Humanities and Social Sciences Journal of Pibulsongkram Rajabhat University

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Panadda Kulnathon — 2024-11-24

Dark-Sky Policy, Light Pollution, and Environmental Justice

Pedithep Youyuenyong — 2024-11-24

Tackling environmental light pollution harms has become a primary goal of the dark and quiet skies preservation. While human-made alteration of outdoor lighting has negative implications for the nocturnal environment across the globe, the concept of addressing the attention on environmental inequality and injustice from non-environmentally friendly outdoor lighting may at first seem ambiguous. In particular, several national jurisdictions implement their laws to monitor dark-sky quality and its impact on short, long- term and cross-cutting economic, environmental and social effects, and develop policies to accentuate public awareness of dark and quiet skies values ensuring adequate compliance monitoring and enforcement mechanisms for combatting light pollution. However, due to the lack of equitable exposure to dark-sky good and environmental harm to classify dark and quiet skies as a human right causes changes in the perspective with which governments and civil society ensure fair treatment of all mankind regardless of race, colour, national origin or income, in the development of right to dark and quiet skies as one of the substantive elements of the right to a safe, clean, healthy and sustainable environment. Dark-sky stakeholders might encourage such goals by protecting people harmed by light pollution and maintaining the balance of the natural day-night environment from access to environmental justice for guaranteeing that everyone shall enjoy the right to dark and quiet skies without disturbing.

Elevating Thai Massage Therapists’ Self Development Needs for Success on Phuket’s Beaches

Ratriya Teerapattrakul — 2024-12-13

This qualitative study examines the personal development needs of Thai massage therapists operating in the health-oriented beach context of Phuket. The research objectives include understanding the therapists' challenges, identifying their requirements for growth, exploring methods for personal development, and establishing a comprehensive guideline for their enhancement. Data collection involves in-depth observations and interviews, employing triangulation for rigor. The study involves 72 participants: experienced Thai massage therapists working on Phuket's beaches and the chief Thai massage therapist. Data analysis follows a descriptive analytical approach. The findings revealed that the therapists, often elderly among the aged of 35-65 years with massage experience, confront issues like language barriers and lack of professional licensing. Their developmental needs encompass improving their understanding of massage benefits, precautions, emotional management, language proficiency (especially English and Russian), ethical considerations, and product marketing. Personal development strategies include training, site visits, and peer learning. These approaches contribute to a holistic skill set enhancement.

Development of Learning Achievement in Circulatory System by using Open My Heart Animation with The 5Es of Inquiry-Based Learning for Secondary 2

Nutthawadee Chuaileaum — 2024-12-13

The objectives of this research were to 1) develop Open my Heart animation with the 5Es of inquiry-based learning 2) compare the learning achievement in circulatory system between pretest and posttest by using Open my Heart animation with the 5Es of inquiry-based learning and 3) study the satisfaction on learning activity by using Open my Heart animation with the 5Es of inquiry-based learning. The sample were 38 Secondary 2/4 students at Khiansaphitthayakhom school, selected by cluster random sampling. The instruments were 1) lesson plan by using the 5Es of inquiry-based Learning 2) Open my Heart animation 3) achievement test and 4) the satisfaction questionnaire. Statistics were E₁/E₂, E.I., Mean, Standard Deviation, and t-test (Dependent Samples). The research findings showed that: 1) The efficiency of Open my Heart animation with the 5Es of inquiry-based learning was 84.34/80.13 and effectiveness was 0.69 2) The learning achievement by using Open my Heart animation with the 5Es of inquiry-based learning was posttest higher than pretest significant at the .01 level. and 3) The students’ satisfaction on learning activity by using Open my Heart animation with the 5Es of inquiry-based in highest level ( = 4.70, S.D. = 0.02)

A Development of the Standard English Listening Test of Pibulsongkram Rajabhat University

Nipawan Navawatana — 2024-12-13

The purposes of this research were as follows: 1) to develop a standard English listening test for students at Pibulsongkram Rajabhat University and 2) to assess the quality of the standard English listening test for students at Pibulsongkram Rajabhat University. The sample group consisted of 1,498 third-year students in the academic year of 2564 from 8 faculties. The research instrument comprised two sets of standard English listening test items, totaling 100 items each and 200 items overall. Additionally, the standard English listening test was analyzed using the Item Response Theory method. Statistical analysis included percentage, mean, standard deviation, difficulty index, discrimination power, guessing, and test reliability. The research findings indicated that:

The two sets of the standard English listening test for Pibulsongkram Rajabhat University are divided into four sections with a total of 100 items each. High-frequency vocabulary, useful for learners and recommended for prior learning, was included in the test by selecting 95% of the most frequently used words. The Index of Consonance (IOC) is 0.99, and the Cronbach's Alpha coefficient for both versions is 0.904.
The quality assessment of the standard English listening test for Pibulsongkram Rajabhat University, based on the Item Response Theory (IRT) method, revealed that Set 1 had item difficulty scores ranging from 0.70 to 2.47, a discrimination power (b) ranging from -2.23 to 1.62, and distractor functionality ranging from 0.00 to 0.26. Meanwhile, Set 2 had item difficulty scores ranging from 0.31 to 2.48, discrimination power (a) ranging from -1.47 to 2.62, and guessing ranging from 0.00 to 0.29. A total of 56 items in Set 1 and 76 items in Set 2 passed the IRT criteria. The overall number of qualified test items from both sets is 132.

Adaptation of Supply Chain Management for Community-Based Tourism: A Case Study of the Songkhla Lake Basin

Jutamas Prommontree — 2024-12-13

The research pursued two primary objectives: firstly, to investigate the causal factors influencing the adaptation of supply chain management within the domain of community-based tourism, with a specific focus on its implications for enterprise sustainability, using the Songkhla Lake Basin as a case study; and secondly, to construct a tailored adaptation model for supply chain management in the context of this unique form of community-based tourism. This research conducted questionnaires and semi-structured interviews using specific random sampling methods, the study targeted a sample of 320 participants, including accommodation representatives, food vendors, and community tourism souvenir vendors. The statistical analysis for this research encompassed the use of percentages, means (averages), and standard deviations. Confirmatory Factor Analysis (CFA) was applied to analyze questionnaire data, while Logical Reasoning Analysis was utilized for the interpretation of interview data

The findings indicate that, firstly, the structural equation model implying a harmonious alignment the empirical data under investigation. The following results: X²/df = 2.36, RMSEA = 0.07, NFI = 0.96, CFI = 0.98, and SRMR = 0.03. The outcomes of this analysis met the established criteria. This interpretation suggests that the factors within the structural equation model are suitable for explaining the adaptation of supply chain management in the context of community-based tourism. Secondly, the structural equations demonstrate that the most influential predictors of survival are external threats from multiple domains, including economic, environmental, social, cultural, and technological factors. The subsequent predictive factor, pertains to the supply chain adaptation within the domain of community-based tourism, which can be discerned through considerations of management, the service marketing mix, and community organizations factors. Furthermore, the research revealed that business survival is a result of the interplay of both primary factors, demonstrating a high reliability of 96 percent.

The Life Course of Former Adolescent Families As Agent within the Socio-Cultural Context of Khon Kaen province

Chisapon Haree — 2024-12-13

The purpose of this article is to study the life course of former adolescent families as agents. This study uses a qualitative phenomenological research approach with a retrospective study method, analyzing family-level, data collected through interviews with a target group, which includes former adolescent families. These families transitioned from being teenagers to parents while aged between 15 and 19 years and having children who were born during the ages during that time. A total of 8 families were studied. The results show that adolescent families had an average age of 18.0 years for fathers and 16.9 years for mothers when they transitioned into parenthood. Adolescent families are families that strive to determine their life course. Important conditions that affect the ability to act as decision-makers in adolescent families include characteristics of adolescent families, original family background, social interaction and support. With the above conditions, adolescent families act as family builders. student or student social membership and those planning different future family life course.

A Study of Learning Behaviors and Needs for English Skill Development through Online Social Media of Students of Phetchabun Rajabhat Univerity

Taweesak Kunyot — 2024-12-13

The study aimed to 1) investigate study students’ learning behaviors through social media, 2) to examine their needs to develop English skills, and 3) to compare their needs to develop English skills through social media. The subjects were 358 first, second, third, and fourth year students of Phetchabun Rajabhat University in the academic year 2023. The data were collected by using a questionnaire and analyzed by using frequency, percentage, mean, standard deviation, and Chi-Square test. The results showed that most of the students spent the most of their time and frequency on using YouTube watching videos on English in daily life. Their needs for developing English skills through social media were at a high level which writing skill was most needed. In addition, the results also indicated that the year of study was related to the needs to develop English through online media at the significant level of 0.05. Also, it was found that students had a medium level of problems with the use of social media.

Factors Contributing to the Success of Construction Management by Local Government Organizations in Mueang Phetchabun District, Phetchabun Province

Pattana Suwansumrit — 2024-12-13

Research on factors affecting the success of local government construction in Mueang Phetchabun District, Phetchabun Province aims to study factors affecting the success of local government construction management, and to study the relationship between these factors. To improve the construction management success and efficiency of local government, Mueang Phetchabun District, Phetchabun Province. The population is 18 local government personnel in Mueang Phetchabun District, Phetchabun Province. 1,190 people set the sample size using Taro Yamane's calculation formula. A total of 299 researchers used a randomized sampling method using a questionnaire as a research tool. It is a quantitative study, analyzing data using finished programs. The statistics used to analyze data are frequency, percentage, average, and milk deviation .Pearson's correlation coefficient was found to be standardized and used in determining the correlation. The research found that

Factors Affecting the Success of Construction Management of Local Governments Overall, the number of personnel has been very high. The success of construction management by local governments is the most important factor.
Construction efficiency of local government, Mueang Phetchabun District, Phetchabun Province. Overall, the efficiency of construction management of local governments is very high.
The relationship between local government's construction management factors, including personnel, financial factors, machinery, construction materials and construction procedures is related to the efficiency of local government's construction management in Mueang Phetchabun District, Phetchabun Province The effectiveness of work quality, workload and duration was found to be highly correlated and statistically significantly related in the same direction at 0.05.

The Model Mechanism of Capability Building for the Informal Elderly Labor’s Well-being Development in Local Administrative Organization, Phra Nakhon Si Ayutthaya Province

Kamonwan Wanthanang — 2024-12-16

The objectives of this research were 1) to study the state and problem of informal elderly labor’s well-being development in local administrative organization; 2) to investigate factors affecting on informal elderly labor’s well-being development; and 3) to develop the model mechanism of capability building for the informal elderly labor’s well-being. The research was mixed methods research. The qualitative research, the sample was 48 informal elderly labors with a purposive sampling, and 40 administrators and employees of local administrative organization, employees of Social Development and Human Security office, employees of District Community Development office, village headman and representatives of the senior citizens club with a purposive sampling. The research instruments were the interview form and focus group. All collected data were analyzed by the content analysis. The quantitative research, 112 administrators and employees of local administrative organization with a quota sampling. The questionnaire were used as research tools. All collected data were analyzed by using percentage, average, standard deviation and multiple regression analysis. The results illustrated that 1) The state of informal elderly labor’s well-being development was at a high level in overall. There were several problems of informal elderly labor’s well-being, including the informal elderly labor’s health, the working hours affecting on duration of participation, the monotonous activities, and insufficient budget; 2) The management system, leadership, strength of community, and collaborative network have dramatically indicated the variation on informal elderly labor’s well-being development in local administrative organization. It was at a high level; and 3) The model mechanism of capability building for the informal elderly labor’s well-being (MLCC) consisted of 4 elements, the management system, The leadership, the strength of community and the collaborative network.

Students’ Perception of Chinese Identity in Thai Society amongst Upper Secondary School Students in Thammasat Secondary School

Parinya Mongkolpanich — 2024-12-16

This research aims to explores and analyzes the views of upper secondary school students at Thammasat Secondary School on the characteristics of current Chinese identities in Thailand. Samples for this study were 327 of upper secondary school students at the school completed the questionnaire and 10 of them gave additional interviews. The statistics used for the analysis were mean () and standard deviation (S.D.) values in four dimensions explored within the Thai-Chinese ethnic group. These dimensions include the preservation of traditions and rituals during Chinese festivals, family relationships and lineage consciousness, the significance of life-related customs and rituals, and the importance of passing on values inherited from ancestors to the next generation. In the dimension related to the importance of passing down values, it was found to be moderately important, with an average value of = 2.43 and a standard deviation of S.D. = 1.12. Regarding the dimension of calling each other in the family or addressing others with Chinese pronouns, as well as the significance of Chinese festivals, it was highly important, with the highest averages of = 3.60 and S.D. = 1.18, and = 3.60 and S.D. = 1.01, respectively. The dimension related to valuing sons more than daughters and giving higher importance to males over females was found to be of minor importance, with the lowest average of = 1.76 and a standard deviation of S.D. = 1.05. Other dimensions were of moderate importance. The study suggests that the Thai-Chinese cultural identity has evolved over time due to factors such as generational transmission, the changing attitudes of the younger generation, education, technological advancement, exposure to different cultures, international intermarriage, and particularly, cultural assimilation.

A Semiotic Analysis of Natural Disasters Through the Anime Film Suzume (2022)

Pattaraporn Maneewan — 2024-12-16

The present study was conducted to analyze the important signs related to natural disasters in the anime film Suzume (2022) through semiotic concepts. The qualitative research method was used, and the data were presented by analytical description following the semiotic concept of Roland Barthes. The data were collected from the anime film Suzume (2022) and related documents. The findings revealed that the meanings of the important signs appearing in this anime film related to natural disasters, namely the magic doors, the keys, Daijin and Sadaijin, the worms, and Suzume's three-legged chair, were meticulously created to reflect the perspectives of those impacted by the earthquake occurring in Tohoku in 2011. Furthermore, the director emphasized the importance of creating signs to design the depth of the story according to the art of storytelling. The signs comprised both direct and hidden meanings which required additional interpretation from the text and the context. All signs appearing in the story were systematically connected to fulfill the story and complete the characters’ emotions which allowed Suzume who used to be a victim of the disaster to convey the story realistically. Additionally, the director used signs to raise audience’s awareness that natural disasters were the issues to be prioritized.

Error Analysis in Pronunciation of English Initial Consonant Clusters among Thai EFL learners

Disaraporn Soiyana — 2024-12-16

The objectives of this research were to analyze the pronunciation of English initial consonant clusters among Thai EFL learners and to study the errors of the pronunciation of English initial consonant clusters among Thai EFL learners. The sample subjects were 5 students at Faculty of Education, Nakhon Si Thammarat Rajabhat University. The data were collected by reading 50 sentences and 50 wordlists twice and recorded by using the Praat program. The results showed that the error sounds included /tr/, /өr/ and /ʃr/. The sound /tr/ was similar to the sound /s/. The sound /өr/ had the first consonant pronounced as /t/ or /s/. The sound /ʃr/ became the single initial consonant /ʃ/. Moreover, the sound /s/ in the first consonant position had a higher average duration in wordlists than sentences. Compared to native speakers, it was found that there was a higher duration than native speakers.

Ideologies in South Korean Folktales

Rujjanee Jeerakamol — 2024-12-16

This research aimed to study Ideologies in South Korean Folktales by using Critical Discourse Analysis (CDA) framework. The data were 36 folktales from folktales for children in the Textbook by Sangkyo Lee, who won IBBY Honor List Award in 2016. The result of the study showed that there are 7 ideologies in South Korean folktales. These ideologies are an ideology related to behavior, an ideology related to people’s roles and duties in South Korean society, an ideology related to families, an ideology related to seniority, an ideology related to politics, an ideology related to patriarchy and an ideology related to collectivism, respectively. The results of the study also show that folktales are a form of discourse that can convey ideologies. These ideologies have been reproduced and transmitted in South Korean society for a long time.

Translation Strategies Used in Translating Slang Expressions from English into Thai in Netflix American Teen Movie Subtitles

Rachawadee Saisa-Ard — 2024-12-16

This study aims to analyze translation strategies and translation procedures used in translating English slang expressions into Thai in nine Netflix American teen movie subtitles during the years 2017 - 2022. Translation strategies proposed by Newmark (1988) and translation procedures in translating slang expressions proposed by Pinmanee (2006), Saibua (1982) and Baker (1992) were used to analyze the data. There were 335 English slang expressions found in the study. The results showed that the translators used six translation strategies: faithful translation (74%), communicative translation (14%), semantic translation (7%), non-translation (4%), free translation (1%) and idiomatic translation (1%) respectively. Besides, six translation procedures used by the translators were found in the study: slang for slang (57%), referential meaning equivalence (19%), slang reprimanding with euphemism (16%), omission (4%), euphemism (4%) and transliteration (1%). The results of the study indicate that the translators try to maintain the meaning of slang expressions as well as the context of using those slang expressions by applying faithful translation and using slang for slang in order to make an equivalent effect on target language readers. In addition, the translators normally use more polite words or omit to translate when they encounter offensive slang expressions.

Food Recipes of the Thai Raman based on Authenticity

Saengkhae Sapantupong — 2024-12-17

The objective of this research article is to: 1) study the dietary patterns of the Ramkhamhaeng ethnic group, 2) develop the dietary patterns of the Thai Ramkhamhaeng ethnic group, and 3) study the nutritional value of the dietary patterns of the Thai Ramkhamhaeng ethnic group. This is an applied research aimed at bringing research results into development. Qualitative data was collected through in-depth interviews and group discussions, analyzed qualitatively through content analysis, and quantitative data was collected and analyzed using mean values and standard deviations.

The research findings indicate that the main sources of raw materials for most ordinary. Thais are obtained from natural resources. Some are grown at home, in fields, or purchased from local markets. Fish is the primary source of animal protein consumed. The staple foods in daily life mainly consist of curries, grilled dishes, and chili paste. They have been divided into two categories savory and sweet dishes by gathering recipes that are utilized in everyday life and at different events. After standardizing and evaluating these recipes' nutritional value, it was found that the majority of dishes provide energy, carbohydrates, fats, and minimal sugars, with high dietary fiber and calcium content and moderate sodium levels. For example, per serving of grilled fish with basil leaves, there is approximately 60.60 kilocalories of energy, 3.08 grams of carbohydrates, 7.27 grams of protein, 2.14 grams of fat, 0.71 grams of dietary fiber, 94.95 milligrams of calcium, and 243.09 milligrams of sodium.

Communicating Mulberry Leaf Herbal Tea Health Benefits to the Elderly Through Online Video and Infographic Media

Nachakanok Methaakkharadecha — 2024-12-17

This research aimed to communicate the health benefits of herbal tea to the elderly using online video and infographic media, while also studying their behavior and attitudes towards these media forms. The research involved designing online media content featuring three herbal tea recipes containing mulberry leaves, highlighting their anti-oxidant, anti-diabetic, and anti-aging properties. This content was presented to a sample group elderly from Plai Chumphon municipal senior school in Phitsanulok Province.

The findings indicated that demographic factors such as sex, age, education level, occupation, and underlying health conditions influenced the elderly's internet access behavior. A majority of participants (43.33%) spent 1-3 hours per day on the internet, with Facebook and Line being the most frequently used platforms (60.00%). The study revealed a preference for health information conveyed through video media (66.67%) as opposed to infographic media (33.33%). The designed herbal tea media positively impacted the elderly's attitudes, fostering a stronger appreciation for herbal tea's health benefits. Moreover, the media generated a heightened interest in herbal tea and facilitated a deeper understanding of the benefits of mulberry leaves, enabling the elderly to experiment with various mulberry leaf tea recipes. Notably, female elderly participants displayed greater satisfaction with the herbal tea media compared to their male counterparts.

Development of Tourism Souvenir Products in The Wat Hong Rattanaram Community, Bangkok Yai District, Bangkok

Pannatorn Somsaruay — 2024-12-17

The Wat Hong Rattanaram community in Bangkok Yai District, Bangkok, is an old community dating back to the Ayutthaya period. It is a community of diverse art and cultural heritage with unique tradition and way of life. The purpose of this research was to 1) study the cultural identity of the Wat Hong Rattanaram community, 2) study the behavior and purchasing needs of tourists for souvenir products of the Wat Hong Rattanaram community, and 3) introduce souvenir product designs that can meet the needs of tourists and reflect the identity of the tourist attractions of the Wat Hong Rattanaram community. The sample population includes: A group of 200 tourists, 10 community leaders, 10 design experts using questionnaires and In-depth interviews. The results of the research found that: 1) The identity of the community has a cultural dimension that is a source of diverse cultures and traditions. This is because the community is multicultural, meaning that there are people of different ethnicities. 2) The use of tourist and the surrounding community identity to design tourism souvenir products through where the needs of tourists, price, and usability. And 3) the presentation of the community's strengths by synthesizing them with graphic patterns into souvenir products. These products include brooches, mugs, bags, t-shirts, and hats.

Interpretation of Elderly Curator through Ratchadamnoen Exhibition Curated by Museum Siam

Nicha Haesakul — 2024-12-18

This research aimed to study the interpretation of elderly curators in the modern alternative museums through the trace of Ratchadamnoen exhibitions, curated by Museum Siam. Using a qualitative research approach, data were collected from documents, interviews with elderly curators, and on-site data from the trace of Ratchadamnoen exhibitions, a rotating exhibition held from July 2 to October 31, 2020, curated by Museum Siam, located in Phra Nakhon, Bangkok, Thailand. The findings indicated that this exhibition had a process of shaping its identity through the voices of elderly curators. The museum held memories and histories of the elderly as narratives linked by individuals, buildings, places, and objects along with Ratchadamnoen Avenue. This exhibition had maintained and reconstructed personal memories to reflect societal contexts at certain points in time, showcasing the diverse perspectives of the elderly on Ratchadamnoen Avenue. Additionally, it reflected the museum's role in addressing the issues of today's aging society. The museum functioned as an information center, emphasizing diverse forms of communication. The trace of Ratchadamnoen exhibitions served as a model for new alternative exhibitions in Thai society, emphasizing the participation of museum curators and the elderly and presenting equitable memories. The exhibition functioned as a realm of memory, presenting the museum’s vision from the bottom-up, which highlighted the equal value and significance of the voices of ordinary people.

The Influence of Environmental Management Accounting as a Mediator of Top Management Support towards Environmental Performance by Green Work Climate Perceptions as a Moderating Variable of Thai Fruit and Vegetable Processing Businesses

Dokor Khwannin — 2024-12-18

This research aimed to 1) analyze and develop an environmental management accounting (EMA) model, top management support, green work climate perceptions, and environmental performance of Thai fruit and vegetable processing businesses, and 2) examine the influence of EMA, top management support, and green work climate perceptions on the environmental performance of these businesses. Data collection involved administering a questionnaire to 340 registered legal entities in Thailand’s fruit and vegetable processing and preservation sector. In statistical analysis, structural equation modeling (SEM) was utilized to test the hypotheses. The findings revealed that : 1) the proposed model fit the empirical data well (Chi-square/df = 1.304, P-value = 0.105, GFI = 0.978, AGFI = 0.952, RMSEA = 0.030, and CFI = 0.998), and 2) the overall influence on environmental performance was positive and significant for both top management support (β = 0.668) and EMA (β = 0.434). Both top management support and EMA had direct positive influences on environmental performance (β = 0.268 and β = 0.434, respectively). Also, top management support had an indirect positive influence through green work climate perceptions (β = 0.400).

แบบสมรรถนะการทำงานแบบไฮบริดสำหรับบุคลากรมหาวิทยาลัยสายสนับสนุน Competency Model of Hybrid Working for Supporting Personnel of the University

Kasidit Theppawan — 2024-12-18

The purposes of this research study in title of Competency model of hybrid working for supporting personnel of the university were as followed: (1) to study, analyze, and synthesize both abilities and competency components required for hybrid working among supporting personnel in a public university using the qualitative research approach. This was involved in review literature and focus group discussion with 26 supporting personnel members in a public university, working across four sectors according to the university missions including graduate production, research, academic service, and art and cultural preservation. The research discussion question tool was evaluated and revised by five experts in this field. Additionally, (2) to develop and validate a competency model of hybrid working for supporting personnel of the university. The evaluation and suggestions were used as the research tool. All data values were statistically analyzed and presented using the mean and standard deviation.

The competency model was developed with three main sections, including competency titles, competency definitions, and competency levels. It then submitted for evaluation by five academic specialists. The assessment results revealed a high level of appropriateness and possibility for a competency model of hybrid working for supporting personnel of the university ( = 4.40) (S.D.= 0.63). The six competency groups were classified as follows: (1) Self – Leadership, (2) Learning and Self – Development, (3) Innovation and Creativity, (4) Teamwork and Co-operation, (5) Professional service and (6) Digital competencies.

The results of online training using case-based learning activities to enhance analytical thinking skills regarding academic plagiarism among graduate students

Pavat Jolralerut — 2024-12-19

This research aims to achieve the following objectives: 1) To compare the training achievement on academic plagiarism among graduate students before and after online training. 2) To compare the analytical thinking abilities regarding academic plagiarism among graduate students. 3) To study the attitude of graduate students towards online training. The research sample consists of doctoral students majoring in educational administration, enrolled in the second semester of the academic year 2023, totaling 36 students in one classroom. The sample group was determined using simple random sampling. The research tools used in this study include: 1) Online training needs assessment survey. 2) Structured interview questionnaire (content and online training aspects). 3) Online training system. 4) Assessment questionnaire for analytical thinking abilities. 5) Learning achievement test to measure learning effectiveness. 6) Attitude assessment questionnaire for students towards online training. The results revealed that: Academic performance after the training ( = 15.72, S.D. = 2.52) was significantly higher than before the training ( = 12.53, S.D. = 2.70) at the .01 level of statistical significance. Analytical thinking skills after the training ( = 24.58, S.D. = 2.88) were significantly higher than before the training ( = 16.17, S.D. = 3.56) at the .01 level of statistical significance, using case-based learning activities. Student attitudes toward online training were at the highest level ( = 4.64, S.D. = 0.20), reflecting a high level of acceptance and satisfaction with the training approach.

The Management of Community Based-Tourism (CBT) Destinations in Huai Sai Sub-district, San Kamphaeng District, Chiang Mai Province

Nathitakarn Phayakka — 2024-12-19

This research aims to analyze the potential of Community-Based Tourism and create community tourism routes in Huai Sai Sub-district, San Kamphaeng District, Chiang Mai Province. The researchers employed qualitative research methods, gathering data from documents and group discussions. Key informants included 20 agricultural professionals. Research tools included tourism survey forms and semi-structured interviews. Data analysis was conducted using content analysis. Findings regarding the potential of Community-Based Tourism revealed that the community's tourism sites were not located on the main roads of San Kamphaeng District, and public transportation systems did not cover the area adequately. Most tourism sites showcased local culture and attracted tourists. The community in Huai Sai Sub-district provided sufficient amenities that could be tailored to tourists' needs, including accommodation such as hotels and homestays. Regarding public utilities, community management adequately served community members' needs, with electricity being widely available throughout the subdistrict. Wireless communication networks functioned well in residential areas, although some areas experienced signal issues. Waste management lacked clear service points and adequate systems. Regarding community participation, residents of Huai Sai Sub-district were actively involved in Community-Based Tourism activities, albeit lacking experience in management and tourism knowledge. Research findings suggested the need to improve and develop Community-Based Tourism routes based on local wisdom and culture. By integrating distinctive local identities and cultures, a single community tourism route was proposed for Huai Sai Sub-district.

Semantic Extensions of body part-term “Eye/ta/” in Thai based on Cognitive Semantics analysis studies

Nootsara Prommanat — 2024-12-20

The purpose of this research study is to analyze the meaning categories of "eye/ta/", meaning mechanism and sematic extensions of the word "eye" which is body part-term in Thai language. Data were collected from Thai language corpus database by searching for the word "eye" and selected 500 data items in each category (genre) was a total of 2,500 words and selected semantic information that was not relevant to the research objectives, such as names and the meaning of "ta", which is a personal pronoun. (grandfather, person) They were selected to leave only the meanings related to the “eye” in body part-term, which is the basic meaning of the body organs. A total of 1,890 data sets remains, with meanings related to the eye organ, with the word “eye” both appearing alone as well as appearing as a compound word or idiom form. From the analysis, a total of 178 words were found, classified into 6 types meaning. There are 1) ‘Eye body’s part’ 35 item; 2) ‘Person’2 item; 3) ‘Seeing’ 47 item, 4) ‘Thinking Mental and Emotion expression’ 62 item, 5) ‘Shapes’ 25 item 6) ‘Time’ 7 item. This variety of meanings occurring under the semantic mechanism, it is an important part that creates various meanings. The semantic mechanisms found include the metonymy, metaphor, metaphonymy and metaphorical chain, The metonymy, the meaning of ‘eye’ refer to the part instead of the whole part, part for whole and from causes instead of results. In the metaphorical mechanism found 4 conceptual: the eye is a living thing, the eye is a non-living thing, the eye is space and direction and the eye is the container. There are 7 semantic metaphors: 1) The eye is a human 2) The eye is an animal. 3)The eye is a plant. 4) The eye is an object. 5) The eye is a channel. 6) The eye is time. And 7) The eye is space. Meaning extensions concepts are operated under cognitive activities. The important thing is the mechanism of semantic networks, which is an important part that creates various meanings. From the research, it has been found that 4 main groups of shape 4 meaning about space and time, in each group of meanings there are sub-meanings that are separated from meanings can be classified, 1) basic meaning 2) meaning related to organs 3) meaning related to round shape, meaning of the word "eye" extends out of the circle which related to the organ shape of the body in an orderly through a network of paths. It is meant that is, the word "eye" referred to the visual organs on the face, which is the basic. Then the word "eye" expands meaning from the body part to the part of things, the word "eye" expanded its meaning from hole and space of an object to a more abstract meaning and, the last the word “eye” expanded its meaning from space to time meaning.