HRD Journal

Corporate Digital Responsibility: The Key to a Sustainable and Ethical Digital Society

2025-03-12T14:05:20+07:00

Corporate Digital Responsibility (CDR) has emerged as a critical framework for organizations navigating the ethical, legal, and social implications of digital transformation. Expanding upon Corporate Social Responsibility (CSR), CDR addresses four key dimensions: Digital Ethics & AI Responsibility, Data Privacy & Cybersecurity, Sustainable Digital Development, and Inclusive Digitalization. These pillars guide organizations in integrating ethical digital practices into their operations, ensuring compliance with regulations, fostering consumer trust, and promoting sustainability. This article explores the importance of CDR in mitigating risks associated with data privacy violations, cybersecurity threats, algorithmic biases, and lack of digital transparency. The discussion highlights real-world applications by leading global companies such as Google LLC (AI Ethics), Apple Inc (Privacy Policy), and Microsoft Corporation (Sustainable Digital Strategy). Additionally, it examines the CDR landscape in Thailand, focusing on compliance with the Personal Data Protection Act, digital sustainability initiatives, and the adoption of CDR principles by major corporations, including The Siam Commercial Bank Public Company Limited (SCB), Kasikornbank Public Company Limited (KBank), PTT Digital Solutions Company Limited (PTT Digital), True Corporation Public Company Limited (True), and Advanced Info Service Public Company Limited (AIS). Furthermore, this paper analyzes the long-term impact of CDR on corporate reputation, legal compliance, and sustainable digital growth. The future trajectory of CDR is also considered, with an emphasis on stricter global AI regulations, ethical data governance, and digital responsibility in the emerging metaverse economy. As organizations increasingly integrate digital solutions, establishing a strong CDR framework is no longer optional but essential for ethical business practices and long-term resilience.

Modern Leadership and Creating Inspiration to Enhance Work Efficiency

2025-02-06T13:44:57+07:00

This article aims to examine modern leadership and the role of inspiration in enhancing work efficiency within the context of a rapid changing world. The objectives are to analyze theoretical concepts and characteristics of modern leaders, present guidelines for developing leadership which suitable for inspiring followers, and propose effective strategies for creating inspiration to enhance organizational work efficiency. Inspiration is a crucial factor that affects work efficiency, and it is a key component of Transformational Leadership theory, particularly in the aspect of Inspirational Motivation (IM). Creating inspiration involves motivating followers to feel engaged and challenged in their work, leading to enthusiasm and a positive attitude towards their responsibilities.
This article serves as a guideline for exploring modern leadership and inspiration that influence work efficiency. It aims to support the development of human resources within organizations to keep pace with ongoing change by creating role model leaders in thought, practice, and inspiration, ultimately enhancing overall organizational effectiveness.

Factors Affecting Happiness at Work of Production Employee in the Automotive Industries in Amata City Chonburi Industrial Estate

2024-11-04T10:18:29+07:00

This research aimed to study the happiness level and factors affecting the happiness of production workers in the automotive industry in Amata City Industrial Estate Chonburi. The sample group consisted of 270 production workers in Amata City Industrial Estate Chonburi using a Two-Stage Sampling method. A questionnaire was used as the data collection tool. The statistics used for data analysis were frequency distribution percentage mean standard deviation correlation analysis and multiple regression analysis. The results of the study found that production workers were moderately happy with the highest happiness in terms of enthusiasm followed by job satisfaction and job enjoyment. The results of the analysis of factors affecting the happiness of production workers in Amata City Industrial Estate Chonburi found that 10 independent variables together explained 75 percent of the variance namely the nature of the work, the relationship with coworkers, the relationship with supervisors and compensation and welfare. It has an effect on the happiness of the production staff in Amata City Industrial Estate Chonburi with statistical significance at the 0.05 level. When considering the independent variables that have the highest power to predict the happiness of the production staff in the automotive industry in Amata City Industrial Estate Chonburi it is the nature of the work followed by the relationship with coworkers, the relationship with supervisors and compensation and welfare respectively.

The Acceptance of Internet of Things (IoT) Technology in Lean Manufacturing Systems to Elevate Towards Lean 4.0: A Study of Manufacturing Employees in Chonburi Province

2024-08-19T13:52:28+07:00

This research aims to develop and validate a causal relationship model of Internet of Things (IoT) technology acceptance in lean manufacturing systems to elevate towards Lean 4.0 among employees in the manufacturing industry in Chonburi province. The conceptual framework was developed based on the Technology Acceptance Model (TAM). The sample consisted of 404 employees from manufacturing industries in Chonburi province and utilizing lean manufacturing systems. Data were collected through questionnaires and analyzed using structural equation modeling. The analysis revealed that the developed causal relationship model was consistent with empirical data. Findings indicated that employees' digital competence positively influenced the perceived usefulness and ease of use of IoT technology, while perceived risk negatively affected perceived usefulness and ease of use of IoT technology. Moreover, perceived usefulness and ease of use of IoT technology positively influenced attitudes and intentions to accept IoT technology. This research will benefit organizations in strategic management planning to support the adoption of IoT technology in lean manufacturing systems and facilitate the transition to Lean 4.0.

Prioritizing the Soft Skills Required for Third-Party inspection Engineers

2025-01-30T16:12:07+07:00

Soft skills are crucial personal competencies for professional success in today's workplace. This study aims to prioritize essential soft skills for inspection engineers. From the survey, it was found that third-party inspection engineers in Thailand lack certain soft skills, leading to workplace challenges, necessitating the development of an appropriate soft skills development framework. Since soft skills comprise various aspects with differing levels of importance in the inspection engineering profession, this research employed a mixed-methods approach combining qualitative and quantitative methodologies to prioritize soft skills for third-party inspection engineers in Thailand. The study utilized the Delphi technique and factor analysis to achieve consensus and develop a competency framework for inspection engineers' soft skills. The analysis initially identified 64 soft skill competency indicators. Through Exploratory Factor Analysis, this was refined to 59 indicators, which demonstrated good to excellent reliability through confirmatory factor analysis. Pearson correlation coefficient testing revealed 13 primary components of essential soft skills competencies. The top five critical components were identified as: 1.) presentation skills, 2) professional ethics and attitude, 3) lifelong learning, 4) complex problem-solving skills, and 5) personality. Additionally, 35 sub-components were identified. Understanding these primary and secondary components of essential soft skills for third-party inspection engineers in Thailand will facilitate the development of appropriate competency development frameworks in future research.

Guidelines for the Development of Human Resource Management for Foreign Teachers in Private Schools in Phra Nakhon Si Ayutthaya Province

2024-09-16T15:41:31+07:00

This research is a descriptive study that collects both quantitative and qualitative data. The objective is to examine the implementation and problems of human resource management for foreign teachers in private schools, and to propose guidelines for the development of human resource management for foreign teachers in private schools. The population and sample for the questionnaire consisted of 20 private schools in Phra Nakhon Si Ayutthaya Province that employ foreign teachers. The data was provided by school administrators, heads of foreign language learning groups, and heads of foreign teachers, with 3 respondents from each school, resulting in a total of 60 participants. The research instrument was a questionnaire developed by the researcher based on the synthesis of concepts from scholars, primarily using the personnel management principles of Castetter and Young. The statistical analysis employed included frequency, percentage, mean, and standard deviation. The results were presented in tables, and the issues with the most significant differences between the lowest implementation scores and the highest problem scores in each aspect were selected as topics for interviews to find ways to develop human resource management for foreign teachers in private schools in Phra Nakhon Si Ayutthaya Province. The research findings reveal that the management of foreign teachers in private schools in Phra Nakhon Si Ayutthaya Province is overall at a high level of implementation. The area with the highest average implementation score is Providing stability in operations and negotiations, whereas the aspect with the lowest average implementation score is the recruitment. The aspect with the highest average level of problems is Personnel planning, and the aspect with the lowest average level of problems is Providing stability in operations and negotiations. For development guidelines for managing foreign teachers in private schools, overall, include defining the roles and capabilities of foreign teachers, assessing personnel needs, planning recruitment policies, providing orientation, fostering ongoing communication, enhancing professional skills, and allowing foreign teachers to express opinions. Continuous performance evaluation and recognition are essential to encourage commitment and attachment to the school.

A Structural Equation Modeling of Systematic Leadership Affecting High Performance Organization under the Office of Khonkaen Primary Educational Service Area

2025-04-30T09:05:02+07:00

The research objectives were to 1) examine the congruence of a structural equation modeling of systematic leadership of school administrators affecting high performance organization under the office of khonkaen primary educational service area with empirical data and study their influence, and 2) study guidelines for developing systematic leadership of school administrators under the office of khonkaen primary educational service area. The research was descriptive research comprised two phases: 1) examine the coherence and study the influence of the model selecting a sample group of 220 schools, consisting of 440 school administrators and teachers which was determined to be 20 times the number of parameters in the model through a multistage sampling approach. Data was gathered using a questionnaire with reliability values 0. 953 and subsequently analyzed using SEM statistics. 2) study guidelines for developing systematic leadership of school administrators from 5 experts. The tool used for data collection was a semi-structured interview. The collected data was analyzed through content analysis. The research results were summarized as follows: 1) the structural equation modeling was correlated with empirical data (=29.760, df=22,
p-value=0.124, /df=1.352, CFI=0.998, TLI=0.995, RMSEA=0.028, SRMR=0.025) and had a positive influence on high performance organization, with a direct influence weight of 0.837 at the 0.01 level. 2) The guidelines for developing systems leadership among school administrators consisted of 11 strategies, which were evaluated as being at the highest level in terms of appropriateness, feasibility, and usefulness.

Factors Affecting School Administrative Success of the School under Chonburi Primary Educational Service Area Office 1

2024-08-07T15:09:37+07:00

The purpose of this research was 1) To study the factors of Administrators, Teacher, Institution and success factors in educational institution administration 2) Study the relationship between factors in administrators, teacher, institution and success in educational institution administration. 3) Study factors affecting success in educational institution administration. 4) Create an equation to predict the success of educational institution administration. The sample group included teachers totaling 321 teachers. The sample group was carried out by stratified sampling method. Classified by school size. The tool used to collect data was a questionnaire. Statistics used in data analysis included mean, standard deviation. Pearson correlation coefficient and stepwise multiple regression analysis. The research results found that 1) Factors in Administrators, Teacher and Institution in the management of educational institutions, overall and each aspect was at the highest level. 2) Factors related to Administrators, Teacher and Institution. It was related to the success of educational institution administration, with statistical significance at the .01 level. 3) Factors related to Administrators, Teacher and Institution. Affects the success of educational institution administration, with statistical significance at the .01 level. 4) The equation for predicting success in the administration of educational institutions includes administrators (X₁₀), teachers (X₁₁) and institutions (X₁₂), with authority in predicting 94.9% were able to create a forecasting equation in the form of raw scores. And standard scores were as follows:

Y ̂= 0.246 + 0.471( X₁₂) + 0.302( X₁₁) + 0.178( X₁₀)

Z ̂ = 0.481(Z₁₂) + 0.312( Z₁₁) + 0.184( Z₁₀)

Using Project-Based Learning Method to Improve Practice Skills of Video Post-Production Course of Undergraduate Students

2025-03-07T10:23:04+07:00

The objectives of this research were 1) to use project-based learning method to improve the practice skills of video post-production courses of undergraduate students, and 2) to compare students’ practice skills of video post-production course before and after the implementation based on project-based learning method. The sample group consisted of 30 freshmen students from Chongqing Vocational College of Media in China, through cluster random sampling. The research instruments included 1) lesson plans based on project-based learning, and 2) practice skills tests: multiple choices and performance assessment. The data were analyzed by mean, standard deviation, and t-test for the dependent samples. The results revealed the following: 1. Using project-based learning method to improve the practice skills of the video post-production course. Researcher studied information based on project-based learning method and synthesized into 7 steps: Determining the project theme, Setting project objectives, Planning the project process, Organizing students into groups, Project implementation, Display and communication and Evaluation and reflection. Quality analysis of lesson plans by 3 experts, shown that the overall results were most highly appropriate. After students have learned according to the 3 lesson plans, the average score after learning was 61.23, while the average score before learning was 35.13. 2. The comparison of students' practice skills of video post-production course before and after based on project-based learning method. The result found that students' practice skills scores after learning were higher than before learning statistically significant at the level .01. Therefore, learning by project-based learning method could improve students’ practice skills of video post-production course.

Developing Strategic Guidelines of E-Commerce Instruction and Management for Beijing Open University

2024-11-15T12:25:18+07:00

The research objectives were: 1) to investigate problems and needs of e-commerce instruction and management for Beijing Open University, 2) To analyze strengths and weaknesses of e-commerce instruction and management for Beijing Open University, and 3) to develop strategic guidelines for e-commerce instruction and management. The sample size of 222 students was determined using the Yamane formula to ensure representativeness within stratified random sampling. The 10 teachers and 10 administrators were obtained through purposive sampling at Beijing Open University. The research instruments were questionnaires and questions for focus group discussion. This study employed a mixed-methods approach combining quantitative and qualitative research to identify gaps in e-commerce education and developed strategic guidelines to address these challenges. The content analysis method, percentage, mean, and standard deviation were used to analyze the collected data. The results show that: 1) most respondents rated the problems and needs of e-commerce instruction and management for Beijing Open University at a high level. 2) The weaknesses of e-commerce instruction and management included outdated textbooks and difficulties integrating new technologies with legacy systems, resulting in operational disruptions and inefficiencies. 3) The strategic guidelines of e-commerce instruction and management comprise five strategies: Managing E-commerce Instruction; Skills for E-commerce, Curriculum design and development, Learning Resources, and Technology.