value = 0.0519, CFI = 0.995, TLI = 0.993, RMSEA = 0.020, SRMR = 0.049).

Guidelines for Muslim Community Participation in the Joint Issuance of Liquor Licensing

Jesda Aungabsee — 2026-06-30

This qualitative research aimed to: 1) develop a community participation model for liquor license issuance corresponding to the density of liquor retailers in each area; and 2) examine the feasibility of the model with Muslim communities in Bangkok as a prototype for community participation in liquor license issuance. The study was grounded in the theoretical framework of citizen participation, integrated with the Responsible Service of Alcohol (RSA) approach and the principles of the Community Health Charter. Data were collected through six focus group discussions with 30 key informants, comprising 15 government officials (Excise officers, police officers, public health officers, and city law enforcement officers) and 15 Muslim community representatives (religious leaders/Imams, community leaders, and community members), selected through purposive sampling. The research was conducted in three Bangkok districts—Watthana, Khlong Toei, and Nong Chok—representing high, medium, and low densities of liquor retailers, respectively. A semi-structured focus group guide, validated for content validity by experts, was used as the research instrument. Data were analyzed through structured content analysis, and credibility was established through triangulation.

The findings revealed that Muslim community participation in liquor license issuance can be implemented through both direct and indirect mechanisms. The direct approach comprises four forms: community consent letters, public hearings, the delegation of community representatives to licensing meetings, and on-site consultations by licensing officers—though these remain unsupported by current legal provisions. The indirect approach involves awareness campaigns, religious guidance for community members, and lease agreements prohibiting alcohol sales on rented premises. The developed model encompasses the interrelationships among three key actors—government officials, retailers, and local residents—driven by community strength, religious and cultural principles, mutual agreements, and spatial information systems. When piloted in three communities, all selected the indirect approach grounded in religious principles, as they were unable to enforce restrictions on transient populations and non-Muslim residents, and the state lacks formal procedures supporting community resolutions. The research team therefore recommends amending Clauses 4 and 6 of the Ministerial Regulation on Liquor Licensing (No. 2) B.E. 2565, requiring license applicants to submit community committee consent documentation and mandating that competent officials consult community opinions prior to issuing liquor licenses.

Factors Related to Chinese Learning Motivation among Upper Secondary School Students in Koh Lanta District, Krabi Province

Yaowaluk Wisutsiri — 2026-06-30

This study aimed to investigate the internal and external factors related to Chinese learning motivation among upper secondary school students in Koh Lanta District, Krabi Province, and to synthesize guidelines for improving Chinese language instruction in accordance with the local context and learners’ potential. A mixed-methods research design was employed. The participants consisted of 178 upper secondary school students from three schools in Koh Lanta District, Krabi Province. Data were collected through a census survey. The research instruments included a questionnaire on factors related to Chinese learning motivation and a semi-structured interview. Data were analyzed using descriptive statistics, including percentage, mean, and standard deviation.

The findings revealed that the overall level of factors related to Chinese learning motivation was high (x̄ = 3.69), with internal factors receiving a higher mean score than external factors. The three highest-rated internal factors were the desire to obtain a good career in the future, the desire to challenge oneself with new experiences, and interest in Chinese movies and television series. Regarding external factors, social factors received the highest mean score, followed by educational factors and family factors, respectively. The interview results indicated that students perceived Chinese language proficiency as beneficial for increasing employment opportunities in the tourism and service sectors of Koh Lanta. In addition, interest in Chinese entertainment media was found to be an important source of learning motivation. Based on these findings, it is recommended that Chinese language instruction be connected with the local tourism context, contemporary media, and authentic language use in real-life situations.

Tourism Promotion of Carrying Capacity for Satun UNESCO Global Geopark

Jaruwan Thongnueakheng — 2026-06-30

The research project titled “Tourism Promotion of Carrying Capacity for Satun UNESCO Global Geopark” aimed to; 1) assess the tourism carrying capacity within Satun UNESCO Global Geopark; 2) study measures to regulate the number of tourists at a sustainable level that does not cause damage to tourist sites within the Geopark through participatory approaches; and 3) propose a suitable mechanism to lower the impact of visitors of the Satun UNESCO Global Geopark. using a mixed-methods research design incorporating both qualitative and quantitative approaches. Data collection instruments included assessment forms, questionnaires, interview protocols, focus group discussions, and workshops. The study involved 30 key informants consisting of community representatives, tourism entrepreneurs, government agencies, and local stakeholders and a sample of 400 tourists aged 20 and above who had visited the geopark. Data were analyzed using both descriptive and inferential statistics.

The study results revealed that the tourism carrying capacity (CC) indicators of the Satun UNESCO Global Geopark were classified as follows: 1) ecological/geological aspects were at the "At and Approach CC" level; 2) physical aspects were at the "Exceed CC" level; 3) psychological aspects were at the " Below CC, Exceed CC, At and Approach CC " level; 4) economic aspects were at the "At and Approach CC" level; 5) sociocultural aspects across all three dimensions were at the "Below CC" level; and 6) most facility aspects were at the "Below CC" level. The tourist volume control measures comprised: 1) management measures, 2) safety measures, and 3) rules and regulations. Regarding the appropriate impact-monitoring mechanism for visitor capacity, the study suggests establishing recreational activity zoning, installing warning and interpretive signage, constructing designated walkways for fossil-viewing, stationing on-site staff, and implementing visitor safety systems. Therefore, relevant agencies should determine tourist spatial carrying capacities to promote conservation and prevent impacts that pose risks and damages to tourism resources within the Satun UNESCO Global Geopark.

The Guidelines for Retirement Savings Motivation among Young Employees: A Case Study of Bangkok

Worarpol Tongviratskool — 2026-06-30

This study aims to investigate personal, financial literacy, and social factors influencing retirement saving behavior among young employees in Bangkok and proposes strategies to enhance saving motivation. A mixed-methods design was used, combining survey data from 400 employees aged 22–29 with in-depth interviews of 10 employees and 6 policymakers or experts. Results show that income, expenses, age, financial literacy, and social context significantly affect saving behavior, with income and financial literacy as the strongest predictors. These findings indicate that income security and financial capability are fundamental determinants of sustainable long-term saving behavior. Qualitative insights highlight that the barriers to saving are systemic rather than purely individual, including constraints at the individual level such as limited income and insufficient financial knowledge; at the organizational level, absence of provident funds and limited financial guidance; and at the policy level, fragmented and uncoordinated measures, especially for informal workers. To overcome these challenges, the study proposes a Whole-of-Society Approach across four dimensions (1) personal, including automatic payroll deductions and financial apps; (2) organizational, including employer matching and auto-enrollment; (3) policy, including a centralized savings agency and tax incentives for low-income groups; and (4) cultural, including campaigns that promote saving norms.

The Development of an Assessment Model for 17 Teacher Competencies of Rajabhat University Pre-Service Teachers in the 21st Century

Terdsak Suphandee — 2026-06-30

This research aimed to: (1) investigate the contextual foundations of developing 17 core Pre-Service teacher competencies; (2) design and develop a comprehensive assessment model and instruments for evaluating these competencies; and (3) evaluate and pilot the proposed assessment model for 21st-century Pre-Service teacher competencies. A multi-phase research design was employed. Phase 1 involved a contextual analysis conducted through in-depth interviews with 30 key stakeholders, including teacher educators, pre-service teachers, mentor teachers, and educational administrators. Phase 2 focused on the development of the assessment model and instruments through expert workshops with 34 specialists in educational measurement and evaluation, learning management, and subject-specific pedagogy. Phase 3 comprised expert focus group validation of the model, large-scale pilot implementation of the assessment with 803 pre-service teachers, and an evaluation of learner satisfaction using a structured questionnaire. Data were analyzed using descriptive statistics (means, percentages, and standard deviations) and qualitative content analysis.
The results indicated that: (1) Regarding the context of teacher competency development and assessment, teacher competencies are currently evaluated through coursework and professional teaching practicum experiences. However, there are still no standardized instruments specifically designed to assess each competency separately according to the operational definitions of the 17 competencies. Each competency should be assessed through a variety of assessment methods and instruments. Stakeholders involved in the teacher preparation process should participate in the assessment process.Furthermore, the assessment instruments should be practical for implementation and accompanied by clear procedures and explicit evaluation criteria. (2) The 21st-century Pre-Service teacher competency assessment model consisted of 17 Pre-Service teacher competencies and employed a variety of assessment instruments, including objective tests, subjective tests, behavioral rating scales, performance assessments, self-assessment forms, behavioral observation forms, skill assessment forms, attitude scales, questionnaires, interviews, simulation activities, and portfolio assessment. Multiple evaluators were involved in the assessment process, including faculty members, instructors, supervising lecturers, academic advisors, mentor teachers, administrators, peers, and the students themselves.The assessment model also incorporated evaluation criteria and competency assessment results, depending on the context and assessment instruments used for each competency. (3) The evaluation results of the assessment model and instruments for the 17 teacher competencies, as reviewed by experts, indicated that the overall quality was at a good level (M = 4.41, S.D. = 0.51). (4) The results of the partial implementation of the assessment of the 17 teacher competencies showed that the overall competency score was 75.92%. When considering each competency individually, the highest-rated competency was Media Utilization Skills, with a score of 88.13%, followed by Teacher Personality and Attitude: Adaptability, with a score of 87.07%, and Professional Teaching Practice, with a score of 86.53%, respectively. In contrast, the competencies with the lowest scores were Curriculum Design and Development, with a score of 61.28%, Leadership and Community Relations, with a score of 53.72% percent, and Classroom Management, with a score of 50.91%, respectively. (5) The results of the student satisfaction evaluation toward the 21st-century teacher competency assessment model revealed that the overall level of satisfaction was high (M = 4.46, S.D. = 0.64).

Analysis of the Relationship Between Computer Laboratory Usage Behavior and Academic Achievement Among Undergraduate Students

Pavinee Inthong — 2026-06-30

This study aimed to: 1) examine students’ computer laboratory usage behavior, 2) analyze the relationship between laboratory usage behavior and academic achievement, and 3) propose guidelines for monitoring and supporting at-risk students based on the concept of Learning Analytics. This quantitative research employed secondary data obtained from the computer laboratory usage log system and students’ academic records from the second semester of academic year 2024 and the first semester of academic year 2025. The sample consisted of 105 students selected through purposive sampling based on the completeness of data from both sources. The data were prepared, validated, transformed into individual-level variables, and analyzed using descriptive statistics, Pearson’s correlation coefficient, and Logistic Regression.

The findings revealed that students demonstrated a moderate to high level of computer laboratory usage behavior. Laboratory usage behavior was related to academic achievement, particularly the number of usage days, number of visits, and total usage duration. In addition, the Logistic Regression model was able to support the classification of at-risk students at an acceptable level, with an AUC of 0.722, accuracy of 81.30%, precision of 79.60%, recall of 77.80%, and F1-score of 78.70%. The results indicate that log data from the computer laboratory usage system can serve as a useful database for developing a monitoring and early warning system for at-risk students, thereby supporting proactive student assistance in higher education effectively.

Effects of STAD Cooperative Learning Technique on Learning Achievement in Group Theory

Attaphol Pumila — 2026-06-30

The purposes of this research were to: 1) construct and develop a mathematics learning model on groups using the STAD cooperative learning technique, 2) compare students' academic achievement before and after learning, 3) compare post-learning achievement against the 70% criterion, and 4) examine student satisfaction toward the STAD technique. The sample consisted of 13 second-year mathematics students from the Faculty of Science and Technology, Pibulsongkram Rajabhat University, enrolled in the second semester of the 2025 academic year. Research instruments included a mathematics lesson plan on groups, pre- and post-learning achievement tests, and a satisfaction questionnaire. Data were analyzed using mean (), standard deviation (S.D.), and dependent samples t-test. The results indicated that 1) The efficiency of the lesson plan (E₁/E₂) was 84.62/76.15, meeting the 70/70 threshold. 2) Post-test achievement scores were significantly higher than pre-test scores at the .05 level. 3) Post-test achievement significantly exceeded the 70% criterion at the .05 level. and 4) Overall student satisfaction toward the STAD technique was at a high level ( = 4.31, S.D. = 0.60).

An Analysis of English Grammatical Errors in Translating Thai Continuous Text into English of Undergraduate Students Majoring in English for Business Communication

Rachawadee Saisa-Ard — 2026-06-30

This study aims to analyze English grammatical errors in translating Thai continuous text into English and to examine the effects of instructional interventions on solving translation problems made by undergraduate students majoring in English for Business Communication. The population consisted of 113 students, from which a sample of 95 students who completed both the pre-test and post-test was selected for statistical paired analysis. The English grammatical errors were analyzed based on the error classification framework proposed by Oshima & Hogue (2007). The pre-test analysis revealed the five most frequent English grammatical errors in translation were Spelling (f=441, 22.69%), Wrong Word (f=199, 10.24%), Wrong Word Form (f=191, 9.83%), Article (f=140, 7.2%), and Preposition (f=139, 7.15 %). The five most frequent English grammatical errors in post-test analysis were Capitalization (f=168, 12.64%), Article (f=155, 11.66%), Spelling (f=148, 11.14%), Verb Tense (f=108, 8.13%), and Singular and Plural Nouns (f=107, 8.05%).

Furthermore, a paired-sample t-test comparison indicated that the overall mean of English grammatical errors in the post-test significantly decreased (mean difference = 6.47, P-value = 0.00). The errors related to continuous text translation that showed a statistically significant decrease included Fragment, Missing Word, Subject-Verb Agreement, and Not Parallel, reflecting the effectiveness of instructional interventions through systematic dictionary use and comparative structural analysis.

Development of a Marketing Communication Model for the Candied Tamarind Community Enterprise in Phitsanulok Province

Bussaba Hintow — 2026-06-30

The objectives of this research were to create and develop an appropriate marketing communication model to enhance the operational efficiency of the Makham Kaeo (candied tamarind) business in Ban Paknam Poy, Wang Nok Aen Subdistrict, Wang Thong District, Phitsanulok Province. The developed Makham Kaeo products were utilized to formulate a four-step marketing communication model, consisting of: (1)constructing the marketing communication model,
(2) conducting focus group discussions and reviewing and critiquing the model, (3) implementing and evaluating the model, and (4) concluding the research findings.

The sample group consisted of consumers who purchased products during the marketing communication activities. The sample size was determined at 400 participants using accidental sampling. However, a total of 369 completed questionnaires were successfully collected and used for data analysis, representing 92.25% of the target sample size. The statistical methods used for data analysis included mean, standard deviation, and Multiple Regression Analysis.

The study revealed that the most appropriate marketing communication model comprised advertising, public relations, sales promotion, personal selling, and direct marketing. The respondents’ opinions toward marketing communication were at a high level in all aspects: advertising ( = 4.30), public relations ( = 4.40), sales promotion ( = 4.45), personal selling ( = 4.36), and direct marketing ( = 4.38).

Regarding the purchase decision, most respondents decided to buy Makham Kaeo because they had previously purchased it or were recommended by others, and found tamarind-based processed products appealing, resulting in easier purchase decisions ( = 4.50).

Based on the hypothesis testing results, it was found that the purchasing decision of candied tamarind was positively correlated both overall and across specific dimensions, including advertising, public relations, sales promotion, and direct marketing, at a statistically significant level of .05. Among these dimensions, advertising was identified as the most influential factor.

The Development of a Training Curriculum on Pruning and Canopy Management of Cashew for Cashew Farmers in Uttaradit Province

Phanu Daengngoen — 2026-06-30

The objectives of this research were 1) to develop a training curriculum on pruning and canopy management for cashew farmers in Uttaradit Province, and 2) to study the effects of implementing the training curriculum in terms of knowledge, practical skills, and satisfaction with the curriculum. The sample consisted of 30 cashew farmers from Tha Pla and Nam Pat Districts, Uttaradit Province, selected through purposive sampling. The research instruments included the training curriculum, a knowledge achievement test, a practical skill evaluation form, and a satisfaction questionnaire. Data were analyzed using Mean (), Standard Deviation (S.D.), and dependent samples t-test. The research findings were as follows

1. The training curriculum was developed based on Taba’s model, initiating with a diagnostic study of problems and needs from both farmers and academic experts. This led to the design of a curriculum comprising six core components: principles, objectives, structures and contents, learning activities, media and materials, and evaluation, encompassing both theoretical and practical dimensions. The expert evaluation revealed that the curriculum’s overall appropriateness was at the highest level ( = 57, S.D.= 0.12), with an Index of Item-Objective Congruence (IOC) of 1.00 for all items.
The curriculum implementation results indicated that: 1) the farmers’ average post-training knowledge and understanding scores were significantly higher than their pre-training scores at the .05 level; 2) the evaluation of practical skills passed the established criteria at the highest level; and 3) the farmers’ overall satisfaction with the training curriculum was at the highest level
( = 4.75, S.D. = 0.25).

A Lifestyles, Belief, Culture Practices and Power Negotiation of Thai Hair Beauty Entrepreneurs: Sustainable Competitive Advantage through Critical Autoethnography

Pichaya Tuntiaumpaiwong — 2026-06-30

This study is a qualitative research employing Critical Autoethnography as its methodology. The objective is to investigate the lifestyles, belief systems, cultural practices, and power negotiations of entrepreneurs within the Thai hair beauty industry that contribute to the creation of sustainable competitive advantage. Data were collected through critical autoethnographic accounts integrated with insights from key informants amount fifteen key informants who are experts in the Thai hair industry. The findings reveal the cultural dynamics and power structures within the industry that dictate the existence, professional conduct, and sustainable competitiveness of the Thai hair beauty sector. The researchers used triangulation to verify the reliability of the data, checked the completeness of the data, and interpreted. The results of the study indicate that 1) The entrepreneurs' lifestyle is an integrated way of life that fosters long-term social engagement 2) The belief system serves as a framework that instills discipline, motivation, and professional identity 3) Cultural practices provide Thai services with a unique identity, creating experiential value that is difficult to replicate and 4) Power negotiation acts as a mechanism that determines patterns of survival, continuous adaptation, and the establishment of sustainability.

A Study of Architectural Heritage Buildings for the Development of Historical Learning Spaces in Songkhla City toward a Creative City

Tachaya Sangkakool — 2026-06-30

This study aimed to investigate the historical background of Songkhla City Hospital, evaluate its historical and architectural significance, and develop a conceptual framework for a community-based historical learning space within the context of a creative city. The research employed documentary research, field surveys, photographic documentation, and assessments of the historical and architectural values of buildings within the hospital area. The findings revealed that Songkhla City Hospital represents an important historical site associated with the development of public healthcare services in Songkhla Province. Several significant buildings remain within the hospital compound, including Prathan Ratsadonnikorn Building, the Three-Storey Former Patient Building, and Mahidol Adulyadej Building, all of which possess distinctive historical and architectural values. Although some buildings have deteriorated due to age and environmental conditions, they continue to demonstrate considerable potential for conservation and future development. The study further led to the development of a historical learning space concept entitled “Records of Healing: The Roots of Well-being in Songkhla”. The proposed concept aims to communicate the history, architectural heritage, and healthcare development of Songkhla City Hospital through learning spaces that connect the past, present, and future. This approach promotes community learning, enhances awareness of cultural heritage values, and supports place-based development rooted in local identity, ultimately contributing to the sustainable advancement of Songkhla as a creative city.

Error Analysis of English Public Signs in Tourist Attractions of Chiang Mai Province

Kamonwan Sangseekaew — 2026-06-30

Chiang Mai, a major tourism hub in Northern Thailand, welcomes millions of domestic and international visitors annually. Public signs written in English play a vital role in facilitating communication for tourists. However, preliminary surveys indicate that many English public signs in Chiang Mai’s tourist areas still contain linguistic errors, which may hinder effective communication and impact the province’s tourism image. This study aims to analyze the types and causes of English language errors found on public signs in tourist attractions within Mueang District, Chiang Mai Province and to develop a comprehensive English language usage manual for public signage to serve as a practical guideline for future development. A total of 63 English public signs were collected and analyzed based on six error categories: orthography, grammar, syntax, semantics, morphology, and redundancy. The findings reveal that the most common errors involve grammar, inappropriate vocabulary choices, and inconsistencies in translation, often resulting from direct translations influenced by Thai language structures. Based on the analysis, a guideline manual was developed to assist government agencies, local organizations, and private sectors in improving the quality of English public signage. This improvement aims to enhance tourist satisfaction, promote a positive image of Chiang Mai, and support sustainable tourism development in line with Thailand’s national tourism strategies.

Developing Participatory Waste Management Strategies to Promote the Circular Economy of Organizations Communities above Bhumibol Dam

Nupawat Paksi — 2026-06-30

This research aimed to: 1) study the current state, problems, and related factors of participatory waste management to promote a circular economy 2) develop participatory waste management strategies to promote a circular economy, and 3) evaluate the developed participatory waste management strategies to promote a circular economy. The Informant are community organizations upstream of the Bhumibol Dam with consisting of local administrative organization, Bhumibol Dam, community leaders, community, and expert about strategy development or waste management. Data were collected through questionnaires, focus group discussion, interviews, workshops, connoisseurship, and evaluation forms. Data analysis involved mean, standard deviation and content analysis.

The findings revealed: 1) The current states of waste management consist of storage, collection, processing and recycling, and final disposal. The problems of waste management indicated high-levels that identified it was often mixed during transport, insufficient waste collection vehicles and equipment, budget constraints, and inadequate personnel. The factors which related waste management consist of structure, services, man, money, material, management, social – cultural, technology, economics and political-legal were indicated high-levels. 2) The waste management strategy status was analyzer – proactive (WO Strategies or Weaknesses-Opportunities Strategies) by addressing weaknesses to capitalize on opportunities. and it consist of vision, mission, goal, strategy issues, strategy, indicator and measure. 3) The developed waste management strategies were passed the evaluation criteria which they have consistency, appropriateness, feasibility, and acceptability indicated high-levels and very high-levels.

The Community participation and the Development of collective agreement between Camping business and Communities

Pairin Wechtunyagul — 2026-06-30

This study aimed to 1. examine the level of community participation in the context of camping tourism, 2. analyze the influence of community participation on the development of draft agreements between business operators and local communities, and 3. develop a framework that supports sustainable tourism. A sequential explanatory mixed methods design was employed. Quantitative data were collected from 451 participants using questionnaires and stratified random sampling, and analyzed using descriptive and inferential statistics (Chi-square). Qualitative data were obtained from 12 key informants, including focus group discussions, and analyzed through content analysis.

The research findings revealed that** the overall level of community participation was high ( = 3.88). The most prominent aspects included resource management, land use, and the regulation of tourist numbers. However, the community also expressed concerns regarding water usage, waste management, environmental impacts, and safety issues. In addition, statistically significant differences were found among certain groups of respondents. In particular, age was identified as a significant factor influencing the evaluation of agreements

The study developed a draft agreement consisting of 7 key dimensions and 21 components, covering resources, land use, environment, safety, local economy, management, and monitoring mechanisms. Among stakeholders, 85.6% agreed that the framework is practically applicable, and 81.2% considered it verifiable. The Chi-square test revealed that age significantly influenced the evaluation of the draft agreement (p < 0.001). Overall, most stakeholders perceived the agreement as both feasible and accountable, and additionally proposed the establishment of a local fund to support community development and conservation efforts.

In conclusion, the proposed agreement framework effectively balances economic growth, environmental sustainability, and community empowerment. The study also presents an integrated model linking participation theory with practical agreement mechanisms, offering a valuable prototype for sustainable community-based tourism development in other contexts.

Development of a Social Studies Learning Management Model Emphasizing the Selection of Learning Resources Based on Romiszowski’s Approach to Enhance Understanding of Community Identity among Pre-service Social Studies Teachers

Achira Uttaman — 2026-06-30

This research aimed to develop a social studies learning management model that emphasized the selection of learning resources based on the concept of Romiszowski, which affected the understanding of community identity of social studies student teachers by using the systematic Research and Development (R&D) method consisting of 4 steps: needs analysis, model design and development, testing in the subject of "Local Studies" with 33 fourth-year students, and evaluation by both experts and students. Romiszowski 's concept was used to develop a learning management model that enhances the understanding of community identity among social studies student teachers. There were five learning management steps: (1) Purpose issues of interest
(2) Planning meeting (3) Carry out (4) Reflective and (5) Speech as steps in organizing learning activities, emphasizing the use of learning resources from real contexts such as temples, community markets, museums, or local people. The research results found that the developed model was most appropriate and effective. It can promote students' understanding of the community's roots, develop their analytical skills, and foster a positive attitude towards cultural diversity, while also creating pride in the locality and generating significant satisfaction from learning from real sources. Therefore, this model has the potential to promote social studies teachers as learning designers who are connected to the learners' contexts and support the development of lifelong learning.

The Social Welfare on The Third Way

Pongtep Suntigul — 2026-06-30

This article aims to present and critically analyze the concept of “The Third Way” proposed by Anthony Giddens, which constitutes a significant theoretical framework for reforming social welfare systems in response to economic, social, and political transformations under the conditions of globalization. The concept seeks to establish a balance between free-market mechanisms and the proactive role of the state in promoting social security and social cohesion. Central to this approach are the notions of the “Social Investment State,” human capital development, and the principle of “No Rights Without Responsibilities,” which emphasize the enhancement of citizens’ capacities and responsibilities alongside their entitlement to social welfare rights. The Third Way thus emerged as an attempt to address the limitations of the traditional welfare state, which has increasingly faced pressures arising from globalization, demographic transformation, and fiscal constraints.

This article seeks to examine the historical development, foundational principles, strengths, criticisms, and practical applications of the Third Way in various countries through an extensive review of the works of Anthony Giddens and related scholars. The findings indicate that the Third Way represents an effort to restructure both the institutional foundations and ideological orientation of the welfare state in order to accommodate contemporary economic and social conditions more effectively. Rather than emphasizing passive welfare assistance, the approach prioritizes the creation of opportunities, the enhancement of human capabilities, and active participation in economic and social life. Nevertheless, the concept has also been subject to substantial criticism, particularly regarding the reduction of the state’s role in social protection and the transfer of social risks and responsibilities to individuals, especially vulnerable populations. Furthermore, although the Third Way appears to be broadly compatible with Thailand’s contemporary socioeconomic transformations, there remains no clear adoption of this framework as a central foundation for social welfare policymaking in Thailand.

Download

Panadda Kulnathon — 2026-06-30