HRD Journal

Attract Employees with Employer Branding Strategies for Competitive Advantage

Samita Klinpong — Wed, 26 Jun 2024 00:00:00 +0700

In an era of intensifying competition for talented people, building a strong employer brand has become an important strategy for various organizations. Strong employer branding enables organizations to attract and retain talented employees, increase work efficiency, create a good image, and reduce recruiting costs, ultimately creating a competitive advantage. The main objective of this article is to present issues related to Employer Branding Strategy. The first part presents concepts and theories of employer branding. The second part discusses the importance of employer branding. The third part presents strategies for building employer brands through Barrow & Mosley's 12-dimensional Employer Brand Mix concept. The fourth part covers Employer Branding Techniques, and the last part provides an example of an organization that has created a strong employer brand.
From the presentation, the author concludes that employer branding helps organizations differentiate themselves and stand out from others, attracting the "right" people to become members of the organization and be part of its success. By creating positive experiences that create a clear image of the organization for past, present, and future employees, employer branding fosters trust, reliance, and a strong organizational identity, ultimately leading to a competitive advantage.

Enhancing Employee Engagement of XYZ Higher Educational Institute

Siripen Suphalucksana, Lertchai Suthammanon, Nitipat Kamolsuk — Wed, 26 Jun 2024 00:00:00 +0700

The objectives of this research are 1) study in factors affecting employee engagement 2) study the level of employee engagement and 3) propose the methods for enhancing employee engagement of XYZ Higher Educational Institute by using mixed methods research separating by 3 phases. In phase 1, a qualitative method has been used to find factors, affecting employee engagement by using in-depth interview of 2 management levels and group discussion of 47 employee were there are 4 factors affecting employee engagement which are Job Characteristics, People and Social, Organization Practice, and Organizational Climate and Culture. When employee are engaged, they will show in feeling and behavior. Moreover, the engaged employee will perform 3 different levels: individual performance, team performance, and business performance. In phase 2, a quantitative method has been used to find the level of employee engagement. The sample is 300 employees of XYZ Higher Educational Institute selected by simple random sampling. The stepwise multiple regression analysis is used, and found out that Organizational Climate and Culture factor and Job Characteristics factor affected employee engagement showing in feeling and behavior at statistical significance level of 0.05. When employee engage, the result of working show in team performance the most, then individual performance and business performance. In phase 3, there is a proposal for creating employee engagement. After receiving engagement result, a group discussion with human resources management team was arranged to find out the methods for enhancing employee engagement; and found that there are five methods: 1) analyze the problems in each department to solve it correctly 2) review the action plan of human resources department used in present 3) create an employee’s awareness of useful information within organization 4) implement more effective tools, such as performance evaluation and Information Technology 5) Declare the results of tools and systems’ usage to employee for clarification and fairness.

The Relationship between Workplace Fun and Work Engagement: The Mediating Roles of Informal Learning and Subjective Age among Older Employees

Manas Unjai, Jennifer Chavanovanich — Wed, 26 Jun 2024 00:00:00 +0700

This research aimed to investigate the mediating roles of informal learning and subjective age in the relationship between workplace fun and work engagement among older employees in the private sectors of Thailand. The study was conducted by collecting data from 208 older employees (i.e., between the ages of 40 and 65 years). Data from the online questionnaire were analyzed by using descriptive and inferential statistics, including mediation analysis (PROCESS macro). The results showed that workplace fun was positively associated with work engagement (β = .64, t = 7.188, SE = .09, 95% CI [.464, .815], p < .01). Informal learning was found to be a significant mediator between workplace fun and work engagement (β = .10, t = 2.860, SE = .04, 95% CI [.023, .196]). However, subjective age did not play a significant mediating role between workplace fun and work engagement. In summary, informal learning partially mediated between workplace fun and work engagement. When workplace fun is high, older employees are more likely to show higher informal learning, thus leading to higher work engagement. The findings provide implications such that organizations can design fun environments in the workplace and support informal learning for older employees.

The Development of E-Learning Courseware to Enhance Logical Thinking Skills on Basic Computer Programming for Grade 5 Students

Santiparb Piromtrakool, Artnarong Manosuttirit, Weerapun Panich — Wed, 26 Jun 2024 00:00:00 +0700

This research entails research and development (R&D) with the objectives to (1) Development of e-learning courseware to enhance logical thinking skills on basic computer programming for grade 5 students, (2) Evaluate the effectiveness of e-learning courseware to enhance logical thinking skills on basic computer programming students based on the E1/E2 efficiency criteria (80/80), (3) Study the Effectiveness Index (E.I.) of e-learning courseware to enhance logical thinking skills on basic computer programming students, (4) Assess the logical thinking skills on basic computer programming students. The research and development using the ADDIE Model process, which includes 1) analysis, 2) design, 3) development, 4) implementation and 5) evaluation by experts to assess the quality of the online lessons. The sample group consists of students at Ban Huai Prap School, specifically those studying computing science of the academic year 2023, totaling 45 individuals, sample obtained by simple random sampling. The tools utilized in this research include (1) e-learning courseware to enhance logical thinking skills on basic computer programming. (2) An e-learning quality assessment form (3)Pre-test and Post-test (4) logical thinking skills assessment form. Statistical analysis involves mean, standard deviation (S.D.), and E1/E2 performance test. The results of this study indicate that: 1. The development of e-learning courseware to enhance logical thinking skills on basic computer programming for students received high rating from experts in terms of with an overall high level of quality (= 4.82, S.D. = 0.22), 2. The testing of the effectiveness of e-learning courseware to enhance logical thinking skills on basic computer programming students performance meeting the E1/E2 criteria, with scores (80.74/81.72), 3. The study of the effectiveness index (E.I.) showed a value of 0.7383, indicating a significant increase in knowledge (73.83 percent) among students who engaged with the e-learning courseware to enhance logical thinking skills on basic computer programming students, 4. The assessment of logical thinking skills post-lessons demonstrated an average proficiency level of 80.21 percent.

The Development of Active Learning Management by Using Digital Technologies in Thai subject to Enhance Creative Thinking Skills for Grade 4 Students of “Piboonbumpen” Demonstration School, Burapha University

Pattrada Iamboonyarit — Wed, 26 Jun 2024 00:00:00 +0700

This research objectives were 1) to study the creative thinking skills of the 4th grade students at “Piboonbumpen” Demonstration School Burapha University, 2) to develop an Active learning model using digital technology in the Thai language subject to enhance creative thinking skills, 3) to study the effectiveness of the learning management model and 4) to validate the learning management model. The population was the 4th grade students at “Piboonbumpen” Demonstration School, Burapha University, academic year 2023, totaling 175 students; the simple group used for the implementation of the learning management model for studying the effectiveness was 1 classroom randomly selected from the population as the unit for randomization. The results showed that; 1. The results of the study of creative thinking skills showed that most students have an average level of creative thinking; the results from a behavior observation of creative thinking skills showed that overall the average score was at a moderate level at 3.45 and the results from the focus group founded that affected creative thinking skills were; the environment factors, daily experiences and life skills. 2. The development of an Active learning model using digital consists of 7 elements and 3 main steps. The elements were 1) student analysis 2) learning objectives 3) determining the roles of teacher and students 4) learning management contents 5) methods and steps 6) media and activities, and 7) evaluation and revision; The steps were; 1) preparation 1.1) preparing students 1.2) organizing the learning environment 2) the learning management 2.1) arranging the learning according to the plans 2.2) using digital technologies 2.3) communicating and exchange the knowledge 3) evaluation 3.1) evaluating after receiving learning management 3.2) creative thinking skills. 3. The effectiveness index of the creative thinking skills assessment after receiving the learning management was at .32 while the average score after receiving the learning management was higher that before with a statistical significant different at .01 and the validation of the learning management model has average score at a high level.

Factors Influencing Job-Seeking Intentions for Lecturer Positions at Chinese Universities

Chu Heng, Lu Suo — Wed, 26 Jun 2024 00:00:00 +0700

The primary objective of this study is to delve into the impact of the development of higher education in China on the recruitment strategies of lecturers in Chinese public universities. The aim is to provide a novel theoretical foundation for understanding and predicting job seeker behavior by applying Maslow's Hierarchy of Needs, Herzberg's Two-Factor Theory, and Equity Theory within the context of higher education. The findings reveal that these theories uncover a tendency among individuals to seek job opportunities that satisfy higher-level needs rather than remain in high-pressure environments.

The main findings of this study highlight the crucial role of job characteristics in shaping university reputation and influencing job seekers' willingness to accept positions. Data analysis confirmed that job characteristics, such as creativity and job satisfaction, directly enhance the academic reputation of universities and indirectly affect lecturers' retention intentions. This study offers strategic guidance for higher education institutions on how to enhance university reputation and attract top talent by optimizing job characteristics, and provides new insights into individuals' needs and motivations in career choices.

The Result of Learning Activities via Smart Screen as an Assistive Device for Improving English Reading Skills for Grade 10 Students in the Demonstration School of Ramkhamhaeng University, Thailand

Ikponmwosa Uzamere, Montien Chomdokmai — Wed, 26 Jun 2024 00:00:00 +0700

The research objectives were to study the effectiveness of applying the smart screen as an assistive device for improving English reading skills, to compare the grade 10 students' pretest and posttest of English reading skill scores on the application of learning activities via smart screen and to study the satisfaction of grade 10 students after learning activities via SmartScreen.37 of Grade 10 students of The Demonstration School of Ramkhamhaeng University, Thailand, in the 2^nd semester of the Academic year 2023 were the sample of the study. Six learning activities via smart screen, an English reading skill test, and a satisfaction questionnaire were the research instruments. Mean, standard deviation, frequency, percentage, and t-test dependent were used for data analysis.

The results were as follows:

1). Six Learning activities via smart screen which were Kahoot, Flashcards, Video, Quizizz, Canvas, and Prezi applications by using the smart screen as an assistive device, were conducted by the researcher, and were evaluated by three experts, the average of the quality of Learning activities via the smart screen was high level (Mean = 4.4365).

2). There were statistically significant mean scores in the posttest and pretest mean

scores of English reading skills of Grade 10 students taught by learning activities via the smart screen (t = 2.721, p < 0.05).

3). The average mean of the Satisfaction to Learning activities of grade 10 students after learning activities via smart screen was 4.1189 (SD = 0.5054) at high level.

This study found that the use of smart screen as an assistive device had an immense impact on students' reading abilities.

Keywords: learning activities via smart screen, English reading skills