Humanities and Social Sciences Journal of Pibulsongkram Rajabhat University

Development of Business Ethics and Social Responsibilities Course for Massive Open Online Course

Sansanee Teeparuksapun, Poom Cheecharoen — Sun, 17 Mar 2024 00:00:00 +0700

The objectives of this research are to 1) develop business ethics and social responsibilities course on Massive Open Online Course (MOOC) 2) compare learning achievement of students in a pre-post study and 3) evaluate learner satisfaction from 132 students who attended in Prince of Songkla University Massive Open Online Course (PSU-MOOC) during November 2021 and July 2022. The research tool was pre-test, post-test and satisfaction questionnaire. Data analysis was conducted through content review and statistics.

The Business ethics and social responsibility course using ADDIE model approach consisted of 2 chapters, 10 subtopics as follows: Chapter 1- business ethics (1) meaning and importance of business ethics (2) guidelines for decision-making in business ethics (3) business ethics issues (4) factors influencing the level of ethical behavior in an organization (5) process for building ethical standards of the organization. Chapter 2- corporate social responsibility (CSR) with subtopics (6) background and importance of CSR (7) the level of CSR (8) relationship between stakeholders and CSR (9) type of CSR (10) implement CSR project. The results of pre and post-test knowledge of learners were statistically different at the significance level of 0.01. The average was 9.02% and the results of the post-test were 73.94% and 3) the students' satisfaction with the course was at a high level.

Negative Effect of Perceived Organizational Support from the Too-much of Good Thing Effect (TMT): Evidence from the Aviation Organizations in Thailand

Thamarat Jangsiriwattana — Mon, 18 Mar 2024 00:00:00 +0700

The purpose of this research was to investigate perceived organizational support as a negative influence on the relationship between proactive personality and knowledge sharing. Data was collected from 620 respondents in the aviation industry in Thailand via a self-administered questionnaire. Multiple regression analysis was used to test the hypothesis. The findings revealed that a proactive personality significantly influences knowledge sharing. Perceived organizational support, or, more particularly the lack of it, was shown to have a negative effect on the relationship between proactive personality and knowledge sharing by reducing the positive effect of proactive personality on knowledge sharing. This novel finding extends the role of perceived organizational support from prior research and further informs the perspective of HR practitioners in the organization.

Community Participation in Justice Management to Prevent and Solve Recidivism Problems of Ex-Convicts: A Case Study of Upper Southern Provinces

Akkakorn Chaiyapong, Vachiravitch Ittithathanasuphavitch, Niramol Yindee — Mon, 18 Mar 2024 00:00:00 +0700

The study of community participation in justice management to prevent and solve recidivism problems of ex-convicts: a case study of upper southern provinces aimed to 1) study and analyze problems about the recidivism of the ex-convicts 2) study and analyze community participation appropriate for preventing recidivism, and 3) recommend the guidelines of community participation that is effective and appropriate for preventing recidivism of the ex-convicts. This study was qualitative research depending on in-depth interviews and focus groups from the key informants meanwhile research tools were the forms of in-depth interviews and focus groups. After the accuracy of the data was validated, it was then analyzed through content analysis. According to research findings, it was found that: 1) according to the problem of recidivism of the ex-convicts and the obstacles of the community in preventing recidivism in the areas of upper southern provinces of Thailand, it was indicated that the upper southern provinces with the highest recidivism are Nakhon Si Thammarat with 200 offenders, Surat Thani with 134 offenders, Phuket with 104 offenders, and Furthermore, there were 587 ex-convicts who committed recidivism from the year 2015 to 2019, as for recidivism, there were 587 offenders caused by personal factors of the ex-convicts, such as mental problem, family and environment background (accommodation), feeling worthless, and unfavorable community condition forcing to a group of
ex-convicts to become recidivists again, and also legal factors and justice procedures. The ex-convicts have no rights to make career since the law prescribes prohibited characteristics in occupation or works of those who used to be sentenced in imprisonment, such as Lawyers Act, B.E. 2528, Civil Service Act, B.E. 2551, Health Business Establishments Act, B.E. 2559, Section 13, and other 25 acts that restrict the rights of those sentenced convicts, 2) community participation appropriate for preventing recidivism indicated that that it is necessary to have the guidelines of community participation composing of adjusting the laws, building knowledge and understanding about the ex-convicts, making public relation media, initiating the projects, promoting family participation (relatives of the ex-convicts) using the middleman for mediation, setting the committee to nominate the senior representatives of community who were accepted from community, who were disciplined and passed religious principles, and 3) according to the guidelines in community participation that is effective and appropriate for preventing recidivism of the ex-convicts, since some areas or communities have different participation, the formats of community participation should be chosen to suit the context of community and locality in order to make it efficient in preventing and solving the problems of recidivism of the ex-convicts further and there are recommendations, especially in terms of the law. There should be amendments to the law that prescribes qualifications prohibiting inmates, occupation, or deleting the criminal record of the acquitted inmates within a set period of time failure to commit crimes within the specified time period is an opportunity for a better life. When these acquitted are able to make a living to earn money for themselves and not return to commit the same offense again, making society is safe because the acquitted have a career and do not want to go back to prison again.

Small and Medium Enterprises (SMEs) Business Development: a Case Study of Lower Northern Region

Bhagaporn Wattanadumrong — Tue, 19 Mar 2024 00:00:00 +0700

The study of small and medium enterprises (SMEs) business development and spatial disparity in a case study of lower northern region focused on the concepts of economics, social and environment development affecting the SMEs register. The study also examined adding economic value of goods and services as well as regional distribution. This research aimed to overview the SMEs business development in the lower northern and to analyze the entrepreneurs’ business development with the spatial disparity. This research explored the facts as positive analysis using the provincial-level data development to measure the “dynamic” mechanism of provincial/regional levels so as to allocate enforcement applied to city and province development. based on the studies of Liua & Pang (2013), Wattanadumrong et al. (2020) Using the macroeconomic data collection from 2017 – 2020, the results showed that in the lower northern economic structure, the first three outstanding ranking provinces were Kamphaengphet Province for industrial sector, Phitsanulok for trade sector, and Phichit for the agriculture sector. The results of model specification estimation of the relationship between SMEs register and other determinants affecting the extension of businesses showed that the amount of population and the number of businesses located in the lower north were statistically significant on the business development register. However, the proportion of industrial and services needs to be explored in further research.

Thai Public Administration Towards Sustainable Development

Tue, 19 Mar 2024 00:00:00 +0700

This article presents research that aims to refine a model of Thai public administration based on the Sufficiency Economy Philosophy driving towards sustainable development and to compare the implementation of the Sufficiency Economy Philosophy (SEP), the National Strategy in Government efficiency and better access to public services, and the United Nations Sustainable Development Goals (SDGs) implemented in Thai government agencies. The research adopts content analysis to analyze interview data collected from 15 departments/offices management under the Ministry of Agriculture and Cooperatives using semi-structured interviews, and secondary data collected from other related research studies. The results reveal that there are two major issues to be revised in the SEP model; i.e., developing resilience competence and societal citizenship behavior for officers, and promoting people engagement in society development. Implementing public administration based on the SEP plays a key role in moving Thailand towards sustainable development. The analysis reveals that the goals and indicators within the national strategy generally fall into the entry-level, called partial practice level, in the Sufficiency Economy (SE) model, which reflects the method of practice. The comparison between the SE model and the UN’s SDGs reveals that the SDGs focus on the indicators of the process, which are driving mechanisms toward the SDGs. However, all three frameworks confirm that sustainable development must be addressed from the foundation with consideration given to surrounding dimensions within the context. In addition, sustainable development also requires collaboration among stakeholders, and human development is needed as the basis. By this, digital technology is one of the key components of driving toward sustainable development.

In-depth Local Identities of Ban Khlong Ri Village, Chai Nat Province: Achievement of Dynamic Unique Model

Sirivimon Saywech, Kraingsak Khiaomang, Seo Miyoung — Wed, 20 Mar 2024 00:00:00 +0700

This research aims to enhance endemic identity by integrating scientific and technological tools, with the goal of community product design. According to the proactive process model approach, or Dynamic Unique (DU Model), it is participatory research. The target group was the Ban Khlong Ri community, Huai Krot Subdistrict, Sankhaburi District, Chainat Province, Central Thailand. A semi-structured in-depth interview form revealed the primary identities of Ban Khlong Ri, namely rice, toddy palm and fermented fish, analysed with the second tool. The synthetic model, with 12-month, 3-season variables, found that the three identities dynamically corresponded to the way of life of the community. During a specific period, in February, all three identities were completed at the same time, and the community, therefore, used them for activities associated with Asian Palmyra Fruit Rice Noodle. This is unique in both form, process and connotation, and consistent with the tool's report, thus, synthesized into a local identity. The selection of sugar cane was then summarised for upgrading with scientific and technological processes, one of which was in accordance with the autodynamics model. The results of this experiment revealed that Ban Khlong Ri has a guideline for making palm sugar powder, dried brown vermicelli and a new colour set from Toddy palm, as measured with a Chroma meter. In summary, it is a deep, local identity colour. Primary and secondary colour combinations are available to design a visually new community product, consumption of which will occur in the future to help support the activities in making brown rice noodles and creating alternatives for visitors, in accordance with the objectives of the research.

Guidelines for The Development of Thai Traditional Medical Tourism for Domestic Tourists After The COVID-19 Pandemic

Jirawadee Intakarn, Worrapon Wangkananon — Sat, 23 Mar 2024 00:00:00 +0700

The objectives of this study were to: 1) Study the supply chain of entrepreneurs and 2) Propose guidelines for the development of Thai traditional medical tourism. The method of this research consists of two types of research methods which are a qualitative research by collecting primary data. As for the qualitative research, it studied of supply by implementing in-depth interviews method focusing on a specific sample group including logistics specialists such as Confederation Director Thai Federation On Logistics, Travel Service Standards Specialist, Phataravej Siam Clinic and Phataravej Siam Thai Traditional Medicine School, Purita Thai Massage School Administrator, PHiPhi Coral Company Tour Operator and Consultant Federation Thai Spa and The Westin Grande Sukhumvit Hotel. The data collection of quantitative research was a study by questionnaires. There were 488 local tourists as a sample group who were served by Thai traditional medical tourism. Afterwards, the data collection of qualitative and quantitative research were combined in order to conduct group discussions with relevant targeted groups. Specific specialists were identified, including logistics and supply chain, health tourism and Thai traditional medicine, and entrepreneurs. To set guidelines for the development of Thai traditional medical tourism. The result of the research has shown that 1) Thai traditional wellness tourism is characterized by its Thai identity and uniqueness especially, Thai herbs and authentic massages of each region. For example, the northern region represents Lanna medicine recipes. “Tum Hayahari Punchai” shows the symbol of Central Region. Whilst, identity of Isan Civilization is presented in Northeastern region. Ban Hao, Eastern Region is a sign of blending Thai traditional massage and western. Moreover, southern sciences raises the identity of Langkasuka massage. Tourists pay attention to the most relevant factors as follows: activities in the supply chain are herbal products, service quality is trust, efficiency in tourism logistics is customer service and the competitive advantage is efficiency. 2) Guidelines for the development of tourism can be a new way of life after Covid-19 pandemic which is presented 3 approaches: (1) Thai traditional medicine attracting social conservation tourism (2) Medical activity tourism “The Next Normal” Thai Plan for Economic Sustainability and (3) Sustainable Herbal Ecotourism.

Factors Influencing the Emergence of Chinese Slang Online From 2012 to 2020

Chutima Khemcharoen, Parinya Mongkolpanich — Sat, 23 Mar 2024 00:00:00 +0700

This research studied factors influencing the emergence of Chinese slang online from 2012 to 2020. Samples were Chinese slang words gathered from online media posted from 2012 to 2020 on Thai and Chinese websites intended to provide knowledge about Chinese vocabulary and national data. 135 Chinese slang words were collected by specific sampling. Data was analyzed by frequency distribution, percentage, and descriptive analysis. Results were that Chinese slang word use was influenced by seven factors: 1) word formation (35.56 percent); 2) social media and multimedia (17.78 percent); 3) foreign language prevalence (14.81 percent); 4) entertainment industry (10.37 percent); 5) politics and administration (8.89 percent); 6) social phenomena (6.67 percent); and 7) economics (5.92%). These findings may help Chinese language researchers better understand Chinese slang and relevant social conditions as well as teaching and learning management related to Chinese slang for instructors through integrating national social conditions in diverse fields through slang.

The Analysis of Classroom Discourse on Distance Education via Satellite (DLTV) of the Small Size Schools under Chiang Mai Primary Educational Service Area Office 4

Wasupong Iwang — Sat, 23 Mar 2024 00:00:00 +0700

This research aimed to study teacher high-order thinking questioning and analyze classroom discourse on distance education via satellite (DLTV) in 5 classrooms of the small size schools under Chiang Mai primary educational service area office 4. The conversation in class was recorded with video cameras. The data analysis was done by classroom discourse. Questions in the classroom were classified types of high-order thinking questions. The findings revealed that teacher high-order thinking questioning averaged 26.37 percent of the total learning time. Questions in the classroom were influenced by distance education via satellite (DLTV). Most students do not participate in class discussions because class interactions begin with teacher questioning. Then, the students responded. After that, the teacher immediately checks the responses for accuracy. Teachers lack the use of questions that encourage learners to listen carefully to one another and to engage with others’ ideas.

The Promotion and Development Process for Grassroot Economic Products in Thai Chana Suek Sub-district, Thung Saliam District, Sukhothai Province

Pornchai Pantung — Sat, 23 Mar 2024 00:00:00 +0700

This research aimed to study the promotion and development process for products from folk wisdom in Thai Chana Suek Subdistrict based on community participation, along with the assessment of social return on investment (SROI). An interview form, a survey form, and a questionnaire were used for data collection. The samples were selected by purposive sampling, i.e., 3 from the fabric weaving group, 3 from the sugar palm leaf wickerwork group, and 100 consumers. The data was analyzed by percentage, mean, and standard deviation. The research results showed that the guidelines on product promotion and development process were divided into 6 aspects, i.e., 1) community context; 2) the analysis of community cultural products; 3) conceptualization and test; 4) prototype development; 5) marketing strategies; 6) and assessing social impacts of investment at 20.59. Consumer satisfaction toward product design in terms of utilization, attractiveness, shapes, and forms was high (x̄ = 4.19, S.D. = 0.46).

Cluster Analysis of Environmental Responsibility Behavior among Thai Youths

Noppamash Suvachart — Sun, 07 Apr 2024 00:00:00 +0700

The objective of this research is to study environmental responsibility behavior when visiting natural areas among Thai youths. Using online data collection method from 485 Thai population aged between 19-25 years old. The result indicated that most of Thai youth had a full performance environmental responsibility behavior. By conducting K-means Cluster Analysis with K = 5, there could be segmented into five groups with the explicit differences of behaviors. 1) The very light green group was the least number, accounting for 0.20 percent of the sample. This group is a group that does not practice environmentally responsible behavior at all, indifferent to the environment, and have the lowest level of environmentally responsible behavior. 2) The light green group, accounting for 1.03 percent of the sample group. This group is a group that practices some environmentally responsible behavior. Some care about the environment and have a low level of environmental responsibility behavior. 3) The green group accounted for 12.17 percent of the sample group. This group is a group that practices environmentally responsible behavior infrequently, care about the environment infrequently, and have moderate environmentally responsible behavior. 4) The dark green group had the highest number, accounting for 61.03 percent of the sample group. This group often acts as an environmentally responsible behavior group. Always pay attention to the environment and have a high level of environmental responsibility behavior. 5) The very dark green group representing 25.57 percent of the sample group. This group is a group to practice responsible behavior on the environment on a regular basis. Always pay attention to the environment and have the highest level of environmentally responsible behavior.

The Development of Local Food Wisdom for the Elderly of Wiang Nuea Sub-district, Wiang Chai District, Chiang Rai Province

Wasana Sepha, Jiraporn Manowang, Kritsanakan Phaphothirat — Sun, 07 Apr 2024 00:00:00 +0700

The purpose of this research was to study wisdom and develop traditional recipes for the elderly of Wiang Nuea Sub-district, Wiang Chai District, Chiang Rai Province. It was a qualitative and operational research. Purposive sampling was used to collect data from a informant group of 20 people, including the elderly, those with knowledge and wisdom in local food, wisdom teachers who participate in the process of generating food recipes, and community leaders. In-depth interviews, participatory behavior observation forms, forums, and the production of local cuisine recipes using qualitative data and content analysis were used as research methodologies.

The study's findings revealed that 1) local food wisdom was inherited from grandparents and culturally passed down from generation to generation until now. People in the community enjoyed eating jackfruit curry to promote their Buddhist beliefs through customs such as the Songkran Festival or the New Year of the City. Furthermore, the belief of Kang Kha Nun is that it is an auspicious curry to make their lives prosperous, and Kaeng Khae should be eaten during the changing seasons since Kaeng Khae is a meal that employs a lot of herbs and vegetables and can prevent fever. Local foods commonly consumed in the community include Nam Prik Pla, Kaeng Phak Ho Pla Haeng, Kaeng Bon Kaep Moo, Kaeng Kae Jin Haeng, Larb Moo, Jor Phak Kad, Crab Chili Paste, Olive Chili Paste, Ta Dang Chili Paste, Aep Pla, Khao Tom Hua Ngork, Khanom Jok, and herbal juices such as lemongrass juice, pandan leaf juice, and butterfly pea juice. 2) In the development of local recipes of the elderly in Wiang Nuea Sub-district, Wiang Chai District, Chiang Rai, the researcher and the elderly in the community jointly analyzed the development guidelines by developing recipes according to wisdom to get the appropriate appearance and taste while still maintaining the traditional identity of wisdom by experimenting and developing in terms of appearance, taste, meticulousness, and color of food for three times to get four standard recipes, namely Aep Pla, Kaeng Phak Ho, Kaeng Bon, Nam Prik Pla, and herbal drinks.

The Dynamic of Paka-Kyaw Karen Vernacular Houses: An Architectural Study Using the Visual Anthropology Method

Phisutthilaksana Boonto — Sun, 07 Apr 2024 00:00:00 +0700

The dynamic of Paka Kyaw Karen vernacular houses from 1957 to 2019 were investigated using the visual anthropology method. The study was conducted in Mae Kha Pu Piang Village, Bo Kaeo Sub-district, Samoeng District, Chiang Mai Province, revealing the different of seven vernacular house styles. Six significant factors were identified as drivers of change: lifestyle and occupation, religion and beliefs, economy, natural resources, climate change, and public health. They are preserved due to two core factors: lifestyle and occupation, and religion and beliefs. It reflects a compromise with beliefs related to ancestors, ways of life and community resource management. Moreover, it is also influenced by the interplay of state governance with the traditional social and cultural structures of ethnic groups.

Visual anthropological research can describe the phenomenon of primary changes in vernacular houses from the perspective of ethnic communities. According to the findings of the media assessment, local communities are interested in adding content for educational and cultural management purposes. Experts additionally recommend including geo-social and cultural aspects to increase public engagement and understanding. Future research should include architectural, technology and information media, and historical approaches.

The Study of Using Cultural Heritage as an E-commerce Product to Solve Poverty in Ethnic Areas of China: A Case Study of Gaibao Village, Guizhou Province

Ranya Kantakun, Nutdhavuth Meechaiyo — Mon, 08 Apr 2024 00:00:00 +0700

This is qualitative research that aims to study the mechanisms and patterns for using the internet to disseminate cultural heritage through electronic commerce channels. This research also explores the opportunities and obstacles to solving poverty issues through the distribution of cultural products through e-commerce. This research employs documentary research combined with conceptual analysis, theory, and other factors relevant to our research. The authors also analyze the factors that affect the effects of policy implementation. Data collection was done through research articles, newspapers, and periodicals on education in China and overseas. Further data analysis was conducted before implementing descriptive analysis in the research report.

The research results reveal that: 1) The use of the Internet to disseminate cultural heritage is made possible through the cooperation of three parties—the government, the private sector, and the community—under the concept of Public-Private-Voluntary-Initiative, or PPVI, which aims to build a database, develop human resources, and integrate culture with the creative economy to address poverty. 2) Obstacles to solving poverty in villages through electronic commerce channels include the lack of personnel with experience with e-commerce channels and underdeveloped infrastructure. A combination of cultural products and technology can help to create product distribution channels in rural areas and help to build a strong foundation for China's economy in order to eradicate poverty while also preserving cultural heritage.

Enhancing Purposes in Life for Youth Development

Arisa Sumamal, Walainart Meepan — Sun, 17 Mar 2024 00:00:00 +0700

Purpose in life is an intention that leads one's life direction, based on personal beliefs, values, and needs. It affects one's decisions and actions, leading to self-development to benefit both oneself and others, and giving a sense of personal meaningfulness. Therefore, purpose in life is an important issue of positive youth development and is also in accord with the new paradigm of education, which its goals are not only to improve students' knowledge and skills but also to enhance intrinsic values and motivation for lifelong learning. The purpose of this paper is to present knowledge about purposes in life from international and domestic literature reviews promoting further studies. The topics of this paper include 1) history of the purpose in life concept 2) meaning of purpose in life 3) components of purpose in life 4) purpose in life measurements and 5) guidelines enhancing purpose in life of youth in 6 steps; preparing, relationship building, self-inquiry and learning new concepts, learning plan with goal connected to purpose, action, and reflection. The guidelines can be applied and implemented for youth development in each context to empower youth to live their lives and to foster skills for learning what they feel interested in.

Humanities and Social Sciences Journal of Pibulsongkram Rajabhat University

Panadda Kulnathon — Tue, 19 Mar 2024 00:00:00 +0700