HRD Journal

Development of a Project-Based Teaching in Combination with Online Lessons to Promote Living according to the Concept of Sufficiency Economy for Mathayom 5 Students

Puchong Srihiran, Nakhon Lalognam, Weerapun Panich — Wed, 24 Dec 2025 00:00:00 +0700

This study examines the results of developing a project-based lesson in combination with online lessons to promote living according to the concept of sufficiency economy. For high school students 5 to be effective according to the 80/80 criteria. To investigate the effectiveness index of teaching and student satisfaction with teaching. The sample group that participated in the research were Mathayom 5 students, semester 2, academic year 2023, Mariwit Bowin School, Si Racha District, Chonburi Province. Obtained by selecting a specific sample group (Purposive Sampling), 1 classroom, totaling 40 people. The instruments used in the research include: 1) integrated teaching with a project as the basis. Social studies learning group religion and culture, economics course2) online classroom (Google classroom) 3) learning management plan subject economics: 4) online tests before and after class and 5) satisfaction questionnaire. The research results show that the efficiency of developing the blend learning model with project-based learning based on the data analysis is 81.25/84.37, the effectiveness index (E.I.) is 0.7253, and the satisfaction of students who studied the blend learning model with project-based learning is at an excellent level (mean = 4.52, S.D. = 0.56).

Motivational Factors Influencing Career Decision-Making among Undergraduate Students in the Faculty of Hospitality Industry, Kasetsart University

Chanunchida Jongprasopchokchai, Aunchistha Poo-udom — Wed, 24 Dec 2025 00:00:00 +0700

This research aimed to investigate the motivational factors influencing the labor market entry decisions of undergraduate students in the Faculty of Agro-Industry, Kasetsart University. It focused on analyzing the internal and external push and pull factors that impact the attitudes and job selection behaviors of Generation Z students as they transition into a rapidly evolving labor market shaped by economic, social, and technological changes. The study employed a mixed methods research design, comprising quantitative research using 400 questionnaires and qualitative research utilizing focus group discussions with seven groups of academic staff, one group of supporting staff, and seven groups of students from all academic years. The findings revealed that the significant motivational factors affecting students' labor market entry decisions included compensation and benefits, job security, job characteristics and skill development, performance evaluation, career advancement opportunities, organizational reputation, relationships with colleagues, work values, and corporate social responsibility. Notably, compensation and benefits exhibited the highest mean statistical value. This research can serve as a guideline for workforce development planning, human resource policy design, and curriculum enhancement to align with the needs of the new generation workforce.

Career Enhancement using Digital Technology and Business Management to Develop New Entrepreneurial Skills

Nakhon Lalognam, Sunee Hongwiset — Wed, 24 Dec 2025 00:00:00 +0700

This research project aimed to enhance career paths by leveraging digital technology and business management to develop new entrepreneurial skills. The study had four key objectives: 1) to investigate the demand for new entrepreneurial skills training, 2) to study a management model for career enhancement, 3) to design and develop a new entrepreneurial skills curriculum, and 4) to implement and evaluate the developed curriculum. The research was conducted in three phases: Phase 1 involved studying principles, concepts, theories, and existing research on career enhancement, as well as assessing the demand for the new entrepreneurial curriculum. Phase 2 focused on designing and developing the curriculum. Phase 3 involved piloting and evaluating the curriculum. The research results found that: 1.Demand and Interests: The target audience showed significant interest in becoming entrepreneurs or starting a business to earn income while studying or to generate supplementary income after graduation. However, most lacked knowledge on how to start a business. They expressed interest in training courses covering product photography and image editing, business planning, personal branding on online platforms, and the creation of video content and presentations. Participants preferred practical, hands-on training sessions held on weekends, led by experienced experts or direct business owners. 2.Management Model: The proposed management model for career enhancement through digital technology and business management consists of four key components: 1) Inputs, 2) Entrepreneurial Development Process, 3) Success Evaluation, and 4) Outcome Evaluation and Scaling. The process involves six steps: 1) Inspiring Motivation, 2) Providing Information and Raising Awareness, 3) Self-Directed Learning Based on Interests, 4) Developing Specialized Skills and Expertise, 5) Building Networks and Mentorship, and 6) Gaining Direct Entrepreneurial Experience. 3.Curriculum Design and Development: The research successfully designed and developed a total of 10 courses across three main groups: Business Planning, Online Platform Marketing, and Digital Media Technology for Product Presentation. The courses include: 1) Starting a Feasible and Successful Business, 2) Writing a Business Plan and Understanding Taxes, 3) Creating Your Online Personal Brand, 4) Building a Simple Page with a Large Following, 5) How to Become a Blogger, YouTuber, Influencer, or Tiktoker, 6) Photography and Image Editing for Advertising and Public Relations, 7) Digital Audio Production, 8) Video Content & Video Presentation for Digital Marketing, 9) Motion Graphic Production for Advertising, and 10) 3D Animation for Online Platforms. Each course outline comprises: 1) Course Title, 2) Course Overview, 3) Learning Objectives, 4) Brief Course Content, 5) Training Techniques and Methods, 6) Duration, 7) Instructor Information, 8) Training Materials, 9) Activities, 10) Measurement and Evaluation, and 11) References. 4.Evaluation of the Curriculum: The overall quality of the curriculum was rated at a "Very Appropriate" level. The post-training satisfaction was rated as "Highest Satisfaction." Participants successfully created new businesses and increased their income. A total of 11 new businesses were established by groups of 3-6 people, including: 1) Ai Think For you, 2) BBMTN Production, 3) HR CHAICHA, 4) OVER SEE, 5) An Online Video Editing Course, 6) Scented Candle Business, 7) GABBI Store, 8) Burgarry Bake and Brew (Coffee Shop & Bakery), 9) Pui's Fruit Shop, 10) Mhom-Mhaem Store, and 11) An Online Course for Specialized Skills Development.

Guidelines of Loyalty for Professional Nurse in Private Hospital

Yukhon Yamkran, Thanasit Phoemphian, Jutathip Leelathanapipat — Wed, 24 Dec 2025 00:00:00 +0700

This research aimed to study the performance factors affecting the loyalty of professional nurses in XYZ Private Hospital and to develop guidelines to promote nurse retention in the organization in the long term by using mixed methods research. Phase 1) consisted of in-depth structured interviews with 10 nurses with excellent performance to analyze the factors affecting loyalty. Then, quantitative research was conducted with 170 nurses who were sampled using simple random sampling. The results of the multiple regression analysis showed that coworker factors (β = .399), policy and management (β = .316), and work-life balance (β = .243) had a significant effect on loyalty. Phase 2) consisted of in-depth interviews with 3 executives: nursing manager, strategy manager, and human resource manager to synthesize appropriate practices: (1) promoting relationships among coworkers, (2) communication and transparency in organizational policies, and (3) supporting physical and mental well-being. The results of the research suggested that building nurse loyalty must be carried out in conjunction with human resource management and organizational culture to ensure sustainable personnel retention. Suggestions for future research should study approaches to building loyalty for other professions in other organizations, such as doctors, pharmacists, physiotherapists, radiological technologists, medical technologists, nutritionists, and dietitians, etc.

Representation of Linguistic Groups Through Restaurant Signage in Kunming

Nattharmma Namfah, Yujiao Lu — Wed, 24 Dec 2025 00:00:00 +0700

This paper looks at how the linguistic landscape of restaurant signage in Kunming reflects the presence and traits of the language groups residing or interacting with various urban areas. A total of 2,104 signs were collected from nine streets known for their cultural, commercial, and demographic diversity. Categorized as monolingual, bilingual, or multilingual, these signs were examined for language combinations and distribution trends. The results indicated that although Simplified Chinese predominates the signage, suggesting the prevalence of Mandarin-speaking locals, the inclusion of English, Traditional Chinese, Thai, Japanese, Korean, and minority languages suggests the presence of tourists, regional visitors, ethnic minorities, and international communities. Language selections differ by neighborhood; locations like Wenhua Lane and Nanqiang Street show more linguistic variety in line with their more international or cosmopolitan nature. The linguistic landscape therefore operates as a visual mirror of those who inhabit and engage in these areas. Offering insight into the multilingual fabric and sociological complexity of Kunming, it shows how public signage reacts to, accommodates, and reflects many socioeconomic groups in an urban setting.

Development of a Training Program to Enhance Master’s Degree Students’ Engagement in Preschool Education Major in Yunnan Province, China

Shihang Wei, Li-wen Lai — Wed, 24 Dec 2025 00:00:00 +0700

The research aimed to address the training results that are inconsistent with the reality of the employer, which can precisely be remedied by teacher training. The results of the research found that teachers expect training integrated into daily teaching work and closely linked to practice. The study sought to answer the central question the influenced factors of the development of preschool masters’ degree students, the current student outcome of training master's degree students in preschool education in Yunnan Province, the perceived school environment and student engagement impact their student development for preschool education master's degree students in Yunnan Province, and the training program for enhancing the pre-service teacher competencies for masters’ degree in preschool education in Yunnan Province. To achieve this, a mixed-method approach was employed, utilizing primary method for data collection, such as interviews and surveys conducted on a sample of 414 for surveys and 12 interviews. The data were collected from 2023 to 2024 and analyzed using statistical analysis and thematic analysis. The findings show that the exposure to different pedagogical methods and child psychology helps pupils to implement teaching methods based on evidence that cover to the holistic requirements of young learners. Additionally, the interdisciplinary research that assess psychology, neuroscience, and education assist appreciate the complications of ECE learning, making them for different roles in practice and academia. Based on the findings, it is concluded that when constructing the higher education environment, it is imperative to establish a clear environmental orientation and gain a profound understanding of how specific environmental factors influence various types of student engagement behaviors.

Innovative Leadership Model for University Administrators in Hainan, China

Wangfeifei Dong, Assoc. Prof. Laddawan Petchroj — Wed, 24 Dec 2025 00:00:00 +0700

The proposed innovative leadership model for private university administrators in Hainan Province, China, to develop a conceptual framework of innovative leadership for administrators in private universities in Hainan Province, China. In recent years, these universities have faced strong pressure to improve quality and innovation while adapting to national digital transformation policies. However, no research related to innovative leadership has been found within the context of Hainan Province. The study uses a qualitative design based on document analysis and interviews. From 15 academic sources, leadership variables were extracted and compared with interview data from nine participants, including administrators and faculty members from private universities in Hainan Province. Thematic analysis and frequency analysis were used to identify, refine, and group the variables. Twenty-one initial variables were reduced to sixteen and classified into five main factors: Innovative Vision and Strategy, Collaborative and Supportive Environment, Digital and Technology Integration, Motivation and Performance, and Creative and Critical Thinking. The findings present an integrated framework that connects leadership vision, collaboration, technology, motivation, and creativity. The framework may serve as a reference or provide useful ideas for future research and practice in higher education leadership. Although the study is limited by its small sample size and qualitative approach, it offers a starting point for further exploration and model development.

Factors of Retaining Faculty Members in Private Universities in Hainan Province, China

Yanming Zeng, Laddawan Petchroj — Wed, 24 Dec 2025 00:00:00 +0700

Faculty members are the cornerstone of academic excellence in higher education, and their retention is directly tied to the stability, quality, and reputation of universities. In Hainan province of China, the expansion of private higher education institutes has outpaced the supply of skilled academic professionals. This study investigated the faculty members’ perception of retention. The key 3 factors retaining faculty members are discussed: (1) organizational support, (2) job satisfaction and (3) organizational commitment. By focusing on the unique context of Hainan’s private universities, this article advocates for comprehensive HR strategies tailored to the needs of faculty, including transparent evaluation mechanisms, equitable compensation, institutional recognition, and clear professional pathways.

Analyzes the Human Resource Development of Ecotourism in Thailand for Chinese Senior Tourists from Multiple Perspectives

Guiyu Su, Prin Laksitamas — Wed, 24 Dec 2025 00:00:00 +0700

With the increase in the number of senior Chinese tourists going to Thailand for ecotourism, human resource development is crucial to enhance their tourism experience. By using the methods of literature review, case analysis and questionnaire survey, this study deeply analyzed the current situation and problems of human resource development in Thailand's ecotourism from the four perspectives of culture, economy, society and technology, and proposed multi-perspective human resource development strategies such as cultural integration, economic balance, social adaptation and technology application. It is found that strengthening cross-cultural training, optimizing the cost structure of human resources, improving the adaptability of social environment and promoting the application of technology can effectively improve the tourism experience of Chinese senior tourists and promote the sustainable development of China-Thailand senior eco-tourism market. These strategies provide practical reference for relevant tourism enterprises and management departments, and help to promote the high-quality development of ecotourism in Thailand.

Active learning: A perspective of Educational institution administration in the 21st century

Panutda Aphichasirikul, Sumet Ngamkanok — Wed, 24 Dec 2025 00:00:00 +0700

Educational institutions are important agencies that have roles, duties, and responsibilities in organizing basic education for the nation’s youth in order to develop the quality of human resources to have knowledge, skills, and experience that are ready to face changes in society, economy, politics, governance, culture, and various technologies to be a force for national development. Teachers play an important role in developing the nation’s youth, and school administrators play the most important role in school administration, especially academic administration, Especially academic management which is the key to developing student quality to be in line with the current social conditions in the 21st century. One method that administrators should focus on is developing teachers to be able to organize learning activities in new forms, such as active learning, which emphasizes students to study and find knowledge by themselves, develop lifelong learning, and learn through practice and interact together to create knowledge and summarize concepts from learning. Active learning also has various techniques that teachers can use to design learning activities that are appropriate for the nature of the subject matter and students who are different, so that students are happy, learn to their full potential, and develop themselves to be skilled citizens who can live and work in today’s society happily, with quality, and create a good quality of life for themselves, their families, society, and the country. The purpose of this article is to demonstrate the importance of academic management that administrators should drive in educational institutions to develop learners. This article presents the introduction of active learning management, which is a learning management that is suitable for the 21st century by designing activities according to the Active Learning Management Techniques such as Think-Pair-Share, Collaborative Learning Groups, Student-Led Review Sessions, Games, Analysis or Reactions to Videos, Student Debates, Student Generated Exam Questions, Mini-Research Proposals or Projects, Analyze Case Studies and Active Learning Process such as Introduction Stage, Experience Creation Stage, Knowledge Sharing Stage, Knowledge Review Stage, Application Stage.