Humanities and Social Sciences Journal of Pibulsongkram Rajabhat University

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Nattawut Khaosaad — 2025-12-25

Cross-Cultural Communication through Narrative in Anime Film Texts

Pattaraporn Maneewan — 2025-12-20

The purpose of the present study was to analyze anime film texts through the concepts of cross-cultural communication and film narrative. Qualitative research methodology was applied, and data collected from 9 anime films and related documents were presented in analytical description. The findings revealed 10 important issues that contribute to the successful transcendence of cultural boundaries by Japanese cultural elements embedded in anime and their influence on international audiences. Within the domain of cross-cultural communication, three principal issues were identified under general cross-cultural communication, four under time orientation, and five under Hofstede’s cultural dimensions theory. Regarding the elements of storytelling, the analysis uncovered four important issues related to character development, six related to setting, and seven pertaining to presentation style. Most of the significant findings are rooted in expressions of Japanese culture, wherein anime directors integrate Japanese traditions and domestic settings into character actions to reflect Japanese identity. Additionally, the elements of storytelling particularly characters, settings, and presentation style further enhance the distinctiveness and narrative richness of each anime film examined.

Economic Changes and Development Needs, ethnics’ community of Black Muser, Khob Dong village, Mon Pin Sub-district, Fang District, Chiang Mai Province

Katesuda Sitthisuntikul — 2025-12-20

This study aimed to investigate the economic change and the needs of economic development at ethnics’ community of black Muser in Khob Dong village, Mon Pin sub-district, Fang district, Chiang Mai province. There were thirty target participants which included community leaders, community members, and related agencies. Document analysis, interviews, and focus groups were used for data collection. The results indicated the period of economic changes; economic depending upon opium and rice shifting farm, economic depending upon agriculture amidst development, and economic trend toward capitalist economy, respectively. In addition, the needs of economic development included value-added agriculture in production and marketing, water development and quantitative and qualitative water management for agriculture, allocation of arable land for security of agriculturalists, promotion of eco-tourism, and social development especially education and leadership potential. Policy recommendations for highland community economic development cover strengthening community economy, encouraging capacity building of community leaders for natural resource management, and ensuring equitable resource allocation.

The Development of Dance Instructional Media for Lifelong Learning

Jansamorn Pholboon — 2025-12-20

This research aimed to: 1) develop a model of dance instructional media for lifelong learning, 2) examine the efficiency of the instructional media,
3) compare learning achievement before and after using the media, and
4) investigate student satisfaction with the instructional media. This study employed a research and development (R&D) methodology. Instructional media (videos and posters) of folk dance content were developed based on the ADDIE Model. In the Design phase, the PCA Instructional Model (P=Parts, C=Combination, A=Application) was synthesized and utilized to design media for teaching practical skills. Its effectiveness was evaluated using a Randomized Pretest-Posttest Control Group Design. The sample consisted of 54 students majoring in Dance and Performing Arts, divided into an experimental group (n=27) and a control group (n=27).

Research instruments included a learning achievement test, a media quality assessment form, and a satisfaction questionnaire. Data were analyzed using mean, standard deviation, and t-test. The findings revealed that. The developed instructional media had an overall quality at the highest level
( = 4.95, SD =0.20). The media's efficiency (E1/E2) was 90.15/85.19, which was higher than the established 80/80 criterion. The experimental group's post-test learning achievement ( = 27.04) was significantly higher than their
pre-test score ( = 13.33). Furthermore, the experimental group's post-test score was significantly higher than the control group's ( = 22.52) (t(43) = 3.6, p < .00083). Overall satisfaction with the instructional media was at the highest level (M = 4.78). In conclusion, the dance instructional media developed using the PCA Model within the ADDIE framework proved to be effective, fostered self-directed learning, and enhanced learning achievement. It is highly suitable as a medium for lifelong learning.

A Study of Learning Achievement on “Decimal Dilemmas” Brain-Challenge Learning Unit and Analytical Thinking of Grade 4 Students Using Brain-Based Learning with the Think-Pair-Square Technique

Saranuwat Thongklang — 2025-12-20

The purposes of this study were to 1) compare grade 4 students’ learning achievement before and after learning using Brain-based learning with Think-Pair-Square technique, 2) compare grade 4 students’ learning achievement after learning using Brain-based learning with Think-Pair-Square technique with a criterion of 70 percent, and 3) compare analytical thinking of grade 4 students before and after learning using Brain-based learning with Think-Pair-Square technique. The sample group of this study was 45 grade 4 students. The research instruments were lesson plans of Brain-based learning with Think-Pair-Square technique, an achievement test and analytical thinking test. The collected data was analyzed by percentage, mean, Standard Deviation and t-test. The findings of this research were as followed: 1) learning achievement of grade 4 students after using Brain-based learning with Think-Pair-Square technique was significantly higher than before learning at the .05 level 2) learning achievement of grade 4 students after using Brain-based learning with Think-Pair-Square technique was not higher than 70% with statistical significance at the .05 level and 3) analytical thinking of grade 4 students after using Brain-based learning with Think-Pair-Square technique was significantly higher than before learning at the .05 level.

Transnational Crime: The Threat to Thailand from the Call Center Gangs

Piyaporn Tunneekul — 2025-12-20

The research articles were: to gain knowledge of the transnational call center crime, especially its pattern, behavior, network, trace, characteristics, and identity; to identify problems and difficulties for the police officers and relevant staff in dealing with the transnational call center gangs; and to study the policy and measures on preventing and solving such an illegal act, acknowledged as a national threat to Thailand. This study was qualitative research methods, including in-depth interviews and a focus group seminar using purposive sampling. Call center gangs have evolved from Taiwan, showing signs of spreading to many other countries as organizations that are able to seamlessly transnationalize and share work with a significant history of deception. Current victims include VoIP (Voice over Internet Protocol) telephony has reportedly been exploited to deceive victims and victims set up trackers in certain countries in schools. As for the motive for committing the offense, it is that the income is huge, but the penalties are not severe. As for problems and obstacles, having trouble collecting evidence Major offenders cannot be punished. Coordination and cooperation from relevant agencies and victims open up opportunities for call center gangs. committed a crime because of being deceived, and most importantly, Problems in Thailand, which is like a paradise for thieves. Therefore, specific centers or agencies should be established for the prevention and suppression of call center gangs in the form of a single agency throughout the world (One Team, One World).

A Development of an Innovative Leadership Manual for School Administrators Under the Primary Education Area in Uttaradit Province

Nitidnut Chanthubthong — 2025-12-20

This research aimed to 1) study the components of innovative leadership of school administrators under the primary education service area in Uttaradit province, and 2) develop a manual on innovative leadership of school administrators under the primary education service area in Uttaradit province. The research was conducted in 2 steps: 1) study the components of innovative leadership of school administrators. The sample consisted of 360 school administrators or acting school administrators and teachers under the primary education service area office in Uttaradit province. By stratified random sampling, the instrument used was the questionnaire on innovative leadership of school administrators. The statistics used were the mean, standard deviation, and second order latent variable confirmatory factor analysis (Second Order CFA). 2) Develop an innovative leadership manual for school administrators under the primary education area in Uttaradit Province by group discussions and in-depth interviews. The instruments used were group discussion records and in-depth interviews. Data were analyzed by grouping various data for comparison and content analysis. The research results found that.

1. The innovative leadership components of school administrators under the primary education area in Uttaradit Province consisted of 5 components:
1) having an innovative vision, 2) having creativity, 3) creating an innovative organizational atmosphere, 4) teamwork and participation, and 5) risk management. All 5 components were at a high level. The results of the confirmatory factor analysis were consistent with the empirical data. Chi-square = 204.506, df= 122, χ2/df = 1.676, RMSEA = 0.043, CFI= 0.992.

2. The study was developed into a manual on innovative leadership for school administrators under the primary education service area in Uttaradit Province. It consists of 3 parts: Part 1 Introduction includes the origin and importance, objectives, and definitions of specific terms of innovative leadership components for school administrators. Part 2 Content and operational guidelines include establishing operational guidelines for developing innovative leadership for school administrators. Part 3 Criteria for success include tools, evaluation methods, and evaluation criteria. This manual is written to serve as a guideline for the operation or management of educational institutions, using innovation to help achieve the set objectives.

The Image of Local Street Food as a Means to Enhance Tourist Loyalty in the Lower Central Provinces of Thailand

Chutamas Peeraphatchara — 2025-12-20

Food image is a key factor influencing tourist satisfaction, which in turn leads to positive word-of-mouth and repeat visits to experience local culture through food. This study aimed to (1) examine the factors of local street food image and tourist loyalty, and (2) analyze the influence of local street food image factors on enhancing tourist loyalty in the lower central provinces of Thailand. The sample consisted of 400 Thai tourists selected through purposive sampling.
A questionnaire was used as the research instrument. Data were analyzed using mean, standard deviation, Friedman test, and multiple linear regression analysis. The results revealed that (1) tourists had a high level of perception regarding the image of local street food, with food quality receiving the highest mean score, and they also showed a high level of loyalty, particularly in the recommendation dimension. (2) The factors of food quality, cleanliness and safety, value for money, uniqueness, variety, atmosphere and environment of the venue, service quality, and accessibility had statistically significant influences (p < .05 and p < .01) on tourist loyalty in terms of intention, recommendation, word-of-mouth, and revisit behavior. It is recommended that local authorities and tourism-related organizations develop street food quality standards and implement training programs for street food entrepreneurs to improve the quality, safety, and image of local food, thereby strengthening its role as a component of sustainable cultural tourism.

A Study of The Challenge and Instructional Approaches in Teaching Toothbrushing Skills to Children with Autism

Suwapatchara Changpinit — 2025-12-21

This study aimed to investigate the problems and instructional approaches related to toothbrushing for children with autism. The population consisted of 73 parents of children with autism aged 3–12 years who had successfully taught their children to brush their teeth and were receiving services at Special Education Centers in the Lower Northern Region. The research instrument was a questionnaire on problems and instructional approaches for teaching toothbrushing to children with autism, developed from an analysis of interview data obtained from parents. The questionnaire was then used to collect quantitative data. Statistical analyses included the mean (μ) and standard deviation (σ). The findings revealed that the overall problems in toothbrushing among children with autism were at a moderate level. The most significant problem was sensory processing dysfunction in response to oral stimuli, followed by resistant or aggressive behaviors during toothbrushing, while the least reported problem was poor motor coordination of the arms and hands in handling a toothbrush. In terms of instructional approaches, the overall level was high. The most important approach was consistent support from parents or caregivers in daily routines, followed by the use of stimulus fading techniques to gradually reduce oral sensitivity, while the least emphasized approach was the development of language comprehension and communication skills to help children understand instructions and perform toothbrushing step by step.

The Enhancement of Eco-Friendly Products and Sustainable Green Tourism in the Pak Nam Prasae Community Rayong Province

Jaruwan Nitipaiboon — 2025-12-21

This research aimed to: 1) Enhance eco-friendly products and green tourism in the Pak Nam Prasae community, Rayong Province. 2) Create and develop public relations media to promote the enhancement of eco-friendly products and sustainable green tourism in the community. 3) Study the utilization outcomes of enhancing eco-friendly products and sustainable green tourism in the Pak Nam Prasae community. The study employed a Participatory Action Research (PAR) approach through two methods: focus group discussions with six key community stakeholders and a survey of 384 consumers selected through accidental sampling. The findings revealed that 1) The community actively participated in designing packaging and promotional media that reflected environmental values and local cultural identity, as well as in developing a green tourism route that integrates eco-friendly products and provides meaningful experiences that effectively raise tourists’ environmental awareness. 2) Consumers expressed a high level of satisfaction with the promotional media — specifically, for natural tie-dye fabric made from Prong Thong leaves (content: x̄ = 4.25, S.D. = 0.55), biodegradable seedling pots made from Prong Thong leaves (content: x̄ = 4.23, S.D. = 0.61), and the green tourism route (content: x̄ = 4.29, S.D. = 0.58) 3) regarding utilization, the economic dimension showed that new income sources emerged from innovative products developed from local resources, which can be further commercialized; the social dimension indicated that the community developed a sense of pride in its indigenous wisdom and successfully transferred such knowledge to younger generations; and the environmental dimension demonstrated that the use of biodegradable and chemical-free materials in product and packaging design helped reduce environmental impacts and fostered sustainable consumption behaviors in the long term. A significant finding of this study is the development of a Model for the Enhancement of Eco-Friendly Products and Sustainable Green Tourism, which consists of five key components: community participation, packaging as a strategic communication tool, storytelling for emotional engagement, media design using consumer insights, and communication for promoting sustainable behavior.

Occupational Potential Development based on Community’s Resources for Elderly People in Mai Dat Sub-district, Bang Rachan District, Sing Buri Province

Nantana Jaengsawang — 2025-12-21

This research aimed to: 1) develop the occupational potential based on community resources for elderly people in Mai Dat Sub-district; and 2) analyze production costs and returns from community resource-based occupations among the elderly. Key informants consisted of 10 individuals, including community leaders, government officials, and representatives of elderly groups in Mai Dat Sub-district, Bang Rachan District, Sing Buri Province. Research instruments included focus group discussions, in-depth interviews, interview guides, and questionnaires. The results revealed that elderly participants were able to produce funeral wreaths with accuracy and proficiency and could perform the tasks independently, reflecting achievement in the psychomotor domain of Bloom’s Taxonomy. Cost analysis indicated that the total production cost per wreath was 330.58 baht, while the selling price was 430 baht per unit. Furthermore, follow-up and evaluation of the participatory community-based occupational development showed that elderly groups were able to generate income through product sales to local temples and flower shops, with strong support from community networks. These findings demonstrate positive long-term outcomes of the occupational potential development based on community resources for the elderly.

A Study of the Wisdom of the Elderly in Chiang Saen District, Chiang Rai Province

Wasana Sepha — 2025-12-21

This qualitative study aimed to examine the wisdom of the elderly in Wiang Municipality and Wiang Chiang Saen Municipality, Chiang Saen District, Chiang Rai Province. The participants were 40 elderly individuals aged 60 years and over, selected through purposive sampling, who possessed local wisdom in food, handicrafts, herbs, culture, agriculture, and natural resource and environmental management. Data were collected through in-depth interviews, community forums, and focus group discussions.

The findings revealed that the wisdom of the elderly played a significant role in sustaining local livelihoods and cultural practices. Such wisdom contributed to the promotion of health-enhancing behaviors, including appropriate dietary practices, regular physical activity, and abstinence from smoking and alcohol consumption. Moreover, the application of elderly wisdom supported the conservation of natural resources and the environment through sustainable resource management practices, such as forest ordination, life-extension rituals, and resource replacement planning. These practices ensured the continuous availability of natural resources and fostered sustainable community development.

The cultural tourism route patterns in Muang District, Nan Province, affecting tourists' services intention through digital marketing communication

Ponkrit Rakjul — 2025-12-21

This study aimed to (1) examine the patterns of cultural tourism routes in Mueang District, Nan Province, that influence tourists’ intention to use services, (2) investigate the routes that affect digital marketing communication, (3) study the impact of digital marketing communication on tourists’ intention to use services, and (4) explore how cultural tourism routes influence tourists’ intention to use services through digital marketing communication. This research employed a quantitative approach, with a sample group of 300 tourists who traveled to Mueang District, Nan Province. The results revealed that the most popular cultural tourism routes are those that connect key cultural attractions such as Wat Phumin, Wat Phra That Khao Noi, the Nan National Museum, and the old town area. These routes effectively reflect the region’s historical identity, local way of life, and cultural heritage. When presented through digital marketing media such as social media platforms, tourism websites, and promotional videos—these routes significantly enhance tourists’ interest and intention to use services, particularly when the content incorporates storytelling techniques, high-quality images and videos, and encourages user engagement Moreover, the study found that consistent communication, the credibility of information sources, and content that is aligned with authentic experiences play crucial roles in building tourists’ trust and intention to use services. Based on the findings, it is recommended that collaboration be strengthened among tourism authorities, local communities, and entrepreneurs to develop digital media that authentically represents local identity and to implement systematic communication strategies. These efforts will help promote sustained tourist engagement and service utilization within cultural tourism routes.

Development Strategies for the Kao Na Pa Hom Phanom Community Enterprise Towards GAP Rice Production

Aphinya Udomwech — 2025-12-21

This qualitative research aimed to study the self-management practices of the Khao Na Pa Hom Phanom community enterprise, analyze its current situation, and synthesize development strategies toward Good Agricultural Practices (GAP). The study employed purposive sampling with 37 community enterprise informants and 3 government experts. Data collection utilized in-depth interviews, focus group discussions, and participant observation. Content analysis and SWOT/TOWS matrix techniques were applied for data analysis, with triangulation and stakeholder feedback ensuring credibility. Findings revealed that self-management practices were grounded in self-reliance based on sufficiency economy philosophy, integration of indigenous knowledge with contemporary innovations, and robust group systems with effective change agents. The community enterprise’s advantages included rich ecological resources and local wisdom, but faced limitations from climate conditions, market competition, a lack of production standards, and an aging population. Opportunities arose from health-conscious customer trends and government supportive policies. Development strategies comprised four approaches: 1) creating innovations from local wisdom for the health market; 2) utilizing appropriate technology to enhance sustainable production efficiency; 3) integrating local wisdom with smart systems; and 4) establishing a mechanism for intergenerational knowledge transfer. The integrated community rice center serves as the key implementation mechanism. This research successfully developed 10 change agents for GAP rice production covering 104.5 rai (approximately 16.7 hectares), reflecting a sustainable community enterprise development approach driven by community self-management.

Hybrid Japanese Language Learning for Skill Development Among Hospital Staff: A Case Study of a Private Hospital in Chiang Mai Province

Napat Sanpote — 2025-12-21

This research aimed to develop a hybrid Japanese language learning process for the OPD staff at a private hospital in Chiang Mai Province. The learning process is divided into two parts: the first part involves online learning to establish a foundational knowledge base. In contrast, the second part focuses on onsite learning that emphasizes the practical application of the Japanese language in real-world work scenarios. This is achieved through role-playing simulations and on-the-job training with Japanese patients who avail of the hospital's services. Preliminary research results indicate that this learning process effectively enhances learners' knowledge as expected, with post-learning test scores increasing by an average of more than 10 points out of a total of 20 points. Additionally, learners expressed a satisfaction level averaging above 4 out of 10 points at the significant level of 0.05, as confirmed statistically through a t-test. This research not only provides a new approach for developing Japanese language skills among hospital staff but also addresses the needs of the medical industry in the era of the New S-Curve. It also responds to the needs of the medical industry in the New S-Curve era, particularly in the area of customer service for Japanese patients receiving treatment in Thai hospitals.

A New Business Model of Chinese Identity Food in Nakhon Si Thammarat and Trang Provinces

Seksan Werasuk — 2025-12-21

This research aimed to develop a new business model for ethnic Chinese restaurants in Nakhon Si Thammarat and Trang provinces by employing both qualitative and quantitative research methods. The qualitative research involved in-depth interviews with eight experienced Chinese ethnic restaurant entrepreneurs who had been in operated Their business for at least ten years. in four districts Nabon Districts and Thung Song Districts in Nakhon Si Thammarat Province and Huai Yot Districts and Mueang Trang Districts in Trang Province. The quantitative phase collected 400 working-age consumers aged 15–59 years using an online questionnaire and quota sampling. The data were analyzed to develop a business model based on the Business Model Canvas covering all nine elements.

The revealed that the new business model should focus on preserving traditional Chinese food identity while integrating menu innovation and the use of local ingredients. The target customers should be classified into three main groups: cultural activities and online media, alongside to expansion of both online and offline distribution channels. Key resources remain traditional recipes and quality ingredients, with should be complemented by technology to enhance business management efficiency. Key activities should include product development and culturally linked marketing, while key partner should consist of local ingredient suppliers and tourism-related stakeholders. Cost structures should prioritize local ingredient and technology adoption reduce expenses, whereas revenue streams should be expanded through diversified product offerings,

Direct and online sales, and experiential activities to support sustainable community economic development and cultural tourism in the long term.

Teachers’ Perceptions of Pedagogical Content Knowledge for STEM: A Case Study of a Secondary School in Phitsanulok

Pradapchai Inmanee — 2025-12-21

This research aimed to explore science and mathematics teachers’ perception of pedagogical content knowledge (PCK) for STEM in a secondary school in Phitsanulok where STEM education course is taught. The participants were thirty-six in-service teachers who were the members of the school’s science and mathematics division. Three research instruments were employed to collect data: 1) a questionnaire on teachers’ perception of PCK for STEM, 2) a semi-structured interview protocol, and 3) classroom observation protocol. The data were analyzed using descriptive statistics and content analysis. The findings indicated that the in-service science teachers perceived to have PCK for STEM at a good level in every component. However, when considering the details of each component, it was found that the participating teachers perceived to have the knowledge of curriculum and instructional strategies at a low level. They reported to be unable to set goals or objectives of the curriculum nor to be able to analyze learning misconceptions or difficulties of students. They were not skilled in teaching STEM content that did not belong to the field of study they graduated from and lacked a deep understanding of the engineering design process.

The method of teaching improvisation for electric bass by Witchudath Natsin

Aekkaphon Yathuam — 2025-12-22

This research aims to study the teaching methods of electric bass improvisation developed by Witchudath Natsin, using a qualitative research approach. Data collection was conducted through formal and informal interviews, as well as participant and non-participant observations. The findings reveal that Witchudath’s teaching method begins with assessing students in various areas, including scales, the relationship between major and minor scales (relative scales), arpeggios, rhythm, rhythmic subdivision, and control of the left- and right-hands. These assessments are used to evaluate the learners' basic understanding and abilities. Based on this evaluation, the instructor desins and adapts the teaching approach and adjusts content to suit individual students while adhering to three core instructional principles. 1) a holistic understanding of fundamental electric bass performance, 2) the importance of music theory in developing effective improvisational skills, and 3) practical application through lectures and demonstrations. The teaching process incorporates materials such as documents, textbooks, and social media. Additionally, the instructor continuously evaluates students on rhythmic accuracy, hand positioning, tonal accuracy and continuity, as well as emotional expression, to support their ongoing development.

The concept of saxophone playing in popular songs by Mr. Sekphon Oonsamran

Darassawat Boonchoo — 2025-12-22

This research aimed to analyze the saxophone playing concepts in popular songs by Mr. Sekpol Oonsamran, a Thai saxophonist who plays a significant role in Thailand's popular music scene. The study focused on studying Mr. Sekpol's saxophone playing concepts. The researcher conducted interviews, observations, and analysis of his performance in popular songs. The results of this analysis revealed four key areas of knowledge: 1. Listening to music to analyze its structure and scale; 2. Developing sound quality and individual idioms; 3. Escaping the main melody and coordinating with other instruments; and 4. Selecting passages in popular songs. This research aims to serve as a basis for transferring knowledge, experience, and inspiration to new generations of saxophonists.

Priority Needs Index for Developing Approaches to Enhance Teachers’ Growth Mindset in Learning Management at Educational Opportunity Expansion Schools

Thanyasiri Pummichai — 2025-12-22

The research aimed to study: 1) the needs for approaches of enhancement learning management of teachers at educational opportunity expansion, and 2) the needs for growth mindset for learning management of teachers at educational opportunity expansion schools under office of the basic education commission. The sample group, selected using Purposive Sampling, consisted of 37 administrators and Stratified Random Sampling, consisted of 260 teachers in educational opportunity expansion schools. The research instrument used for collecting data was a dual-response format questionnaire. The data were analyzed using mean, standard deviation, and Modified Priority Needs Index (PNI_Modified).

The research revealed the following findings. 1)The needs for approaches of enhancement learning management of teachers at educational opportunity expansion schools were respectively sorted descending order of the needs as follows: The highest was (1) approaches for the enhancement of online learning, followed by (2) approaches of enhancement of self-study, (3) approaches of enhancement of PLC (Professional learning community), and (4)approaches of enhancement of lecture. 2) The needs for growth mindset for learning management of teachers at educational opportunity expansion schools were respectively sorted descending order of the needs as follows: The highest was (1) learning from criticism and feedback, followed by ( (2) creating challenges in learning management, (3) having role models to inspire, (4) Learning from criticism and feedback, (5) Determination and dedication in learning management, and (6) Belief about abilities and intelligence can be changed by work.

Learning Implementation Using Mathematical Task to Enhance Mathematical Reasoning Ability in Problem Solving in Three-Dimensional Geometry for The Grade 6 Students

Natkamon Muangthong — 2025-12-22

This action research aimed to study the approach to teaching and the results of developing mathematical reasoning ability in problem solving of Grade 6 students on the topic of three-dimensional geometric shapes when organizing learning, by utilizing mathematical tasks. The participants were 14 students. The research instruments included lesson plans, reflective journals, activity sheets and Mathematical reasoning ability test for problem solving. The research was conducted over four cycles. The data were analyzed using content analysis and triangulation. The result is the approach to teaching mathematics was found to be: 1.) Teacher should be stimulated to be interested with video clips related to everyday situations or activities that students are interested in. Teachers should engage students through questions and connect discussions about the situations to the lesson, 2.) The teacher should present the situation and facilitate discussions about it again, posing questions and clarifying any concepts that students do not understand. When students reach the stage of hands-on practice, the teacher should consider their learning abilities and reading skills. The teacher must provide close guidance and use probing questions to encourage students to think critically and express their ideas by writing them down in the activity sheets, 3.) The teacher should summarize the knowledge gained from the questioning and answering process to help students formulate their own concepts and clarify any key points that remain unclear, 4.) The design of mathematical tasks should include all four levels, arranged in order of cognitive demand: Level 1 Memorization, Level 2 procedures without connections, Level 3 procedures with connections and Level 4 – doing mathematics. This progression can support students’ development of mathematical reasoning in problem-solving. Furthermore, when students engage in hands-on activities based on real-life situations will help them gain a better understanding and be able to solve problems effectively. They are more likely to gain a deeper understanding and become better at solving real-world problems. However, Students’ problems with reading literacy contributed to the modest level of improvement observed. The results showed improvement in students’ mathematical reasoning ability in problem solving, the highest improvement was found in Recognizing and Evaluating Situations (RSA), followed by Reasonable Summarization (RSS), Revising and Justifying Solutions (RSR), Selecting Strategies (RSC), and Awareness of Problem-Solving Applications (RSB), respectively.

The Development of Causal Model of The Adaptive Leadership and The Constructive Organizational Culture Affecting to The Learning Organization in Schools under The Local Administrative Organizations Phichit Province

Nattapoom Prachai — 2025-12-22

This study aims to develop and examine the consistency of a causal model of the adaptive leadership affecting the learning organization, with the constructive organizational culture as a mediating variable among administrators and teachers in schools under the jurisdiction of local administrative organizations in Phichit Province. The study was conducted using empirical data from a sample of 320 administrators and teachers, selected through multi-stage sampling. The research instrument was a five-point Likert scale questionnaire with a reliability coefficient of 0.990, and Mplus statistical software was used for data analysis.

The research findings revealed that: 1) The developed causal model of the adaptive leadership and the constructive organizational culture influencing the learning organization in schools under local administrative organizations in Phichit Province comprised three latent variables and 16 observed variables. The relationships between the observed variables were all positively correlated, with correlation coefficients ranging from .424 to .753, indicating statistically significant medium to very high correlations at the .01 level. Structural validity analysis of the three latent variable measurement models confirmed their structural validity, with factor loadings ranging from 0.684 to 0.884, all statistically significant at the .05 level. 2) The model demonstrated consistency with empirical data, as indicated by a p-value greater than .05 (p-value = 0.093), CFI and TLI values close to 1 (CFI = 0.995, TLI = 0.994), and RMSEA and SRMR values close to 0 (RMSEA = 0.025, SRMR = 0.024). The analysis of causal relationships affecting the learning organization in schools indicated that the learning organization was directly influenced by both the adaptive leadership and the constructive organizational culture. The constructive organizational culture had the highest direct influence, with an effect size of 0.640, followed by the adaptive leadership, with an effect size of 0.263. Additionally, the learning organization was indirectly influenced by the adaptive leadership through the constructive organizational culture, with an effect size of 0.708.

Logistics Innovation Capability Influences Logistics Performance & Firm Performance of Logistics Service Providers in Thailand

Wipada Sriwichien — 2025-12-23

This study aimed to examine the relationships between supply chain risks, logistics innovation capability, and organizational performance among logistics service providers in Thailand. A quantitative research design was employed. Data were collected through questionnaires from 400 logistics service providers certified under the ISO 9001 quality standard and listed by relevant government agencies. The data were analyzed using Structural Equation Modeling (SEM) and path analysis. The results revealed that logistics innovation capability significantly influenced firm risk, customer-related risk, and environmental risk. In addition, logistics innovation capability had a direct effect on both logistics performance and overall organizational performance. Logistics performance was also found to significantly affect the organization performance of logistics service providers in Thailand. The findings offer empirical insights into how enhancing logistics innovation capability can mitigate supply chain risks and support the development of strategic risk management practices, particularly within the context of modern industry.

The Development of Quality of Life of Persons with Disabilities in Phetchabun Province

Pannapa Jeenason — 2025-12-23

This research aimed to (1) study the level of quality of life development among persons with disabilities in Phetchabun Province and (2) identify the problems and obstacles in enhancing their quality of life. A documentary research approach was applied by reviewing academic documents, research articles, and official reports published between 2012 and 2024 from databases such as ThaiJo, TCI, and Google Scholar, as well as government publications. The findings revealed that the development of quality of life among persons with disabilities in Phetchabun was at a moderate to high level in terms of access to basic rights, education, and public health services. However, limitations were found in employment opportunities, access to technology, and community participation. The main problems included lack of inter-agency integration, insufficient budget allocation, and social attitudes that hinder equality. Recommendations suggest strengthening support networks, promoting suitable career development, and applying digital technologies to enhance the quality of life and dignity of persons with disabilities.

Factors Affecting Mutelu Behavior of Foreign Tourists at Wat Phakho, Songkhla Province

Artitaya Arinyawat — 2025-12-23

This study aimed to investigate the "Mutelu" behavior of international tourists at Wat Phako, Songkhla Province, and to examine the factors influencing such behavior. The research employed a quantitative approach, with a sample of 400 international tourists visiting Wat Phako, selected through accidental sampling. Data were analyzed using descriptive statistics and multiple regression analysis.

The findings revealed that most respondents were aged between 40–49 years, held a bachelor's degree, worked as employees, and were predominantly from Malaysia. Overall, the level of Mutelu behavior was moderate. The most popular activity was merit-making, while amulet worship was less favored. Belief in luck and financial stability emerged as the most influential factors, followed by the motivation to feel safe and achieve success. Conversely, acquiring information through books and family had the least influence. The results of multiple regression analysis showed that the independent variables collectively accounted for 46.1% of the variance in Mutelu behavior (R² = 0.461), with statistical significance at the .05 level. The significantly positive predictors included acquiring information through books, belief in luck and wealth, the desire for success or fulfillment, and a sense of safety. On the other hand, negative predictors included educational level, health concerns, occupation, and the desire for social acceptance. These findings suggest that Mutelu practices serve as a coping mechanism for managing economic and psychological uncertainty among international tourists, especially in a volatile global context.

Teacher Debt Relief Network Stations: A Concrete Manifestation of the “Hold Hands and Move Forward Together” Concept for Sustainable Teacher Debt Resolution

Polpipat Wattanasettanukul — 2025-12-20

This article aimed to examine the operational model of the "Teacher Debt Resolution Network Stations" as a mechanism embodying the "Hand-in-Hand Forward Together" initiative, which sought to sustainably resolve teachers’ debt problems. Using the Logic-based Systems Change framework, the study analyzed five key components: Input, Process, Output, Outcome, and Impact. A qualitative research methodology was employed, combining document analysis of official government records, media sources, and academic literature, with field-based experiences collected from stations across multiple regions in Thailand.

The findings indicated that the network stations effectively served as integrative mechanisms among various stakeholders, resulting in teachers maintaining sufficient net income, reducing bankruptcy-related cases, and achieving sustainable improvements in financial behavior. Simultaneously, the process fostered social capital and a culture of collaboration at the local level. Key lessons learned emphasized the role of local leadership, the importance of robust monitoring systems, and the institutionalization of the "peer-to-peer" support approach within the public education system. Policy recommendations included formalizing the network stations as permanent collaborative mechanisms, developing local financial mentoring networks, and establishing systematic financial education for teachers.

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Panadda Kulnathon — 2025-12-20

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Panadda Kulnathon — 2025-12-25

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Panadda Kulnathon — 2025-12-25